Victoria King Public Relations
Victoria King Public Relations is a privately held, founder-owned boutique public relations agency in Santa Monica, California, serving over 40 luxury hotels, resorts, spas, and travel clients globally through retainer and project-based engagements. Founded in 1992, the firm specializes in luxury hospitality media relations, influencer marketing, and brand positioning.
- Company typePrivate
- Founded1992
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Victoria King Public Relations does
Victoria King Public Relations is a privately held, founder-owned boutique public relations agency founded in 1992 by Victoria H. King and headquartered in Santa Monica, California, with satellite offices in Santa Barbara and Scottsdale. The firm represents a blue-chip portfolio of more than 40 luxury hotels, resorts, spas, and travel clients across approximately 22 countries spanning North America, Europe, Latin America, the Caribbean, Africa, the Middle East, Asia, and the South Pacific. Its core service offering is full-service media relations, including press kit and press release development, media database management, press trip coordination, site inspections, media events, photo/production shoots, and PR campaign planning. The agency augments this with positioning and message development, strategic planning, brand building, social media management, and influencer marketing via a curated roster of luxury-travel-specialized influencers. An international network of partner PR agencies extends its media reach beyond North America for global client campaigns.
The firm's revenue model combines ongoing retainer agreements with luxury hospitality clients and a separate flat-fee project-based consulting service that targets pre-opening and re-launch campaigns. The agency has approximately nine team members operating under a self-described "less is more" philosophy, deliberately limiting client intake to ensure senior-level engagement and customization. The underlying "platform" is a curated media database and an international PR referral network rather than a software product; there is no evidence of proprietary technology, AI/ML capabilities, mobile applications, or APIs. Service delivery is anchored by the founder-President's three decades of relationships with editors and journalists across consumer, specialist, and luxury travel trade publications.
The firm maintains an active social presence on Facebook and Instagram, publishes recent media results for current clients, and has secured coverage in outlets such as Travel + Leisure, AFAR, Town & Country, The Los Angeles Times, Coastal Living, Oprah Daily, and Virtuoso. Owned entirely by its founder with no disclosed funding rounds, parent company, or institutional involvement, VKPR is positioned as a high-touch specialty services firm rather than a scaled platform business.
Victoria King Public Relations firmographics
Firmographics- Name
- Victoria King Public Relations
- Legal name
- Victoria King Public Relations, Inc.
- Website
- https://vkpr.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Victoria King Public Relations is a privately held, founder-owned boutique public relations agency in Santa Monica, California, serving over 40 luxury hotels, resorts, spas, and travel clients globally through retainer and project-based engagements. Founded in 1992, the firm specializes in luxury hospitality media relations, influencer marketing, and brand positioning.
- Ownership category
- akta.pro rank
Victoria King Public Relations industry classification
Industry- Product category
- Luxury Hospitality Public Relations Services
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- akta.pro primary industry
- Media Relations & Press Office Services (BPAFADAF)
- akta.pro secondary industry
- Media Relations & Press Office Services (MPAAADAI)
Keywords
Where Victoria King Public Relations is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Victoria King Public Relations business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- PR Retainer Services: Ongoing public relations representation for luxury hotel, resort and spa properties through retainer arrangements
- Strategic Consulting: Direct, strategic consulting on a project basis for a flat-fee to select clients. Focuses on pre-opening and opening launch tactics, strategic media planning, and tailored public relations guidance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based consulting |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Victoria King Public Relations product offering
Product offeringCore offering
Victoria King Public Relations is a boutique public relations agency that represents luxury resorts, hotels, spas, and travel destinations through ongoing retainer engagements. Core service lines include media relations, positioning and message development, strategic planning, brand building, social media management, influencer marketing, and a network of international PR colleagues for global media reach. The firm also offers project-based strategic consulting for pre-opening and relaunch campaigns on a flat-fee basis.
Product overview
Victoria King Public Relations is a boutique public relations agency offering a comprehensive suite of services for luxury hotels, resorts, spas, and travel clients. The agency's core offerings include Media Relations, Positioning and Message Development, Strategic Planning, Brand Building, Social Media, Influencer Marketing, and International PR Network collaboration. The portfolio is complemented by Consulting Services for pre-opening and relaunch projects. The agency operates on a selective client model to ensure personal attention and customized PR programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Luxury Hospitality Public Relations Retainer Services
- Media Relations
- Influencer Marketing
- International PR Network Coordination
- Strategic Consulting Services
Quantifiable outcome
- Substantial media coverage in national and regional publications, prominent digital outlets, and legacy dailies throughout North America and beyond
Companies that use Victoria King Public Relations
Customer profileNamed customers18 records
Segments2 records
Ideal customer profiles3 records
Victoria King Public Relations technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Victoria King Public Relations partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Victoria King Public Relations competitors and assessment
Company assessmentDirect peers
- J Public Relations: Boutique PR agency specializing in luxury hospitality, travel, and lifestyle. Closely comparable to VKPR in client profile (luxury hotels, resorts, spas), service mix (media relations, influencer, social), and boutique 'high-touch' positioning.
- Murphy O'Brien: Luxury travel, hospitality, and lifestyle PR firm with a similar boutique model, retainer-based representation of premium hotel and resort clients, and media relations focus. Directly competes for the same luxury hospitality client mandate.
- The Brandman Agency: Boutique PR and marketing agency serving luxury hotels, resorts, restaurants, and lifestyle brands. Directly comparable in size, client vertical, and service offering to VKPR.
- Lou Hammond Group: Established boutique travel and lifestyle PR firm representing hotels, resorts, tourism boards, and luxury brands. Same retainer-based model and luxury hospitality client base as VKPR.
- Hemsworth Communications: Boutique PR agency specializing in travel, tourism, hospitality, and lifestyle. Comparable to VKPR in client vertical, boutique model, and earned-media-first approach.
- Evins Communications: Luxury hospitality, lifestyle, and entertainment PR firm representing premium hotels, resorts, and consumer brands. Overlapping client profile and service model with VKPR.
Broad incumbents
- MMGY Global: Larger integrated marketing firm dedicated to travel, tourism, and hospitality. Competes for the same hotel/resort marketing budgets but offers paid media, research, and advertising capabilities beyond VKPR's earned-media focus.
- Weber Shandwick: Global PR holding company with a dedicated travel and hospitality practice. Serves many of the same luxury hotel clients as VKPR but at much greater scale and with integrated paid, digital, and analytics capabilities.
- Edelman: World's largest PR firm with a strong travel, hospitality, and luxury practice. Represents global luxury brands and hotel groups that overlap with VKPR's client roster, but at materially greater scale and scope.
- Burson (formerly BCW): Global communications firm with a dedicated travel and hospitality practice serving hotel groups, tourism boards, and luxury brands. Competes for large enterprise hospitality PR mandates that VKPR also targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Victoria King Public Relations social profiles
Digital presenceVictoria King Public Relations financial estimates
Financial estimateRevenue estimate
Valuation estimate
Victoria King Public Relations leadership team
Management profileNumber of profiles
Profiles9 records
Victoria King Public Relations funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Victoria King Public Relations M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Victoria King Public Relations
What does Victoria King Public Relations do?
Victoria King Public Relations is a boutique public relations agency that represents luxury resorts, hotels, spas, and travel destinations through ongoing retainer engagements. Core service lines include media relations, positioning and message development, strategic planning, brand building, social media management, influencer marketing, and a network of international PR colleagues for global media reach. The firm also offers project-based strategic consulting for pre-opening and relaunch campaigns on a flat-fee basis.
Is Victoria King Public Relations a public or private company?
Victoria King Public Relations is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Victoria King Public Relations founded?
Victoria King Public Relations was founded in 1992. It employs 11 to 50 people.
Where is Victoria King Public Relations based?
Victoria King Public Relations is headquartered in Los Angeles, United States, in the North America region.
How does Victoria King Public Relations make money?
Two revenue lines are on record. PR Retainer Services are the primary driver. The others are strategic Consulting.
Who are Victoria King Public Relations's main competitors?
Direct peers on record are J Public Relations, Murphy O'Brien, The Brandman Agency, Lou Hammond Group, Hemsworth Communications and Evins Communications. Broad incumbents are MMGY Global, Weber Shandwick, Edelman and Burson (formerly BCW).
Does Victoria King Public Relations have an API?
No public API is recorded for Victoria King Public Relations.
What industry is Victoria King Public Relations in?
Victoria King Public Relations's product category is Luxury Hospitality Public Relations Services. Its primary akta.pro industry code is BPAFADAF, Media Relations & Press Office Services, with a secondary code of MPAAADAI, Media Relations & Press Office Services. Its NAICS code is 5418.