CENTURY 21 Professional Group Inc.

What CENTURY 21 Professional Group Inc. does

CENTURY 21 Professional Group Inc., operating commercially as CENTURY 21 Carioti, is a privately held residential real estate brokerage franchisee headquartered in Ocoee, Florida. Founded in the early 1990s, the firm serves the Orlando metropolitan area — including Winter Garden, Windermere, Ocoee, Clermont, Celebration, Apopka, and Kissimmee — with a headcount of 101–250 employees. It operates as an independently owned franchise under Century 21 Real Estate LLC (license CQ1030717), leveraging the parent brand, network referrals, and corporate recourse mechanisms for clients. The company also participates in community philanthropy, having raised over $500,000 cumulatively for Matthews Hope and Easter Seals of Florida.

The brokerage offers a full-service residential real estate platform spanning property search, buyer and seller representation, rentals, and property management. Its technology stack is built on MoxiWorks, providing the website (c21greatmoves.com) with property search capabilities including a Drive Time search function, agent-client communication tools, Comparative Market Analysis (CMA) applications, and financial calculators. Agents are organized by zip code with full-time on-site management (sales manager, office manager, on-site broker) enforcing an "open door" quality-control policy — a structural differentiator from the typical self-directed agent model. The firm publishes a blog covering local market trends and adjacent industry developments.

Revenue is generated through traditional real estate commissions on residential sale and purchase transactions, with additional fee streams from rental placements and property management. The pricing model is transaction-based (take rate), with no publicly disclosed commission rates or subscription tiers. The go-to-market motion is sales-led and direct: agents work specific geographic territories under broker oversight, with the website serving as the primary top-of-funnel marketing channel and the CENTURY 21 brand driving inbound awareness. Customer segments are diversified across residential buyers, sellers, and rental property owners in Central Florida — a long-tail, transactional model with no enterprise anchor customers.

Name

CENTURY 21 Professional Group Inc.

Legal name

Professional Group Inc. of Orlando

Website

https://c21greatmoves.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

CENTURY 21 Professional Group Inc. (dba CENTURY 21 Carioti) is a privately held CENTURY 21 franchise brokerage serving residential buyers, sellers, and rental property owners across the Orlando metropolitan area in Central Florida, operating on the MoxiWorks technology platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Ocoee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Real Estate Commission: Traditional real estate brokerage earning commissions on residential property sales and purchases. Agents work on commission basis with broker oversight.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

CENTURY 21 Professional Group Inc. (operating as CENTURY 21 Carioti) is a residential real estate brokerage franchise serving Central Florida. The firm provides buyer representation, seller representation, property search via a MoxiWorks-powered website with Drive Time search, rental listings, and property management services. Agents operate under the supervision of a full-time sales manager, office manager, and on-site broker.

Product overview

CENTURY 21 Carioti operates as a CENTURY 21 franchise under Professional Group Inc., providing residential real estate brokerage services in Central Florida. The company offers a comprehensive suite of services including property search and listings management (Property Search, Featured Properties, My Company's Active/Sold Listings), advisory services (Buying & Selling Tips, Financial Calculators), rental and property management services, and community content through the CENTURY 21 Blog. The technology platform is powered by MoxiWorks, which enables agent tools including the Comparative Market Analysis (CMA) Application. The company primarily serves buyers and sellers in the Orlando metro area including Winter Garden, Windermere, Ocoee, Clermont, Celebration, Apopka, Kissimmee, and surrounding Central Florida communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Search Search platform allowing Central Florida buyers to find residential properties by location, drive time, beds, baths, price range, and property type. Built on the MoxiWorks platform with unique Drive Time search.
• Featured Properties

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• CENTURY 21coreChannel Partner/ Reseller/ DistributorFranchise affiliation with CENTURY 21 Real Estate LLC providing brand recognition, network resources, and corporate oversight. The company operates as a CENTURY 21 franchise with license CQ1030717, providing clients access to the broader CENTURY 21 network.
• Matthews HopeminorOthersCharitable partner receiving donations and support from the company. The company has raised over $500K for Matthews Hope and Easter Seals combined over the years.
• Easter Seals of FloridaminorOthersCharitable partner receiving donations and support. The company has raised over $500K for Easter Seals and Matthews Hope combined over the years.
• MoxiWorkscoreTechnology or IntegrationTechnology platform provider powering the company's website and real estate technology tools including property search, agent-client communication, and listing management.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• RE/MAX: Largest competing franchise-based residential real estate brokerage network with a comparable agent-franchise economics model and a strong brand competing for the same Central Florida buyer and seller pool.
• Keller Williams Realty: Major residential real estate franchise competing head-to-head with CENTURY 21 affiliates in the Orlando metro, with a similar agent-centric, commission-based business model.
• Coldwell Banker: Established residential and commercial real estate franchise network with comparable brokerage services, agent structure, and brand-led market presence in Central Florida.
• Sotheby's International Realty: Premium franchise brokerage with similar independent-agent economics, competing for higher-end inventory in the same Central Florida submarkets.
• Howard Hanna Real Estate Services: Regional residential brokerage with franchise-style agent operations, competing for agent headcount and market share in select Florida metros.
• Berkshire Hathaway HomeServices: National residential real estate franchise brand backed by a strong corporate parent, directly competing with CENTURY 21 brokerage offices for listings and buyer representation in the same metros.

Emerging players

• eXp Realty: Cloud-based, agent-centric brokerage model with lower fixed costs; competes for the same agent talent and listings in Central Florida.
• HomeSmart: Tech-enabled, lower-fee residential brokerage franchise model gaining share in Florida, competing on agent economics and consumer pricing.

Broad incumbents

• Compass: Tech-forward national residential brokerage; a broader incumbent whose scale and proprietary technology stack pressure traditional franchise brokerage economics.
• Redfin: Tech-enabled, lower-commission brokerage that competes for seller and buyer clients in the Orlando metro and pressures traditional commission rates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/century-21-professional-group-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CENTURY 21 Professional Group Inc.