Visiting Nurse Association of Greater St. Louis

What Visiting Nurse Association of Greater St. Louis does

The Visiting Nurse Association of Greater St. Louis (VNA) is a regional home healthcare services organization and operating component of SSM Health, a Catholic not-for-profit health system. Founded in 1911 (firmographics) — with the company history citing 1920 as the establishment date — VNA has continuously served the Greater St. Louis community for more than a century, evolving from its origins in maternity and newborn care into a multi-line home health provider. Its current service portfolio spans on-site and workplace vaccination services (Hepatitis A/B, Influenza, Pneumonia, Shingrix, Tdap, TB testing), school-based immunizations through the Vaccine for Children Program, private duty in-home care (4–24 hours daily) under the VNA Care At Home brand, home-based palliative care through the Advanced Illness Management (AIM) program, and hospice care for end-of-life patients. The organization also runs two community programs addressing senior social isolation: Visit-A-Bit (volunteer companionship) and the Music Appreciation Program (launched in 2021 in partnership with TRI-M Music Honor Society students).

VNA delivers care directly in patients' homes and at on-site locations including businesses, schools, community centers, and houses of worship throughout the Greater St. Louis region. The underlying technology is service-based — clinical labor, care coordination, and patient-facing workflows — with no proprietary software platform, AI capabilities, or data products disclosed. As an SSM Health component, VNA leverages the parent's digital properties (website, blog, classes & events) for marketing and routes scheduling through phone-based coordinators (e.g., 314-918-7171).

VNA's revenue model is fee-for-service professional services across its home health, palliative, hospice, and vaccination lines. Customer segments include businesses seeking on-site employee vaccinations, school districts (through the Vaccine for Children Program), older adults seeking independence-supporting in-home care, and patients with serious illness requiring palliative or hospice services. Pricing is not publicly disclosed; services are likely covered by insurance, Medicare, or Medicaid for qualifying patients, with private duty services potentially out-of-pocket. The business is led by President and CEO Nesa Joseph, with Tonya Stacy as COO, Nicole Hartman as CFO, and Mary Fox as CMO.

Name

Visiting Nurse Association of Greater St. Louis

Legal name

Visiting Nurse Association of Greater St. Louis

Website

https://vnastl.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

11–50 employees

Short description

The Visiting Nurse Association of Greater St. Louis, part of SSM Health, provides home healthcare including vaccinations, private duty care, palliative care, and hospice services to seniors, chronically ill patients, employers, and schools across the Greater St. Louis region.

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Home Health Care Services (621610), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Home Hospice Agencies (HLAFAEAC)

akta.pro secondary industries

Community-Based Palliative Care (Home-Based Non-Hospice) (HLADAHAH), In-Home Hospice Physician / Nurse Practitioner Visits (HSABAFAM), Companion Care & Social Support (non-clinical) (HLADAGAB), Dementia Companion & Engagement Care (HSABAEAA)

Keywords

• Home healthcare services
• Hospice care services
• Palliative care services
• Private duty nursing
• Workplace vaccination services

Headquarters

HQ city

Maryland Heights

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Healthcare Services: Fee-for-service healthcare delivery providing in-home nursing care, palliative care, hospice services, and private duty care. Services range from 4 to 24 hours of care daily, covering medication management, hygiene assistance, companionship, respite care, and transportation. Also includes workplace and community vaccination services.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

The Visiting Nurse Association of Greater St. Louis delivers in-home healthcare services across a continuum of care, including on-site vaccination clinics for workplaces, schools, and community sites, private duty (one-on-one personal care, 4–24 hours daily), home-based palliative care for advanced chronic illness, and end-of-life hospice care delivered by inter-disciplinary teams in the Greater St. Louis area. The organization complements clinical services with volunteer-driven programs such as Visit-A-Bit (senior companionship) and Music Appreciation (musical engagement with high school volunteers) to address social isolation among older adults.

Product overview

The Visiting Nurse Association of Greater St. Louis is a healthcare services organization now part of SSM Health, offering a continuum of care services for over 100 years. The organization provides multiple distinct service offerings including Vaccination Services (workplace and school-based immunizations), Visit-A-Bit Program (volunteer social connections for seniors), Music Appreciation Program (musical performances for patients), Private Duty Care Services/VNA Care At Home (in-home personal care 4-24 hours daily), Advanced Illness Management (home-based palliative care), and Hospice Care (end-of-life comfort care). These services are designed to support individuals from wellness and prevention through advanced illness management to end-of-life care, all delivered in patients' homes or community settings.

Differentiator

Problem solved

Functional benefit

Brands

• Visit-A-Bit Program: A program connecting older adults with volunteers to create meaningful relationships and combat senior loneliness in the Greater St. Louis area.
• Music Appreciation Program
• Advanced Illness Management (AIM)
• VNA Care At Home

Products and services

• Vaccination Services On-site vaccination program delivered at workplaces, community centers, houses of worship, and schools, offering Hepatitis A, Hepatitis B, Influenza, Pneumonia, Shingrix (shingles), Tdap, and TB testing. Includes school-based vaccinations through the Vaccine for Children Program at no cost to qualifying children.
• Visit-A-Bit Program

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Vaccine for Children ProgramcoreStrategic or Co-development PartnerPartnership with the Vaccine for Children Program provides no-cost vaccinations to qualifying children. Vaccinations are scheduled by schools and administered by VNA nurses at school locations. This partnership enables VNA to serve school districts and ensure compliance with school vaccination requirements.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Regional players

• BJC Home Care: Home health and hospice arm of BJC HealthCare, another major St. Louis-area integrated system. Directly comparable as a regional, system-affiliated home health/hospice provider competing in the same Greater St. Louis market.

Broad incumbents

• Mercy Home Health and Hospice: Home health and hospice services operated by Mercy, a large multi-state Catholic health system. Comparable as a system-affiliated, multi-state home health/hospice provider with similar clinical service mix and faith-based positioning.
• Amedisys: One of the largest U.S. home health, hospice, and high-acuity care providers, now part of UnitedHealth/Optum. Comparable as a national home health/hospice incumbent operating at scale across similar clinical lines including palliative and hospice.
• LHC Group: Large national home health and hospice operator (now part of Optum) with deep joint-venture partnerships with health systems — comparable to VNA both clinically and in its system-affiliated operating model.
• AccentCare: National post-acute and hospice provider offering home health, hospice, palliative, and personal care services. Comparable as a multi-line home-based care operator with overlapping private duty and hospice service lines.
• BrightSpring Health Services: Diversified home and community-based health provider spanning home health, hospice, pharmacy, and personal care services. Comparable as a multi-line home- and community-based care operator with overlap in private duty and senior services.

Direct peers

• Enhabit: Pure-play home health and hospice provider operating across 30+ states. Closely comparable as a dedicated home health and hospice operator with a similar patient population, clinical service mix, and palliative/hospice focus.
• Compassus: National hospice, palliative, and home health provider with a multi-state footprint. Directly comparable on hospice and palliative care delivery, including home-based serious illness management programs analogous to VNA's AIM.
• VITAS Healthcare: Largest U.S. hospice provider (a Chemed subsidiary), operating home-based hospice and palliative services nationwide. Closely comparable on hospice-centered home care delivery and end-of-life clinical model.
• Visiting Nurse Association (national network): Network of nonprofit Visiting Nurse Associations delivering home health, hospice, and community-based services across the U.S. Highly comparable in mission, branding, service mix, and nonprofit/community-oriented operating model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/vnastl
• LinkedInlinkedin.com/company/visiting-nurse-association-of-greater-st-louis

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visiting Nurse Association of Greater St. Louis