Thailand Management Association

Name

Thailand Management Association

Legal name

สมาคมการจัดการธุรกิจแห่งประเทศไทย (Thailand Management Association)

Website

https://tma.or.th

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Professional Training & Development

NAICS

Management Consulting Services (54161), Convention and Trade Show Organizers (56192), Professional, Scientific, and Technical Services (54)

SIC

Services-Membership Organizations (8600), Services-Management Consulting Services (8742)

akta.pro primary industry

Remote/Hybrid Leadership & Distributed Team Management (EDABAAAN)

akta.pro secondary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

Keywords

• Executive training programs
• Management development services
• Corporate membership association
• Business consulting services
• Leadership certification programs

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Fees: Annual membership fees from corporate and individual members. Corporate membership ranges from 2,500 to 7,000 THB based on company size; individual membership is 1,000 THB per year with 500 THB entrance fee.
2. Training and Development Programs: Revenue from executive development programs including FLX series (Foundations, Mastery, Enterprise), Business Essential Program (BEPRO), and customized in-house training. Board Director Program (The Cullinan) priced at 320,000-350,000 THB for full program.
3. Top-Up Voucher Packages: Prepaid credit packages for training services: Exclusive (50,000 THB = 60,000 value), Premier (100,000 THB = 125,000 value), and Elite (300,000 THB = 400,000 value) with validity periods of 6 months to 1 year.
4. Facilities Rental: Revenue from renting meeting rooms (small for 2-12 people, medium for 15-40, large for 40-100) and event spaces at TMA Inspire Space. Additional hourly charges of 700 THB apply beyond operating hours.
5. Consulting Services: Business consulting services for SMEs covering digital transformation, sales and digital marketing, business model and strategy, operational excellence, and HR and people development.
6. Site Visits and Overseas Trips: Customized international business study trips including executive trips, incentive trips, and overseas reward trips with over 15 years of experience organizing comprehensive overseas programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Thailand Management Association is a non-profit association that delivers executive development and management training programs (FLX Enterprise, FLX Mastery, FLX Foundations, BEPRO, Leadership Communication, The Cullinan), customized in-house corporate training, SME business consulting, facilities rental at TMA Inspire Space, international site visits, and competitiveness research. Offerings are sold primarily to Thai enterprises, SMEs, board directors, and individual professional members through annual memberships, program fees, top-up credit packages, and consulting engagements.

Product overview

Thailand Management Association (TMA) is a non-profit business management association offering a portfolio of training and development services. The core offerings include the Management Development Partner division providing signature executive development programs (FLX Enterprise, FLX Mastery, FLX Foundations for different leadership levels), Business Essential Programs (BEPRO) for targeted business skills, and specialized programs like the Leadership Communication Certificate with Berkeley ECI and The Cullinan AI-Ready Board program. Supporting services include consulting (5-step Bite-Size Consulting), facilities rental (meeting rooms at TMA Inspire Space), site visits and overseas trips, and the Thailand Competitiveness Center for research. The organization also offers Top-Up Voucher credit packages, online learning solutions, and a Privileged Membership program with various benefit tiers.

Differentiator

Problem solved

Functional benefit

Brands

• Yuthasar Na Nagara Foundation (มูลนิธิยุทธสาร ณ นคร): Non-profit foundation supporting education, research, and knowledge development for university students and youth, including business plan competitions, leadership camps, and internship programs.
• TMA Leadership Academy
• TMA Center for Competitiveness
• The Cullinan: The Making of AI-Ready Board
• Business Essentials Program (BEPRO)
• TMA Inspire Space

Products and services

• FLX Enterprise Leadership program for senior executives covering visionary and ethical leadership, future-ready strategy integrating ESG and digital transformation, and leading organizational transformation.
• FLX Mastery Program for middle managers developing leadership mastery, strategic thinking, analytical skills with AI utilization, and executive communication capabilities.
• FLX Foundations Program for emerging managers and new team leaders developing self-awareness, strategic thinking, and growth mindset with agile leadership skills.
• Business Essential Program (BEPRO) Short courses covering four domains of business leadership — strategy, management, marketing, and finance — delivered through case studies from leading organizations.
• Leadership Communication Certificate Program Intensive four-day executive communication certificate co-developed with Berkeley Executive Coaching Institute (Berkeley ECI) for executives seeking to become trusted authentic leaders.
• The Cullinan: The Making of AI-Ready Board Digital transformation and AI governance program for board directors and senior executives developed with the Digital Economy Promotion Agency (depa). Full program priced 320,000-350,000 THB, domestic-only 220,000-250,000 THB.
• Consulting Services Five-step Bite-Size Consulting for SMEs covering digital transformation, sales and digital marketing, business model and strategy, operational excellence, and HR and people development.
• Facilities Services (TMA Inspire Space) Rental of meeting rooms (2-12, 15-40, and 40-100 person capacity) and event spaces at TMA Inspire Space, with catering, parking, and an hourly 700 THB surcharge beyond operating hours.
• Site Visits and Trips Customized international business study trips (executive trips, incentive trips, overseas reward trips) and domestic immersion visits to markets including Israel, Germany, Switzerland, Japan, and Taiwan.
• Thailand Competitiveness Center Research and knowledge center publishing annual IMD World Competitiveness and Digital Competitiveness rankings for Thailand, coordinating public-private collaboration on national competitiveness.
• Online Learning Solutions Online learning platform offering training courses in Thai and English with regularly updated content for individuals and organizations on standard or customized packages.
• Customized Learning Solutions Customized in-house training programs designed and delivered at client premises by TMA trainers, with post-training follow-up for behavioral change measurement.
• TMA Privileged Membership Annual corporate and individual membership program offering training discounts of 5-15%, Trend Talks, online conferences, networking events, and partner discounts including Bumrungrad Hospital privileges. Corporate membership 2,500-7,000 THB/year, individual 1,000 THB/year with 500 THB entrance fee.

Quantifiable outcome

• 1,100+ executives trained through leadership development programs
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• IMD (International Institute for Management Development)coreStrategic or Co-development PartnerTMA has been IMD's Partner Institute in Thailand since 1997, conducting competitiveness surveys and research for IMD World Competitiveness Center. TMA coordinates Thailand's participation in global competitiveness rankings and publishes annual competitiveness analyses.
• depa (Digital Economy Promotion Agency)coreStrategic or Co-development PartnerCollaboration with depa for The Cullinan: The Making of AI-Ready Board program, creating knowledge and understanding of digital transformation trends and AI technology impacts on organizations for board directors and executives.
• Berkeley Executive Coaching Institute (Berkeley ECI)coreStrategic or Co-development PartnerTMA collaboration with Berkeley ECI for the Leadership Communication certificate program, delivering intensive 4-day communication skills training for executives seeking to become trusted authentic leaders.
• NESDC (Office of the National Economic and Social Development Council)coreStrategic or Co-development PartnerSince 2009, TMA has partnered with NESDC on Thailand Competitiveness Enhancement Program, coordinating public-private collaboration to propose strategies and work plans for national competitiveness development.
• KT (Media Partner)minorGTM or Marketing PartnerMedia partnership with KT for event coverage and promotional activities.
• Bumrungrad International HospitalminorOthersHealthcare privilege partner offering TMA members up to 15% discount on medical services for organization representatives and families.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• INSEAD: Global business school with campuses in Singapore and France offering executive education. Competes for Thai senior-executive training dollars via international programs and represents a premium incumbent alternative to TMA.
• IMD (International Institute for Management Development): Switzerland-based global business school running executive MBAs and leadership programs. TMA's Partner Institute since 1997 and thus both a strategic partner and a broader competitor for premium executive education.
• Singapore Institute of Management: Singapore's largest private education institution offering management and professional development programs. Overlaps with TMA on executive training but operates at substantially larger scale and broader academic scope.

Direct peers

• DDI (Development Dimensions International): Global leadership and talent management firm providing executive training, assessments, and consulting. Overlaps with TMA's BEPRO, FLX, and consulting offerings, particularly for enterprise clients.
• FranklinCovey: Global leadership and effectiveness training company offering corporate programs (e.g., The 7 Habits). Competes with TMA for corporate training budgets targeting leadership development at multiple organizational levels.
• Malaysian Institute of Management: Malaysia's national management body providing executive education, leadership programs, and professional development. Highly comparable to TMA as a Southeast Asian peer running tiered leadership curricula and corporate training.
• Kenan Institute Asia: Bangkok-based leadership and management institute focused on Thailand and Southeast Asia. Directly competes for the same Thai executive audience and runs comparable leadership development programs.
• Center for Creative Leadership: Global leadership development organization offering executive programs, assessments, and customized training. Comparable to TMA in leadership training focus but operates internationally with broader program portfolio.
• Hong Kong Management Association: Hong Kong's national management association offering executive training, conferences, and membership services to senior business leaders. Closely mirrors TMA's model of combining membership, executive development programs, and corporate training in an Asian market.
• Japan Management Association: Japan's oldest management association offering training, consulting, and conferences to executives. Comparable to TMA in scope (membership + training + research) and positioning as a national management development institution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@TMA2507
• Facebookfacebook.com/ThailandManagementAssociation
• LinkedInlinkedin.com/company/thailand-managament-association-official
• Instagraminstagram.com/tmathailand
• Xx.com/tma_bangkok

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thailand Management Association