OMNI Solutions

What OMNI Solutions does

OMNI Solutions is a Baraboo, Wisconsin-based, privately held company founded in 2012 that designs, manufactures, and distributes UV-based advanced oxidation technologies for water, surface, and air treatment, with primary commercial application in on-premise and tunnel-washer laundry operations. Its flagship product is the patented LUX Advanced Oxidation Hydroxyl Laundry System, which uses 254nm UV light to generate hydroxyl radicals from room air, enabling cold-water disinfection of linens and reducing hot water use by up to 85% and energy consumption by up to 55%. The broader portfolio includes the SULAOS tunnel-washer oxidation system (now distributed exclusively by Gurtler Industries under the VisTex brand), LUMARS Legionella UV treatment with continuous monitoring, OMNIValve water-meter optimization, AURA mobile UVC surface disinfection units, SPIRO-MAX UVGI air scrubbers, the patent-pending Shock and Shield antimicrobial program, Bag Zapper, and a line of UV-optimized laundry chemistry (Balance, Boost, Brilliance, Brite, Enhance, Linen Fresh, Ocean Fresh, Shine, So Soft, Tub & Tile).

The company's revenue model combines capital equipment sales and leasing (with a savings guarantee covering lease payments) with recurring consumable chemistry sales and technology licensing/royalty income. It serves three core verticals — healthcare (hospitals, nursing homes, long-term care, healthcare laundries), hospitality (hotels, resorts, spas), and commercial institutions (industrial laundries) — with government and laundromat/franchise as secondary segments. Go-to-market is hybrid: direct enterprise field sales supported by dedicated Product Specialists, paired with exclusive channel partnerships including the 2017 global Ecolab Textile Care agreement, the 2021 Gurtler Industries exclusive distribution deal covering North America and Australia, and the 2017 TwinMed LLC five-year, 8,000-unit installation agreement. The company is EPA-registered (#93170-WI-001), holds US Patents 10,344,416 and 10,208,420 on the LUX system, and is NSF-certified on OMNIValve. Andrew Rupnow is Founder and Chairman; Andy Feldman is Senior Vice President.

Name

OMNI Solutions

Legal name

OMNI Solutions

Website

https://omnisaves.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

OMNI Solutions is a privately held Baraboo, Wisconsin-based company that designs and distributes UV-based advanced oxidation technologies — chiefly the LUX Hydroxyl Laundry System — for healthcare, hospitality, and commercial laundry operators, with sales executed via direct enterprise field sales and exclusive channel partners including Ecolab, Gurtler Industries, and TwinMed LLC.

Ownership category

akta.pro rank

Product category

UV Laundry Systems and Water Treatment Equipment

NAICS

Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)

SIC

Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Disinfection & Oxidation (Chlorine/Chloramine, UV, Ozone, AOP) (EUANABAD)

akta.pro secondary industries

UV Germicidal Light (UV-C) & HVAC Disinfection Systems (HSAOAIAI), Disinfection & Remedial Works (Chlorination, Thermal, Shock Treatments) (BPABAJAF)

Keywords

• UV laundry systems
• Water treatment equipment
• Laundry disinfection technology
• UV-C air purification
• Industrial laundry chemistry

Headquarters

HQ city

Baraboo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Equipment Sales (LUX Hydroxyl System): Sale of proprietary UV laundry systems including LUX Hydroxyl System and related equipment. Systems are installed in commercial and on-premise laundry facilities.
2. Equipment Leasing: LUX and SULAOS systems available through leasing programs with guaranteed savings. Company guarantees savings will cover lease payments or makes up the difference.
3. Laundry Chemistry Products: UV-optimized world-class chemistry including Balance, Boost, Brilliance, Brite, Enhance, Linen Fresh, Ocean Fresh, Shine, So Soft, and Tub & Tile products. Injected into washing units through LUX system.
4. Technology Licensing: SULAOS technology licensed to Gurtler Industries under VisTex Tunnel UV System brand. Original technology developed by OMNI Solutions now available through exclusive partner.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

OMNI Solutions designs, manufactures, and sells proprietary UV-based technology systems for water, surface, and air treatment, with the patented LUX Advanced Oxidation Laundry System and SULAOS as flagship products. The company also provides complementary UV-optimized laundry chemistry, mobile UVC disinfection units (AURA), UVGI air scrubbers (SPIRO-MAX), Legionella prevention systems (LUMARS), and the OMNIValve water meter optimization device. Its solutions serve healthcare, hospitality, commercial laundry, and government customers, delivered through direct sales, leasing, and exclusive distribution partnerships.

Product overview

OMNI Solutions provides a comprehensive portfolio of UV-based technologies for water, surface, and air treatment. The product line centers on two flagship UV laundry systems — the LUX Advanced Oxidation Laundry System for on-premise and commercial laundry applications, and the SULAOS Smart Ultraviolet Light Advanced Oxidation System for tunnel washers — both using hydroxyl radical generation for disinfection and energy savings. Complementary products include LUMARS for Legionella prevention in building water systems, OMNIValve for water meter optimization, AURA mobile UVC disinfection units, and SPIRO-MAX UVGI air scrubbers. The Shock and Shield program adds antimicrobial coating protection. The portfolio is supported by UV-optimized laundry chemistry products. All products leverage UV-C light at 254nm wavelength and advanced oxidation processes to deliver sustainable disinfection without harmful chemical byproducts.

Differentiator

Problem solved

Functional benefit

Brands

• LUX: Hydroxyl Laundry System - flagship UV laundry disinfection and energy savings product
• SULAOS
• LUMARS
• OMNIValve
• AURA
• SPIRO-MAX
• OMNI Gives
• Shock and Shield

Products and services

• LUX Advanced Oxidation Laundry System Patent-protected (US Patent #10,344,416 and 10,208,420), EPA-registered (EPA #93170-WI-001) UV-based laundry system that generates hydroxyl radicals from room air to provide advanced oxidation for commercial laundry. Reduces hot water requirement by up to 85% and energy consumption by up to 55% while delivering superior cleaning, disinfection, and linen care for healthcare, hospitality, and commercial laundry operators.
• SULAOS (Smart Ultraviolet Light Advanced Oxidation System) Patent-pending, EPA-registered (EPA #93170-WI-001) tunnel washer oxidation system that dissolves organic materials from press water through UV light and hydroxyl radical generation. Designed for commercial tunnel washers, it reduces water and energy consumption, extends linen life, and improves tunnel water cleanliness for reuse.
• LUMARS (Legionella Ultraviolet Monitoring and Remediation Systems) EPA-registered UV water treatment system for Legionella bacteria prevention and remediation. Uses 254nm UV light to inactivate Legionella and other pathogens in building water systems. Includes continuous real-time monitoring, comprehensive Water Management Plan, and CMS/CDC compliance support, with CDC ELITE certified laboratory testing.
• OMNIValve Patented and NSF-certified water meter optimization device using variable flow control to eliminate air volume measured by water meters. Compresses air before it reaches the meter to reduce water billing costs. Second Generation model is externally adjustable and available in all standard plumbing sizes with 10-year warranty.
• AURA Mobile UVC Surface Disinfection Rugged mobile UVC surface disinfection unit that uses UV-C light energy to disinfect surfaces and enclosed spaces. Available in three versions (AURA-8Lamp, AURA-4Lamp, AURA-Mini). Features shatterproof bulbs, programmable cycles, redundant safety features, and common 120V operation. Used for linen transport vehicles, cafeterias, restrooms, surgical packing rooms, and offices.
• SPIRO-MAX UVGI Air Scrubbers UVGI (Ultraviolet Germicidal Irradiation) air scrubber using UV-C light to mitigate airborne viruses and bacteria. Provides 2,500 to 750,000 cubic feet of coverage per hour. Six size options available; most units use standard 110-volt outlets. Includes carbon filters on output side and covered UV-C lamps safe for occupied rooms.
• OMNI Solutions Laundry Chemistry Products Line of earth-friendly laundry detergents, softeners, and stain removers including Balance, Boost, Brilliance, Brite, Enhance, Linen Fresh, Ocean Fresh, Shine, So Soft, and Tub & Tile. UV-optimized formulations designed to work synergistically with OMNI's LUX Hydroxyl System for enhanced cleaning performance.
• Bag Zapper Automated laundry bag disinfection system integrated into rail systems. Cleans bags after every use with no downtime or labor required. Operates at a fraction of typical bag cleaning process costs.

Quantifiable outcome

• Up to 85% reduction in hot water requirement
• +7 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Gurtler IndustriescoreChannel Partner/ Reseller/ Distributor · 19 April 2021Gurtler Industries received exclusive distribution rights for OMNI's SULAOS tunnel washer, Smart Ultraviolet Light Advanced Oxidation System, throughout North America and Australia. This agreement allows Gurtler to deepen innovative offerings for the healthcare laundry market and creates synergistic benefits for both companies and their customers.
• SoCalGas Trade Professional ProgramminorGTM or Marketing Partner · 28 July 2019Partnership with SoCalGas Trade Professional Program providing equipment rebates to customers like Buena Vista Care Center (over $4,000 rebate). SoCalGas recognized OMNI Solutions and promotes energy-efficient laundry technology to trade professionals.
• Ecolab Textile CarecoreTechnology or Integration · 21 September 2017Ecolab Textile Care signed exclusive global agreement with OMNI Solutions for its Smart Ultraviolet Light Advanced Oxidation System technology for commercial laundries. The partnership offers commercial laundry operators a unique, patent-pending solution for treating reuse water with substantial water and energy savings, enhanced textile quality, and improved wash aisle efficiencies.
• TwinMed LLCcoreChannel Partner/ Reseller/ Distributor · 1 May 2017OMNI Solutions awarded 5-year, 8,000 unit LUX Hydroxyl Laundry System installation agreement with TwinMed LLC, a full-line medical supplies distributor. TwinMed will also carry OMNI Solutions' housekeeping product lines, serving healthcare and hospitality marketplace customers.
• Textile Care Services (TRSA Partnership)coreStrategic or Co-development Partner · 1 February 2016TRSA partnered with OMNI Solutions to develop the Smart Ultraviolet Light Advanced Oxidation System (SULAOS). During a February 2016 conference, OMNI Chairman Andrew Rupnow introduced UV light technology for commercial laundry industry. Textile Care Services served as test site for prototype tunnel washer system that produced significant benefits including odor reduction, water savings, and improved whiteness.
• Spartan ChemicalminorOthersSpartan Chemical listed as affiliation/partnership in OMNI Solutions website footer alongside other industry partners including US Chemical, ANSI Accredited, and USDA.
• OMNI Gives (501(c)(3) Non-profit)minorOthersOMNI Gives is a registered 501(c)(3) non-profit organization founded by OMNI Solutions with mission to provide funding for charities bringing clean and safe drinking water to areas in need. Aligns with company's core business purpose of supporting clean water initiatives.

Scale indicators13 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Ecolab: Global leader in commercial laundry, water, and hygiene solutions. Directly comparable as OMNI's exclusive global distribution partner for SULAOS and operator of the largest commercial laundry installed base; competes with OMNI broadly in commercial laundry chemistry and infection prevention.
• Trojan Technologies: Large UV water treatment systems provider for municipal, industrial, and commercial applications. Comparable in UV-based Legionella/disinfection water treatment — overlapping with OMNI's LUMARS product line and broader UV water treatment positioning.
• Halma plc: Diversified group of safety, environmental, and healthcare sensing/disinfection technology businesses including UV water and air treatment (e.g., Hanovia, Berson). Comparable as a holding company aggregating UV-C water/air companies — overlapping with multiple OMNI product categories.
• Clorox Company: Major cleaning and disinfection products company with institutional healthcare and hospitality penetration. Broadly comparable in commercial/institutional disinfection and cleaning chemistry — overlapping with OMNI's chemistry line and healthcare infection-prevention positioning.
• Xylem (Wedeco): Global water technology company operating the Wedeco UV disinfection brand for municipal and industrial water treatment. Comparable as an established UV water treatment provider — overlapping with OMNI's UV-based water disinfection and Legionella remediation capabilities.

Direct peers

• Xeros Technologies: Developer of polymer-bead and water-reduction commercial laundry technologies. Directly comparable as a technology-driven commercial laundry OEM targeting water/energy savings and disinfection in on-premise and industrial laundry — overlapping directly with LUX/SULAOS.
• Gurtler Industries: Exclusive distributor/owner of OMNI's SULAOS tunnel-washer technology under the VisTex brand. Directly comparable as a healthcare-commercial laundry chemistry and tunnel-washer systems provider; competes in the same tunnel-washer segment OMNI created.
• Steril-Aire: Manufacturer of UV-C germicidal fixtures and air-handling disinfection products for HVAC. Directly comparable as a UV-C air scrubbing and HVAC disinfection specialist — overlapping with OMNI's SPIRO-MAX UVGI product line.

Emerging players

• AquiSense Technologies: Specialist in UV-C LED water, air, and surface disinfection technologies. Comparable as a UV-focused disinfection company addressing adjacent water/air/surface applications — overlapping with OMNI's LUMARS (water), SPIRO-MAX (air), and AURA (surface) product lines.

Regional players

• Halton Group: Indoor air quality and ventilation solutions provider with UV-C disinfection integration for commercial HVAC. Comparable as a supplier of UV-C integrated HVAC/air purification systems — overlapping with OMNI's SPIRO-MAX UVGI air scrubber line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/omnisaves1
• LinkedInlinkedin.com/company/24766518
• Xx.com/omnisaves

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OMNI Solutions