Testello

What Testello does

Testello is a cloud-based testing and assessment platform headquartered in London that delivers pre-built and customizable English-language proficiency, cognitive, and soft-skills assessments primarily to corporate HR departments and educational institutions across the Middle East and Gulf region. Its product portfolio comprises nine standardized tests — Business English (BET), General English (GET), Essential English (EET), General Arabic (GAT), Numerical Reasoning, IQ, Personality, Customer Service, and Emotional Intelligence — complemented by a Customized Tests platform that allows organizations to build proprietary B2B and B2C assessments with their own questions, answers, and scoring logic. The underlying technology is cloud-based with bilingual English/Arabic support, automated scoring, anti-cheat mechanisms, question and answer randomization, multiple question types (multiple-choice, true/false, fill-in-the-blanks, graphs, audio, video), and HRMS integration for downstream workflow.

The company operates a hybrid go-to-market combining enterprise field sales (driven by a Request Demo funnel capturing job title, employee count, and location) with a self-serve product-led motion (credit-based purchasing of ready-made tests). Revenue mechanics are split between usage-based credit purchases of standardized assessments and professional-services-style custom test development engagements. Marketing is concentrated in digital channels — a WordPress-hosted blog, a LinkedIn corporate page, and the company website — with no disclosed paid acquisition, events, or partner-led distribution beyond a single ZenHR integration referenced in the website footer. No public funding rounds, revenue figures, leadership profiles, or M&A activity are disclosed, indicating a private, early-to-growth-stage commercial profile.

Name

Testello

Legal name

Testello

Website

https://testello.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Pre-Employment Assessment Software

NAICS

Exam Preparation and Tutoring (611691)

akta.pro primary industry

Online Exam Delivery & Test Administration Platforms (EDAFADAA)

akta.pro secondary industries

Test Item Banks, Question Authoring & Assessment Design Tools (EDAFADAC), Remote Proctoring, Test Security & Online Assessment Platforms (BPACAMAL), Certification & Licensing Exam Management Platforms (EDAFADAG)

Keywords

• Pre-employment assessment platform
• Online skills testing software
• English proficiency assessment
• HR assessment tools
• Cognitive ability testing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Pre-made Assessment Tests: Credit-based purchasing system for standardized ready-made tests including Business English, General English, Arabic, Numerical Reasoning, IQ, Personality, Customer Service, and Emotional Intelligence assessments.
2. Customized Test Development: B2B and B2C customized test creation services for companies and educational institutions with own questions, answers, and scoring logic. Includes customized results, reports, and test bundles.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Testello operates a cloud-based testing and assessment platform that delivers a library of nine ready-made assessments spanning English proficiency (Business English, General English, Essential English), Arabic proficiency, Numerical Reasoning, IQ, Personality, Customer Service, and Emotional Intelligence. Complementing the standardized library, the company provides a customized test builder that enables organizations to develop automated B2B or B2C assessments using their own questions, answers, and scoring logic. Tests are administered through a credit-based credit purchasing system, with optional bilingual English/Arabic delivery, anti-cheat controls, and HRMS-compatible results export.

Product overview

Testello is a testing and assessment platform that provides pre-built hiring tests and a customizable testing platform for businesses and educational institutions. The core offering consists of nine standardized assessment products: language proficiency tests (Business English Test, General English Test, Essential English Test, General Arabic Test), cognitive assessments (Numerical Reasoning Test, IQ Test), and soft skills evaluations (Personality Assessment, Customer Service Test, Emotional Intelligence Test). These ready-made tests are complemented by a Customized Tests platform that allows organizations to create bespoke assessments with their own questions, answers, and scoring logic. The platform is designed specifically for the Middle East and Gulf region and uses a credit-based system.

Differentiator

Problem solved

Functional benefit

Products and services

• Business English Test (BET) A standardized English assessment that measures a candidate's ability to understand and use English in an international business context, providing detailed analysis of grammar, vocabulary, business jargon, attention to detail, and overall workplace English proficiency. Designed for HR and recruitment teams evaluating candidates for roles requiring Business English.
• General English Test (GET) A standardized English proficiency assessment for non-native speakers that measures reading and listening skills with detailed analysis of grammar and vocabulary, evaluating the ability to use English in general, everyday contexts. Designed for HR and recruitment teams screening general English competency.
• Essential English Test (EET) A standardized test measuring a candidate's reading and listening proficiency in the essential daily use of written and spoken English. Designed for HR and recruitment teams assessing baseline everyday English capability.
• General Arabic Test (GAT) A standardized Arabic language assessment measuring a candidate's reading and listening skills in Arabic, reflecting proficiency in Modern Standard Arabic and Levantine dialect comprehension. Designed for HR and recruitment teams in the Middle East region evaluating Arabic language competency.
• Numerical Reasoning Test A standardized cognitive assessment providing insight into a candidate's ability to use numerical information as a reasoning tool to make accurate decisions in an organization. Designed for HR and recruitment teams evaluating quantitative reasoning ability.
• IQ Test A standardized intelligence assessment measuring a candidate's mental comprehension and mental agility based on their ability to engage in abstract reasoning regardless of prior knowledge of the content domain. Designed for HR and recruitment teams evaluating general cognitive ability.
• Personality Assessment A standardized assessment providing insight into a candidate's personality type in a work environment, measuring four preferences that allow for detailed analysis of strengths and blind spots. Designed for HR and recruitment teams evaluating candidate fit and team composition.
• Customer Service Test A standardized test measuring a candidate's ability to effectively and efficiently interact with clients, reflecting the candidate's level as it relates to customer service. Designed for HR and recruitment teams hiring for customer-facing roles.
• Emotional Intelligence Test A standardized assessment measuring a candidate's ability to recognize, evaluate and regulate their own emotions and those of others, enabling informed hiring and promotion decisions. Designed for HR and recruitment teams evaluating emotional intelligence for role-fit and leadership potential.
• Customized Tests A platform for developing custom-made, automated B2B or B2C tests for companies or educational institutions with personalized questions, answers, and scoring logic, including customized results, reports, and test bundles. Designed for organizations that need proprietary assessments beyond the ready-made library.

Quantifiable outcome

• Increase top line by 15%-20%
• +1 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Mettl (Mercer): Online talent assessment platform covering cognitive, personality, skill, and coding tests, with custom test authoring and proctoring. Highly comparable on platform capabilities and target buyer (corporate HR); backed by Mercer gives it materially larger distribution than Testello.
• TestGorilla: Pre-employment assessment SaaS offering a broad library of ready-made tests plus custom question authoring for HR teams. Closely comparable on product shape, credit/per-test pricing, and self-serve + enterprise GTM, though TestGorilla is global and English-only versus Testello's MENA + Arabic focus.
• iMocha: Skills and cognitive assessment cloud with ready-made tests, custom test authoring, and HRMS/ATS integrations. Directly comparable feature set and target customer base, with broader language coverage than Testello's English/Arabic focus.
• Vervoe: AI-powered skills testing platform with custom test creation and job-simulation assessments for hiring teams. Comparable on the customized-tests value proposition and HR use cases, though focused on job-simulation rather than linguistic/cognitive batteries.
• HackerEarth: Technical skill assessment and coding-test SaaS used by enterprises for developer hiring. Overlaps with Testello on the test-delivery and custom-authoring model, but specialized in developer skills rather than linguistic/cognitive batteries.

Broad incumbents

• SHL: Global talent assessment incumbent offering psychometric cognitive, personality, and behavioral tests plus enterprise talent analytics. Overlaps with Testello's psychometric and personality offerings but at a much larger scale and with deeper validation, serving multinational enterprises.
• Korn Ferry: Global organizational consulting firm with a talent assessment division (Korn Ferry Assessment Solutions) that sells psychometric and competency assessments. Comparable on the HR buyer and psychometric test category, but part of a much broader consulting portfolio rather than a standalone SaaS product.
• Prometric: Global test delivery and proctoring operator for certification and licensure exams across many industries. Comparable in test administration and security domain, but operates test-center infrastructure and serves high-stakes certification rather than HR pre-employment screening.

Emerging players

• Xobin: Pre-hire assessment platform with a library of cognitive, behavioral, and domain tests plus custom assessments. Comparable on ready-made test library and custom authoring, but earlier-stage and less focused on MENA/linguistic assessment than Testello.

Regional players

• eLitmus: India-focused pre-employment assessment platform offering cognitive, personality, and domain tests to employers. Comparable in product shape and SMB/mid-market positioning, but geographically concentrated in India rather than MENA, making it a useful regional analogue rather than direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/testello

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Testello