What Williamson Realty Inc does

Williamson Realty Inc is a family-owned and operated vacation rental management company headquartered in Ocean Isle Beach, North Carolina, in continuous operation since 1978. The company manages a portfolio of 217+ rental properties across Ocean Isle Beach sub-markets (oceanfront homes and condos, second/third row, canal front, mid-island, island park, and Summer Place), serving family vacationers and multi-generational groups seeking beach getaways, alongside property owners seeking turnkey rental management. Its operating technology centers on the TrackHS property management system for reservations and online booking, complemented by a PointCentral-powered smart-home keyless entry system that enables self-check-in via text/email access codes, and an interactive property map on the website.

The business model is direct-to-consumer: guests book through the company website 24/7 using advanced search filters, via a toll-free phone line, or in person at the Ocean Isle Beach office. Nightly rates span roughly $120 (entry-level condos) to $2,400+ (luxury oceanfront homes), with 30-day advance payment terms. The company earns transaction and management fees on bookings, charges for ancillary services such as the 2026-launched Ready-to-Relax Linens package, and provides 24/7 maintenance support throughout guest stays. Revenue and profitability are not publicly disclosed, and there is no evidence of external capital, parent companies, or M&A activity.

Distribution is direct-only and single-market, with marketing concentrated on the company website and five organic social channels (Facebook, Instagram, Pinterest, YouTube, Twitter). Operational partnerships include PointCentral (technology) and Beachway Rentals and Services (equipment rentals), complemented by industry memberships in VRMA, NCVrma, and the Brunswick County Chamber of Commerce. The business is privately held, employs 11-50 people, and shows no AI/ML capability in its current stack.

Name

Williamson Realty Inc

Legal name

Williamson Realty Inc

Website

https://williamsonrealty.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Vacation Rental Services

NAICS

Residential Property Managers (531311), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Full-Service Vacation Rental Property Management (BPAJAIAA)

akta.pro secondary industries

Beachfront & Lakefront Homes (THAMAAAF), Luxury Beachfront & Waterfront Villas (THAMAEAE)

Keywords

• Vacation rental management
• Property management services
• Beach vacation rentals
• Holiday home rentals
• Linen services

Headquarters

HQ city

Ocean Isle Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Vacation Rental Booking Revenue: Revenue generated from booking vacation rental properties. Property owners pay for property management services while guests pay for rental stays. The company manages the booking process, provides 24/7 maintenance support, and handles guest services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Williamson Realty Inc operates as a vacation rental management agency in Ocean Isle Beach, North Carolina, marketing and booking 217+ rental properties (oceanfront homes, condos, canal front rentals, island park cottages) for family beach vacations. The company also provides property management services to homeowners, handling reservations, guest relations, 24/7 maintenance, and linen services.

Product overview

Williamson Realty Vacations is a family-owned vacation rental management company operating since 1978 in Ocean Isle Beach, North Carolina. The company offers a portfolio of over 200 vacation rental properties including oceanfront condos and homes, second row rentals, canal front rentals, mid island homes, island park rentals, and ocean isle condo rentals. The core product is the vacation rental booking platform with advanced search options, supplemented by limited-time specials and discounts, Ready-to-Relax linen packages (new for 2026), and property management services for owners. 24/7 maintenance support is provided during guest stays.

Differentiator

Problem solved

Functional benefit

Products and services

• Vacation Rental Properties Portfolio of 217+ vacation rental properties in Ocean Isle Beach, NC, including oceanfront homes and condos, canal front rentals, island park cottages, mid island homes, and ocean view/partial view rentals. Available for short-term family beach vacations with nightly rates ranging from approximately $120/night for entry-level condos to over $2,400/night for luxury oceanfront estates. Booked through the company's online platform or by phone.
• Property Management Services Full-service vacation rental property management for homeowners in Ocean Isle Beach, NC. Includes reservation handling, guest booking and relations, 24/7 maintenance support, linen coordination, and rental income management for second-home owners.
• Ready-to-Relax Linens Service Add-on linen service for vacation rental guests, providing freshly laundered sheets, pillowcases, bath towels, bath mats, and washcloths delivered to the rental unit on check-in day. Enhanced version at select properties includes bed-making prior to arrival, eliminating the need for guests to bring or arrange linens.

Quantifiable outcome

• 217+ vacation rental properties managed across Ocean Isle Beach

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Beachway Rentals and Services, LLCminorChannel Partner/ Reseller/ DistributorEquipment rental partner providing cribs, high chairs, grills, beach chairs, convenience items and umbrellas for Williamson Realty vacation rental guests. Located locally to serve Ocean Isle Beach properties.
• Brunswick County Chamber of CommerceminorOthersLocal business chamber that provides networking, referrals, and community support for member businesses in Brunswick County, NC.
• PointCentralcoreTechnology or IntegrationSmart home keyless entry technology provider. PointCentral provides the keyless entry system that sends access codes to guests via text/email for self-check-in at smart home properties.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Twiddy & Company: Family-owned full-service vacation rental management company serving the Outer Banks of North Carolina. Closely comparable in business model (commission-based bookings, owner property management, direct booking site, broad price-tier inventory) and regional coastal NC positioning.
• Sun Realty: Long-standing Outer Banks, NC vacation rental and real estate company offering full-service rental management for a large local portfolio. Directly comparable on geography, service stack, and target customer (family beach vacationers).
• Village Realty: Outer Banks, NC-based vacation rental management firm with a multi-property portfolio and direct online booking. Comparable to Williamson on coastal NC focus, family-leisure segment, and full-service owner management.
• Brindley Beach Vacations: Outer Banks, NC vacation rental management company handling a sizable portfolio of oceanfront homes and condos with direct online booking. Comparable on product mix, target customer, and full-service property management model.
• Resort Realty: Outer Banks, NC vacation rental and real estate firm with broad inventory across multiple price tiers. Similar direct-booking, owner-management model focused on family coastal NC vacations.

Broad incumbents

• Vacasa: Largest U.S. professional vacation rental manager with national scale, proprietary technology, and unified marketing. Competes with Williamson for owners and guests but operates across dozens of markets rather than one.
• Evolve Vacation Rental: National full-service vacation rental manager focused on professional management for individual homeowners. Overlaps with Williamson's owner-management value proposition but at significantly broader geographic scale.
• Marriott Homes & Villas: Branded vacation rental program from a global hospitality major. Competes for premium coastal NC travelers, especially in Williamson's luxury ($2,400+/night) tier, and exerts pricing pressure on upscale inventory.

Others

• Airbnb: Global short-term rental OTA. Not a direct property manager, but a critical distribution channel and competitive substitute: hosts and guests can transact on Airbnb without Williamson, so it is an adjacent platform peer shaping demand and pricing.
• Vrbo: Major U.S. vacation rental OTA owned by Expedia. Adjacent rather than directly competing, but a key alternative booking channel for both Williamson's owners (self-managing) and guests, influencing commission dynamics in the local market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wlmsnrealty
• YouTubeyoutube.com/user/WilliamsonRealtyNC
• Facebookfacebook.com/WilliamsonRealtyVacations
• Instagraminstagram.com/williamsonrealty
• Pinterestpinterest.com/williamsonRV
• LinkedInlinkedin.com/company/williamson-realty-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Williamson Realty Inc