Feng Chen Wang
Feng Chen Wang is a London-based, founder-led designer fashion brand founded in 2015, selling menswear, womenswear, and accessories through DTC e-commerce, wholesale, and a large portfolio of collaborations with global brands including Apple, Under Armour, Nike, and Canada Goose.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Feng Chen Wang does
Feng Chen Wang is a privately held, founder-led fashion designer brand established in 2015 by Chinese-born, London-based designer Feng Chen Wang, a Royal College of Art graduate. The company designs, produces, and distributes ready-to-wear menswear, womenswear, and accessories, anchored on a signature deconstructionist design language (asymmetric seams, multi-wear/convertible garments) integrated with traditional Chinese craft techniques including the Fujian-based Lanyinhuabu natural indigo resist dye and bamboo-woven construction. Core revenue is generated through direct-to-consumer e-commerce via fengchenwang.com with global multi-currency shipping, complemented by wholesale distribution through stockists, department stores, and an unusually extensive portfolio of brand collaborations spanning apparel (Apple, Under Armour, Nike, Levi's, Lee, Barbour, Canada Goose, UGG, Converse, Crocs), beauty (ESTÉE Lauder), consumer electronics accessories (CASETiFY), automotive (Audi, Piaggio), and culture (Pepsi documentary, MoMA installation, Beijing 2022 Winter Olympics flag bearer uniforms). Pricing spans approximately $30–$220 for entry-level/collaboration pieces up to ~$1,750 for premium outerwear, positioning the brand in the contemporary designer tier rather than mass market or pure luxury. Operations are headquartered in London with a Shanghai presence and a craft heritage anchor in Fujian Province. The company employs 1–10 people and operates without disclosed outside investment or parent company.
Feng Chen Wang firmographics
Firmographics- Name
- Feng Chen Wang
- Legal name
- Feng Chen Wang
- Website
- https://fengchenwang.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Feng Chen Wang is a London-based, founder-led designer fashion brand founded in 2015, selling menswear, womenswear, and accessories through DTC e-commerce, wholesale, and a large portfolio of collaborations with global brands including Apple, Under Armour, Nike, and Canada Goose.
- Ownership category
- akta.pro rank
Feng Chen Wang industry classification
Industry- Product category
- Designer Ready-to-Wear Fashion
- NAICS
- Clothing and Clothing Accessories Retailers (4581), Jewelry Retailers (458310)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Statement & Trend Jewelry (CRAKABAB)
- akta.pro secondary industries
- Luxury Eyewear (Sunglasses & Optical) (CRAKAFAG), Everyday Fashion Jewelry (Earrings/Necklaces/Bracelets/Rings) (CRAKABAA)
Keywords
Where Feng Chen Wang is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Feng Chen Wang business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Direct Fashion Sales: Direct-to-consumer sales of branded fashion collections including menswear, womenswear, accessories, and footwear through owned e-commerce platform and potentially retail/stockists.
- Collaboration Products: Revenue from collaborative product lines with brand partners including Apple, Lee, Barbour, Nike, Converse, UGG, Canada Goose, and others. These include limited edition capsules and ongoing seasonal collaborations.
- Fragrance Collection: Entry into China's fragrance market with new scent collections, leveraging brand recognition and cultural symbolism.
- Tech Accessories Collaboration: CASETiFY collaboration producing tech accessories featuring traditional Chinese craftsmanship themes, representing licensing/royalty revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level apparel (t-shirts, basics) |
| Unit Pricing | Pay-as-you-go | Mid-range apparel (denim, knitwear) |
| Unit Pricing | Pay-as-you-go | Premium outerwear and tailored pieces |
| Unit Pricing | Pay-as-you-go | Under Armour x Feng Chen Wang Womenswear |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Feng Chen Wang product offering
Product offeringCore offering
Feng Chen Wang designs, produces, and sells seasonal ready-to-wear menswear and womenswear collections alongside accessories (bags, eyewear, headwear, jewellery, homeware). The brand's core offering is its twice-yearly runway collections (Spring/Summer and Autumn/Winter) built around a signature deconstructionist, gender-neutral aesthetic that fuses traditional Chinese craftsmanship with modern streetwear. Revenue is further extended through an extensive portfolio of limited-edition brand collaborations (Lee, Barbour, Converse, Nike, UGG, Crocs, Levi's, Canada Goose, Estée Lauder, CASETiFY, Audi, Piaggio, Apple) distributed through partner retail channels.
Product overview
Feng Chen Wang is a fashion brand offering ready-to-wear menswear and womenswear collections alongside accessories including bags, eyewear, headwear, and jewellery. The brand's core offering centers on its seasonal runway collections spanning Spring Summer and Autumn Winter seasons from 2016 to present. Beyond its core clothing lines, Feng Chen Wang maintains an extensive portfolio of brand collaborations including footwear partnerships with Converse, Nike, UGG, and Crocs; luxury outerwear with Canada Goose and Barbour; denim collaborations with Levi's and Lee; tech accessories with CASETiFY; automotive design with Audi and Piaggio; beauty with Estée Lauder; and cultural projects with Apple, Pepsi, and MoMA. The brand also engages in special projects including traditional Chinese resist dye techniques, International Woolmark Prize designs, Beijing 2022 Olympic uniforms, and community-focused campaigns. The overall product portfolio reflects a 'future-modern, authentic, and multidimensional' aesthetic blending traditional Chinese craftsmanship with contemporary streetwear and avant-garde tailoring.
Differentiator
Problem solved
Functional benefit
Products and services
- Menswear Collection Ready-to-wear menswear line including outerwear, tailoring, knitwear, tops, and bottoms, sold through fengchenwang.com and stockists.
- Womenswear Collection Ready-to-wear womenswear line including outerwear, knitwear, tops, bottoms, skirts, and dresses, sold through fengchenwang.com and stockists.
- Accessories Collection Accessories line including bags, eyewear, headwear, jewellery, and homeware items.
- Lee x Feng Chen Wang Collection Deconstructed denim collaboration reimagining Lee's iconic 101 series for its 101st anniversary; includes denim jackets ($214–$242), jeans ($193–$214), shirts ($152–$166), and t-shirts ($76).
- Barbour x Feng Chen Wang Collection Capsule collection of outerwear, layers, and accessories featuring a reimagined Barbour Bedale jacket inspired by the 'Dragon-Horse' mythology, with a Chinese New Year color palette.
- Converse x Feng Chen Wang Collection Footwear and apparel collaboration including Chuck Taylor 70 2-in-1 multi-wear designs, Jack Purcell, and capsule collections distributed across multiple seasons.
- Nike x Feng Chen Wang Collection Sportswear collaboration including NikeLab Amplifier, Nike Air Jordan 1 runway exclusives, Nike Air Vapormax exhibition pieces, and Fall 2023 collection.
- UGG x Feng Chen Wang Collection Multi-season footwear and apparel collaboration (Seasons 1–4) featuring reimagined classic UGG silhouettes and full apparel collections.
- Crocs x Feng Chen Wang Collection Footwear collaboration reinterpreting Crocs Siren Clog and Echo Clog silhouettes with multi-wear functionality, metallic details, and leather straps.
- Levi's x Feng Chen Wang Collection Denim collaboration including Levi's Red Capsule, Levi's 501 Capsule, and Levi's Trucker Jacket Anniversary collections.
- Canada Goose x Feng Chen Wang x Xu Zhen Collection Performance luxury outerwear collaboration featuring 12 deconstructable pieces including Sense Blazer (convertible blazer/vest), Roebuck Parka (parka/vest), and Canada Goose's first collaborative footwear (Journey Boots).
- Feng Chen Wang x Estée Lauder Collection Makeup collection featuring Phoenix, Bamboo, and Climbing Mountains motifs, including eyeshadow palettes, lipsticks, and cushion foundations with decorative packaging.
- CASETiFY x Feng Chen Wang Collection Tech accessories collection themed 'Protecting Craftsmanship', featuring bamboo, porcelain, and kintsugi-inspired designs for phone cases and device protection products.
- Audi x Feng Chen Wang Collection Automotive and fashion collaboration unveiled at 'Jin Zai Audi' salon, featuring a reimagined SAIC Audi A7L and curated clothing collection centered on the white shirt as a symbol of self-discovery.
- Piaggio 1 E-Scooter x Feng Chen Wang Collection Special edition Piaggio 1 e-scooter featuring hand-painted artwork inspired by Fujian landscapes and Phoenix motifs, with matching helmet and unisex capsule collection presented during Shanghai Fashion Week.
- ComplexCon Exclusive Collection Limited edition collection featuring the 3D Chahu Bag available exclusively at ComplexCon.
- Beijing 2022 Winter Olympics Flag Bearer Uniform Olympic flag bearer uniform designed for the 2022 Beijing Winter Olympics, a prestigious national commission.
- Feng Chen Wang Fragrance Collection Fragrance scent collection entered into China's growing fragrance market, leveraging brand recognition and cultural symbolism.
- Under Armour x Feng Chen Wang Rebel Daughter Womenswear Performance womenswear line under Under Armour's Rebel Daughter initiative, designed for women athletes with prices ranging $30–$220, launching Q4 2026.
Quantifiable outcome
- V&A Museum permanent collection for plant-dyed and bamboo-woven pieces
- +4 more outcomes
Companies that use Feng Chen Wang
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Feng Chen Wang technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Feng Chen Wang partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered flagship, core and minor.
- Under ArmourflagshipLong-term creative partnership announced July 2026 during Paris Fashion Week for Under Armour's Rebel Daughter womenswear initiative. This marks Under Armour's first collaboration with a Chinese designer on commercially sold products. The collection launches Q4 2026 with prices ranging $30-$220, designed to strengthen Under Armour's Asia-Pacific presence where revenue grew 13% in Q4 2026.
- AppleflagshipFeng Chen Wang invited as special presenter at Apple's 50th anniversary celebrations in Shanghai on March 27, 2026, marking the first time Apple featured a fashion designer in China during global celebrations. This follows a six-year creative partnership beginning with Apple's 'Behind the Mac' UK Creative People series in 2020. The collaboration showcased a special 10th anniversary project at Apple's Jing'an venue.
- Lee (Lee Jeans)coreExclusive collaboration honoring Lee 101 series 101st anniversary. Feng Chen Wang re-envisioned iconic American cowboy silhouettes through her distinctive deconstructed lens. The collection features bamboo-inspired designs, asymmetric seams, and artisanal techniques including laser print and tie-dye. Products include denim jackets ($214-$242), jeans ($193-$214), shirts ($152-$166), and t-shirts ($76).
- BarbourcoreFirst-time collaboration launching January 2026 featuring a reimagined Barbour Bedale jacket inspired by the mythical 'Dragon-Horse' (Long Ma), blending Barbour's equestrian heritage with Feng Chen Wang's conceptual deconstruction and Chinese cultural storytelling. The capsule collection includes outerwear, layers, and accessories with a Chinese New Year color palette reflecting good fortune and growth.
- NikecoreOngoing partnership since AW18 featuring Nike Air Jordan 1 runway exclusives, NIKE LAB Amplifier Mamba Mentality Week collaboration, and 'The Vision-Airs' Vapormax exhibition. Multiple runway shows and limited edition footwear collaborations spanning SS18 through FA23.
- ConversecoreLong-standing partnership including Chuck Taylor 70 2-in-1 series with multi-wear functionality, Jack Purcell collaborations, ERX 260, and apparel collections. The collaboration explores transforming two pairs of shoes into spliced single designs, spanning multiple seasons from 2019 through SU25.
- UGGcoreMulti-season collaboration (Seasons 1-4) featuring apparel and footwear collections including reimagined classic UGG boots with Feng Chen Wang's deconstructed aesthetic. The partnership has produced footwear-first and full apparel collections.
- Canada Goose x Xu ZhencoreThree-way collaboration between Feng Chen Wang, Canada Goose, and Chinese contemporary artist Xu Zhen for Autumn/Winter 2022. The 12-piece deconstructable collection featured the Sense Blazer (convertible blazer/vest), Roebuck Parka (parka/vest), and Canada Goose's first collaborative footwear (Journey Boots reinterpretation with denim).
- CASETiFYminorTech accessories collaboration themed 'Protecting Craftsmanship' reimagining traditional Chinese craftsmanship through contemporary technology. Products incorporate bamboo, porcelain aesthetics, and kintsugi philosophy in phone cases and device accessories.
- Audi (SAIC Audi)minorCollaboration unveiled at 'Jin Zai Audi' salon featuring a reimagined SAIC Audi A7L and curated clothing collection. Feng Chen Wang's interpretation centered on the white shirt as a symbol of self-discovery, bridging Eastern and Western cultures. The collaboration explored emotional connection between design, culture, and mobility.
- Estée LauderminorMakeup collection celebrating Chinese women who redefine boundaries. Features heritage Estée Lauder products with exclusive colors co-created by Feng Chen Wang, including Phoenix (Feng Huang) motif packaging. The collection includes lipsticks in shades of red and a multi-tasking palette with Chinese pride theme.
- PiaggiominorSpecial edition of Piaggio 1 e-scooter featuring Feng Chen Wang's hand-painted artwork inspired by Fujian landscapes with Phoenix motif. Includes dedicated helmet and unisex capsule collection presented during Shanghai Fashion Week. The collaboration overlaps recycled materials reflecting sustainability themes.
- Levi'scoreMultiple collaborations including Levi's Red Capsule Collection, Levi's 501 Capsule Collection, and Levi's Trucker Jacket Anniversary. Features deconstructed reinterpretations of iconic Levi's silhouettes with Feng Chen Wang's signature design language.
- PepsiminorDocumentary project tracing practices of China's thousand-year-old intangible cultural heritage. Feng Chen Wang collaborated with inheritors of Chinese paper-cut and Yao embroidery techniques, creating garments incorporating traditional patchwork and transparent satchel bags with paper-cut artwork co-designed with Mrs. Zhao.
- MoMA (Museum of Modern Art)minorArtwork installation exploring the idea of 'Being Active' in digital domains and community engagement. The installation used garments from all collections forming a mountain-like pile representing community diversity and interconnection.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Feng Chen Wang competitors and assessment
Company assessmentDirect peers
- Sacai: Tokyo-based luxury designer label renowned for hybrid garment construction, deconstruction, and convertible/multi-wear designs — a directly comparable creative language to Feng Chen Wang's signature aesthetic, with similar positioning at Paris Fashion Week and a comparable collaboration portfolio (e.g., Nike, The North Face).
- JW Anderson: London-based designer brand blending conceptual design with accessible-luxury positioning, gender-fluid collections, and a strong collaboration track record (Uniqlo, Converse, Loewe) — directly comparable to Feng Chen Wang in geography, scale, and collaboration strategy.
- Simone Rocha: London-based designer of Chinese-Irish heritage, showcased at major fashion weeks, known for blending cultural heritage with contemporary design — a strong comparable in cultural-storytelling approach and London base, with parallel retail and stockist strategies.
- Marine Serre: French designer brand with a strong LVMH Prize pedigree (winner 2017), known for upcycled materials and conceptual ready-to-wear — closely parallel to Feng Chen Wang's LVMH Prize shortlist status, sustainability focus, and emerging-global-designer positioning.
- Ambush: Tokyo-based designer jewelry and accessories label with deep sneaker/apparel collaboration heritage (Nike, Converse, BAPE) — directly comparable to Feng Chen Wang in the statement-jewelry/accessories category and the high-profile footwear collaboration playbook.
Broad incumbents
- Comme des Garçons: Pioneering Japanese avant-garde label with decades of deconstructionist and conceptual design — the broader incumbent in the same conceptual-fashion space Feng Chen Wang occupies, with a far larger scale but a parallel commitment to non-traditional, culturally rooted design.
- Alexander McQueen: London-based luxury fashion house with a heritage of dramatic, conceptual, and craft-driven design under creative director Sarah Burton (now Seán McGirr) — a broader incumbent in the conceptual-luxury space that anchors the same high-end retail and award circuit as Feng Chen Wang.
Emerging players
- SANKUANZ: Chinese designer brand (Shangguan Zhe) showing at Paris Fashion Week with streetwear-luxury aesthetics and global collaborations — an emerging-player peer within the same Chinese-designer-on-global-stages category as Feng Chen Wang.
- Uma Wang: Shanghai-based designer label with global distribution, blending Chinese craft sensibility with European luxury tailoring — comparable to Feng Chen Wang as a Chinese heritage-rooted designer with international stockist presence and similar positioning in women's ready-to-wear.
- Sara Wong: London-based Chinese-born designer with gender-fluid, conceptual collections shown internationally — directly comparable to Feng Chen Wang in founder background (Chinese-born, London-based), aesthetic (deconstruction, gender-fluid), and runway-circuit positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Feng Chen Wang social profiles
Digital presenceFeng Chen Wang financial estimates
Financial estimateRevenue estimate
Valuation estimate
Feng Chen Wang leadership team
Management profileNumber of profiles
Profiles1 record
Feng Chen Wang funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Feng Chen Wang M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Feng Chen Wang
What does Feng Chen Wang do?
Feng Chen Wang designs, produces, and sells seasonal ready-to-wear menswear and womenswear collections alongside accessories (bags, eyewear, headwear, jewellery, homeware). The brand's core offering is its twice-yearly runway collections (Spring/Summer and Autumn/Winter) built around a signature deconstructionist, gender-neutral aesthetic that fuses traditional Chinese craftsmanship with modern streetwear. Revenue is further extended through an extensive portfolio of limited-edition brand collaborations (Lee, Barbour, Converse, Nike, UGG, Crocs, Levi's, Canada Goose, Estée Lauder, CASETiFY, Audi, Piaggio, Apple) distributed through partner retail channels.
Is Feng Chen Wang a public or private company?
Feng Chen Wang is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Feng Chen Wang founded?
Feng Chen Wang was founded in 2015. It employs 1 to 10 people.
Where is Feng Chen Wang based?
Feng Chen Wang is headquartered in London, United Kingdom, in the Europe region.
How does Feng Chen Wang make money?
Four revenue lines are on record. Direct Fashion Sales are the primary driver. The others are collaboration Products, fragrance Collection and tech Accessories Collaboration.
Who are Feng Chen Wang's main competitors?
Direct peers on record are Sacai, JW Anderson, Simone Rocha, Marine Serre and Ambush. Broad incumbents are Comme des Garçons and Alexander McQueen. Emerging players are SANKUANZ, Uma Wang and Sara Wong.
Does Feng Chen Wang have an API?
No public API is recorded for Feng Chen Wang.
What industry is Feng Chen Wang in?
Feng Chen Wang's product category is Designer Ready-to-Wear Fashion. Its primary akta.pro industry code is CRAKABAB, Statement & Trend Jewelry, with a secondary code of CRAKAFAG, Luxury Eyewear (Sunglasses & Optical). Its NAICS code is 4581 and its SIC code is 5600.