Excite Medical

What Excite Medical does

Excite Medical of Tampa Bay LLC, founded in 2007 by Saleem Musallam, is a privately held FDA-registered medical device manufacturer specializing in non-surgical spinal decompression systems. Its flagship product, the DRX9000, is a Class II motorized lumbar decompression table that uses a servo motor with nested closed-loop feedback to deliver patient-specific logarithmic decompression forces; the product line has been extended with the detachable DRX9000C cervical attachment, the stand-alone DRX9500 cervical device, and a combined lumbar-plus-cervical system. The technology stack is electromechanical and control-oriented rather than software- or AI-centric, with a touch-screen operator interface and embedded safety features; the device is protected under U.S. Patent No. D1089662 and supported by more than 50 peer-reviewed clinical studies from USF, Mayo Clinic, Stanford, Johns Hopkins, Duke, and UCSF, including a 2025 267-patient publication in Military Medicine.

The company sells capital equipment directly to hospitals, outpatient clinics, chiropractic practices, and physical therapy providers, generating revenue from hardware sales, OEM replacement parts, and recurring service plans. Pricing is quote-based and not publicly disclosed, and the go-to-market is enterprise field sales augmented by trade show presence (Arab Health, OPTA, FCA, ANJC, TCA, Global Health Riyadh), CE-credited decompression workshops, bi-annual Mastermind events, and a 1,200-plus certified provider footprint spanning 50+ countries. Multiple FDA 510(k) clearances (K022602, K060735, K023160), ISO 13485:2016 certification, and Saudi FDA clearance form the regulatory backbone of the business. The company is bootstrapped and founder-owned, operating with a 1–10 employee headcount, an affiliated US Orthotics device business under common ownership, and a recently appointed VP of Veteran and Military Affairs indicating a focused vertical push into U.S. military medicine.

Name

Excite Medical

Legal name

Excite Medical of Tampa Bay LLC

Website

https://excitemedical.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Excite Medical is a Tampa, Florida-based FDA-registered medical device manufacturer founded in 2007 that designs, manufactures, and sells the DRX9000 line of non-surgical spinal decompression systems to hospitals, clinics, chiropractic practices, and physical therapy providers across more than 50 countries.

Ownership category

akta.pro rank

Product category

Spinal Decompression Medical Devices

NAICS

Surgical and Medical Instrument Manufacturing (339112), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Surgical & Medical Instruments & Apparatus (3841), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Spine Implants & Motion Preservation (Fusion/Disc/Interspinous) (HLAHAEAC)

akta.pro secondary industry

Surgical Navigation, Robotics & Patient-Matched Instrumentation (Ortho/Spine) (HLAHAEAL)

Keywords

• Spinal decompression devices
• Medical device manufacturing
• Lumbar decompression systems
• Cervical decompression equipment
• Non-surgical spinal care

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. DRX9000 Hardware Sales: Sale of DRX9000 lumbar spinal decompression machines, DRX9000C cervical attachments, DRX9500 cervical devices, and DRX9000 Combination Systems. Each system is sold as a capital medical device with pricing provided via quote.
2. Parts Sales: Sale of OEM replacement parts for DRX9000 and DRX9000C systems, including motors, safety switches, remotes, load cells, and other components.
3. Service Plans: Service plans and technical support for existing DRX9000 customers, including service calls and machine move inquiries.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Excite Medical designs, manufactures, and sells FDA-cleared non-surgical spinal decompression medical devices, primarily the DRX9000 lumbar system and related cervical attachments/devices. Products are sold as capital equipment to hospitals, clinics, chiropractic practices, and military healthcare facilities in over 50 countries, supported by OEM replacement parts and technical service plans.

Product overview

Excite Medical offers a portfolio of non-surgical spinal decompression medical devices for treating disc-related back and neck pain. The core product line centers on the DRX9000® True Non-Surgical Spinal Decompression™ system, which is FDA-cleared for lumbar decompression and features proprietary servo motor technology with nested closed-loop feedback. The DRX9000C® Cervical Attachment can be added to the DRX9000 for cervical treatment, and the DRX9500® is a stand-alone cervical device. The DRX9000® Combination System packages both lumbar and cervical capabilities in a single unit. All products are manufactured in Florida, USA, and the company holds multiple FDA 510(k) clearances and ISO 13485:2016 certification.

Differentiator

Problem solved

Functional benefit

Brands

• True Spinal Decompression: Tagline and branding for the company's spinal decompression products and services
• DRX9000
• DRX9000C
• DRX9500

Products and services

• DRX9000® Lumbar Spinal Decompression Machine Capital medical device for healthcare providers offering FDA-cleared non-surgical treatment of herniated discs, bulging discs, degenerative disc disease, posterior facet syndrome, and sciatica. Uses a servo motor with nested closed-loop feedback to deliver patient-specific logarithmic decompression forces. Dimensions 113.00 in L x 32.50 in W x 85.50 in H; 1,280 lbs.
• DRX9000C® Cervical Attachment Detachable headrest attachment that adds cervical (neck) decompression capability to an existing DRX9000 lumbar system. Treats herniated discs, degenerative disc disease, bulging discs, protruding discs, and posterior facet syndrome in the cervical spine. Dimensions 35.50 in L x 52.00 in W x 57.00 in H; 500 lbs.
• DRX9500® Cervical Device Stand-alone cervical decompression system with integrated bed for healthcare providers treating neck pain caused by herniated discs, bulging discs, and degenerative disc disease. Offered in select clinics alongside DRX9000 lumbar treatment. Dimensions 112.00 in L x 52.00 in W x 57.00 in H; 850 lbs.
• DRX9000® Combination System Combined lumbar and cervical spinal decompression system consisting of the DRX9000 lumbar decompression table with the DRX9000C cervical attachment installed. Enables a healthcare provider to treat both lower back pain and neck pain from a single device, providing a primary treatment modality for pain and disability from compressive and degenerative spinal injuries. Dimensions 126.00 in L x 52.00 in W x 85.50 in H; 1,780 lbs.
• OEM Replacement Parts and Service Plans Sale of OEM replacement parts for DRX9000 and DRX9000C systems, including motors, safety switches, remotes, load cells, and other components, paired with multi-year service plans and technical support for existing customers including service calls and machine move inquiries.

Quantifiable outcome

• 90.5% of patients report pain reduction; average pain decrease of 4.4 points (from 6.9 to 2.5 on 0-10 scale)
• +4 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and affiliate.

• University of South Florida (USF)coreStrategic or Co-development PartnerResearch partner conducting clinical studies on DRX9000 efficacy. USF Morsani College of Medicine and USF Department of Medical Engineering serve as industry partners. Studies published in Military Medicine and Journal of Contemporary Chiropractic. Financial support from Florida High-Tech Corridor and Florida Department of State Center for Neuromuskeletal Research.
• US OrthoticsaffiliateOthersAffiliate company under common ownership. CEO Saleem Musallam is owner and CEO of US Orthotics, another FDA-registered and ISO 13485 certified medical device manufacturer. Both companies proudly make 100% of their products in Florida, USA.
• Orca CompanyaffiliateOthersParent or affiliated company. Listed as 'An Orca Company' on Excite Medical's website.
• Florida Medical Manufacturer Consortium (FMMC)coreStrategic or Co-development PartnerCEO Saleem Musallam appointed to FMMC Board of Directors. FMMC is Florida's statewide association of medical device manufacturers with 937 member companies employing 21,276 Floridians. Florida ranks 2nd nationally in FDA-registered medical device establishments.
• Mayo Clinic, Stanford, Duke, Johns Hopkins, UCSF (Research Collaborators)coreStrategic or Co-development PartnerPeer-reviewed clinical research conducted by physicians and researchers affiliated with these prestigious institutions. Studies published in BMC Musculoskeletal Disorders, Military Medicine, European Musculoskeletal Research, and others documenting DRX9000 treatment outcomes.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• BTL Industries: Manufacturer of non-invasive medical devices including electromagnetic and shockwave therapy equipment used in pain management and rehab. Increasingly competes for the same clinic capex dollar as the DRX9000.
• Aspen Medical Products: Spine orthotics and bracing company that overlaps with Excite Medical's affiliate US Orthotics. Relevant adjacent peer for cross-sell and channel overlap with the DRX provider base.

Direct peers

• Dakota Decompression: Niche competitor producing decompression tables targeting the same chiropractic and pain-medicine segment as the DRX9000.
• Hill Laboratories: Established maker of spinal decompression and traction tables sold into chiropractic and PT clinics. Direct overlap with Excite Medical's core customer profile.
• SpineMED: Manufactures spinal decompression tables competing head-to-head with DRX9000 in clinics and chiropractor offices. Comparable customer base and capital-equipment business model.
• Axiom Worldwide: Direct competitor in non-surgical spinal decompression tables, offering the DRX9000-adjacent Axiom line. Closest product-by-product overlap with Excite Medical in the same chiropractic and pain-management channels.

Broad incumbents

• Globus Medical (NuVasive): Large spine-focused medtech company formed via NuVasive merger. Competes for institutional spine-care spend, though primarily on the surgical rather than non-surgical side.
• Medtronic: Global spine medtech leader. While Medtronic focuses on surgical implants and pain stimulation rather than non-surgical traction, it competes indirectly for the same spine-care budget at hospital systems.
• Stryker: Diversified medical device major with spine and surgical equipment lines. Competes for capital budgets at hospitals and ASCs that could otherwise invest in a DRX9000.
• Chattanooga Group (DJO/Enovis): Large rehab equipment incumbent whose Triton DTS line competes with DRX9000. Much broader portfolio (bracing, PT equipment, orthopedics) gives it scale advantages Excite Medical lacks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@drx9000
• Facebookfacebook.com/drx9000
• LinkedInlinkedin.com/company/excite-medical
• Instagraminstagram.com/excitemedical
• Xx.com/excitemedical

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Excite Medical