Intentive

What Intentive does

Intentive GmbH is a German owner-managed full-service digital agency specializing in Digital Experience Platforms (DXP), headquartered in Düsseldorf with additional offices in Mönchengladbach, Munich, Cologne, and Lisbon. Founded in 2003, the company employs 50+ digital experts and has delivered more than 1,400 digital projects to over 100 enterprise and non-profit clients across the D-A-CH region, including Miele, Vodafone, STIHL, Henkel, BayernLB, KARL STORZ, Pepperl+Fuchs, and Vossloh. Its service portfolio spans five practice areas: Advisory & Strategy, GEO & Agentic AI, 360° Development, Managed Services & DevOps, and UX & Screendesign, supported by certified partnerships with major DXP and AI vendors including Adobe Experience Manager, Contentstack, FirstSpirit, Bynder, Cognigy, and Mercury.ai.

Technically, Intentive delivers end-to-end composable DXP solutions following MACH principles (Microservices, API-first, Cloud-native, Headless), often layered with a proprietary API-based composable middleware built on open-source components. It operates its own ISO 27001 and SOC 2 Type II certified private cloud infrastructure in Düsseldorf, hosting managed services workloads with 24/7 SLA options. Current platform engineering emphasizes AI-readiness, including Generative Engine Optimization, llms.txt and structured data implementation, RAG-based semantic search, AI-assisted multilingual workflows, and integration of agent protocols (MCP, A2A, ACP) to make client DXPs operable by AI agents.

Commercially, Intentive generates revenue through a mix of project-based professional services (advisory, UX, full-stack development, integration) and recurring managed services and infrastructure hosting under multi-year contracts. Go-to-market is exclusively direct enterprise field sales, with consultative engagement targeting CMOs, CTOs, and CDOs at major DACH brands, B2B champions, and non-profit organizations. Pricing is custom and not publicly disclosed. The company is privately held by management under German GmbH law, with Alexander Dohmen as CEO and Andreas Deckers as Head of Development, and has no disclosed external investors, parent company, or funding rounds.

Name

Intentive

Legal name

Intentive GmbH

Website

https://intentive.de

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Intentive is a German full-service digital agency that designs, builds, and operates Digital Experience Platforms (DXP) for 100+ enterprise and non-profit clients across the D-A-CH region, delivering strategy, AI-readiness, composable architecture, and managed services.

Ownership category

akta.pro rank

Product category

Digital Experience Platform Services

NAICS

Graphic Design Services (541430), Computer Systems Design Services (541512), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industries

Developer Experience Platforms for Enterprise (IDEs, CI/CD, Dev Portals) (HDAEAKAI), Enterprise Application UX, Portals & Low-Code Extensions (BPAEAGAM)

Keywords

• Digital experience platforms
• Headless CMS services
• Composable commerce
• MACH architecture consulting
• Managed DXP services

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Services (360° Digital Services): Intentive generates revenue through a comprehensive suite of digital agency services spanning advisory & strategy, UX/screen design, full-stack development & integration, and managed services/DevOps. Projects range from digital strategy consulting and CMS evaluation to complete DXP implementation, migration, and ongoing platform operations. Revenue is primarily project-based and retainer-based for managed services.
2. Managed Services & DevOps (Recurring): Ongoing platform operations, 24/7 servicedesk, infrastructure hosting in Intentive's private cloud, system maintenance, and continuous development. These engagements are recurring in nature with service-level agreements (SLAs) up to 24/7.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Intentive is a German digital agency that advises on, builds, and runs Digital Experience Platforms for enterprise clients. Core offerings include DXP strategy and advisory, 360-degree full-stack development, managed services and DevOps, UX and screen design, and implementation of MACH-based components such as headless CMS, PIM, e-commerce, search, and AI-powered personalization.

Product overview

Intentive is a full-service digital agency and DXP expert operating in the D-A-CH region (Germany, Austria, Switzerland). Rather than a single unified software product, Intentive offers a portfolio of services and technology implementations organized around five core practice areas: Advisory & Strategy (digital strategy, CMS evaluation, MACH architecture), GEO & Agentic AI (AI-readiness, Generative Engine Optimization, Agentic AI preparation), 360° Development (full-stack development, headless CMS, API-based platforms, e-commerce, PIM, enterprise search via Apache Solr), Managed Services & DevOps (24/7 operations in Intentive's certified private cloud), and UX & Screendesign. Intentive implements and partners on third-party enterprise platforms including Adobe Experience Manager Sites, Contentstack, FirstSpirit, Bynder, Cognigy, and Mercury.ai for chatbot/conversational AI, as well as PIM solutions (Akeneo, PimCore) and DAM systems (Canto Cumulus). Salesforce (Pardot and MuleSoft) is offered as a marketing automation and integration service. The company's approach centers on MACH architecture principles (Microservices, API-first, Cloud-native, Headless) and composable middleware to deliver scalable, AI-ready digital experience platforms for 100+ enterprise clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Advisory & Strategy

Named customers23 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability8 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core.

• Adobe (Adobe Experience Manager)coreTechnology or IntegrationIntentive is a partner implementing Adobe Experience Manager Sites for enterprise DXP implementations. Adobe Experience Manager is a leading commercial CMS and digital experience platform used by large enterprises for content and campaign management.
• ContentstackcoreTechnology or IntegrationIntentive is a certified/partner implementation agency for Contentstack, a leading composable headless DXP. Used in multiple client projects including Vossloh and Pepperl+Fuchs implementations. Contentstack is described as a 'Composable Headless DXP'.
• FirstSpirit (Crownpeak)coreTechnology or IntegrationIntentive is a partner for FirstSpirit, a flexible hybrid CMS for DXPs. Long-standing partnership in the DACH region for CMS implementations.
• ByndercoreTechnology or IntegrationIntentive is a partner for Bynder, a digital asset management (DAM) solution. Bynder enables easy management of consistent, brand-compliant designs across organizations.
• CognigycoreTechnology or IntegrationIntentive is a partner for Cognigy, a conversational AI platform for chatbots and natural language conversation automation.
• Mercury.aicoreTechnology or IntegrationIntentive is a partner for Mercury.ai, a conversational AI platform for chatbots and messaging solutions.
• All Major DXP Product Manufacturers (DACH market leaders)coreTechnology or IntegrationIntentive maintains partnerships with all major product manufacturers in the DACH market, enabling independent advisory and access to leading products and support. This vendor independence is a key differentiator allowing unbiased technology recommendations.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Accenture Song: Global digital creative and technology arm of Accenture, offering end-to-end digital experience, marketing, and DXP services at scale. Competes for the same enterprise RFPs but with vastly larger bench and global delivery footprint.
• T-Systems: Deutsche Telekom's enterprise ICT subsidiary offering large-scale digital transformation, cloud, and SAP/Adobe implementations. Competes with Intentive for D-A-CH enterprise digital platform mandates, especially among German corporates.
• Deloitte Digital: Digital arm of Deloitte offering strategy, creative, technology and platform implementation for global enterprises. Overlaps with Intentive on Adobe, Salesforce, and composable DXP implementations but at a much larger scale.
• Reply: Italian-headquartered global digital services group specializing in enterprise platforms, customer experience, and digital transformation. Comparable on DXP/enterprise platform delivery but with broader European geographic reach.
• Publicis Sapient: Global digital transformation consultancy within Publicis Groupe focused on enterprise platform engineering, DXP, and data-driven customer experience. A scaled incumbent competing for the same enterprise transformation mandates.
• Merkle (Dentsu): Global data-driven customer experience agency within Dentsu, offering DXP, martech, and personalization implementations. Overlaps with Intentive on enterprise CMS, martech, and personalization engagements at much larger scale.

Regional players

• Netlight: Nordic-headquartered digital consultancy with strong presence in Germany offering digital strategy, design, and engineering services. Comparable on enterprise digital delivery model and tech-first positioning, though primarily Nordic-focused.

Direct peers

• UDG United Digital Group: Hamburg-headquartered German digital agency offering strategy, creative, technology and platform services to enterprise brands. Overlaps directly with Intentive on DXP, content platforms, and enterprise digital transformation in D-A-CH.
• valantic: German-Austrian digital consultancy specializing in digital transformation, customer experience platforms, and enterprise software implementations across D-A-CH. Highly comparable to Intentive in scope, regional focus, and enterprise DXP/CRM/ERP services mix.
• Syzygy AG: Listed German digital agency with a focus on user experience design, technology, and data-driven digital products for enterprise clients. Directly comparable as a D-A-CH-based digital agency competing for similar enterprise mandates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/intentive

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intentive