Burlington English

What Burlington English does

Burlington English, operating in India as Burlington English Training India Private Limited (BETIPL), is an English language learning publisher built on a 40+ year content and curriculum base. The company's primary segment is Indian K-12 school education, where it delivers blended print and digital programs aligned with CBSE, ICSE and state boards and explicitly conforming to the National Education Policy 2020 (NEP 2020) and the National Curriculum Framework 2023 (NCF 2023). Coverage extends across Pre-Primary (ages 3-5) through Secondary (grades 9-12) under series such as The Burlington Magic of Early Years, 21st Century English, the Eclectic Approach Grammar series and Literature Readers. Distribution is anchored by a network of more than 100,000 educators and 12+ named partner schools (including Delhi Public School Megacity Kolkata, EuroSchool, Billabong High International, KIIT International, Sunbeam Group and others), with claimed reach to 3.5 million learners across 40+ countries.

The product architecture combines print textbooks with a digital platform centred on the Burlington English App, which integrates multimodal content (documentaries, animations, movies, songs, role-play activities, read-along text, writing and listening sections) with the patented SpeechTrainer® AI pronunciation engine supporting 11 Indian languages (Hindi, Bengali, Tamil, Telugu, Kannada, Malayalam, Marathi, Gujarati, Punjabi, Odia, Urdu). Assessment is delivered through VTest, an adaptive digital testing product mapped across 10 CEFR levels and offered in variants for schools, adults, young learners and teachers. Secondary product lines include specialised Higher Education offerings (Spoken English, English for Specific Careers, Career Exploration and Soft Skills), the Burlington English for Nurses programme linked to the OET occupational English test, IELTS preparation books, and Corporate Talent Hiring and Talent Upskilling solutions.

Commercial operations are predominantly B2B and quote-based, with pricing not publicly disclosed. The revenue mix combines one-time print book sales, recurring institutional subscriptions for digital solutions and assessment, and enterprise contracts for corporate training. Schools receive activation codes that grant students access to the Burlington English App, while a parallel direct-to-consumer layer is maintained through the Google Play and Apple App stores. Strategic partnerships with the Delhi Board of School Education, NSDC, IDP (IELTS) and OET extend distribution into regulated K-12, skill development, international testing and healthcare workforce English segments respectively.

Name

Burlington English

Legal name

Burlington English Training India Private Limited

Website

https://burlingtonenglish.in

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Short description

Burlington English Training India Private Limited (BETIPL) is a Gurugram-based English language learning publisher delivering NEP 2020-aligned print and AI-powered digital programs to K-12 schools, higher education institutions, and corporate clients across India and 40+ countries.

Ownership category

akta.pro rank

Product category

English Language Learning

NAICS

Educational Support Services (611710), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

World Languages & Bilingual/ESL (K–12) Materials (EDAGAAAC)

akta.pro secondary industries

Grammar, Vocabulary & Pronunciation Materials (EDAGAHAB), Academic Language Support (ESL/EFL for School & University) (EDANACAB), Language & Communication Support (Conversation Partners, Accent, Academic English) (EDAIAKAC)

Keywords

• English language learning
• AI pronunciation training
• K-12 English curriculum
• Adaptive language assessment
• Corporate English training

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Print Books: Sale of print textbooks and workbooks for school education (CBSE, ICSE, and all boards), including grammar series, literature readers, and English language learning materials for grades Pre-Primary through Secondary.
2. Digital Solutions and Services: Access to the Burlington English App, digital assessment tools (VTest), and online learning platforms. Products include digital solutions and services for language learning with subscription-based or institutional licensing models.
3. Institutional/Corporate Training: Professional English Language Assessment and Development Solutions for businesses, including talent hiring and talent upskilling programs. Also includes Teacher Education Programme and Train the Trainer programmes.
4. Skill Courses: English for Specific Careers, Career Exploration and Soft Skills, Spoken English, and Burlington English for Nurses programs offered to higher education institutions and individuals.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Burlington English is an English language learning publisher that sells print textbooks, digital learning platforms, and AI-powered tools to schools, higher education institutions, and corporate organizations in India and other markets. The portfolio spans the Burlington English App with patented SpeechTrainer® pronunciation technology, VTest adaptive assessment, and a comprehensive curriculum series aligned with NEP 2020 and NCF 2023 for CBSE, ICSE, and state board schools. The company also offers specialised programmes such as Burlington English for Nurses, IELTS preparation, and corporate Talent Hiring and Upskilling solutions.

Product overview

Burlington English is an English language learning publisher offering a platform-plus-modules architecture combining print textbooks, digital solutions, and AI-powered language learning technology. The core portfolio includes the Burlington English App with patented SpeechTrainer® for AI-powered pronunciation practice, VTest adaptive assessment platform, and comprehensive print series spanning Pre-Primary through Secondary levels (21st Century English for CBSE/ICSE, Grammar series, Literature Readers). The company also serves Higher Education and Corporate segments with career-specific English courses, Professional English solutions, and specialised programmes for nurses (including OET preparation). All offerings are aligned with NEP 2020 and NCF 2023, covering CEFR levels from pre-A1 to B2.

Differentiator

Problem solved

Functional benefit

Brands

• SpeechTrainer: AI-powered pronunciation training tool that uses advanced speech processing technology to provide personalized pronunciation practice.
• VTest
• Live Speaking
• VTest for Young Learners
• VTest for Teachers

Products and services

• Burlington English App A mobile and web application providing multimodal digital learning resources including documentary videos, animations, movies, songs, interactive reading features, and AI-powered SpeechTrainer® for pronunciation practice. Delivers personalised language learning experiences aligned with NEP 2020.
• SpeechTrainer® Patented AI-powered pronunciation training technology that analyses spoken English and delivers personalised feedback to improve speaking proficiency. Supports 11 Indian languages and provides real-time error correction.
• VTest Adaptive digital assessment platform available in variants for Schools, Adults, Young Learners, and Teachers. Provides comprehensive feedback across 10 CEFR levels with detailed progress tracking.
• 21st Century English (CBSE) Comprehensive English language learning series for CBSE schools aligned with NEP 2020. Promotes experiential language acquisition and cognitive and socio-emotional development with multimodal resources.
• 21st Century English (ICSE) English language learning series for ICSE schools featuring multimodal resources to promote experiential language acquisition and cognitive development.
• Burlington English Grammar for Secondary School Grammar resource for grades 9-12 aligned with CEFR B2 level. Features competency-driven approach, integrated writing practice, review sections, and error identification. Course package includes Coursebook, Workbook, Burlington App, and Teacher Support.
• Burlington English Grammar: An Eclectic Approach (Grades 2-8) Comprehensive grammar series based on the eclectic approach to language acquisition. CEFR-aligned from pre-A1 to B2 level. Conforms to NEP 2020 and NCF 2023. Features complete CBSE syllabus coverage, carefully graded topics, and vocabulary sections.
• 21st Century English Literature Reader (Grades 1-8)

Quantifiable outcome

• 3.5M+ learners have been reached through Burlington English programs
• +2 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• Delhi Board of School EducationcoreStrategic or Co-development PartnerPartnership with Delhi Board of School Education for providing English language learning solutions aligned with board curriculum requirements.
• IDPcoreStrategic or Co-development PartnerPartnership with IDP for international English language testing and education services, supporting IELTS and other English proficiency assessments.
• N.S.D.C (National Skill Development Corporation)coreStrategic or Co-development PartnerPartnership with N.S.D.C for skill development initiatives, providing English language training aligned with national skill development frameworks.
• OET (Occupational English Test)coreStrategic or Co-development PartnerPartnership with OET for healthcare English language testing and training, providing Burlington Gateway to OET Nursing program for healthcare professionals.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Macmillan Education: Publisher of English language textbooks and digital solutions for K-12 schools worldwide, with a significant India footprint — directly comparable to Burlington's school education portfolio.
• EF Education First: Global English language learning company combining schools, corporate training, and online learning — directly comparable to Burlington's school, corporate, and digital learning offerings.
• British Council: Operates English language teaching and assessment programmes in India and globally, including partnerships with schools and IELTS — overlapping with Burlington's K-12 and international test prep offerings.
• Cambridge University Press & Assessment: Provides Cambridge English curriculum, qualifications, and digital learning for schools globally, including in India — competing on CEFR-aligned curriculum and assessment, directly overlapping with Burlington's VTest and K-12 offerings.
• Oxford University Press: Major publisher of English language curriculum and readers for Indian K-12 (CBSE/ICSE), with a long-standing presence and global brand — directly comparable to Burlington's print and digital school portfolio.
• Pearson: Global leader in English Language Teaching (ELT) for schools, with extensive CBSE/ICSE-aligned curriculum, digital platforms, and assessment tools — directly overlapping with Burlington's school and assessment offerings in India.

Broad incumbents

• Wiley: Diversified education and professional publishing incumbent with English language and academic content — comparable as a broader publishing peer in the English learning and assessment ecosystem.
• Scholastic: Large diversified education publishing company with reading and literacy programmes reaching schools globally — a broader incumbent that competes in adjacent English literacy and reading segments.

Emerging players

• Duolingo: AI-driven consumer and recently institutional language learning platform with growing English offerings — an emerging EdTech competitor to Burlington's mobile and adaptive learning products.
• Voxy: Specialised corporate English language learning platform with adaptive, role-based content — directly comparable to Burlington's corporate Talent Hiring and Upskilling solutions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/BurlingtonEnglishIndia
• Facebookfacebook.com/Burlingtonindia
• LinkedInlinkedin.com/company/burlington-english-in
• Instagraminstagram.com/burlingtonindia
• Xx.com/burlingtone

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burlington English