Iowa Bankers Association

What Iowa Bankers Association does

The Iowa Bankers Association (IBA) is a state-chartered, member-owned trade association founded on July 26, 1887, that represents 254 member banks—97% of all banks operating in Iowa—making it the nation's largest state banking association. Headquartered in Johnston, Iowa with 51–100 employees, IBA delivers five core service lines to its members: state and federal legislative advocacy (via the BUILD and I-LEAD political action committees), regulatory compliance support (hotline, comment letters, on-site reviews, ACH/HMDA/TRID/BSA training and forms), professional education (conferences, schools, peer groups, ABA-delivered curriculum, and on-demand webinars), human resources consulting and administrative services outsourcing, and marketing/public-image programs including the Banking Difference campaign and Money Cents fraud-prevention initiative. Revenue is generated primarily through deposit-scaled bank membership dues and associate-vendor membership fees, supplemented by training and event registration, compliance form and manual sales, HR consulting fees, on-site compliance review services, and event sponsorship and advertising. Distribution is field-led through a six-region Iowa structure, regional town halls, and peer groups spanning CEO, CFO, compliance, HR, lending, technology, and marketing functions. Three wholly-owned operating subsidiaries deepen the model: Iowa Bankers Insurance and Services, Inc. (IBIS, est. 1971) provides insurance products and a self-insured health plan; SHAZAM (originally the Iowa Transfer System, est. 1975) operates as a diversified payments network active in nearly every U.S. state; and Iowa Bankers Mortgage Corporation (IBMC, est. 1979) services more than 60,000 community-bank mortgage loans and is one of Iowa's largest mortgage aggregators. Technology delivery runs through the IBA website, member portal, online training platforms, and webinar systems; no public APIs, proprietary AI/ML systems, or technology products are offered—only an AI Resources educational curation hub for members.

Name

Iowa Bankers Association

Legal name

Iowa Bankers Association

Website

https://iowabankers.com

Company type

Private

Founded year

1887

Operating status

Operating

Headcount range

51–100 employees

Short description

Iowa Bankers Association is a 138-year-old non-profit trade association serving 254 Iowa banks—97% of the state's banks—with advocacy, regulatory compliance, education, HR consulting, and marketing services, supported by insurance, mortgage, and payments subsidiaries.

Ownership category

akta.pro rank

Headquarters

HQ city

Johnston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Bank Membership Dues: Annual membership dues for banks, calculated based on the bank's deposits in Iowa. This is the primary revenue stream supporting IBA operations and services.
2. Associate Membership Dues: Annual membership fees for industry-related service providers and vendors that provide products and services designed for banks.
3. Training and Education Programs: Revenue from live training events, online courses, conferences, schools, seminars, and on-demand webinars. Training covers compliance, lending, human resources, marketing, technology, and other banking functions.
4. HR Services and Consulting: Fees for human resources consulting services, administrative services outsourcing (ASO), FLSA audits, I-9 audits, document reviews, and other HR professional services.
5. Compliance Forms and Publications: Sale of compliance forms including ACH training documents, beneficial ownership manuals, HMDA manuals, TRID manuals, Iowa Deposit Documentation Manuals, and consumer brochures. Also includes subscription to publications like The Iowa Banker magazine.
6. Compliance Review Services: Fees for on-site compliance reviews, internal compliance review and training services provided by IBA compliance professionals.
7. Event Sponsorships and Advertising: Revenue from exhibitor contracts, sponsorship opportunities, and advertising rates for associate members at IBA events and in publications.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

The Iowa Bankers Association (IBA) is a non-profit state banking trade association founded in 1887 that provides advocacy, compliance support, professional education, human resources consulting, and marketing programs to its 254 member banks in Iowa (97% of Iowa banks). It also operates wholly-owned subsidiaries: Iowa Bankers Insurance and Services, Inc. (IBIS) for insurance products and Iowa Bankers Mortgage Corporation (IBMC) for mortgage loan servicing of over 60,000 loans, and historically helped establish SHAZAM as an electronic funds transfer network.

Product overview

The Iowa Bankers Association (IBA) is a professional association serving Iowa's banking industry since 1887, offering advocacy, compliance, education, marketing, and human resources services to its 254 member banks. The organization operates through a central association structure supplemented by two affiliate corporations: Iowa Bankers Insurance and Services (IBIS) providing insurance products, and Iowa Bankers Mortgage Corporation (IBMC) handling mortgage loan servicing for over 60,000 loans. Core services include regulatory compliance support covering ACH, BSA, deposits, lending, and HMDA; professional education through conferences, schools, peer groups, and ABA partnership training; marketing programs including Bank Perks and the Banking Difference public image campaign; HR consulting and administrative outsourcing; and advocacy through political action committees BUILD and I-LEAD. The IBA also produces member publications including The Iowa Banker magazine and Compliance publications, and runs community programs such as the Student Athlete Achievement Award scholarship program.

Differentiator

Problem solved

Functional benefit

Brands

• Iowa Bankers Mortgage Corporation (IBMC): Offers a suite of customized home mortgage programs and services, from origination to loan servicing across the Midwest. Services more than 60,000 loans and is one of the largest mortgage loan aggregators in Iowa.
• Iowa Bankers Insurance & Services, Inc. (IBIS)

Products and services

• Compliance Services

Quantifiable outcome

• 97% of Iowa banks are members of the IBA, demonstrating industry-wide support and collective representation.
• +2 more outcomes

Named customers13 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered minor and core.

• Iowa PBSminorGTM or Marketing Partner · 1 January 199828-year partnership supporting public television. Bankers volunteer at annual Festival pledge drive, raising nearly $12,000 in 2026. Promotes community engagement and financial literacy through public media.
• Iowa Bankers Mortgage Corporation (IBMC)coreStrategic or Co-development Partner · 1 January 1979Created in 1979 to fund community bank mortgage loans, sell them into the secondary market, and provide lifetime servicing for multiple investors. Services more than 60,000 loans and is one of the largest mortgage loan aggregators in Iowa.
• SHAZAMcoreStrategic or Co-development Partner · 1 January 1975IBA helped establish the Iowa Transfer System (now SHAZAM) in 1975 as one of the first electronic funds transfer (EFT) networks in the world. SHAZAM is now a diversified payments provider serving financial institutions in nearly every state. IBA maintains an endorsed vendor relationship with SHAZAM.
• Iowa Bankers Insurance and Services, Inc. (IBIS)coreStrategic or Co-development Partner · 1 January 1971Established as a separate subsidiary in 1971 to expand insurance offerings to Iowa banks. Provides health, life, annuity, and property and casualty insurance coverages. Also administers the Iowa Bankers Benefit Plan self-insured health plan for bankers in Iowa and Minnesota. Has over 100 years of combined insurance experience among staff.
• American Bankers Association (ABA)coreChannel Partner/ Reseller/ DistributorIBA serves as the local ABA training provider, bringing ABA training courses, certificates, diplomas, and facilitated online courses to Iowa bankers. ABA training includes extensive learning opportunities suited to specific job roles in both facilitated and self-paced online formats, as well as in-person.
• OnCourse LearningminorChannel Partner/ Reseller/ DistributorPartnership providing banking-specific compliance and professional education through 600+ online courses and 450+ live & OnDemand webinars. OnCourse Learning serves as a one-stop resource for compliance and professional education needs.
• BankWebinarsminorChannel Partner/ Reseller/ DistributorPartner for live and OnDemand webinar delivery for IBA training programs including credit analysis, cash flow analysis, and compliance seminars.
• Bank Talent HQminorGTM or Marketing PartnerCareer center partnership providing Iowa Bankers Association branding and referral traffic to banking careers platform. Supports member banks' recruiting efforts and promotes careers in banking.
• Cambridge Investment Research, Inc.minorChannel Partner/ Reseller/ DistributorEndorsed vendor providing investment and financial services products. Senior Vice President Barry Schmidt serves as financial institutions contact.
• IntraFiminorChannel Partner/ Reseller/ DistributorEndorsed vendor for network deposits services. Provides intraFi Network Deposits and ICS systems for community banks.
• MPA SystemsminorChannel Partner/ Reseller/ DistributorEndorsed vendor providing bank technology and systems solutions.
• ODP Business SolutionsminorChannel Partner/ Reseller/ DistributorEndorsed vendor for office supplies and business solutions through Office Depot partnership.
• SBS CyberSecurityminorChannel Partner/ Reseller/ DistributorEndorsed cybersecurity vendor providing security solutions for banks. Contact John Helland serves Iowa region.
• Works24/Bank On HoldminorChannel Partner/ Reseller/ DistributorEndorsed vendor for bank on-hold messaging and marketing systems.
• Iowa State UniversityminorStrategic or Co-development PartnerCollaborated on Iowa farm income report (2022-2024) alongside Iowa Farm Bureau Federation. Report found 53% farm income decline and 19% of mid-size/large Iowa farms financially vulnerable.
• Iowa Farm Bureau FederationminorStrategic or Co-development PartnerCollaborated on Iowa farm income report (2022-2024) alongside Iowa State University. Report found 53% farm income decline and 19% of mid-size/large Iowa farms financially vulnerable.
• Fox 17 KDSM-TVminorGTM or Marketing PartnerMedia partnership for Money Cents fraud prevention campaign featuring monthly consumer fraud protection content on television and social media.

Scale indicators11 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Nebraska Bankers Association: State banking association in adjacent agricultural Midwest serving Nebraska banks with advocacy, compliance, education, and HR services. Closely comparable to IBA given similar agricultural-economy member profile.
• Kansas Bankers Association: State banking trade association serving Kansas banks with advocacy, education, compliance, HR, and member services comparable to IBA's full service stack. Mirrors IBA's role in a Midwestern agricultural state.
• Minnesota Bankers Association: State banking trade association for Minnesota banks providing advocacy, education, compliance, and HR services comparable to IBA's offering. Even shares an affiliated benefit plan with IBA (serving Iowa and Minnesota bankers).
• Indiana Bankers Association: State banking trade association serving Indiana banks with comprehensive member services paralleling IBA's offerings. Direct comparable peer for a Midwestern state.
• Illinois Bankers Association: State banking trade association for Illinois banks offering advocacy, education, compliance, and member services comparable to IBA's service suite. Direct mirror of IBA's role serving a Midwestern state banking community.
• South Dakota Bankers Association: Midwestern state banking association offering advocacy, compliance, education, and products/services comparable to IBA. Direct peer of similar scale serving a regional banking community.
• Missouri Bankers Association: State banking association providing advocacy, education, compliance, and member services to Missouri banks, similar to IBA. Direct peer in a neighboring Midwestern state.
• Wisconsin Bankers Association: State banking trade association serving Wisconsin banks with comparable services including advocacy, compliance support, education, and HR consulting. Functions as IBA's direct peer in adjacent geography and similar member base structure.

Broad incumbents

• Independent Community Bankers of America (ICBA): National trade association exclusively representing community banks; competes with state associations like IBA for advocacy and member services, particularly on regulatory and compliance issues affecting community banks.
• American Bankers Association (ABA): The national trade association for the U.S. banking industry; IBA partners with ABA to deliver ABA training courses, certificates, and diplomas to Iowa bankers. ABA offers overlapping advocacy, compliance, and education services at the federal level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/iowabankers
• Facebookfacebook.com/iowabankers
• LinkedInlinkedin.com/company/iowa-bankers
• Instagraminstagram.com/iowabankers

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iowa Bankers Association