CONVERGE-DIGITAL

What CONVERGE-DIGITAL does

Converge-Digital (legally Exgray Ltd.) is a Dublin-headquartered, privately held programmatic advertising technology company founded in 2015 by CEO Ian Maxwell. The company operates an evolved agentic AI-powered Demand-Side Platform (DSP) called Converge-Select, built on its proprietary Solas technology that autonomously handles campaign planning, buying, audience identification, sentiment analysis, and real-time optimization. The product suite includes differentiated modules: Carbon AdTrack (a world-first carbon emissions measurement tool co-developed with Scope3), context targeting leveraging Kantar TGI survey data, attention measurement via Lumen eye-tracking, and Private Marketplace (PMP) arrangements enabling premium inventory access within other DSPs such as DV360 and The Trade Desk.

Converge generates revenue through two streams: programmatic advertising platform fees (transaction-based) from agencies and advertisers using Converge-Select, and recurring Solas agentic AI platform services providing managed campaign operations with dedicated account teams. Pricing operates on a non-public, quote-based hybrid model with multi-year contracts and commercial terms co-created with each agency client. The company sells primarily through a direct, sales-led GTM motion targeting independent-minded media agencies seeking AI-powered programmatic solutions, with demos and consultative platform configuration as the primary conversion mechanism.

Its customer base spans three global media networks (WPP Media, Omnicom Media Group, Havas Media Network) alongside Irish independent agencies (Ad Vantage Media, Core, The Engine Room). Geographic focus covers Ireland, the UK, and broader Europe, with the company participating in the IAB Europe Transparency & Consent Framework (ID 248). Headcount stands at approximately 15 employees, and no external institutional funding or ownership changes have been disclosed, suggesting a bootstrapped or self-funded operating model.

Name

CONVERGE-DIGITAL

Legal name

Exgray Ltd.

Website

https://converge-digital.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Programmatic Advertising Platform (AdTech / DSP)

NAICS

Media Buying Agencies (541830), Software Publishers (5132)

SIC

Services-Advertising Agencies (7311), Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYBPAFABAB

Digital & Programmatic Media Buying (Display, Video, CTV, Audio)

Business & Public Services/Marketing, Advertising & PR Services/Media Planning & Buying

SECONDARYHDAAAGAD

Social, Community & Creator Platform Feeds

Hardware, Technology & Telecom/Artificial Intelligence & Machine Learning/Recommender Systems & Personalization

Keywords

• Programmatic advertising platform
• Demand-side platform
• Agentic AI media buying
• Digital ad campaign optimization
• Carbon tracking advertising

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Programmatic Advertising Platform Fees: Revenue generated from agencies and advertisers using the Converge-Select DSP platform for programmatic media buying and selling. The platform facilitates real-time bidding and private marketplace transactions.
2. Solas Agentic AI Platform Services: Revenue from the Solas agentic AI platform which provides managed services for campaign planning, buying, optimization, and operations support with dedicated account teams.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Converge-Digital operates an agentic AI-powered Demand-Side Platform (Converge-Select) that enables media agencies to plan, buy and optimize programmatic digital advertising campaigns across premium publisher inventory. Its proprietary Solas AI fuses demographic, interest and contextual data to autonomously execute media planning, real-time bidding, audience targeting, and performance optimization, with add-on capabilities including Carbon AdTrack emissions measurement, context targeting via Kantar TGI, and Lumen attention measurement.

Product overview

Converge-Digital operates as an evolved DSP (Demand-Side Platform) built on proprietary agentic AI technology. The core product is the Converge-Select platform, which is powered by Solas—an autonomous AI system that handles campaign planning, buying, and optimization. The platform integrates specialized modules including Carbon AdTrack for emissions measurement, Context Targeting for post-cookie audience identification, Curated Marketplaces for transparent media buying, and Private Marketplaces (PMP) for premium inventory access. Dublin-based Exgray Ltd. serves media agencies across Ireland, UK, and Europe.

Differentiator

Problem solved

Functional benefit

Brands

• Solas: Proprietary agentic-powered advertising technology platform that converges demographic, interest, and contextual data in real time for campaign planning, buying, and performance optimization.
• Carbon AdTrack
• Converge-Select

Products and services

• Solas Proprietary agentic-powered AI technology platform that converges demographic, interest, and contextual data in real time to autonomously identify audiences, plan media, execute buying and optimize campaign performance for media agencies.
• Converge-Select Programmatic DSP (Demand-Side Platform) enabling media agencies to plan, buy and manage digital advertising campaigns with agentic-AI-powered optimization, curated marketplaces, transparency controls and role-based access. Sold to agencies on multi-year, quote-based contracts with dedicated account teams.
• Carbon AdTrack Proprietary carbon emissions measurement tool integrated within Converge-Select that reports carbon weight (in kilograms) for each digital campaign, developed in partnership with Scope3 to enable advertisers to optimize or offset emissions.

Quantifiable outcome

• Reduced supply path leading to fewer carbon emissions generated per campaign
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• Scope3coreTechnology or IntegrationScope3 is the world leader in carbon emissions measurement for digital advertising. Converge developed Carbon AdTrack in partnership with Scope3, utilizing their data to measure carbon emissions generated by individual publishers and campaigns. This partnership enables Converge to provide advertisers with accurate carbon weight information (in kilograms) for campaigns run through the Select platform.
• LumencoreTechnology or IntegrationLumen provides objective attention measurement research using eye-tracking technology with highly robust panel methodology. This data is available on the Converge-Select platform for Irish advertisers to optimize campaigns and improve return on investment by understanding advertising's ability to capture and hold target audience attention.
• KantarcoreTechnology or IntegrationKantar TGI (Target Group Index) survey panel data is integrated into the Converge Select platform's context targeting capabilities. This data helps identify where target audiences are spending time and which publisher sections they engage with, enabling more precise campaign planning and audience targeting.
• IAB Ireland & EuropecoreOthersCEO Ian Maxwell is heavily involved in IAB Ireland & Europe matters relating to policy and progress. Converge participates in the IAB Europe Transparency & Consent Framework with identification number 248. IAB membership indicates industry leadership and adherence to advertising standards.
• IAB Europe Transparency & Consent FrameworkcoreTechnology or IntegrationConverge-Digital participates in the IAB Europe Transparency & Consent Framework and complies with its Specifications and Policies. Converge's identification number within the framework is 248, enabling compliant data processing and consent management across European digital advertising.

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Direct peers

• The Trade Desk: The Trade Desk operates an independent, agentic-AI-enabled DSP that automates programmatic media buying across display, video, audio, CTV, and digital out-of-home; it competes directly with Converge-Select for the same agency and advertiser RFPs and offers comparable (and much larger) demand-side capabilities.
• Adform: Adform is a European-headquartered independent DSP offering programmatic media buying, a curated marketplace, and creative/ad-serving tools; it is the closest direct competitor in scale, geography, and product mix to Converge, particularly for independent agencies across EMEA.
• MediaMath: MediaMath operates a global programmatic DSP focused on agencies and advertisers with AI-powered optimization; despite restructuring it remains a direct competitor in the enterprise DSP category for agency buying desks.
• Basis Technologies: Basis Technologies (formerly Centro) provides an enterprise programmatic ad-buying platform with automation, workflow, and reporting tools aimed at agencies; it overlaps with Converge-Select in agency-targeting DSP functionality and AI-driven campaign automation.

Broad incumbents

• Google DV360: Google's Display & Video 360 is the largest enterprise DSP and the default demand-side platform for many holding-company groups including WPP and Omnicom, competing with Converge for global agency budgets while bundling inventory, audience, and measurement under the Google stack.
• Amazon Ads DSP: Amazon Ads DSP is a major omnichannel demand-side platform offering programmatic access to Amazon's owned-and-operated inventory plus third-party exchanges, overlapping with Converge-Select on agency-facing programmatic buying and increasingly competing in CTV and retail media.
• Yahoo DSP (formerly Verizon Media / Oath): Yahoo's DSP (now part of Microsoft Advertising via a 2024 transition) and the broader Yahoo ad-tech stack offer programmatic buying that overlaps with Converge-Select, particularly through native, video, and audience-graph capabilities.
• Xandr (Microsoft): Xandr, now operating inside Microsoft Advertising, provides a demand-side platform and curated marketplace that competes for agency spend alongside Converge and bundles Microsoft's identity, retail-media, and CTV inventory.
• Publicis Groupe (Epsilon / Precision): Publicis Groupe, through Epsilon and its in-house programmatic and identity capabilities, operates a holding-company-owned DSP stack that competes with Converge at the agency-level demand interface and could displace third-party DSPs inside Publicis agencies globally.

Emerging players

• Adslot: Adslot is an Australian-headquartered programmatic media-trading platform offering a supply-side platform and direct marketplace capabilities; it has a comparable mid-sized, agency-targeted programmatic offering and is expanding in EMEA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/converge-digital-ltd
• Xx.com/Converge_D

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CONVERGE-DIGITAL