Works24

What Works24 does

Works24 Corporation is a privately held, US-based digital marketing service provider headquartered in Edmond, Oklahoma, operating three subscription-based product lines for businesses: on-hold music and messaging, digital signage for lobbies and video walls, and overhead background music streaming. Founded in 1995 as Bank OnHold and rebranded as Works24 in 2010, the company reports serving more than 2,000 businesses nationwide, with primary customer concentration in financial institutions (banks and credit unions), medical and dental practices, and auto dealerships, and secondary verticals spanning retail, restaurants, veterinary clinics, corporate offices, and golf and country clubs.

The core technology is a cloud-based content management platform delivered through two web portals (portal.works24.com and my.works24.com) that let customers manage playlists, schedule content, and publish updates within 60 minutes or less. Proprietary components include the Record24 self-service recording and editing tool, a drag-and-drop web-based playlist manager, a network-connected streaming audio player engineered for minimal bandwidth that is not satellite-based, and a network-connected digital video player for signage that does not stream content. The company also maintains an in-house production team including Emmy Award-winning voice talent for custom script writing and professional recordings, with content libraries spanning thousands of pre-produced industry-specific messages and video clips refreshed monthly.

Revenue is generated primarily through recurring subscriptions for content libraries, platform access, and equipment, with audio and video players provided and upgraded at no additional cost. Custom content production is available as a professional services add-on. Pricing is not publicly disclosed; customers engage either via direct outreach from five sales territory managers covering the United States or through self-service registration. Marketing relies on SEO-optimized educational content, an active blog, a testimonials page, and a 20-minute scheduled demo offer paired with a gift card incentive for non-clients. Works24 is founder-owned and bootstrapped, co-founded by Brian Hill (CEO) and Marla Hill, with Ryan Humphrey as COO since 1998; no venture capital, private equity, acquisitions, or restructuring events are disclosed in the available record.

Name

Works24

Legal name

Works24 Corporation

Website

https://works24.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

Works24 Corporation is a US-based digital marketing service provider offering subscription on-hold messaging, digital signage, and overhead music streaming solutions to more than 2,000 businesses nationwide across financial services, healthcare, retail, and automotive verticals.

Ownership category

akta.pro rank

Product category

Digital Marketing Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

On-Demand Music Streaming (Interactive) (MPAIACAA)

akta.pro secondary industries

On-Demand Music Streaming Platforms (MPAIADAA), Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL), Content Syndication, Distribution & Rights Management Platforms (BPAMAJAN)

Keywords

• On-hold messaging
• Digital signage
• Overhead music
• Business communications
• Commercial audio streaming

Headquarters

HQ city

Edmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Operations

Revenue model

1. On-Hold Music and Messaging Services: Subscription-based recurring revenue from providing on-hold music and messaging content and platform access. Services include thousands of pre-produced messages, custom content creation, and equipment provision. Revenue is recurring as clients pay ongoing fees for content libraries and platform access.
2. Overhead Music Streaming: Subscription-based recurring revenue from providing 60+ curated ad-free music channels for business environments. Includes equipment provision and free upgrades as part of the service.
3. Digital Signage Services: Subscription-based recurring revenue from providing digital signage content, platform access, and video player equipment. Clients receive access to thousands of video clips and customization tools.
4. Custom Content Production: Professional in-house writing and voice talent services for custom message creation, billed as part of subscription or as add-on service

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Works24 provides subscription-based digital marketing solutions for businesses through three core services: Onhold Music and Messaging (audio content and hold messages delivered via phone systems), Digital Signage (video content for lobbies, drive-thrus, and video walls), and Overhead Music (60+ ad-free curated streaming music channels for commercial environments). All services are managed through a unified cloud-based platform that allows customers to schedule updates, manage playlists, and publish content changes within minutes, with equipment provided free of charge.

Product overview

Works24 is a digital marketing solutions provider offering three interconnected core services: Onhold Music and Messaging (audio content for telephone hold systems), Digital Signage (video content for lobbies, drive-thrus, and video walls), and Overhead Music (60+ ad-free streaming music channels for business environments). All three services share a unified, intuitive web-based management platform (portal.works24.com and my.works24.com) that enables users to browse content libraries, schedule updates, manage playlists, and publish changes within minutes. The platform includes supplementary features like Record24 for self-service message recording, in-house writing and voice talent services, and custom content creation capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Onhold Music and Messaging Audio messaging service for telephone hold systems that delivers customizable on-hold messages and background music to keep callers engaged while waiting. Features an extensive library of pre-produced industry-specific messages, drag-and-drop playlist management, compatibility with all phone system types (analog, VoIP, cloud-based), and optional in-house writing and voice talent services.
• Digital Signage Video content display service for lobbies, drive-thrus, video walls, and website video. Offers thousands of pre-built video clips tailored for various industries, customizable layouts with logo overlays and tickers, weather and news feed integration, and a network-connected digital video player with free equipment upgrades.
• Overhead Music Commercial background music streaming service providing 60+ curated, ad-free music channels licensed for business use. Features remote channel management via online system, a network-connected streaming audio player with minimal bandwidth usage, and free equipment upgrades.

Quantifiable outcome

• Content changes can be live within 60 minutes or less through online interface
• +2 more outcomes

Named customers9 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• OnHold Media: OnHold Media is a direct competitor offering on-hold messaging, custom voice talent, and music services for businesses across financial, healthcare, and retail verticals — closely overlapping with Works24's core on-hold product.
• Easy On Hold: Easy On Hold provides on-hold messaging, music streaming, and auto-attendant content for SMBs, closely mirroring Works24's on-hold and overhead music product set with comparable self-service portal functionality.
• Soundtrack Your Brand: Soundtrack Your Brand provides licensed background music streaming for businesses across retail, hospitality, and fitness — directly competing with Works24's overhead music streaming product line.
• Rockbot: Rockbot offers business music streaming with remote playlist management and digital signage integration, targeting similar SMB and mid-market verticals as Works24.
• Ping HD: Ping HD provides digital signage solutions including content creation, network management, and player hardware — directly comparable to Works24's digital signage offering in scope and target customer.

Broad incumbents

• Mood Media: Mood Media is a global incumbent in in-store commercial music, digital signage, and scented marketing — directly overlapping with Works24's overhead music and digital signage offerings at larger enterprise scale.
• Spectrio: Spectrio offers on-hold messaging, digital signage, and background music for businesses, with a similar multi-product subscription model and verticalized content approach to Works24 but a larger installed base.

Emerging players

• ScreenCloud: ScreenCloud is a digital signage SaaS platform enabling SMBs to manage screens via cloud-based content management — comparable to Works24's digital signage service but focused more on the modern SaaS delivery model.
• Loop TV: Loop TV provides curated video content and digital signage for businesses, particularly restaurants and retail — overlapping with Works24's digital signage vertical content library approach.
• Yodeck: Yodeck offers cloud-based digital signage with screen management and content scheduling — competing with Works24's digital signage product in the SMB and mid-market segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Works24