What Tailopez does

Tailopez is a privately held online education and mentorship platform founded by Tai Lopez in 2011, headquartered in Reno, Nevada with an international office in London under Website Monetization, LLC and Website Monetization, LTD. The company sells a portfolio of digital courses, membership subscriptions, in-person masterminds and summits, done-for-you services, and high-ticket private coaching to a primarily consumer audience of entrepreneurs and aspiring business owners, with explicit qualification criteria of $1M+ in annual revenue for premium tiers. The flagship product is the 67 Steps program with 259,844+ members, supported by adjacent offerings including SMMA 9.0, AI SMMA, 67 Ecommerce, 150 Body Protocol, 13th Thesis, 39 Triggers, and a deep library of niche courses; premium tiers include Farm Mastermind and Mansion Mastermind events, Flight Club jet membership, and an 8-month private client program priced at $100,000 per year.

The underlying technology stack is built around a proprietary AI product called AI CEO, which functions as a 24/7 'central brain' integrating Gmail, Google Calendar, Slack, QuickBooks, Meta Ads, Google Analytics, Apple Health, Oura Ring, and payroll systems for business monitoring and automation. The company also packages AI-automation training for agency services targeting 20M+ small businesses. Marketing and distribution are anchored by Tai Lopez's personal brand: 13M+ combined social followers, a 1.4M-subscriber email newsletter spanning 40 countries, over 1 billion minutes of YouTube content consumed, and a claimed $700M+ in online revenue generated using a proprietary advertising and funnel formula with $600M+ profitably spent on paid media over 20+ years.

The business model blends low-friction entry points ($1 trials, freemium newsletter, $69.99/month VIP) with high-ticket anchors ($25K-$100K coaching, $11K-$66K podcast appearances, $2K-$15K Flight Club per-flight fees, and event tickets up to premium VIP tiers). Go-to-market is a hybrid of direct-to-consumer digital funnels, event-driven high-touch sales, and a sales-led qualification motion for private clients. The parent-controlled Retail Ecommerce Ventures entity, which has acquired brands including RadioShack, Pier 1, Dressbarn, and Ralph & Russo, operates as a parallel but adjacent business under Tai Lopez's ownership rather than within the Tailopez LLC itself.

Name

Tailopez

Legal name

Website Monetization, LLC

Website

https://tailopez.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Tailopez is a private online education and mentorship platform founded by Tai Lopez that sells courses, mastermind events, AI-powered business tools, and high-ticket coaching programs to entrepreneurs, primarily those generating $1M+ in annual revenue.

Ownership category

akta.pro rank

Product category

Online Education and Business Mentorship

akta.pro primary industry

E-commerce & Online Business (Marketplaces, DTC) (EDAMAHAH)

Keywords

• Online education programs
• Business mentorship services
• Social media marketing courses
• Executive coaching services
• Ecommerce training programs

Headquarters

HQ city

West Hollywood

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D, Others

Revenue model

1. Online Courses and Educational Programs: Sale of digital courses including 67 Steps, SMMA 9.0, 67 Ecommerce, 150 Body Protocol, 13th Thesis, Viral Pages, and various other programs. Courses range from $1 trial offers to comprehensive multi-month programs.
2. VIP Subscription (67 Steps VIP): Monthly subscription at $69.99/month providing access to live VIP calls, vault of recorded sessions, book summaries, and daily lifestyle training program. Free 14-day trial offered.
3. In-Person Mastermind Events: Revenue from ticket sales for mastermind events including Farm Mastermind ($147-$497 early bird), Mansion Mastermind, and various summits. VIP tiers include exclusive access and additional days.
4. Flight Club Membership: $97 annual membership deposit plus per-flight costs ($2,000-$15,000 depending on route). Members get priority access to flights and private mentorship time with Tai.
5. Private Client Executive Coaching: 8-month structured 1-on-1 coaching program at $100,000/year with phone calls, WhatsApp access, shadowing sessions, and network introductions. Lower tiers at $25,000-$50,000 for mastermind access.
6. 15-Minute Strategy Calls: One-time $1,997 for 15-minute private strategy call with Tai Lopez, including pre-call brief, follow-up voice memo, and network access.
7. Done-For-You Services: Done-for-you ad creation and funnel building services using proprietary formulas. '3 Done-For-You Ads' and 'Done-For-You Funnel' programs offered at premium prices.
8. Book of the Day Newsletter: Free email newsletter reaching 1.4 million people in 40 countries, used for customer acquisition. Premium book summaries and video archives available to paid members.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Tailopez operates an online education and mentorship platform selling digital courses (67 Steps, SMMA 9.0, AI SMMA, 67 Ecommerce, etc.), private 1-on-1 executive coaching programs, in-person mastermind events, an AI-powered business automation product (AI CEO), and done-for-you marketing services. Offerings span entrepreneurship, marketing, sales, ecommerce, health, wealth, and personal development, sold primarily through tailopez.com to individual learners and entrepreneurs globally.

Product overview

Tailopez is a multi-product education and mentorship platform offering courses, done-for-you services, coaching programs, events, and AI-powered business tools. The core product is the 67 Steps educational program, supplemented by specialized courses like SMMA 9.0, AI SMMA, 67 Ecommerce, 150 Body Protocol, 13th Thesis, 39 Triggers, and others covering business, sales, marketing, health, relationships, and wealth-building. Done-for-you services include 3 Done-For-You Ads, Done-For-You Funnel, VSL Done For You, and Get Viral Views. Premium offerings include Private Client 1-on-1 Executive Coaching, Flight Club membership, Farm Mastermind events, and the AI CEO product which connects business tools like Gmail, QuickBooks, Slack, and analytics platforms into an AI-powered central brain for 24/7 business monitoring. The company also offers podcasts, masterminds, seminars, and has acquired major brands including RadioShack, Pier 1, and Dressbarn.

Differentiator

Problem solved

Functional benefit

Brands

• Farm Mastermind: Two-day mastermind event on Polyface Farms with Tai Lopez and Joel Salatin for entrepreneurs doing $1M+
• Flight Club
• AI CEO
• Private Mentor
• 67 Steps
• 67 Ecommerce
• SMMA 9.0
• 150 Body Protocol
• AI SMMA

Products and services

• 67 Steps Comprehensive online educational program with 67 video lessons covering health, wealth, love, and happiness, derived from teachings of historical figures and Tai's mentors; includes video archive vault, book-of-the-day summaries, and super bonus content.
• SMMA 9.0 Four-month social media marketing certification course teaching skills to attract clients, manage social media accounts, and generate consistent income; upon completion receive Social Media Marketing Certification.
• AI SMMA Done-for-you AI Social Media Marketing System training how to get paid $2,000-$25,000 per month to run AI for small businesses; includes pre-built AI scripts for Instagram DMs, chatbots, and follow-ups.
• AI Automation Training program for charging $2K-$30K to save business owners time with AI automation, even as a total beginner.
• Social Media Brand Accelerator Program teaching how to build a profitable social media brand run with AI; teaches the $50M done-for-you system for creating and scaling social media presence.
• Viral Pages Training on creating and growing faceless Instagram pages for passive income; ideal for introverts following a specific business model.
• 67 Ecommerce Four-month ecommerce training program revealing latest AI trends to start and grow an AI-driven ecommerce business from scratch; designed for beginners with insights from instructors who've generated millions in sales.
• 150 Body Protocol Fitness program for busy entrepreneurs teaching how to cut body fat to under 10%; developed from $1M+ spent learning from world-class trainers including Arnold Schwarzenegger and Ben Greenfield.
• 13th Thesis System focused on long-term relationships, dating, and romance based on decade of insights from experts like Dr. David Buss; includes 13 principles for finding and nurturing meaningful relationships.
• 39 Triggers Course teaching 39 cognitive biases for growing businesses, inspired by leaders like Elon Musk and Donald Trump; includes video lessons, community support, and expert calls.
• 5 Minute Mentor Daily 5-minute lessons on business, investing, sales, and more for busy individuals; includes daily updates, video tutorials, and weekly live training sessions with Tai or guest experts.
• 300 Frameworks Of Wealth Comprehensive wealth-building program with 300 video/audio lessons based on Tai's experience in building 10 global brands; covers customer communication, talent management, and capital use with monthly personalized guidance calls.
• Amish Homestead Program teaching sustainable farm building and independent living based on Tai's two-year experience living with the Amish; covers 11 laws for building Amish homestead in modern world including land selection and food security.
• 28 Different Streams Of Income Training program teaching practical ways to build multiple income streams from home and become recession-proof; includes strategies for diversifying income without large capital requirements.
• Entrepreneur Starter Kit Beginner-friendly program teaching how to start and scale a business from scratch; covers picking a business, launching quickly, recognizing trends, and advanced topics like sales, marketing, and negotiation.
• 12 Foundations Program teaching 12 essential life lessons about health, wealth, love, and happiness based on advice from Tai's mentors; features simple, easy-to-follow video lessons.
• Copywriting Workshop Practical copywriting training for engagement and sales; teaches crafting compelling social media content, understanding customer needs, and developing effective sales pitches.
• Traffic Mastery Course teaching how to effectively manage ad accounts and turn traffic into customers; team has profitably spent over $100 million on ads over 20 years.
• Sell Your Knowledge Program teaching how to make money online through creating and marketing courses without being an expert while keeping 99% of earnings; offers $1 trial with money-back guarantee.
• 67 Steps Ebook Digital ebook containing 67 lessons for a better life with Tai's personal advice on success; includes access to coaching calls and book summaries.
• The 3 Trends: Creating Wealth Through Social Media Beginner-friendly book teaching different ways to make money through social media; reveals Tai's secret strategies and frameworks used by big influencers.
• 12 Types Personality Profit System Career alignment course helping users understand their personal DNA to find career paths matching their personality traits and strengths.
• Black Belt Sales Program Sales training program for becoming a remote high ticket closer working for Tai Lopez; no cap on earnings with 10% commissions on $5K-$15K deals.
• Monster Commissions Sales System High-ticket phone sales mastery program teaching closing of $5K-$15K deals for 10% commissions in 67 days.
• 7 Tax Secrets Free tax guide and live call for high net worth individuals on legally paying less taxes; reveals psychological sales and persuasion techniques.
• AI CEO AI-powered business management system that serves as a central brain connected to Gmail, Calendar, Slack, QuickBooks, Meta Ads, Google Analytics, Apple Health, Oura Ring, and payroll systems, monitoring entire business 24/7.
• Private Client 1-on-1 Executive Coaching Eight-month structured executive coaching program with Tai Lopez including monthly 60-minute calls, WhatsApp access, shadowing sessions, and network introductions for entrepreneurs doing $1M+ revenue.
• 15 Minute Call With Tai Lopez Single 15-minute private strategy call with Tai Lopez for business advice; priced at $1,997 with 100% money-back guarantee.
• Flight Club Private jet membership offering direct access to Tai Lopez during flights; members receive flight notifications and can join flights for business mentorship at 40,000 feet.
• Farm Mastermind Two-day in-person mastermind event at Polyface Farms in Virginia with Tai Lopez and Joel Salatin, focused on business strategy, scaling, exit planning, and lifestyle design for entrepreneurs doing $1M+.
• Events and Seminars Various in-person events including Private Member Entrepreneur Parties, Mansion Masterminds, Farm Masterminds, and summits held globally in locations such as Los Angeles, France, Virginia, Stockholm, Sao Paulo, London, Sydney, Dubai, Copenhagen, and Puerto Rico.
• 3 Done-For-You Ads Done-for-you ad creation service using formula that generated over $700 million in online revenue, delivering 3 custom ads.
• Done-For-You Funnel Complete funnel building service including landing page, copy, structure, and strategy using formula that generated over $700 million in online revenue.
• Get Viral Views Service to build viral brand and get 1 to 10 million views per month by plugging into Tai's private network.
• VSL Done For You Done-for-you video sales letter script writing service using formula from Tai's viral 'Here In My Garage' marketing campaign.
• Podcast Appearance with Tai Lopez Podcast appearance packages where Tai Lopez appears on podcasts; offers three tiers from $11,000 to $66,000 with varying promotional benefits.
• 67 Steps VIP Subscription Monthly subscription at $69.99/month providing access to live VIP calls, vault of recorded sessions, book summaries, and daily lifestyle training program. Free 14-day trial offered.

Quantifiable outcome

• $700 million+ in online revenue generated using Tai's formula
• +5 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability8 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Joel Salatin / Polyface FarmscoreStrategic or Co-development Partner · 7 August 2026Joel Salatin is Tai Lopez's original mentor from before social media existed. They reunited for the Farm Mastermind event at Polyface Farms in Virginia. Joel is featured as the 'original personal brand and direct marketer before the internet' who taught Tai foundational principles of authenticity, strong messaging, and direct customer connection. The event runs August 7-8, 2026.
• Website Monetization, LLCminorOthersWebsite Monetization, LLC is a business entity associated with Tai Lopez's operations, appearing on legal/contact pages.
• Website Monetization, LTDminorOthersWebsite Monetization, LTD is the UK-based business entity for Tai Lopez's operations, located at 48-49 Princes Place, London W11 4QA.
• Mansion Mastermind / Ethan DuvincoreGTM or Marketing PartnerEthan Duvin hosts the Mansion Mastermind event in Cap d'Antibes, France (July 20-22, 2026) where Tai Lopez serves as keynote speaker. This is a co-marketing relationship bringing Tai's audience to a luxury mastermind event.
• Retail Ecommerce Ventures (REV)coreStrategic or Co-development PartnerTai Lopez is CEO of Retail Ecommerce Ventures, which has acquired major US brands including RadioShack, Pier 1, Ralph & Russo, and Dressbarn, turning them into ecommerce powerhouses. The company employs 400+ people.
• The 300 Group / High Level MastermindcoreStrategic or Co-development PartnerTai Lopez partners with The 300 Group for high-level mastermind events including the '300 Group Meetup' dinners and 'The 300 Group' Mastermind event. Events held in various locations with Tai as a featured speaker/mentor.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tom Bilyeu (Impact Theory): Direct peer — both run personal development and entrepreneur education businesses through content (YouTube, podcasts) and high-ticket programs. Impact Theory's Mindset courses and content-driven model closely parallels Tai's 67 Steps and video content library approach.
• Russell Brunson (ClickFunnels): Direct peer — both sell online marketing and funnel-building education through courses (Tai's Traffic Mastery, SMMA 9.0 vs. Brunson's ClickFunnels, Funnel Builder Secrets), heavy social media content, and event-based launches (Funnel Hacking Live vs. Tai's Masterminds). Both also sell done-for-you services and affiliate programs.
• Alex Hormozi (Acquisition.com): Direct peer — both sell business scaling frameworks to $1M+ entrepreneurs through personal brand-driven content, social media distribution, and high-ticket offers. Hormozi's $100M Money Models and $100M Offers compete directly with Tai's 67 Steps and private coaching products.
• Dean Graziosi: Direct peer — both sell personal development, real estate investing, and entrepreneur education through TV-style long-form ads (infomercials and YouTube VSLs), mastermind events, and high-ticket coaching programs. Graziosi's Mastermind.com and Mentorship programs compete for the same aspiring-to-seven-figure entrepreneur segment.
• Pat Flynn (Smart Passive Income): Direct peer — both sell online business education, courses, and coaching targeting aspiring entrepreneurs. SPI's courses, podcast, and affiliate marketing education compete with Tai's broader online business education portfolio (Sell Your Knowledge, Entrepreneur Starter Kit).
• Grant Cardone (Cardone Enterprises): Direct peer — both sell aggressive business scaling, real estate, and personal brand courses through long-form VSL funnels, social media-driven direct response marketing, and high-ticket programs. Cardone's 10X brand mirrors Tai's positioning on entrepreneur scaling and income multiplication.
• Tony Robbins (Robbins Research International): Direct peer — both sell high-ticket personal development and business coaching programs (Robbins's Date with Destiny, Business Mastery at $5K-$30K+ vs. Tai's $25K-$100K private coaching). Both built on personal brand authority, live events, and premium mastermind formats targeting entrepreneurs and high-performers.
• Gary Vaynerchuk (VaynerMedia): Direct peer — both are personal-brand-driven business educators who built large social media audiences (GaryVee on Instagram/YouTube) and sell content marketing, advertising, and entrepreneur education. Both emphasize paid social and content marketing frameworks with similar target audiences.
• Marie Forleo (Marie Forleo International): Direct peer — both sell business and life coaching programs (MarieTV, B-School vs. Tai's 67 Steps, Private Mentor) targeting aspiring and established entrepreneurs, with similar subscription/long-form course formats and personal brand-driven funnels.

Emerging players

• Mindvalley: Adjacent competitor — both sell personal development and entrepreneur education through online courses, subscription models, and event-based programs (Mindvalley Summit vs. Tai's Masterminds). Mindvalley has a more multi-instructor approach while Tai is a single-creator model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/tailopez
• YouTubeyoutube.com/user/tailopezofficial
• Facebookfacebook.com/246686818686875
• Instagraminstagram.com/tailopez
• TikToktiktok.com/@tailopez
• LinkedInlinkedin.com/company/tai-lopez-brands

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tailopez