Bannerwise
Bannerwise is a cloud-based Creative Management Platform that enables brands and agencies to create, scale, and publish digital ads (HTML5, dynamic product, display, and in-banner video) across major advertising networks without coding, serving hundreds of customers globally.
- Company typePrivate
- Founded2016
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Bannerwise does
Bannerwise B.V. is a privately held, Amsterdam-based Creative Management Platform (CMP) founded in 2016 by co-founders Joost Kortlever (CEO) and Miguel Lopez. The company provides a cloud-based SaaS platform that enables brands, digital marketing agencies, and creative agencies to create, scale, and publish digital advertising creatives — including animated HTML5 banners, dynamic product ads for social platforms (Facebook, Pinterest, Snapchat), dynamic display ads, and in-banner video ads — across major advertising networks such as Google Ads, Facebook/Meta, Adform, DV360, Criteo, and Xandr, without requiring coding skills. The platform's core technology stack combines a drag-and-drop editor, a multi-size "All View" autoscaling engine, a rule-based dynamic personalization engine driven by product feeds (Google Merchant Center, Facebook Catalogues, custom CSV/XML), and a third-party tag (3PAS) generation and ad-serving layer hosted on AWS infrastructure.
Bannerwise monetizes through a hybrid revenue model: tiered SaaS subscriptions for brands and agencies (with annual billing discounts), usage-based CPM hosting for ads served via its AWS ad server (€0.40 per 1,000 video ad calls; €0.15 per 1,000 HTML5 ad calls), pre-paid yearly impression packages (15,000,000 impressions), a €249/month video export add-on for external hosting, and onboarding/training professional services. Customer acquisition is driven by a product-led growth motion (7-day free trial, no credit card required) supplemented by an enterprise sales motion via scheduled discovery calls. The company reports 1M+ ad sets published, 1,500+ daily active users, 4.8/5 G2 rating, and serves hundreds of brands and agencies worldwide including Coca-Cola, Hallmark, Happy Socks, Toolstation, Fonq, and ESSENZA HOME. Bannerwise is bootstrapped with no disclosed funding rounds, operates with 11–50 employees, and supports 90+ languages for global campaign localization.
Bannerwise firmographics
Firmographics- Name
- Bannerwise
- Legal name
- Bannerwise B.V.
- Website
- https://bannerwise.io
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bannerwise is a cloud-based Creative Management Platform that enables brands and agencies to create, scale, and publish digital ads (HTML5, dynamic product, display, and in-banner video) across major advertising networks without coding, serving hundreds of customers globally.
- Ownership category
- akta.pro rank
Bannerwise industry classification
Industry- Product category
- Creative Management Platform / Digital Advertising Software
- NAICS
- Advertising Agencies (541810), Other Services Related to Advertising (541890), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Advertising (7310), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Programmatic Display & Retargeting (DSP) (MPAAACAE)
- akta.pro secondary industry
- Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)
Keywords
Where Bannerwise is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Bannerwise business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Plans: SaaS subscription-based revenue model with multiple subscription tiers for brands and agencies. Includes access to core CMP features, ad creation, and publishing capabilities.
- Hosting Add-ons: Additional hosting services for HTML5 and in-banner video ads hosted on Bannerwise's AWS ad server. Offered as pay-as-you-go (CPM-based) or yearly impression packages (15,000,000 impressions pre-paid). CPM rates: €0.40 per 1,000 ad calls for video, €0.15 per 1,000 ad calls for HTML5 ads.
- Video Export Add-on: Monthly add-on for downloading in-banner video ads for external hosting. Available at €249 per month for specific networks (Adform, Weborama, Google Campaign Manager, DV360, Xandr, Sizmek, MediaMath).
- Professional Services: Onboarding and training services for new customers as mentioned in help center documentation
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free 7-day trial |
| Subscription | Annual | Standard subscription plans for brands |
| Subscription | Annual | Agency subscription plans |
| Usage-based | Pay-as-you-go | Pay-as-you-go hosting (CPM) |
| Usage-based | Multi-year contract | Yearly impression package |
| Subscription | Monthly | Video export add-on |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Bannerwise product offering
Product offeringCore offering
Bannerwise is a cloud-based Creative Management Platform (CMP) that enables brands and agencies to create, scale, and publish HTML5, dynamic, and video digital advertising creatives across all major ad networks (Google Ads, Facebook, DV360, Adform, Criteo, etc.) without requiring coding skills. Its core capabilities are organized around three pillars—Creative Enablement (drag-and-drop editing), Creative Automation (multi-size scaling), and Creative Personalization (rules/conditions and feed-based dynamic ads)—supplemented by workspace-based brand asset management for agencies.
Product overview
Bannerwise is a Creative Management Platform (CMP) that provides a unified solution for digital ad production. The core offering is the Bannerwise Creative Management Platform, which encompasses three integrated capability pillars: Creative Enablement (drag-and-drop editing, brand consistency tools), Creative Automation (scaling across sizes and formats), and Creative Personalization (dynamic ads with rules and conditions). The platform supports multiple ad types including Animated HTML5 Ads, Dynamic Product Ads for social platforms (Facebook, Pinterest, Snapchat), Dynamic Display Ads, and In-Banner Video Ads. Users can publish ads directly to integrated advertising networks including Google Ads, Google Campaign Manager, Google Studio, Google Marketing Platform, Facebook/Meta, Adform, DV360, Xandr, Sizmek, MediaMath, Pinterest, Snapchat, and Criteo. The platform also offers workspace management for agencies, brand library features for asset consistency, and third-party tag generation for hosted ads with real-time update capabilities. A 7-day free trial is available for new users.
Differentiator
Problem solved
Functional benefit
Products and services
- Bannerwise Creative Management Platform Cloud-based Creative Management Platform (CMP) that enables brands and agencies to create, scale, and publish high-performing digital ads across all advertising channels, networks, and formats without requiring coding skills. Encompasses three integrated capability pillars—Creative Enablement, Creative Automation, and Creative Personalization.
- Creative Enablement
Quantifiable outcome
- 90% production time saved
- +6 more outcomes
Companies that use Bannerwise
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles3 records
Bannerwise technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability4 records
Feature7 records
Bannerwise partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Google AdscoreBannerwise integrates with Google Ads for creating and publishing display ads, dynamic remarketing campaigns, and in-banner video ads. Users can push ads directly to Google Ads campaigns and generate third-party tags for ad serving.
- Facebook (Meta)coreBannerwise supports Dynamic Product Ads for Facebook with Facebook Catalogue integration, social dynamic feed support, and direct publishing to Facebook advertising channels.
- Google Campaign ManagercoreIntegration with Google Campaign Manager (formerly DoubleClick Campaign Manager) for uploading and managing in-banner video ads via third-party tags.
- Google StudiocoreSupport for creating dynamic ads for Google Studio with dedicated step-by-step guides for upload and campaign setup.
- AdformcoreBannerwise connects to Adform for pushing ads and supports dynamic Adform feeds. Third-party tags can be uploaded directly to Adform campaigns.
- CriteocoreSupport for Criteo dynamic ads including custom dynamic feed business types and publishing capabilities.
- DV360 (Display & Video 360)coreIntegration with DV360 for uploading third-party tags for in-banner video ads, supporting enterprise programmatic advertising workflows.
- Google Merchant CentercoreIntegration for uploading retail product feeds to enable dynamic display advertising based on product inventory.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Bannerwise competitors and assessment
Company assessmentDirect peers
- Celtra: Celtra is a leading Creative Management Platform for digital advertising, offering creative production, automation, and analytics across display, social, and video. It directly competes with Bannerwise in enabling brands and agencies to scale on-brand ad creative across multiple networks.
- Creatopy: Creatopy (formerly Bannersnack) is a direct CMP competitor focused on banner ad design, animation, and multi-format publishing. It serves a similar SMB-to-mid-market customer base of brands and agencies producing display and social ads.
- Smartly.io: Smartly.io provides creative automation and media buying for social advertising, with strong Dynamic Product Ad workflows. It overlaps with Bannerwise on multi-format creative production and feed-driven personalization for Facebook/Instagram.
- Marpipe: Marpipe is a creative automation platform specializing in Dynamic Product Ads and multivariate testing for Facebook and Instagram. It competes directly with Bannerwise's social DPA feature set.
- Hunch: Hunch is a creative automation platform for display and social ads, focused on feed-driven dynamic creative production. It serves a similar agency and brand customer base with comparable dynamic ad capabilities.
Emerging players
- AdCreative.ai: AdCreative.ai is an AI-driven ad creative generation platform targeting performance marketers and agencies. It is an emerging competitor in the same creative automation space, focused on conversion-optimized ad variants.
- QuickFrame: QuickFrame focuses on video creative production and customization for digital advertising. It overlaps with Bannerwise's in-banner video offering and serves advertisers seeking efficient video ad workflows.
Broad incumbents
- Adobe (Advertising / Creative Cloud): Adobe bundles creative production, ad serving, and analytics across Creative Cloud, Adobe Advertising, and Workfront. It is a broader incumbent offering overlapping CMP functionality within a much larger enterprise suite.
- Google Ads Creative Studio: Google's own dynamic creative and asset tools (Google Ads, Studio, Campaign Manager) overlap with Bannerwise's display and dynamic ad capabilities. Google functions as a broad incumbent that natively handles creative within its ad ecosystem.
- Canva: Canva has expanded into ad creative and brand management for SMBs and mid-market teams. While broader than a CMP, it competes for the same marketer and designer personas on quick-turnaround digital ad design.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Bannerwise social profiles
Digital presenceBannerwise financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bannerwise leadership team
Management profileNumber of profiles
Profiles2 records
Bannerwise funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bannerwise M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bannerwise
What does Bannerwise do?
Bannerwise is a cloud-based Creative Management Platform (CMP) that enables brands and agencies to create, scale, and publish HTML5, dynamic, and video digital advertising creatives across all major ad networks (Google Ads, Facebook, DV360, Adform, Criteo, etc.) without requiring coding skills. Its core capabilities are organized around three pillars—Creative Enablement (drag-and-drop editing), Creative Automation (multi-size scaling), and Creative Personalization (rules/conditions and feed-based dynamic ads)—supplemented by workspace-based brand asset management for agencies.
Is Bannerwise a public or private company?
Bannerwise is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bannerwise founded?
Bannerwise was founded in 2016. It employs 11 to 50 people.
Where is Bannerwise based?
Bannerwise is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Bannerwise make money?
Four revenue lines are on record. Subscription Plans are the primary driver. The others are hosting Add-ons, video Export Add-on and professional Services.
Who are Bannerwise's main competitors?
Direct peers on record are Celtra, Creatopy, Smartly.io, Marpipe and Hunch. Emerging players are AdCreative.ai and QuickFrame. Broad incumbents are Adobe (Advertising / Creative Cloud), Google Ads Creative Studio and Canva.
Does Bannerwise have an API?
No public API is recorded for Bannerwise.
What industry is Bannerwise in?
Bannerwise's product category is Creative Management Platform / Digital Advertising Software. Its primary akta.pro industry code is MPAAACAE, Programmatic Display & Retargeting (DSP), with a secondary code of BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams). Its NAICS code is 541810 and its SIC code is 7310.