What Freshtix does

Freshtix is the ticketing platform operated by Ticket Alternative, LLC, an Atlanta-based Georgia LLC founded in 2004 by Jamie Dwyer. The company provides self-service and managed online ticketing software for events, venues, and festivals across the United States and Canada. It serves over 500 event organizers ranging from first-time ticket sellers to enterprise-level events, spanning music venues, amphitheaters, theaters, food and wine festivals, museums, colleges, and nonprofits.

The core product is a cloud-based, mobile-first ticketing platform with modular add-ons including reserved seating with custom seat maps, mobile ticket delivery, free iOS/Android scanning apps, on-site box office point-of-sale, real-time analytics with Google Analytics integration, social media sharing, timed entry ticketing, season tickets, and optional booking protection via a third-party (Booking Protect Limited / XCover). The platform is PCI-DSS 3.2 Level 1 compliant and supports organizer payouts via ACH, wire, check, or PayPal the first business day after events. Complementary offerings include EventWristbands.com for Tyvek and plastic wristband sales and Atlanta-metro event staffing services, with a UK subsidiary (Ticket Alternative UK LTD) extending international reach.

Freshtix monetizes primarily through per-ticket transaction fees of $1.75 plus a 3.0% credit card processing fee, plus non-refundable buyer-facing service fees at checkout; free events carry no platform fees. Distribution is predominantly self-service via freshtix.com and mobile apps. The company has been recognized seven times on the Inc 5000 list of fastest-growing private US companies since 2009 and remains privately held and bootstrapped.

Name

Freshtix

Legal name

Ticket Alternative, LLC

Website

https://freshtix.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Freshtix is an Atlanta-based cloud ticketing SaaS serving 500+ event organizers across the US and Canada with self-service and managed ticketing, mobile scanning, reserved seating, and box-office tools on a per-transaction fee model.

Ownership category

akta.pro rank

Product category

Event Ticketing Software

NAICS

Convention and Trade Show Organizers (561920), Amusement Parks and Arcades (7131), Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)

akta.pro secondary industries

Ticketing Platforms & Primary Ticketing (MPAIAFAD), Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID) (MPAGAJAG), Fan Engagement & Onsite Technology (RFID, Cashless, Apps) (MPAGAAAL), Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)

Keywords

• Online ticketing platform
• Event management software
• Box office software
• Reserved seating ticketing
• Mobile event tickets

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Per-Ticket Transaction Fees: Charges $1.75 per ticket sold plus 3.0% credit card processing fee. This is the primary revenue stream from event organizers selling tickets through the platform.
2. Service Fees (Buyer-Facing): Non-refundable service fees paid by buyers at checkout, as disclosed in Terms of Use
3. Wristband Sales: Sale of Tyvek and plastic event wristbands through EventWristbands.com, including custom wristbands. Revenue from physical merchandise complementing the ticketing platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Freshtix provides a self-service and managed online ticketing platform that enables event organizers to create event pages, sell tickets online and on-site, process mobile check-ins via barcode/QR scanning, manage reserved seating and box office operations, and access real-time analytics. The platform charges $1.75 per ticket plus a 3.0% credit card fee, with free events always free, and also sells complementary event wristbands and offers optional event staffing services in the Atlanta metro area.

Product overview

Freshtix is an all-in-one online ticketing platform offering self-service and managed ticketing solutions for events, venues, and festivals. The core platform (Freshtix Online Ticketing Platform) provides event creation, ticket sales, and attendee management, supplemented by modular add-ons including Reserved Seating for custom seat maps, Mobile Tickets for paper-free delivery, Ticket Scanning via free iOS/Android apps, Box Office Management (POS) for on-site sales, Reporting & Analytics with Google Analytics integration, Social Media Integration, Season Tickets, Ticketing Add-on Fees, Booking Protection (via XCover/Booking Protect), Event Marketing Support, Event Wristbands (via EventWristbands.com), Event Staffing Services, Timed Entry Ticketing for capacity management, and an iOS/Android Event Organizer mobile app. The platform serves diverse industries including music venues, festivals, theaters, colleges/universities, museums, and nonprofits.

Differentiator

Problem solved

Functional benefit

Brands

• FreshTix: Primary brand name for the ticketing platform and event management software.

Products and services

• Freshtix Online Ticketing Platform
• Event Wristbands
• Event Staffing Services
• Booking Protection (Refund Protection)

Quantifiable outcome

• Get paid the first business day following your event via ACH or Wire Transfer
• +1 more outcomes

Named customers1 record

Segments11 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature8 records

Partnerships

One partnership is on record.

• Booking Protect Limited (XCover)coreTechnology or IntegrationBooking Protect Limited provides optional refund protection service through Freshtix platform. When event attendees purchase this protection, they enter into a direct agreement with BPL governed by BPL's terms and conditions. Freshtix acts as the distribution channel for this third-party service offering event organizers and attendees protection against event cancellations.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Ticketmaster (Live Nation Entertainment): Dominant incumbent in primary ticketing for concerts, sports, and live entertainment with exclusive venue contracts. Comparable on box-office and primary ticketing but operates at much larger scale with deeper enterprise integrations.
• TicketWeb: Live Nation-owned ticketing platform focused on indie music venues and SMB promoters. Overlaps with Freshtix on music-venue and indie-event ticketing, but bundles into Ticketmaster's broader ecosystem.

Direct peers

• Humanitix: Not-for-profit ticketing platform competing on transparent fees and social mission. Comparable to Freshtix on transparent per-ticket pricing philosophy and SMB/community-event focus, with a differentiated nonprofit orientation.
• ShowClix: Full-service ticketing platform for venues, festivals, and live events with box office and scanning solutions. Comparable to Freshtix on the end-to-end ticketing stack for mid-market live-event operators.
• Universe (by Patron Technology): Self-service event ticketing and marketing platform acquired by Patron Technology. Direct SMB-ticketing competitor with comparable self-serve onboarding and discovery marketplace.
• Tixr: Modern ticketing platform serving mid-market and enterprise venues/festivals with branded checkout and fan-engagement features. Comparable to Freshtix on the enterprise sales-led motion and live-events vertical depth.
• Eventbrite: Publicly traded self-service ticketing platform serving SMB and mid-market event organizers worldwide. Closest direct competitor in PLG onboarding, transparent pricing, and broad event-category coverage.
• Ticket Tailor: UK-based self-service ticketing SaaS targeting SMBs and community events with transparent low-fee pricing. Closely aligned with Freshtix on PLG GTM, free-tier model, and broad event-category support.
• See Tickets: International ticketing platform serving music, festivals, and live entertainment across multiple geographies. Comparable on primary ticketing for concerts and festivals with both self-serve and white-label offerings.

Emerging players

• Dice: Mobile-first ticketing platform focused on live music with strong fan-engagement features. Comparable to Freshtix on concert/festival vertical but differentiated by a stronger consumer discovery app and urban-market concentration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/freshtix
• YouTubeg.page/freshtix
• Facebookfacebook.com/freshtix
• Instagraminstagram.com/freshtix_
• LinkedInlinkedin.com/company/freshtix

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freshtix