Country Coach

Name

Country Coach

Legal name

Country Coach

Website

https://countrycoach.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Luxury Motorcoach Service and Repair

NAICS

Travel Trailer and Camper Manufacturing (336214), Motor Vehicle Gasoline Engine and Engine Parts Manufacturing (33631)

SIC

Motor Vehicle Parts & Accessories (3714), Motor Homes (3716), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Bus & Coach Body Manufacturing (Coachwork) (IMACAGAE)

akta.pro secondary industries

Bus Body & Coachbuilder / Bus Body Assembly (IMACADAH), Engine Components & Subsystems Manufacturing (Blocks/Heads/Valvetrain/Pistons) (IMACAHAB)

Keywords

• Luxury motorcoach manufacturing
• Diesel pusher service
• RV repair center
• Motorcoach remodeling
• Motorcoach parts supply

Headquarters

HQ city

Eugene

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Repair and Maintenance Services: Full-service repair and maintenance for Country Coach motorcoaches including electrical, suspension, chassis, engine, heating/cooling, plumbing, slide rooms, power systems, and more.
2. Interior and Exterior Remodeling: Complete renovation services including furnishings, floor repair/replacement, windows, kitchen and bathroom upgrades, paint, and fiberglass repair using original molds.
3. Parts Sales: Parts sales including original Country Coach parts, hard-to-find fixtures, and parts produced from original molds.
4. Fiberglass and Paint Services: Fiberglass repair and replacement using original molds, plus full paint services from touch-ups to full resprays.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Country Coach manufactures luxury Class A diesel pusher motorcoaches (Inspire, Affinity, Magna, Intrigue, Allure, Prevost Conversion) and operates as the only certified service center in the world for Country Coach diesel pushers, providing comprehensive repair, maintenance, interior/exterior remodeling, fiberglass restoration using original molds, paint services, and parts sales from its Eugene, Oregon campus.

Product overview

Country Coach is a luxury Class A diesel pusher motorcoach manufacturer with over 50 years of heritage, now operated by Oregon Motorcoach Center in Eugene, Oregon. The company offers a portfolio of six distinct diesel pusher models: Inspire, Affinity, Prevost Conversion, Magna, Intrigue, and Allure. These motorcoaches are renowned for high-end features including premium cabinetry (built by Carr Industries), Seikens paint finishes, DynoMax chassis with independent front suspension, and luxurious interiors. As the only certified service center in the world for Country Coach vehicles, the company provides comprehensive repair and maintenance services including electrical (Silverleaf System), engine (CAT/Cummins), suspension/chassis, heating/cooling, plumbing, slide rooms, power systems, awnings, and audio/visual installations. The company also offers interior/exterior remodeling and fiberglass repair using exclusive original molds. Their service operations integrate with multiple third-party brands including Volta Power batteries, Webasto/Aqua Hot hydronic heating, Dometic/Carefree/Girard awnings, and Winegard/Kenwood electronics.

Differentiator

Problem solved

Functional benefit

Brands

• Allure: Country Coach Allure motorcoach model
• Affinity
• Inspire
• Intrigue
• Magna

Products and services

• Country Coach Inspire Luxury diesel pusher motorcoach model featuring high-end interior craftsmanship and modern amenities, part of the Country Coach legacy product line supported at the Eugene, Oregon service center.
• Country Coach Affinity Highline Class A diesel pusher motorcoach model recognized for engineering excellence and premium cabinetry quality, supported at the certified Country Coach service center.
• Country Coach Magna Premium luxury diesel pusher motorcoach model distinguished by its Seikens paint and clear coat finish, supported through the certified service center.
• Country Coach Intrigue Luxury diesel pusher motorcoach model in the Country Coach lineup, supported by the Eugene, Oregon service center.
• Country Coach Allure Luxury diesel pusher motorcoach model in the Country Coach lineup, featuring premium finishes and craftsmanship and supported at the certified service center.
• Country Coach Prevost Conversion Luxury motorcoach conversion built on a Prevost chassis, representing the pinnacle of RV luxury in the Country Coach lineup.
• Fiberglass Repair and Restoration Services Fiberglass repair and replacement for Country Coach motorcoaches using the company's exclusive rights to original molds and drawings, producing factory-quality replacement parts at the Eugene, Oregon facility.
• Paint Services Full paint services from touch-up for scratches to complete respray, including base layer and color matching to deliver a factory-quality finish on Country Coach motorcoaches.
• Interior and Exterior Remodel Services Complete motorcoach renovation services including furnishings, floor repair and replacement, windows, kitchen and bathroom upgrades, and other interior and exterior enhancements for Country Coach diesel pushers.
• Engine Service (CAT and Cummins) Engine service for Country Coach motorcoaches by CAT/Cummins-trained factory-certified technicians, including annual service, chassis inspection, air and hydraulic systems, steering, and transmission service.
• Electrical System Services Electrical services for Country Coach motorcoaches covering the Silverleaf System, 12V/24V/110 systems, multiplex systems, and house and chassis electrical systems, performed by factory-certified technicians.
• Suspension and Chassis Repair Services Chassis maintenance and suspension repair for Country Coach motorcoaches using dedicated service bays and Hetra lifts, covering airbags, leveling systems, shocks, and brakes.
• Heating and Cooling Services Heating and cooling service for Country Coach motorcoaches covering roof air conditioners, over-the-road systems, and hydronic heating systems from Aqua Hot, Hydro Hot, Hurricane, and Webasto brands.
• Slide Room Services Maintenance, repair, and replacement of slide rooms on Country Coach motorcoaches, including exterior seal inspection, hydraulic line service, and Power Gear and HWH system support.
• Power Systems Services Power systems service for Country Coach motorcoaches covering house and chassis battery systems from Volta Power (including AGM and Lithium), generator repair, and inverter and solar systems service.
• Plumbing Services Plumbing services for Country Coach motorcoaches covering water leak repairs, system replacements, fresh water systems, grey and black water systems, tank monitoring, and toilet repair.
• Awning Services Repair and replacement of manual and electric awnings on Country Coach motorcoaches, including topper, patio, and over-the-door types for Dometic, Carefree, Zip Dee, and Girard brands.
• Audio, Visual, and Satellite Services Installation and service of audio, visual, and satellite systems on Country Coach motorcoaches, including Winegard, Samsung, Kenwood, Logitech, and King Control products, as well as home theater and navigation technology.
• Country Coach Parts Sales Sales of original Country Coach parts, hard-to-find fixtures, and parts produced from the company's exclusive original molds for Country Coach diesel pusher motorcoaches, shipped to customers globally.

Quantifiable outcome

• Only certified Country Coach service center in the world - no other authorized alternative exists
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Oregon Motorcoach CentercoreOthersOregon Motorcoach Center owns Country Coach and operates out of its campus in Eugene, Oregon. Matt and Elaina Carr purchased Oregon Motorcoach Center in 2016, where Elaina had worked for 7 years as an administrative assistant and Matt was general manager. Bob Lee founded Oregon Motorcoach Center in 2008.
• Country Coach InternationalminorGTM or Marketing PartnerPartner organization representing Country Coach owners community. Logo displayed on partners page.
• Country Coach Friends IncorporatedminorGTM or Marketing PartnerCountry Coach Friends Incorporated (CCFI) is a partner organization for Country Coach owners. Logo displayed on partners page.
• Family Motor Coach Association (FMCA)minorGTM or Marketing PartnerFMCA is an international organization for family motorcoach enthusiasts. Country Coach partners with FMCA and displays their logo on the partners page.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Newmar: Newmar is a major luxury Class A motorcoach manufacturer serving a comparable customer profile but operating at far greater scale across multiple brands and price tiers — relevant as both a peer brand to legacy Country Coach and as a broader incumbent in the luxury motorcoach space.
• Tiffin Motorhomes: Tiffin produces premium Class A diesel and gas motorcoaches with factory-direct service relationships — a broader incumbent competing for the same owner demographic and operating its own service network analogous to Country Coach's only-certified model.
• Prevost (Volvo Group): Prevost is the dominant chassis manufacturer for high-end Class A motorcoaches, including conversions Country Coach and its peers build upon. As the platform provider, Prevost is an upstream incumbent relevant to Country Coach's Prevost conversion product line.

Direct peers

• Liberty Coach: Liberty Coach is another premier Prevost conversion specialist offering luxury motorcoach sales, service, and parts. It competes for the same affluent full-time RV owner demographic with similar bespoke craftsmanship and service offerings.
• Featherlite Coaches: Featherlite provides luxury motorcoach service, renovation, and Prevost conversions from a single campus — a direct operational analogue to Country Coach's Eugene-based certified service center model for high-end Class A diesel pushers.
• Millennium Luxury Coaches: Millennium is a boutique luxury motorcoach converter and servicer specializing in Prevost-based conversions, competing for the same niche high-net-worth owner segment with comparable custom craftsmanship and full-service offerings.
• Marathon Coach: Marathon is the leading luxury Prevost-based motorcoach converter and service provider, serving an analogous ultra-high-end customer base with full-service remodeling, repairs, and parts — directly comparable to Country Coach's only-certified-service positioning.
• Foretravel Motorcoach: Foretravel is both a manufacturer of luxury Class A motorcoaches and a service provider for its own brand — comparable to Country Coach's combined manufacturing heritage and current service-oriented operating model, with similar proprietary parts/IP dynamics.

Emerging players

• Renegade RV: Renegade produces luxury Class A and Class C motorhomes and offers repair services, overlapping with Country Coach in the premium diesel pusher repair market but with a more diverse product portfolio and broader geographic reach.

Regional players

• Monaco Coach: Monaco Coach, founded by Bob Lee before Country Coach, manufactures luxury diesel pushers that directly compete with the legacy Country Coach product lineup and share much of the same customer service ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/countrycoachoregon
• Instagraminstagram.com/countrycoachoregon
• Xx.com/countrycoach
• LinkedInlinkedin.com/company/country-coach

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Country Coach