What Gurtler Industries does

Gurtler Industries, Inc. is a family-owned manufacturer of commercial laundry chemicals, founded in 1982 and headquartered in South Holland, Illinois (suburban Chicago). The company develops and produces an integrated portfolio of industrial laundry chemistry—detergents, bleaches, softeners, builders, sours, and specialty products—organized under four product lines: Power Line (industrial uniform/linen supply), Pulse Line (healthcare and tunnel washing), Work•Clean Team (low-alkaline multi-surfactant chemistry for industrial and food & beverage operations), and gēLINE (EPA Safer Detergent Stewardship Initiative-compliant green formulations). Notable proprietary and patented technology includes the patent-pending Magi-Clens for Chlorhexidine Gluconate (CHG) stain removal in healthcare textiles, the patented and EPA-registered Vis•Tex Tunnel UV System for press-water treatment, Oxcellerate dual-bleaching chemistry, and Pulse Protect PFAS-free textile finishing for surgical gowns and drapes. Vis•Tex hardware—Central, Tunnel, Auto Tank Refill, Filtration, and Water/Energy Saver systems—pairs the chemistry with auto-calibrated chemical injection and data monitoring (GLSS).

Gurtler monetizes through direct sale of proprietary chemicals and equipment to industrial and commercial laundry operators across four primary verticals: healthcare, hospitality, industrial uniform rental, and food & beverage. Distribution and go-to-market are dominated by a direct enterprise field-sales motion executed by 'Gurtler Experts'—trained technical field service representatives who provide complimentary plant surveys, wash formula design, equipment inspection, stain audits, and ongoing operational consultation under the Gurtler Rx program. A wholly-owned Gurtler Logistics division (launched 2022) operates a fleet of semi-tractors, trailers, and bulk liquid tankers for nationwide delivery and empty-container refurbishment. A third revenue line is ISO 9001-certified contract manufacturing, co-packing, and private-label production for laundry detergents, janitorial products, and specialty chemicals in a 100,000+ sq. ft. suburban Chicago facility.

The company is led by three generations of the founding family—William W. Gurtler (Chairman and Founder), Greg Gurtler (President), and Jake Gurtler (VP)—and is recognized across the textile-care industry, including the 2026 CSCNetwork Supplier of the Year and ISO 9001:2015 certification (effective through January 21, 2027). Geographic reach spans the United States, Canada, and Mexico, with customer quality ratings at 95.2/100 (improved from 90.4/100 in 2014).

Name

Gurtler Industries

Legal name

Gurtler Industries, Inc.

Website

https://gurtler.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

101–250 employees

Short description

Gurtler Industries is a family-owned manufacturer of commercial laundry chemicals, proprietary chemical injection equipment, and related technical services for healthcare, hospitality, industrial uniform, and food & beverage laundries across North America.

Ownership category

akta.pro rank

Headquarters

HQ city

South Holland

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Commercial Laundry Chemical Products: Sale of industrial laundry chemicals including detergents, bleaches, softeners, builders, sours, and specialty products. Products sold through direct field sales force and technical service representatives.
2. Vis•Tex Dispensing Systems: Sale and service of chemical injection equipment including central systems, tunnel systems, UV water treatment systems, and accessory equipment.
3. Contract Manufacturing Services: ISO 9001 certified contract manufacturing, co-packing, and private label services for laundry detergents, janitorial products, and specialty chemicals. Serves companies worldwide with powder and liquid products in various packaging configurations.
4. Gurtler Logistics: Proprietary logistics division launched in 2022 providing reliable on-time product delivery. Operates fleet of semi-tractors, trailers, and bulk liquid tankers. Delivers nationwide and picks up raw materials and empty containers for refurbishment.
5. Technical Service and Consultation: Gurtler Experts provide wash formula design, equipment inspection, stain audits, chemical inventory management, and operational consultation. Gurtler Rx program offers tailored analysis for process improvement.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Gurtler Industries manufactures and sells commercial laundry chemicals (detergents, bleaches, softeners, builders, sours, and specialty chemicals), chemical injection/dispensing equipment (Vis-Tex systems, Aurora D2L), and complementary technical services for industrial, healthcare, hospitality, food & beverage, and uniform rental laundry operators. The company also offers ISO 9001-certified contract manufacturing, logistics services (Gurtler Logistics), and field-based technical consultation through its Gurtler Experts program.

Product overview

Gurtler Industries is a commercial laundry chemical products manufacturer offering a comprehensive portfolio organized across multiple product lines and specialty products. The core offerings include four main product lines: Power Line (for industrial uniform and linen supply), Pulse Line (for healthcare and tunnel washing), Work•Clean Team (low-alkaline technology for industrial/F&B), and gēLINE (EPA-compliant green products). Supporting these are specialty products including disinfectants/sanitizers (Validox, Mint D-3), antimicrobial finishes (Power Stat Plus), fabric softeners (Magic Soft, Endura Fresh), bleaches (Oxcellerate, NDT PerAction), sours, builders, and specialty chemicals (Magi-Clens). Equipment offerings include Vis•Tex chemical injection systems (Central, Tunnel, Tunnel UV, Filtration, Water/Energy Saver), Aurora D2L System, and GLSS monitoring software. Service programs include Gurtler Rx (consultation and analysis), Gurtler Experts (technical field service), and Gurtler Logistics (delivery division launched 2022). The company also offers ISO 9001-certified contract manufacturing services.

Differentiator

Problem solved

Functional benefit

Brands

• Work•Clean Team: Low-alkaline liquid laundry specialty chemicals featuring Work•Clean, Work•Smart, and Work•Fast products for industrial uniform and food & beverage laundries.
• Power Line
• Pulse Line
• gēLINE

Products and services

• Work-Clean Team Low-alkaline liquid laundry specialty chemicals using advanced multi-surfactant technology for industrial uniform and food & beverage laundry operations, promoting textile longevity and reducing effluent pH compliance issues.
• Power Line Chemical product line designed for the challenging soils of industrial uniform and linen supply operations, formulated to knock-out greases and oils while being gentle on textiles. Includes Power Blast, Power Blast 2X, Power Forward, Power Drive, Power Jolt, Power Guard, Power Block, and Power Release.
• Pulse Line Chemical product line designed for healthcare laundry operations and fast-action tunnel washing systems, formulated to attack protein-based soils with Pulse Shield polymer finish technology. Includes Pulse Ultra, Pulse Advance, and Pulse Protect.
• gēLINE Green Laundry Technology Environmentally friendly green laundry technology line meeting EPA Safer Detergent Stewardship Initiative standards with biodegradable surfactants. Includes gēBLAST, gēBLAST 2X PRO, gēGREEN, gēBLUE, gēSURF, gēCLEAN, gēBOOST, gēMAX, gēSOFT, and gēSOUR.
• Laundry Bleaches Range of laundry bleach products including NDT PerAction (peroxyacetic acid bleach), NDT Oxy-Bleach Plus, NDT Oxy-Bleach, Dyna-Bleach (chlorine), and Saf-Fab, designed for various wash temperatures and fabric types.
• Oxcellerate Bleach Technology Peracetic acid bleach with twice the quantity of free hydrogen peroxide and half the level of free acid, providing synergistic hybrid bleach combination for superior whitening and stain removal with antimicrobial properties. Energizes hydrogen peroxide up to 2x expected levels.
• Fabric Softeners

Quantifiable outcome

• 8.1% increase in productivity, 12.5% reduction in water usage, 29.9% improvement in gas usage
• +7 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

One partnership is on record.

• CSCNetworkcoreGTM or Marketing Partner · 1 January 2026Gurtler Industries was named the 2026 Supplier of the Year by CSCNetwork, the nation's largest group of independent launderers representing more than 180 companies across North America. The award reflects the relationships Gurtler has built with operators across the industry.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Triple S (SSS): Triple S is a manufacturer and distributor of sanitary maintenance, laundry, and industrial cleaning chemicals with field service support, directly comparable to Gurtler's commercial laundry chemistry and equipment offerings.
• Paris Companies: Paris Companies is a manufacturer and supplier of laundry chemicals and dispensing equipment serving commercial, industrial, and healthcare laundries, with a comparable North American footprint and product positioning to Gurtler.
• Spartan Chemical Company: Spartan Chemical is a US-based manufacturer specializing in janitorial and laundry chemicals with an extensive product line and direct field sales model, closely comparable to Gurtler in target customer base and product categories.
• Sunburst Chemicals: Sunburst Chemicals manufactures laundry detergents, wash chemicals, and dispensing systems for commercial and industrial laundries, serving healthcare, hospitality, and uniform rental customers in direct competition with Gurtler's product lines.
• Zee Company: Zee Company is a commercial laundry chemical supplier offering detergents, sours, and softeners with regional field service coverage, directly competing with Gurtler for industrial uniform and healthcare laundry accounts.

Broad incumbents

• Clorox Professional Products: Clorox Professional Products offers commercial cleaning and disinfectants including healthcare-grade sanitizers, partially overlapping with Gurtler's Validox and Mint D-3 EPA-registered disinfectant offerings.
• Kao Corporation (Professional Products): Kao operates a global professional cleaning and laundry chemical business, including commercial laundry solutions and fabric care chemistry that overlap with Gurtler's specialty and disinfectant offerings.
• Ecolab: Ecolab is the dominant commercial laundry chemical supplier globally through its Textile Care division, offering chemistry, dispensing equipment, and service across healthcare, hospitality, and industrial segments—directly competing with Gurtler across all four target verticals at much larger scale.
• Diversey (Sealed Air): Diversey, now part of Sealed Air, is a major institutional and commercial cleaning chemistry provider with strong positions in laundry and hygiene, overlapping with Gurtler's healthcare and hospitality offerings through a broad chemical product portfolio.
• Henkel: Henkel operates a global laundry and home care business including professional/commercial laundry solutions, competing with Gurtler in detergents and specialty chemistry across industrial and institutional channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

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Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gurtler Industries