Oregon Motorcoach Center

What Oregon Motorcoach Center does

Oregon Motorcoach Center (OMC) is a family-owned, full-service RV repair, renovation, and custom conversion center headquartered at 29417 Airport Road in Eugene, Oregon. Founded in 2008 by Bob and Terry Lee and acquired by Matt and Elaina Carr in 2016, the company serves RV owners across the Pacific Northwest with capabilities spanning eight service modules: repair and maintenance, electronics and home entertainment, exteriors and awnings, interior renovations and furnishings, chassis repair, heating and cooling systems, van conversions, and RV power systems including solar. The facility supports all major RV types from Class A motorcoaches to towable trailers and bus conversions, and holds particular expertise in legacy Country Coach motorcoaches stemming from the founder's role as a co-founder of Monaco Corporation and founder of Country Coach.

The underlying technology is mechanical and craft-based rather than digital: physical service bays, cabinetry workshops, chassis diagnostics, and parts inventory for legacy motorcoaches. OMC employs credentialed technicians including an RVIA Master Certified Technician (Parts Manager) with 30+ years in the industry, a Service Manager with 25 years of RV experience, and a marketing coordinator, supplemented by actively recruited technicians and shipping/receiving staff.

OMC operates a direct-to-consumer business model with regional scope. Revenue is generated through quote-based service engagements (labor plus parts markup), unit-priced parts sales via phone orders (800-942-6860) or walk-in visits, and custom van conversion projects. Pricing is not publicly disclosed for services; parts are listed with individual unit prices ranging from approximately $4.55 to $850. The go-to-market relies on a combination of organic social media (Facebook, Instagram, Pinterest), an informational website, and active participation in RV industry events including FMCA conventions, FRVA Northwest Area Rally, and Western RV Association Rally. The customer base consists of individual RV owners, van conversion enthusiasts, and parts buyers seeking specialized components for older motorcoach models, with no enterprise customers or institutional concentration.

Name

Oregon Motorcoach Center

Legal name

Oregon Motorcoach Center

Website

https://oregonmotorcoachcenter.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Oregon Motorcoach Center is a family-owned, full-service RV repair, renovation, and custom van conversion center in Eugene, Oregon, serving Pacific Northwest RV owners with eight service modules and specialty parts for legacy Country Coach motorcoaches.

Ownership category

akta.pro rank

Product category

RV Repair and Renovation Services

SIC

Services-Automotive Repair, Services & Parking (7500), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Campervan Rentals (Class B / Converted Vans) (THADAIAA)

Keywords

• RV repair services
• Motorcoach renovation
• Van conversion services
• RV parts sales
• Chassis repair services

Headquarters

HQ city

Eugene

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. RV Service and Repair: Full-service RV repair and maintenance including mechanical work, electronics, plumbing, heating/cooling, chassis, and more. Revenue generated through service labor and parts markup.
2. Parts Sales: Sale of replacement parts for RVs, particularly Country Coach motorcoaches. Parts include hardware, chassis components, entry handles, door hinges, and accessories.
3. Custom Van Conversions: Custom van conversion services including cabinetry, roof racks, solar systems, and interior modifications.
4. Renovation and Interior Remodeling: Interior and exterior renovation services including flooring, cabinetry, countertops, window treatments, bathroom and kitchen upgrades, and custom furniture.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Oregon Motorcoach Center is a full-service RV repair, renovation, and custom van conversion service center based in Eugene, Oregon. The business offers RV maintenance and repair, parts and chassis sales, interior renovations, electronics, exterior and awning services, heating and cooling, and RV power systems work. The company is a Pacific Northwest certified service center serving motorhome and travel trailer owners across the region.

Product overview

Oregon Motorcoach Center is a full-service RV repair, renovation, and custom van conversion service center. The core offerings include RV Service & Repair for all makes and models (Class A, Class B, Class C, towable RVs, fifth wheels, travel trailers, toy haulers, and bus conversions) and RV Parts specifically for Country Coach motorcoaches. Additional services are delivered as modules including Interior Renovations & Furnishings (flooring, cabinetry, countertops, window treatments, plumbing, kitchen/bathroom upgrades), Electronics & Home Entertainment (home theater, satellite systems, navigation), Exterior Services & Awnings (paint, bodywork, windows, roofs, slide rooms), Chassis Repair Services (suspension, brakes, exhaust), Heating & Cooling Systems (air conditioning, hydronic heating), Van Conversions (custom cabinetry, roof racks, solar), and RV Power Systems (batteries, generators, inverters, solar panels).

Differentiator

Problem solved

Functional benefit

Products and services

• RV Service & Repair
• RV Parts (Hardware & Chassis)
• Van Conversions
• Interior Renovations & Furnishings
• Electronics & Home Entertainment
• Exterior Services & Awnings
• Heating & Cooling Systems
• RV Power Systems

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• FMCA (Family Motor Coach Association)minorOthersActive participant in FMCA events and conventions including the 109th International Convention & RV Expo held August 14-17, 2024 at Deschutes County Fair & Expo Center in Redmond, OR. FMCA is a membership organization for motorcoach owners.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sportsmobile: Pioneering custom van conversion company with multi-decade history converting vans (Sprinter, Ford, Chevrolet) for camping and travel. Directly comparable to OMC's van conversion offering and serves as a benchmark for the custom Class B segment.
• Advanced RV: Ohio-based custom Sprinter van conversion shop specializing in high-end, bespoke builds with custom cabinetry, electrical systems, and solar. Directly comparable to OMC's van conversion work in scope, customization depth, and target buyer profile.
• Outside Van: Portland, OR-based custom Sprinter van conversion specialist. Direct peer to Oregon Motorcoach Center's van conversion line of business, operating in the same Pacific Northwest market with similar custom cabinetry, electrical, and solar build capabilities.

Broad incumbents

• Thor Industries: World's largest RV manufacturer with brands including Airstream, Jayco, Tiffin, and Thor Motor Coach, each with their own authorized service networks. Comparable to OMC as a broad incumbent whose consolidated service footprint competes across multiple RV categories OMC services.
• Camping World: Largest publicly-traded RV and outdoor retailer with national service center network offering repairs, parts, and accessories. Competes with OMC for general RV service and parts demand as the dominant broad-based incumbent.
• Winnebago: Major publicly-traded RV manufacturer with extensive Class A, B, and C motorhome lineup and authorized service network. Comparable as a broad incumbent whose dealer service network competes with independent service centers like OMC for warranty and aftermarket work.
• Lazydays RV: Largest U.S. RV dealership group with extensive service centers offering repairs, parts, and warranty work across multiple states. Comparable to OMC's RV service business as a broad incumbent with national footprint and OEM-authorized capabilities.

Emerging players

• Marathon Coach: Texas-based luxury motorcoach builder and customizer specializing in high-end Prevost conversions. Comparable to OMC's high-end motorcoach renovation capability and serves an overlapping ultra-premium customer segment.
• Storyteller Overland: Birmingham, AL-based Class B RV manufacturer focused on adventure-oriented Mercedes Sprinter vans with off-grid power systems. An emerging brand in the same Class B van conversion space OMC serves, though at higher volume and with manufacturer rather than service business model.

Others

• Country Coach: Former Oregon-based luxury motorcoach manufacturer founded by Bob Lee (OMC's original founder). Not a direct competitor today but the historic anchor of OMC's expertise, parts business, and brand heritage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Oregon-Motorcoach-Center-79971515936
• Instagraminstagram.com/oregonmotorcoach
• Pinterestpinterest.com/OMC2008/pins
• Xx.com/center_oregon
• LinkedInlinkedin.com/company/oregon-motor-coach

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oregon Motorcoach Center