Victoria
Victoria is a London-based private members club app that connects creative professionals and entrepreneurs through AI-matched networking and curated exclusive events, monetizing via subscriptions and in-app purchases across 28+ markets.
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Victoria does
Victoria (VICTORIA APP LTD., company number 11067647) is a London-based private members club mobile application that connects creative professionals, entrepreneurs, and cultural enthusiasts through curated experiences and AI-matched networking. Originally launched in 2020 as a pivot from the dating app Let's Day Out during the COVID-19 pandemic, the platform operates on a gated, application-based membership model in which a Membership Committee composed of existing members, influencers, and entrepreneurs vets candidates before admission. The core technology is a proprietary AI matchmaking algorithm that processes user preferences, search patterns, and activity history to recommend compatible connections and relevant experiences; the company describes the approach as a 'crowd knowledge' methodology similar to Netflix recommendation engines.
The product surface comprises the Victoria App on iOS (with an Android version in development), a tiered membership structure with a complimentary Founding Member tier and a premium Victoria Membership priced at £26.49 per month or £65.99 per quarter, plus a la carte in-app purchases (Coins, Highlight, Highlight+, Connect+). Revenue is generated through recurring subscriptions, virtual goods sales, and event ticketing commissions processed via Stripe, with payments managed through Apple App Store and Google Play infrastructure. Distribution relies on earned media across major UK lifestyle publications (ELLE, Evening Standard, Esquire, The Times, Glamour, Metro, Daily Mail), Instagram, and event partnerships with luxury brands including the BRITS 40th Show, Blacks Members Club, and A Brands. The company is VAT-registered (301054371), GDPR-compliant, and led by founder and CEO Vicky Cheng, with a team of 1-10 employees and no disclosed institutional funding.
Victoria firmographics
Firmographics- Name
- Victoria
- Legal name
- VICTORIA APP LTD.
- Website
- https://victoriatheapp.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Victoria is a London-based private members club app that connects creative professionals and entrepreneurs through AI-matched networking and curated exclusive events, monetizing via subscriptions and in-app purchases across 28+ markets.
- Ownership category
- akta.pro rank
Victoria industry classification
Industry- Product category
- Social Networking Platform
- NAICS
- Business, Professional, Labor, Political, and Similar Organizations (8139)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- E-commerce & Digital Membership Clubs (CRAEADAF)
Keywords
Where Victoria is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Victoria business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Membership Subscriptions: Victoria Membership is offered at £26.49 per month or £65.99 for three months (GBP). The membership provides access to view up to 15 profiles per day, make up to 10 connection requests per day, view all users who want to connect, real-time chat, 30 free Connect+ per month, up to 3 free undos for rejected connections, and free monthly Highlight and Highlight+ features.
- Founding Membership: Complimentary membership offered to selected early members. Provides access to view up to 10 profiles per day and make up to 5 connection requests per day. Additional products and services available at extra charge.
- In-App Products: Additional purchasable features including Coins, Highlight, Connect+, and Highlight+. Prices vary per country and are displayed within the app. These are one-time purchases, except for subscription-based features.
- Event Ticketing Platform: Victoria acts as a platform facilitating event connections between members and hosts. Event organizers can list experiences and Victoria facilitates bookings. The platform collects fees for these transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Founding Members - Complimentary tier for selected early members |
| Subscription | Monthly | Victoria Membership - Premium subscription at £26.49/month or £65.99/3 months |
| Unit Pricing | Pay-as-you-go | In-App Products - Variable priced virtual goods and features |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Victoria product offering
Product offeringCore offering
Victoria is a private, application-based members club mobile application that connects creative, driven professionals through AI-matched profiles and curated experiences. Membership requires approval by a Membership Committee, and the platform monetizes through paid Victoria Membership subscriptions (GBP £26.49/month or £65.99/three months), complimentary Founding Membership, à la carte in-app purchases (Coins, Connect+, Highlight, Highlight+), and commission-based event bookings hosted by members and third parties.
Product overview
Victoria is a private members club mobile application built around experience-driven networking. The core product consists of the Victoria App platform which requires application-based membership approval. The service operates on a tiered model with complimentary Founding Membership for early members and paid Victoria Membership at £26.49/month or £65.99/three months. Premium features are monetized through In-App Products including Connect+ (visibility boost for connections), Highlight and Highlight+ (profile visibility enhancement), and Coins (virtual currency for purchases). The platform connects members through AI-matched recommendations and exclusive events ranging from Supper Club dinners to immersive experiences. Revenue is generated through membership subscriptions and à la carte in-app purchases.
Differentiator
Problem solved
Functional benefit
Products and services
- Victoria App
- Victoria Events & Experiences
Quantifiable outcome
- 39% of women and 34% of men aged 18-24 find it difficult to meet new people in London
- +1 more outcomes
Companies that use Victoria
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles1 record
Victoria technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability2 records
Feature1 record
Victoria partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, minor and flagship.
- Blacks Members ClubcorePartnership with prestigious London members club to produce exclusive black-tie 'Supper Club' dinner events. Victoria provides access to its curated member network for these premium dining experiences.
- A BrandscoreLuxury events firm partner for 'Secret Brunch' immersive experiences. Victoria members gain exclusive access to these high-end curated brunch events.
- World Health Organization (COVID-19 Solidarity Response Fund)minorFor all events, users have the option to donate £1 to the WHO COVID-19 Solidarity Response Fund to support vaccine and treatment research.
- Chef Niall KirklandminorInfluencer collaboration for online cooking events. Victoria members could participate in virtual culinary experiences hosted by the chef.
- Georgia Rose (Make-Up Artist)minorInfluencer collaboration for beauty-focused online events and experiences on the Victoria platform.
- Sophie Nevill (Soul-Healing Psychotherapist)minorInfluencer collaboration for wellness and mental health-focused online events and experiences.
- Dan Lagimodiere (Personal Trainer)minorInfluencer collaboration for fitness and wellness online events and experiences.
- BRITS 40th ShowflagshipVictoria was an official brand partner of the BRITS 40th Show, a major music industry event. Provided exclusive member access and visibility at this flagship entertainment event.
- Cancer Research UK (Jog On Cancer)minorVictoria was to be the main partner of 'Jog On Cancer' celebrity fundraiser for Cancer Research UK. Event was postponed due to COVID-19.
- Stripe Inc.corePayment processing partner for facilitating transactions between Victoria and event organizers. Financial information is passed to Stripe for payment processing.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Victoria competitors and assessment
Company assessmentDirect peers
- Meetup: Activity- and interest-based group platform connecting like-minded people through shared experiences. Comparable use case (meeting like-minded people via curated events) though open rather than gated.
- Soho House: Global private members club for creatives and professionals offering curated events, lounges, and exclusive experiences. Victoria is a digital-native, app-based analogue of the Soho House model, monetizing curation through membership rather than physical real estate.
- The Wing: Members club focused on curated community, programming, and workspace for professional women. Same private-members-club DNA with experiential and community-led monetization that Victoria mirrors.
- Inner Circle: Application-based selective dating and social app emphasizing quality members and curated events. Direct overlap with Victoria's gated-membership, events-led approach in the European urban market.
- NeueHouse: Members-based work and cultural space for creative entrepreneurs. Comparable audience (creatives, founders) and value proposition (curated community + premium events), though delivered physically rather than via app.
- Casa Cipriani: Premium private members club with global locations offering curated dining, events, and cultural programming. Represents the high-end experiential members-club benchmark that Victoria's digital product is positioned against.
- Raya: Application-only social networking app for creatives and influencers. Shares Victoria's curated-membership gating and creative-professional target audience, with overlapping AI-driven discovery mechanics.
- The Conduit: London-based members club built around curated events, talks, and networking for purpose-driven professionals. Closely comparable membership + experiences model in the same city.
Emerging players
- Thursday: Selective, time-limited dating/social app targeting young professionals in major cities. Shares Victoria's curated application process and creative-professional positioning, but focused on dating rather than broader networking.
Broad incumbents
- Bumble: Public, well-capitalized social/dating platform that has expanded into Bumble Bizz for professional networking. A broader incumbent with overlapping networking mechanics but at vastly greater scale and resources.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Victoria social profiles
Digital presenceVictoria compliance and trust
Trust signalCompliance1 record
Victoria financial estimates
Financial estimateRevenue estimate
Valuation estimate
Victoria leadership team
Management profileNumber of profiles
Profiles1 record
Victoria funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Victoria M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Victoria
What does Victoria do?
Victoria is a private, application-based members club mobile application that connects creative, driven professionals through AI-matched profiles and curated experiences. Membership requires approval by a Membership Committee, and the platform monetizes through paid Victoria Membership subscriptions (GBP £26.49/month or £65.99/three months), complimentary Founding Membership, à la carte in-app purchases (Coins, Connect+, Highlight, Highlight+), and commission-based event bookings hosted by members and third parties.
Is Victoria a public or private company?
Victoria is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Victoria founded?
Victoria was founded in 2020. It employs 11 to 50 people.
Where is Victoria based?
Victoria is headquartered in London, United Kingdom, in the Europe region.
How does Victoria make money?
Four revenue lines are on record. Membership Subscriptions are the primary driver. The others are founding Membership, in-App Products and event Ticketing Platform.
Who are Victoria's main competitors?
Direct peers on record are Meetup, Soho House, The Wing, Inner Circle, NeueHouse, Casa Cipriani, Raya and The Conduit. Thursday is listed as an emerging player. Bumble is listed as a broad incumbent.
Does Victoria have an API?
No public API is recorded for Victoria.
What industry is Victoria in?
Victoria's product category is Social Networking Platform. Its primary akta.pro industry code is CRAEADAF, E-commerce & Digital Membership Clubs. Its NAICS code is 8139 and its SIC code is 7900.