Smartly.io
Smartly.io is an AI-powered advertising technology platform serving 800+ enterprise brands and agencies with unified creative, media, and intelligence capabilities across social, Connected TV, and conversational channels, managing over $7 billion in ad spend globally.
- Company typePrivate
- Founded2013
- HeadquartersHelsinki, Finland
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Smartly.io does
Smartly.io is an AI-powered advertising technology company founded in 2013 and headquartered in Helsinki, Finland, operating under the legal entity Smartly.io Solutions Oy. The company builds a unified platform that connects creative production, media activation, and intelligence into a single system, serving enterprise brands and agencies that manage complex, multi-channel advertising budgets. Its core offering is organized into three suites — Creative, Media, and Intelligence — augmented in June 2026 by Smartly Synapse, a proprietary AI orchestration and memory layer that deploys autonomous Planning, Execution, and Optimization agents. The platform integrates natively with Meta, TikTok, Google, Amazon, Pinterest, Snapchat, Reddit, Roku, and Amazon DSP, and supports social, Connected TV (across 200+ streaming services), conversational commerce, open web, and video channels.
The company's technology stack includes AI Studio for generative creative production, Predictive Budget Allocation for cross-channel budget automation, Brand Pulse for real-time reach measurement, and a planned integration of INCRMNTAL's causal lift measurement following its March 2026 acquisition announcement. The company operates 18 regional offices globally, including a North American commercial base in New York and a new Product, Engineering and Commercial Hub in Mexico City opened in March 2026.
Smartly.io sells enterprise SaaS subscriptions on a quote-based annual billing model, supplemented by professional services for implementation and optimization. It reports a customer base of more than 800 brands managing over $7 billion in advertising spend globally, with named enterprise customers including Samsung, Spotify, Uber Eats, Ralph Lauren, Tripadvisor, TUI, Foot Locker, WestLotto, HungerStation, Nutrafol, Boots, Etihad Airways, KLM, and The Times. Distribution runs through direct enterprise field sales with demo-led conversion, OEM-style integrations inside partner ad platforms, and an agency partner channel that includes Horizon Media, WPP Media, and Wpromote x Giant Spoon. The company is privately held, led by CEO Laura Desmond, and has executed acquisitions of Ad-Lib.io (2022), Viralspace.ai (2021), and INCRMNTAL (announced 2026) as part of its platform expansion strategy.
Smartly.io firmographics
Firmographics- Name
- Smartly.io
- Legal name
- Smartly.io Solutions Oy
- Website
- https://smartly.io
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Smartly.io is an AI-powered advertising technology platform serving 800+ enterprise brands and agencies with unified creative, media, and intelligence capabilities across social, Connected TV, and conversational channels, managing over $7 billion in ad spend globally.
- Ownership category
- akta.pro rank
Smartly.io industry classification
Industry- Product category
- Advertising Technology Platform
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (541830), Software Publishers (513210)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Paid Social Advertising (BPAFACAB)
- akta.pro secondary industries
- Performance Marketing Automation & Bid Management Services (MPAAACAM), Marketing Automation Platforms & Services (BPAFAFAC), Advertising, Marketing & Customer Personalization (HDAAAGAC)
Keywords
Where Smartly.io is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices3 records
Markets served
Smartly.io business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Subscription-based access to Smartly's AI-powered advertising platform covering creative production, media activation, and intelligence capabilities. Pricing is quote-based and varies by customer scale and requirements.
- Professional Services: Implementation and consulting services to help customers integrate and optimize use of the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS with quote-based pricing |
| One time/ perpetual license | Pay-as-you-go | ADVANCE Conference - General Admission |
| One time/ perpetual license | Pay-as-you-go | ADVANCE Conference - Early Bird |
| Freemium | Pay-as-you-go | ADVANCE Conference - Complimentary |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Smartly.io product offering
Product offeringCore offering
Smartly.io sells an enterprise SaaS advertising technology platform that unifies AI-powered creative production, cross-channel media activation, and performance intelligence into a single system. The platform — built on the Creative Suite, Media Suite, and Intelligence Suite and orchestrated by Smartly Synapse — automates ad creation, campaign launch, predictive budget allocation, and optimization across Meta, TikTok, Google, Amazon, Pinterest, Snapchat, Reddit, Roku/CTV, Spotify, and 200+ streaming services for 800+ brands and agencies managing over $7 billion in ad spend.
Product overview
Smartly.io is an AI-powered advertising technology platform offering a unified platform-plus-modules architecture. The core Smartly Platform connects Creative Suite, Media Suite, and Intelligence Suite to enable cross-channel campaign management. Smartly Synapse adds an AI orchestration and memory layer with autonomous agents. The platform supports social media, conversational commerce, connected TV (CTV), open web, and video channels. Key features include Smartly Workspaces for always-on automation, AI Studio for generative creative, Brand Pulse for cross-channel reach measurement, and Predictive Budget Allocation for AI-driven media optimization. The platform integrates with major advertising channels (Meta, TikTok, Google, Amazon, Pinterest, Snapchat, Reddit, Roku) and serves over 800 brands managing more than $7 billion in ad spend globally.
Differentiator
Problem solved
Functional benefit
Brands
- Ad-Lib: Advertising technology platform brand providing creative and media optimization services.
- Viralspace
Products and services
- Smartly Platform Unified AI-powered advertising platform that connects creative and media workflows enabling cross-channel campaign management across social, Connected TV, conversational commerce, open web, and video channels for enterprise brands and agencies.
- Smartly Creative Suite Creative design, scaling, and launch solution enabling teams to build personalized ad creative across every major platform in one-third the time, including image and video templates, dynamic creative automation, and AI-powered creative production through AI Studio.
- Smartly Media Suite Media launch, management, and optimization solution with AI-powered automated campaign capabilities that scale cross-channel campaigns without multiplying workload, including Predictive Budget Allocation and cross-channel performance management.
- Smartly Intelligence Suite Cross-channel analytics and insights solution providing visibility into the entire ad ecosystem in one view, including Brand Pulse for cross-channel reach measurement, incrementality insights, and actionable performance intelligence.
- Smartly Synapse AI orchestration and memory layer seamlessly integrated into the unified Smartly platform, enabling creative and media workflows to run dramatically faster through autonomous Planning, Execution, and Optimization Agents with built-in business context memory and real-time market signals.
Quantifiable outcome
- 28% lower CPA for Foot Locker
- +17 more outcomes
Companies that use Smartly.io
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles2 records
Smartly.io technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability12 records
Feature10 records
Smartly.io partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, flagship and minor.
- Horizon MediacoreExpanded partnership making Smartly the first SaaS platform activation partner to integrate Horizon's Blu audience segments into social, commerce, and CTV campaign workflows. Early campaigns showed nearly double creative engagement and 35% reduction in cost per order.
- Wpromote x Giant SpooncorePartnership integrates Smartly's creative and media activation capabilities into Wpromote's Polaris IQ operating system. Following successful pilot, delivered 29% increase in lower-funnel ROAS on 26% less spending, and 93% reduction in manual reporting time for clients.
- RokucorePartnership to extend social advertising capabilities to Connected TV (CTV). Creates a direct connection between Smartly and Roku Ads Manager via Roku Ads API, enabling marketers to run CTV campaigns using existing social advertising tools without rebuilding separate ads for each platform.
- OpenAIflagshipStrategic partnership to enable advertising in the ChatGPT interface. Smartly manages ad content and targeting for conversational, interactive ad formats that can chat directly with users. This transforms ChatGPT into a platform for real-time, conversational commerce.
- INCRMNTALflagshipLetter of intent to acquire INCRMNTAL, an AI-powered incrementality measurement platform. The acquisition will integrate INCRMNTAL's causal lift measurement capabilities with Smartly's platform to enable real-time planning, optimization, and budget allocation. INCRMNTAL's ~25 employees will join Smartly's 900+ headcount.
- Amazon DSPcoreIntegration enables advertisers to extend video campaigns from social channels to Amazon's premium CTV inventory including Prime Video and Fire TV. Unifies creative optimization, campaign management, and cross-channel measurement in a single workflow with AI-powered capabilities.
- SpotifycorePartnership to expand cross-channel advertising capabilities, enabling advertisers to manage Spotify campaigns alongside other channels within Smartly's unified platform.
- RedditcoreIntegration enables advertisers to manage Reddit Dynamic Product Ads within Smartly's unified platform alongside other channels. Reddit Dynamic Product Ads showed 2x higher ROAS compared to standard conversion campaigns in beta.
- Viralspace.aiminorAcquisition of Viralspace.ai allows the company to scale faster while remaining an independent business line, integrating Smartly.io's advertising tools into its technology.
Scale indicators11 records
Recent moves7 records
Expansion highlights7 records
Smartly.io competitors and assessment
Company assessmentDirect peers
- Skai: Skai (formerly Kenshoo) is a direct competitor offering omnichannel marketing activation across paid social, search, and retail media. Like Smartly, it serves enterprise brands and agencies with AI-driven campaign optimization and creative tools, and competes head-to-head on Meta, Google, and Amazon.
- Marin Software: Marin Software is a long-standing paid search and paid social campaign management platform. It competes with Smartly in cross-channel paid media optimization for agencies and brands, with overlapping focus on Meta, Google, and Amazon integrations and AI-driven budget automation.
- Celtra: Celtra provides creative automation and dynamic ad production for digital advertising at enterprise scale. It directly overlaps with Smartly's Creative Suite in template-driven ad production, dynamic personalization, and cross-platform creative delivery for brands and agencies.
- VidMob: VidMob offers creative analytics and AI-driven ad creative optimization, with deep integrations into Meta, TikTok, and other platforms. It competes with Smartly's Intelligence and Creative Suites by helping brands and agencies measure and improve creative performance using platform-native signals.
- Innovid: Innovid is a CTV-focused ad tech platform providing creative personalization, ad serving, and measurement for connected TV. It overlaps directly with Smartly's expanding CTV ambitions (Roku, Amazon DSP) and competes for the same streaming and TV ad budgets.
Broad incumbents
- The Trade Desk: The Trade Desk is a leading independent DSP for programmatic advertising across display, video, CTV, and audio. While broader in scope than Smartly, it overlaps in cross-channel media activation, AI-driven optimization (Koa AI), and serves many of the same enterprise brand and agency customers.
- AdRoll (NextRoll): NextRoll/AdRoll is a digital marketing platform offering programmatic display, retargeting, and email. It serves as a broader-incumbent AdTech/MarTech peer with overlapping customer profiles (mid-market and enterprise brands) and competing AI-driven campaign capabilities.
- Publicis CoreAI / Epsilon: Publicis Groupe's CoreAI platform, combined with Epsilon's identity and data assets, represents an incumbent holding-company competitor building agentic AI for marketing orchestration. It competes with Smartly at the agency and brand-direct layer with deep proprietary data and bundled agency services.
- Adobe GenStudio: Adobe GenStudio is Adobe's generative AI-powered ad creation and campaign workflow product, integrated across Adobe Experience Cloud and Creative Cloud. It competes with Smartly's Creative and Intelligence Suites for enterprise brand creative-and-media workflows, with the advantage of Adobe's broader creative software franchise.
Emerging players
- Madgicx: Madgicx is an AI-powered Facebook and Google ads optimization platform targeting SMBs and mid-market advertisers. It is an emerging player with partial overlap to Smartly's automated media buying capabilities, though focused down-market with self-serve product-led growth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Smartly.io social profiles
Digital presenceSmartly.io compliance and trust
Trust signalCompliance3 records
Smartly.io financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smartly.io leadership team
Management profileNumber of profiles
Profiles11 records
Smartly.io subsidiaries and ownership
Company hierarchySubsidiaries3 records
Smartly.io funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smartly.io M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smartly.io
What does Smartly.io do?
Smartly.io sells an enterprise SaaS advertising technology platform that unifies AI-powered creative production, cross-channel media activation, and performance intelligence into a single system. The platform — built on the Creative Suite, Media Suite, and Intelligence Suite and orchestrated by Smartly Synapse — automates ad creation, campaign launch, predictive budget allocation, and optimization across Meta, TikTok, Google, Amazon, Pinterest, Snapchat, Reddit, Roku/CTV, Spotify, and 200+ streaming services for 800+ brands and agencies managing over $7 billion in ad spend.
Is Smartly.io a public or private company?
Smartly.io is a private company. It is classified as venture growth investor backed and is currently operating.
When was Smartly.io founded?
Smartly.io was founded in 2013. It employs 501 to 1,000 people.
Where is Smartly.io based?
Smartly.io is headquartered in Helsinki, Finland, in the Europe region.
How does Smartly.io make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are professional Services.
Who are Smartly.io's main competitors?
Direct peers on record are Skai, Marin Software, Celtra, VidMob and Innovid. Broad incumbents are The Trade Desk, AdRoll (NextRoll), Publicis CoreAI / Epsilon and Adobe GenStudio. Madgicx is listed as an emerging player.
Does Smartly.io have an API?
No public API is recorded for Smartly.io.
What industry is Smartly.io in?
Smartly.io's product category is Advertising Technology Platform. Its primary akta.pro industry code is BPAFACAB, Paid Social Advertising, with a secondary code of MPAAACAM, Performance Marketing Automation & Bid Management Services. Its NAICS code is 541810 and its SIC code is 7311.