Berkeley Executive Coaching Institute

What Berkeley Executive Coaching Institute does

Berkeley Executive Coaching Institute (BECI) is a privately held, Berkeley, California-based executive education provider founded in 2009 by Dr. Mark Rittenberg. The company operates an ICF Level 1 accredited Executive Coaching Certification & Leadership Intensive program — a 10-day immersive plus six-month follow-on — delivered in-person in Berkeley, Bangkok/Hua Hin, and Tokyo, and via online cohorts, priced between $10,500 (online early bird) and $21,500 (in-person regular) per participant. The curriculum is anchored by two proprietary registered trademarks, Active Communicating® and Five Powers of Authentic Leadership®, which blend acting craft, anthropological principles, and coaching techniques.

BECI monetizes across three layers: (1) tuition-based certification cohorts (the core revenue engine), (2) 1:1 and team coaching services delivered through a network of 600+ BECI-certified alumni coaches globally, and (3) customized corporate leadership development, inclusion/DEI, and Physician as Leader programs sold to organizations. A growing alumni ecosystem — annual Coaches Conference, quarterly Alumni Roundtables, Advanced ECI lab intensives, and Group Mentor Coaching for ICF credentialing — drives recurring post-graduation engagement.

The company's distribution rests on a long-standing affiliation with UC Berkeley Executive Education and Haas School of Business, which provides faculty pipeline, brand credibility, and UC Berkeley-branded certificates for graduates. Customer logos span Google, Apple, Microsoft, Meta, Goldman Sachs, McKinsey, Pfizer, Chevron, Disney, and the U.S. Department of Defense, though these primarily represent alumni placements and coaching practicum hosts rather than disclosed enterprise contracts. The operating model is founder-led and organically funded (no disclosed external investment) with 11-50 employees.

Name

Berkeley Executive Coaching Institute

Legal name

Berkeley Executive Coaching Institute

Website

https://berkeleyeci.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Berkeley Executive Coaching Institute is a Berkeley-based executive education provider founded in 2009 that delivers ICF Level 1 accredited Executive Coaching Certification programs in-person (Berkeley, Thailand, Japan) and online to senior leaders and aspiring executive coaches.

Ownership category

akta.pro rank

Product category

Executive Coaching and Leadership Development

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

C-Suite & Senior Executive Coaching (EDABANAA)

akta.pro secondary industries

Executive Presence & Communication Coaching (EDABANAE), DEI, Inclusive Leadership & Cultural Intelligence Coaching (EDABANAJ), Career, Purpose & Executive Wellbeing Coaching (EDABANAI), Executive Leadership Summits (C-Suite, Board, Strategy Offsites) (THAHAMAA)

Keywords

• Executive coaching certification
• Leadership development programs
• Executive education services
• Organizational coaching consulting
• Professional coaching training

Headquarters

HQ city

Berkeley

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Executive Coaching Certification Programs: Tuition fees for in-person certification programs (Berkeley, Thailand, Japan) and online cohorts. Programs include 10-day intensive plus six-month follow-on with certification requirements.
2. Executive & Team Coaching Services: 1:1 leadership coaching services (online and in-person) providing personalized transformative experiences for individuals and organizations seeking coaching.
3. Advanced ECI Programs: Three-day lab-style intensive for certified ECI graduates at $3,000 (Early Bird $2,500).
4. Group Mentor Coaching Program: Online program for ECI alumni to obtain ICF credentials (ACC, PCC) at $3,000 per cohort, including 10 mentoring hours.
5. Customized Corporate Programs: Leadership development programs designed for organizations including workshops, coaching, and organizational culture transformation services.
6. Physician as Leader Program: Three-day intensive program specifically designed for physicians transitioning into leadership roles at UC Berkeley Faculty Club.

Pricing tiers

Go-to-market motion3 records

Distribution channels9 records

Marketing channels9 records

Core offering

Berkeley Executive Coaching Institute (BECI) delivers an ICF Level 1 accredited Executive Coaching Certification & Leadership Intensive program paired with 1:1 and team executive coaching services, advanced alumni programs, and customized corporate leadership development engagements. Offerings are delivered in-person in Berkeley, Bangkok, and Tokyo, as well as through synchronous online cohorts, supported by a proprietary Active Communicating® methodology and Five Powers of Authentic Leadership® framework developed by founder Dr. Mark Rittenberg.

Product overview

Berkeley Executive Coaching Institute (BECI) offers a portfolio of executive coaching and leadership development products centered around its ICF Level 1 accredited Executive Coaching Certification & Leadership Intensive. The core certification is available in-person (Berkeley, Thailand, Japan) and online, supplemented by Advanced ECI for graduates seeking advanced skills. Supporting products include Group Mentor Coaching for ICF credentialing, Coaching Services delivering 1:1 and team coaching through 600+ certified coaches, Inclusion Programs for organizational diversity training, and Physician as Leader for healthcare executives. Alumni engagement products include ECI Alumni Roundtables and the annual Coaches Conference, creating a comprehensive ecosystem supporting leadership development from certification through ongoing professional community.

Differentiator

Problem solved

Functional benefit

Products and services

• Executive Coaching Certification & Leadership Intensive A 10-day immersive certification program plus six months of strategic learning, ICF Level 1 accredited, offered in-person in Berkeley, Bangkok, and Tokyo, as well as online. Designed for senior leaders integrating coaching into their practice and aspiring independent executive coaches seeking ICF credentialing.
• Executive & Team Coaching Services 1:1 leadership coaching and team coaching engagements delivered online or in-person by BECI-certified coaches, supplemented by communications coaching and Leadership Studies with 360-style assessments for individual executives and organizational teams.
• Advanced Executive Coaching Institute (Advanced ECI)

Quantifiable outcome

• 4.86/5 average rating across all measures from 87 respondents in six recent cohorts
• +5 more outcomes

Named customers40 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered flagship, core and minor.

• UC Berkeley Executive EducationflagshipStrategic or Co-development Partner · 1 January 2009BECI's Executive Coaching Certification is offered in affiliation with UC Berkeley Executive Education. Graduates receive certificates from University of California Berkeley upon successful completion. Dr. Mark Rittenberg serves as Distinguished Teaching Fellow at UC Berkeley Haas School of Business where he heads the Leadership Communications program.
• UC Berkeley Haas School of BusinesscoreStrategic or Co-development PartnerBECI faculty teach leadership communications in Haas MBA programs including Evening Weekend MBA and Executive MBA core programs. Faculty Director Jennifer Caleshu is a continuing lecturer at Haas. Multiple faculty members serve on Haas professional staff.
• DHL ThailandminorOthersDHL Thailand serves as a coaching practicum host for the Thailand program, providing opportunities for ECI participants to conduct live coaching sessions with business professionals.
• Siam Cement CompanyminorOthersSiam Cement Group hosts coaching practicums for Thailand program participants, enabling real-world coaching experience with corporate employees.
• Dusit Thani GroupminorOthersDusit Thani Group provides practicum opportunities for Thailand program coaching sessions with hospitality industry professionals.
• Thailand Management AssociationminorOthersThailand Management Association hosts coaching practicums for ECI Thailand participants, providing business professional coaching opportunities.
• Nishimura & AsahiminorOthersLeading Japanese law firm hosts coaching practicums for Tokyo program participants.
• DHL JapanminorOthersDHL Japan serves as practicum host for Japan program, providing coaching opportunities with logistics industry professionals.
• SalesforceminorOthersSalesforce.com has hosted coaching practicums for Berkeley program participants in the San Francisco Bay Area.
• AdobeminorOthersAdobe.com has hosted coaching practicums for Berkeley ECI program in the Bay Area.
• Moody's FinancialminorOthersMoody's Financial has hosted coaching practicums for Berkeley program participants.
• PixarminorOthersPixar has hosted coaching practicums for Berkeley ECI program in the San Francisco Bay Area.
• UCSF Benioff Children's HospitalcoreStrategic or Co-development PartnerBECI worked with Dr. Wolfgang Stehr and UCSF Benioff Children's Hospital to transform operating room culture through Leadership Communications programs. Featured in BerkeleyHaas Magazine as case study of culture transformation.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Korn Ferry (Leadership Development): Global organizational consulting firm with significant leadership development and executive coaching practice. Comparable as a larger incumbent serving similar enterprise clients with comprehensive leadership solutions.
• DDI (Development Dimensions International): Global leadership development firm offering leadership training, coaching, and certification programs to Fortune 500 clients. Comparable as an established incumbent serving similar corporate leadership development market.
• Ken Blanchard Companies: Established leadership development and training firm offering SLII and other leadership programs. Comparable as a broader leadership development incumbent with executive coaching components in its portfolio.

Direct peers

• Columbia Coaching Certification Program: Columbia University's executive coaching certification program for current and aspiring executive coaches. Comparable as an academic-affiliated ICF-aligned executive coaching certification targeting professionals.
• Institute of Coaching (McLean/Harvard Medical School): Harvard Medical School-affiliated institute offering executive coaching programs and certification. Directly comparable as a prestigious academic-affiliated coaching certification provider.
• Marshall Goldsmith Coaching: Executive coaching firm led by Marshall Goldsmith, offering certified executive coaching programs and stakeholder-centered coaching methodology. Directly comparable as a premium branded executive coaching certification provider for senior leaders.
• Center for Creative Leadership (CCL): Premier executive leadership development institution offering coaching certifications and leadership programs globally. Directly comparable as an established leadership coaching training provider serving similar corporate and individual executive clients.
• Coach U (Fielding Graduate University): Long-standing ICF-accredited coach training school offering executive and corporate coaching certifications. Directly comparable as an established accredited certification provider in the executive coaching training space.
• iPEC Coach Training: ICF-accredited coach training and executive coaching certification provider. Comparable as an accredited executive coaching certification program targeting aspiring and current executive coaches.
• NYU Executive Leadership Coaching Certification: NYU's executive coaching certification program affiliated with an academic institution. Comparable as a university-affiliated executive coaching certification targeting similar senior leader audience.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BerkeleyExecutiveCoachingInstitute
• LinkedInlinkedin.com/company/3876730
• Instagraminstagram.com/berkeley.eci

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Berkeley Executive Coaching Institute