Group of Butchers

What Group of Butchers does

Group of Butchers is a privately-held B2B private-label food manufacturer producing cold cuts, smoked and barbecue sausages, soups, meals, salads, spreads, dips, and frozen convenience products (schnitzels, cordon bleu) under retailer own-brand labels. Operations span more than twenty production facilities across the Netherlands (Tilburg headquarters), Belgium (Oosterzele regional headquarters), and Germany, employing over 3,500 people organized through 19+ wholly-owned subsidiaries — including De Keyser, De Menken Keuken, De Roller, Die Schnitzelmacher, Dutch Grill Specialties, Hartmann, Hergo, Brackenier LBC, Schepers, The Filet Company, Van der Mey, Zandvliet, Zwiers, Abbelen, Delitas, and Gmyrek — each retaining its specialist product heritage.

Revenue is generated through negotiated B2B contracts with major supermarket chains, discounter chains, and out-of-home foodservice operators in the Benelux and DACH regions. Products carry retailer private labels; the group does not sell direct-to-consumer except via the four Hergo butcher shops in Amsterdam and Amstelveen. The go-to-market is sales-led, supplemented by trade-show participation (notably PLMA in Amsterdam RAI), corporate communications (semi-annual magazines, Instagram, corporate website), and sustainability credentials (SBTi-validated 1.5°C-aligned CO2 targets, EcoVadis Committed, IFS Food, BIO/Skal, Beter Leven certifications across multiple sites).

The group follows a buy-and-integrate strategy, building scale through acquisition of family-owned regional processors (Hartmann and Gmyrek in 2018; Die Schnitzelmacher in 2021; Abbelen and Delitas in 2025), while leveraging proprietary designations such as Meesterlyk (Brackenier) and traditional methods such as beechwood cold-smoking (De Roller) and Filet d'Anvers (Schepers) as differentiators. Pricing and revenue figures are not publicly disclosed, and ownership is described as independent and private with no external parent or disclosed private-equity sponsor identified in source materials.

Name

Group of Butchers

Legal name

Group of Butchers

Website

https://groupofbutchers.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Group of Butchers is a private B2B food manufacturer producing private-label cold cuts, smoked sausages, salads, frozen convenience products, and meals across 20+ facilities in the Netherlands, Belgium, and Germany for major retail chains and foodservice operators.

Ownership category

akta.pro rank

Product category

Private Label Meat Products Manufacturing

NAICS

Meat Processed from Carcasses (311612), Animal Slaughtering and Processing (31161), Animal (except Poultry) Slaughtering (311611), Meat Retailers (445240)

SIC

Sausages & Other Prepared Meat Products (2013), Meat Packing Plants (2011), Food And Kindred Products (2000)

akta.pro primary industry

Further Processing (Cooked, Smoked, Cured & Deli Meats) (AFAKALAD)

Keywords

• Private label meat
• Cold cuts production
• Smoked sausages
• Meat processing
• Convenience food manufacturing

Headquarters

HQ city

Oosterzele

HQ country

Belgium

HQ region

Europe

Offices21 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure

Revenue model

1. Private Label Manufacturing: Group of Butchers primarily produces private-label cold cuts, smoked and barbecue sausages, soups, meals, salads, spreads, and dips. Products are manufactured to retailer and foodservice specifications under the customers' own brands, generating revenue through product sales to retail chains and out-of-home markets across the Netherlands, Belgium, and Germany.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Group of Butchers is a B2B private-label food manufacturer producing cold cuts, smoked and barbecue sausages, soups, meals, salads, spreads, dips, and frozen convenience products for retail chains and out-of-home (foodservice) markets across the Netherlands, Belgium, and Germany. Products are made to customer specification under retailers' own brands across tens of production sites.

Product overview

Group of Butchers is a private-label food manufacturing company producing cold cuts, smoked and BBQ sausages, soups, meals, salads, spreads, and dips across over 20 production facilities in the Netherlands, Belgium, and Germany with more than 3,500 employees. The company operates under three focus groups: Appetizers (smoked sausages, spare ribs, bacon), Convenience (filet americain, salads, hummus, meatballs), and Sandwich Fillers (hams, cold cuts, rostbief). The portfolio includes quality sub-brands such as De Keyser, De Menken Keuken, De Roller, Die Schnitzelmacher, Dutch Grill Specialties, Hartmann, Hergo, Brackenier LBC, Schepers, The Filet Company, Van der Mey, Zandvliet, Zwiers, Abbelen, Delitas, Gmyrek, Keulen, and VLL Vers Logistiek, each specializing in specific product categories from cooked hams to frozen schnitzels to artisanal salads.

Differentiator

Problem solved

Functional benefit

Brands

• De Keyser: Leading Belgian private label producer of fine processed meats from pork, chicken, and turkey
• De Menken Keuken
• De Roller
• Die Schnitzelmacher
• DGS (Dutch Grill Specialties)
• Hartmann
• Hergo
• LBC (Brackenier)
• Schepers
• TFC (The Filet Company)
• Van der Mey
• Voskuilen
• Zandvliet
• Abbelen
• Zwiers
• Delitas
• Keulen-SV-VLL

Products and services

• Appetizers Focus group of charcuterie-board additions including smoked sausages, spare ribs, and bacon assortments, produced for retail and foodservice customers.
• Convenience Focus group offering filet americain, salads (egg, tuna, Russian), hummus varieties, and meatballs for retail and out-of-home markets.
• Sandwich Fillers Focus group featuring artisanal cold cuts including hams (smoked, roasted, serrano, Limburgse achterham), rostbief, pates, and salami for sandwiches and snacks.
• De Keyser Leading Belgian private-label producer of fine processed meats from pork, chicken, and turkey, providing cubes, slices, and products for further processing into convenience foods such as sandwiches, sauces, soups, ready meals, and stir-fries.
• De Menken Keuken Producer of salads, processed meats, spreads, hummus varieties, and sliced meats with over 50 years of history, serving retail chains and foodservice across Europe.
• De Roller Producer of cold-smoked sausages using traditional recipes and beech wood, crafted following the methods of Veluwe farmers at its Barneveld facility.
• Die Schnitzelmacher Leading German supplier of frozen breaded and stuffed schnitzel products and cordon bleu, supplying major German retailers, discounter chains, and foodservice under both own brand and private label.
• Dutch Grill Specialties Largest production facility of Group of Butchers in Tilburg, producing cooked products such as meatballs, spare ribs, ossenworst, carpaccio, and grilled specialties.
• Hartmann GmbH German producer of traditional minced meat products and frikadellen, founded in 1984 in Warendorf, supplying major German retailers using fresh meat, herbs, and artisanal roasting methods.
• Brackenier LBC Belgian producer of cooked hams in Belgium and the Netherlands, including some with the protected designation 'Meesterlyk', also serving as distribution center for Belgian and Luxembourg markets.
• Schepers Vleesbedrijf Alken-based specialist in traditional cold-cut smoking, recognized for authentic Filet d'Anvers and smoked beef 'a la flamande' using beechwood chip hot-smoking methods.
• The Filet Company Producer of artisanal filet americain for larger supermarkets, crafting fresh products that often reach store shelves the same day at its Eersel facility.
• Van der Mey Producer of high-quality ham and bacon products since 1956 in Sassenheim.
• Zandvliet Vleeswaren Nearly 100-year-old Dutch producer of sausages, cold cuts, and meal components for Dutch supermarkets, based in Delft.
• Zwiers Vleeswarenbedrijf Cold cuts producer from Oss specializing in smoked meats, bacon varieties, cubes, strips, and raw ham.
• Abbelen GmbH Leading German company specializing in high-quality processed meats and convenience products with focus on quality, sustainability, and innovation.
• Delitas Belgian salad producer offering halal-certified salads and specialized products addressing multicultural and aging populations.
• Hergo Slagerijen Four butcher shops in Amsterdam and Amstelveen under the concept 'the butcher with a chef's hat', offering high-quality meat raised naturally in the Netherlands.

Quantifiable outcome

• SBTi validated CO2 reduction targets aligned with 1.5°C Paris Agreement pathway by 2030
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Westfleisch: German cooperative meat processor producing sausages, cold cuts, and convenience for German retail private label — comparable DACH exposure and product portfolio.
• Zwanenberg Food Group: Dutch family-owned processed meat manufacturer producing private-label cold cuts, sausages, and convenience for European retail — directly comparable product mix and B2B model.
• The Family Butchers (Family Butchers Group): European group of independent butcher shops and meat processors active in Benelux/DACH with private-label programs — similar multi-site, multi-country artisanal meat model.
• Ter Beke: Belgian listed producer of processed meats, ready meals, and salads serving European retail and foodservice. Closely comparable B2B private-label model across Benelux and DACH.
• Plukon Food Group: Leading European poultry processor headquartered in the Netherlands supplying retail private label across Benelux, Germany, France, and beyond — comparable multi-site private-label poultry/charcuterie model.
• Van Loon Group: Dutch producer of fresh and processed meats, deli salads, and convenience products supplying Benelux retail and foodservice. Direct comparable in private-label meat and salads.

Broad incumbents

• Tönnies Group: One of Europe's largest meat processors (pork and beef) supplying retail, foodservice, and industrial customers across DACH and beyond. Broader portfolio than Group of Butchers but overlaps in processed meats.
• Bell Food Group: Swiss-listed meat and convenience food group with operations across DACH. Broader portfolio but directly comparable private-label meat, sausage, and convenience positioning.
• Danish Crown: Global pork and beef cooperative with major German operations (incl. premium German brands). Broader incumbent competitor in processed and fresh meats across European retail.

Regional players

• Storteboom / Kornelie (Zwanenberg subsidiary): Dutch poultry and convenience processor focused on Benelux retail private label — partial overlap in cooked poultry products and convenience comparable to Group of Butchers' Dutch operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/groupofbutchers
• LinkedInlinkedin.com/company/group-of-butchers

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries21 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Group of Butchers