ATD Tools
ATD Tools, Inc. is a privately held US manufacturer founded in 1977 that sells over 1,000 professional-grade automotive tools and equipment across 22 categories through a distributor network spanning more than 30 warehouse locations in the United States and Canada.
- Company typePrivate
- Founded1977
- HeadquartersWentzville, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What ATD Tools does
ATD Tools, Inc. is a US-incorporated, privately held manufacturer of professional automotive tools and equipment founded in 1977. The company offers a catalog of 1,000+ SKUs organized across 22 categories, including hand tools (259 SKUs), lubrication (96), paint and body shop (91), lifting (81), brake/wheel/suspension (60), air tools (47), engine tools (37), battery and electrical (31), diagnostics (27), tool storage (11), and adjacent categories such as electric power tools, paint spray booths, and welding. Product engineering centers on durability and professional-grade performance, with proprietary features including the exclusive Swift Lift Technology and Twin Piston Quick Lifting system in service jacks (ATD-7535, ATD-7514, ATD-7515), Constant Current and USB Power Delivery in the SABER-branded rechargeable LED lighting line (ATD-80357, ATD-80444, ATD-80460, ATD-80390A, ATD-80395A, ATD-80398), and quality-control testing protocols executed at the manufacturer, independent labs, and in the field. Sub-brands include SABER (lighting), Platinum Tech, and ATD-AIR (pneumatic tools).
ATD Tools generates revenue through hardware sales of its products to professional mechanics, automotive repair shops, dealerships, and service centers, with a secondary DIY and enthusiast segment. The company operates a two-step distribution model, selling exclusively through a network of over 30 independent distributor warehouse locations across the United States and Canada, with eight named partners (Automotive Systems Warehouse, Auto-Wares, Delegard Tool, C&L Tools, Medco Tool, ACE Tools, G2S Tobeq, and Automotive Parts Headquarters). Pricing is not publicly disclosed and there is no direct-to-end-user e-commerce channel in the available data. Marketing investment is limited to organic presence on Facebook, Instagram, and YouTube (atdtoolsinc).
ATD Tools has no disclosed funding rounds, no parent company, no subsidiaries, no acquisitions, and no publicly known executive leadership. The company has been continuously operating for over 46 years under private ownership and holds industry recognition including a 2016 PTEN Innovation Award for the ATD-80357 underhood light. Its AI/ML capability surface is non-existent; the technology stack is purely mechanical and electromechanical hardware with no documented software, API, app, or algorithm-based product offering. Geographic coverage is North America only, served through the same distributor warehouse network.
ATD Tools firmographics
Firmographics- Name
- ATD Tools
- Legal name
- ATD Tools, Inc.
- Website
- https://atdtools.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ATD Tools, Inc. is a privately held US manufacturer founded in 1977 that sells over 1,000 professional-grade automotive tools and equipment across 22 categories through a distributor network spanning more than 30 warehouse locations in the United States and Canada.
- Ownership category
- akta.pro rank
ATD Tools industry classification
Industry- Product category
- Professional Automotive Tools and Equipment
- NAICS
- Automotive Parts and Accessories Retailers (44133), All Other Industrial Machinery Manufacturing (333248)
- SIC
- Cutlery, Handtools & General Hardware (3420), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Aftermarket Tools, Equipment & Garage Accessories Manufacturing (Jacks/Lifts/Diagnostic Tools/Compressors) (IMACANAM)
- akta.pro secondary industries
- Paint, refinishing & body shop supplies distribution (coatings, abrasives, tools, consumables) (CRAOANAF), Aftermarket Fluids, Lubricants & Chemical Products Manufacturing (Oils/Coolants/Additives/Cleaners) (IMACANAK)
Keywords
Where ATD Tools is headquartered
LocationHeadquarters
- HQ city
- Wentzville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ATD Tools business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Automotive Tools Sales: ATD Tools generates revenue through the sale of professional automotive tools and equipment, including hand tools, air tools, diagnostics equipment, lifting equipment, lighting, and various shop accessories. Products are sold through a network of distributors throughout the US and Canada.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
ATD Tools product offering
Product offeringCore offering
ATD Tools manufactures and distributes over 1,000 professional automotive tools and equipment products across 22 categories, including hand tools, air tools, lifting equipment (hydraulic jacks with Swift Lift Technology), lighting products (underhood lights, work lights, tube lights, paint gun lights), diagnostic equipment, brake/wheel/suspension tools, engine tools, utility carts, and air hose reels. Products are sold exclusively through a network of over 30 independent distributor warehouses in the United States and Canada, serving professional mechanics, automotive repair shops, dealerships, and service centers.
Product overview
ATD Tools is a manufacturer of professional automotive tools and equipment established in 1977. The company offers a comprehensive portfolio of hand tools, power tools, diagnostic equipment, and specialized shop equipment organized across 22 product categories including Lifting, Air Tools, Hand Tools, Diagnostics, Lighting, Paint & Body Shop, Engine Tools, Brake/Wheel/Suspension, and Tool Storage. The product line features ATD-branded equipment alongside the SABER sub-brand focused on lighting solutions. Key product families include hydraulic service jacks and lifting equipment (ATD-7535, ATD-7514, ATD-7515 Jack Pack), utility carts and storage solutions (ATD-7036, ATD-7038), air hose reels and pneumatic tools, and professional LED lighting products including underhood lights, work lights, tube lights, and the specialized paint gun light (ATD-80460). The company distributes through over 30 warehouse locations throughout the United States and Canada.
Differentiator
Problem solved
Functional benefit
Brands
- SABER: Sub-brand for specialty lighting products including paint gun lights and tube lights
- Platinum Tech
- ATD-AIR
Products and services
- ATD-7535 3.5-Ton Extra Long & Extra Low-Reach Service Jack Heavy-duty hydraulic service jack with minimum lift height of 3.38 inches for vehicles with limited ground clearance, featuring Twin Piston Quick Lifting system and Swift Lift Technology for professional automotive lifting applications.
- ATD-7515 4-Ton Jack Pack Combo Kit Combo kit including 4-ton service jack and 4-ton ratchet style jack stands with Swift Lift Technology, featuring double lock design jack stands with safety pin for additional safety in professional automotive lifting applications.
- ATD-7514 4-Ton Service Jack 4-ton capacity hydraulic service jack with Swift Lift Technology offering quicker lifting performance, full cover rubber saddle pad, and lifting range from 4-7/16 to 19-7/8 inches for professional automotive repair shops.
- ATD-80460 500 Lumen Rechargeable Paint Gun Light SABER brand rechargeable LED light designed to mount onto paint guns, featuring 5 color temperature settings (2700K-6500K) and CRI rating of >Ra96 for accurate paint color representation in paint and body shop applications.
- ATD-80444 2,000 Lumen LED Rechargeable Underhood Light SABER brand rechargeable LED underhood light with 2,000 lumens output, 3 brightness settings, 360-degree rotating aluminum bar extending 46-77.5 inches, and 2 removable 4800mAh lithium-ion batteries for professional automotive underhood work.
- ATD-80357 2,000 Lumen LED Corded/Cordless Underhood Light Dual power underhood light combining corded light performance with rechargeable convenience, featuring 40-inch light bar, 55-83 inch extending hooks, and 2016 PTEN Innovation Award winning design for professional automotive repair shops.
- ATD-80395A 800 Lumen Rechargeable Work Light with Top Light Dual-function work light with 7-watt COB LED (800 lumens) and 3-watt SMD LED top light, featuring pivoting head, magnetic base, and lithium-ion rechargeable battery for professional shop illumination.
- ATD-80398 SABER Classic Series Rechargeable Tube Light Classic tube-style work light with 500 lumens constant output, rubberized ergonomic handle, swivel hooks with magnets, and USB Type-C charging for professional shop and underhood use.
- ATD-80390A 700 Lumen LED Rechargeable Tube Light Compact tube light with 700 lumens COB LED output, removable lithium-ion battery pack that doubles as USB power source, and dual swivel hooks with magnets for versatile shop lighting applications.
- ATD-31176/31177 50 ft. Auto Retractable Air Hose Reels Heavy-duty auto retractable air hose reels with 20-gauge powder-coated steel construction, premium rubber hose with polyester woven braid reinforcement, rated for 300 psi and 25 CFM max air flow for professional shop air distribution.
- ATD-7036 Heavy-Duty 2-Shelf Utility Cart Heavy-duty polypropylene utility cart with 500 lbs capacity (250 lbs per shelf), featuring molded handle with storage compartments, built-in tool holders, parts tray, cable organizer, and 5-inch non-marring rubber caster wheels for shop material handling.
- ATD-7038 Large Heavy-Duty Plastic Utility Cart Large capacity utility cart with 500 lbs capacity, featuring molded handle with storage compartments, towel bar, 3-inch deep trays, and heavy-duty casters for larger shop material handling needs.
Quantifiable outcome
- Over 46 years in business providing professional automotive tools
Companies that use ATD Tools
Customer profileSegments3 records
Ideal customer profiles2 records
ATD Tools technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
ATD Tools partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Automotive Systems Warehouse (ASW)coreIndependent distributor partner in ATD's distribution network serving the automotive tools market in the United States and Canada
- Auto-WarescoreIndependent distributor partner in ATD's distribution network serving the automotive tools market
- Delegard ToolcoreIndependent distributor partner in ATD's distribution network
- C&L ToolscoreIndependent distributor partner in ATD's distribution network
- Medco ToolcoreIndependent distributor partner in ATD's distribution network
- ACE ToolscoreIndependent distributor partner in ATD's distribution network
- G2S TobeqcoreIndependent distributor partner in ATD's distribution network
- Automotive Parts Headquarters (APH)coreIndependent distributor partner in ATD's distribution network serving the automotive tools market
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
ATD Tools competitors and assessment
Company assessmentDirect peers
- Snap-on Incorporated: Snap-on is the leading global manufacturer and distributor of professional automotive tools, equipment, and diagnostics, with a mobile van franchise model targeting the same professional mechanic customer as ATD. Closest large-scale direct competitor in the premium professional tool segment.
- Matco Tools: Matco Tools (owned by Fortive) manufactures and distributes professional automotive hand tools, diagnostics, and shop equipment through an independent distributor mobile-van network. Direct competitor with overlapping product portfolio and identical target customer of professional technicians.
- OTC Tools (SPX Technologies): OTC, part of SPX Technologies, is a long-standing manufacturer of professional automotive specialty tools, diagnostics, and lifting equipment. Highly comparable product mix in engine tools, brake service, and lifting that directly overlaps with ATD's catalog.
- Powerbuilt Tools: Powerbuilt manufactures professional-grade automotive tools, lifting equipment, and shop tools sold primarily through retail and online channels. Direct competitor in jacks, lifting, and specialty automotive tools at value-tier price points similar to ATD's positioning.
- Sunex Tools: Sunex Tools manufactures professional automotive specialty tools, including lifting, suspension, and brake service equipment. Comparable product portfolio and similar distribution through independent distributors in the North American aftermarket.
- GearWrench (Apex Tool Group): GearWrench, owned by Apex Tool Group, manufactures professional hand tools, ratchets, and specialty automotive tools. Comparable in targeting professional mechanics with feature-differentiated (e.g., pivoting-head) products sold through industrial and automotive distributors.
- Pittsburgh Automotive (Harbor Freight Tools): Harbor Freight's Pittsburgh Automotive line offers jacks, lifting, and shop tools at deeply discounted price points, competing with ATD on value-tier professional products. Direct competitor in the entry-level professional segment that ATD also targets.
Broad incumbents
- Craftsman (Stanley Black & Decker): Craftsman, now owned by Stanley Black & Decker, is a broad-line tool brand covering hand tools, power tools, and automotive tools sold across retail and online. While much larger than ATD and offering overlapping categories, its automotive tool lines compete head-to-head with ATD at accessible price points.
- Stanley Black & Decker: Stanley Black & Decker is a diversified global tool manufacturer owning Craftsman, DeWalt, and Stanley brands across automotive, industrial, and DIY markets. While its automotive aftermarket exposure is a subset of a much broader portfolio, it competes with ATD in hand tools, lifting, and shop equipment.
Emerging players
- Lisle Corporation: Lisle is a specialized manufacturer of automotive specialty hand tools and shop equipment. Smaller and more niche than ATD, but highly comparable product mix in specialty automotive tools sold through similar distribution channels.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
ATD Tools social profiles
Digital presenceATD Tools financial estimates
Financial estimateRevenue estimate
Valuation estimate
ATD Tools leadership team
Management profileNumber of profiles
ATD Tools funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ATD Tools M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ATD Tools
What does ATD Tools do?
ATD Tools manufactures and distributes over 1,000 professional automotive tools and equipment products across 22 categories, including hand tools, air tools, lifting equipment (hydraulic jacks with Swift Lift Technology), lighting products (underhood lights, work lights, tube lights, paint gun lights), diagnostic equipment, brake/wheel/suspension tools, engine tools, utility carts, and air hose reels. Products are sold exclusively through a network of over 30 independent distributor warehouses in the United States and Canada, serving professional mechanics, automotive repair shops, dealerships, and service centers.
Is ATD Tools a public or private company?
ATD Tools is a private company. It is classified as unknown and is currently operating.
When was ATD Tools founded?
ATD Tools was founded in 1977. It employs 11 to 50 people.
Where is ATD Tools based?
ATD Tools is headquartered in Wentzville, United States, in the North America region.
How does ATD Tools make money?
One revenue line is on record: automotive Tools Sales.
Who are ATD Tools's main competitors?
Direct peers on record are Snap-on Incorporated, Matco Tools, OTC Tools (SPX Technologies), Powerbuilt Tools, Sunex Tools, GearWrench (Apex Tool Group) and Pittsburgh Automotive (Harbor Freight Tools). Broad incumbents are Craftsman (Stanley Black & Decker) and Stanley Black & Decker. Lisle Corporation is listed as an emerging player.
Does ATD Tools have an API?
No public API is recorded for ATD Tools.
What industry is ATD Tools in?
ATD Tools's product category is Professional Automotive Tools and Equipment. Its primary akta.pro industry code is IMACANAM, Aftermarket Tools, Equipment & Garage Accessories Manufacturing (Jacks/Lifts/Diagnostic Tools/Compressors), with a secondary code of CRAOANAF, Paint, refinishing & body shop supplies distribution (coatings, abrasives, tools, consumables). Its NAICS code is 44133 and its SIC code is 3420.