What PSC Insurance Brokers does

PSC Insurance Brokers is a multinational insurance brokerage headquartered in Sydney, operating more than 40 branch offices across all Australian states and territories plus New Zealand. The company provides value-driven insurance advice, policy placement, and risk management services to commercial and small-to-medium businesses, with a specialized footprint serving ASX-listed and private-equity-backed organizations through a Corporate & Specialty division. Its core product surface spans commercial business insurance, construction insurance, public and management liability, cyber, professional indemnity, directors and officers, commercial property and strata, motor and fleet, workers compensation, livestock and agribusiness, and trade credit insurance, complemented by specialty divisions including PSC Mediprotect (medical/healthcare), PSC Transport (transport and logistics), Avcover (aviation), PSC Trade Credit Risk, WageCover (income protection), and PSC WCS & SafeX (workers compensation and WHSEQ consulting). The company also operates acquired brands such as AWIB, which has a Lloyd's of London cover-holder relationship enabling international placement of complex or specialized risks.

The business operates a wholly direct, sales-led go-to-market model via its branch network and specialty divisions. Revenue is generated through commissions earned from insurance providers for placing coverage on behalf of clients, with annual billing cadence; pricing is quote-based and varies by client risk profile, coverage requirements, industry, and claims history. The company is privately held under PSC Insurance Group Pty Ltd (ABN 81 147 812 164) and has grown through a roll-up acquisition strategy, retaining legacy broker brands, with the most recent disclosed deal being the February 2025 acquisition of Aviso Broking (Gold Coast). Multiple wholly-owned subsidiaries each hold separate Australian Financial Services Licences, creating a structural regulatory framework that supports continued tuck-in M&A across Australia and New Zealand. Leadership comprises Pat Miller as Group CEO alongside specialized division heads including Kirsty Roser (PSC WCS & SafeX), Mariann Illyes (PSC Transport), and Chris Nitchov (Corporate & Specialty).

Name

PSC Insurance Brokers

Legal name

PSC Insurance Group Pty Ltd

Website

https://pscinsurance.com.au

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Short description

PSC Insurance Brokers is a privately held multinational insurance brokerage headquartered in Sydney, operating 40+ branch offices across Australia and New Zealand and serving commercial, SME, and ASX-listed/PE-backed clients with general insurance plus specialty divisions in medical, transport, aviation, trade credit, and workers compensation.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Commercial Lines Insurance Brokerage (FSAEADAB)

akta.pro secondary industry

Mid-Market Commercial Package (Package Policies) (FSAJAFAB)

Keywords

• Insurance brokerage
• Commercial insurance
• Risk advisory
• Claims advocacy
• Professional indemnity

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices30 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Broking Services: PSC earns commissions from insurance providers for placing coverage on behalf of clients. The company provides tailored insurance advice, negotiates on behalf of clients, and facilitates policy placement with insurers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

PSC Insurance Brokers is an Australian general insurance brokerage that places and services commercial and personal lines coverage on behalf of business and individual clients. The firm operates through a national branch network across Australia and New Zealand, offering risk advisory, claims advocacy, and specialty insurance placement through Lloyd's and direct insurer relationships.

Product overview

PSC Insurance Brokers is a multinational insurance brokerage providing value-driven insurance advice and solutions to commercial and small-to-medium businesses across Australia and New Zealand. The company operates as a unified platform of insurance broking services with multiple specialty divisions and sub-brands. The core offering encompasses commercial business insurance, construction insurance, liability coverage (public liability, professional indemnity, management liability, directors & officers), property insurance (commercial property, strata, industrial special risk), motor and fleet insurance, workers compensation, and agribusiness coverage. These are complemented by specialized divisions including PSC Mediprotect (medical and healthcare insurance), PSC Transport (transport and logistics coverage), Trade Credit Insurance (domestic and export trade protection), Aviation Insurance through Avcover, WageCover Income Protection, and PSC WCS & SafeX (workers compensation and workplace health safety consulting). The company also operates as a network of regional offices including AWIB (fire protection specialist), PSC Griffiths Goodall (Shepparton), PSC HBT (corporate and equestrian), and PSC Alliance (South Melbourne), each bringing industry-specific expertise to their local markets.

Differentiator

Problem solved

Functional benefit

Brands

• Avcover: Specialist aviation insurance team providing coverage for aircraft operators, pilots, and aviation businesses including GA fixed wing, ultralight, helicopters, jets, and aviation business insurance
• WageCover
• Mediprotect
• Trade Credit Risk
• PSC Transport
• SafeX
• WorkRisk IQ

Products and services

• Commercial Business Insurance General commercial insurance solutions covering property, liability, motor, and business interruption for SME and mid-market businesses across Australia and New Zealand.
• Construction Insurance
• Cyber Insurance
• Professional Indemnity Insurance
• Directors & Officers Liability Insurance
• Management Liability Insurance
• Industrial Special Risk Insurance
• Strata Insurance
• Trade Credit Insurance
• Aviation Insurance (Avcover)
• PSC Mediprotect
• PSC Transport
• WageCover Income Protection
• Livestock and Agribusiness Insurance
• Fleet Cover Insurance
• Corporate & Specialty Insurance Advisory
• Workers Compensation Insurance
• PSC National Financial Industry Brokerage (NFIB)
• PSC Workplace Compensation Solutions (WCS) and SafeX

Quantifiable outcome

• Reduce workers compensation premiums and hidden cost drivers
• +2 more outcomes

Named customers2 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Lloyd's of LondoncoreTechnology or IntegrationAWIB (Alan Wilson Insurance Brokers), a part of PSC Insurance Brokers, operates as a Lloyd's of London cover holder. This enables AWIB to arrange insurance internationally and access Lloyd's market for complex or specialized risks that may be difficult to place through standard markets.
• Stock Feed Manufacturing Council of AustraliacoreStrategic or Co-development PartnerPSC Griffiths Goodall Insurance Brokers (GGIB) is a long-standing partner of the Stock Feed Manufacturing Council of Australia, providing specialized insurance solutions shaped by years of industry experience and deep understanding of stockfeed manufacturing business risks.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Steadfast Group: Steadfast is the largest Australian and New Zealand general insurance broker network with an extensive distribution model built on member brokerages. Steadfast and PSC are direct peers — both serve SME and commercial clients via a multi-branch model, generate commission revenue from carriers, and pursue consolidation of regional brokers across ANZ. Steadfast's ASX-listed status contrasts with PSC's private structure.
• AUB Group: AUB Group is an ASX-listed Australasian insurance broker network with brokerages across Australia and NZ, including underwriting agency capabilities. AUB and PSC compete head-to-head for SME and commercial accounts through branch networks, both emphasize specialty divisions, and both pursue acquisition-led growth — making AUB one of PSC's closest publicly comparable peers.
• Honan Insurance Group: Honan is a Melbourne-headquartered insurance broker with comparable specialties (medical, professional indemnity, cyber, management liability) and Corporate & Specialty advisory services. Both firms serve mid-market to large corporate ANZ clients with relationship-driven distribution, making Honan a relevant direct competitor for specialty and upper-tier PSC business.
• Coverforce Insurance Broking: Coverforce is an Australian insurance broker with a multi-branch network serving SME and commercial clients nationally. Coverforce and PSC both operate relationship-driven commercial broking models with similar specialty emphases (transport, construction, professional services), positioning Coverforce as a direct ANZ peer.
• Network Insurance Group: Network Insurance Group is an Australian privately held insurance brokerage with multiple state offices and specialty divisions, comparable in scale to PSC. Both firms compete directly for SME and mid-market commercial accounts in Australia and pursue similar roll-up growth strategies through acquisition of regional brokers.

Broad incumbents

• Marsh & McLennan: Marsh is the world's largest insurance broker and risk advisor with significant Australian operations through Marsh Pty Ltd. While operating at much greater scale and breadth than PSC, Marsh directly competes for PSC's Corporate & Specialty, ASX-listed, and large PE-backed accounts, and represents the global incumbent benchmark in commercial risk advisory.
• Aon plc: Aon is a global professional services firm with a major insurance brokerage and risk advisory practice operating across ANZ. Aon's size, Lloyd's market access, and analytics capabilities position it as a broad incumbent competitor for PSC's upper-tier commercial and specialty accounts, particularly in Corporate & Specialty and reinsurance-related placements.
• Arthur J. Gallagher & Co. Gallagher is a global insurance brokerage and risk management firm with substantial Australian operations (including acquisitions of local brokers). It competes for the same commercial and specialty clients as PSC, particularly in construction, healthcare, transport, and agribusiness where PSC has specialty divisions.
• WTW (Willis Towers Watson): WTW is a global advisory, broking, and solutions firm operating in ANZ across commercial insurance, risk management, and human capital. It competes with PSC's Corporate & Specialty practice for large, complex ANZ accounts and serves as a global incumbent in placement of corporate risks, including D&O and management liability.

Emerging players

• Strata Community Insurance (SCI) / CHU Underwriting: CHU is an Australian underwriting agency specializing in strata and body corporate insurance, partially overlapping with PSC's strata insurance offering. While narrower in scope, CHU represents an emerging/specialist player in a PSC product line, illustrating how specialist underwriting agencies can pressure brokerage commissions in niche segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/psc-insurance-brokers-lawrisk

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PSC Insurance Brokers