Broadway Gaming
Broadway Gaming is a Dublin-based, privately held online gaming company founded in 2010 that operates real-money bingo and slots platforms for consumer players in regulated markets, primarily the UK and Ireland, and currently employs 251–500 staff.
- Company typePrivate
- Founded2010
- HeadquartersDublin, Ireland
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
Broadway Gaming firmographics
Firmographics- Name
- Broadway Gaming
- Website
- https://broadwaygaming.com
- Company type
- Private
- Founded year
- 2010
- Headcount range
- 251–500 employees
- Short description
- Broadway Gaming is a Dublin-based, privately held online gaming company founded in 2010 that operates real-money bingo and slots platforms for consumer players in regulated markets, primarily the UK and Ireland, and currently employs 251–500 staff.
- Ownership category
- akta.pro rank
Broadway Gaming industry classification
Industry- Product category
- Online Gambling / Real-Money Gaming
- NAICS
- Other Gambling Industries (713290), Other Gambling Industries (71329)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Online Bingo Casinos (MPAEABAF)
- akta.pro secondary industry
- Bingo Promotions & Loyalty Programs (In-Hall) (MPAEAGAH)
Keywords
Where Broadway Gaming is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Markets served
Broadway Gaming business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Broadway Gaming product offering
Product offeringCore offering
Broadway Gaming is an online gaming company that operates and delivers real-money bingo and slot casino games to consumers via its own branded gaming websites. The company runs a portfolio of consumer-facing online bingo and slot brands accessible through web browsers under regulated online gambling licenses.
Differentiator
Problem solved
Functional benefit
Products and services
- Online bingo gaming Real-money online bingo games delivered through Broadway Gaming's branded websites to adult players in licensed online gambling jurisdictions.
- Online slot games Real-money online slot/casino games delivered through Broadway Gaming's branded websites to adult players in licensed online gambling jurisdictions.
Companies that use Broadway Gaming
Customer profileIdeal customer profiles1 record
Broadway Gaming technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Broadway Gaming competitors and assessment
Company assessmentBroad incumbents
- 888 Holdings: 888 is a publicly listed online gambling operator covering casino, poker, bingo and sports. It is a broader incumbent with overlapping bingo and slots product lines, providing a comparable benchmark for online gambling unit economics.
- Entain plc: Entain is a global online gambling and sports betting operator with broad multi-brand exposure including bingo, slots, poker and sports. It is a benchmark incumbent for scale, licensing breadth, and regulatory exposure relative to a mid-sized specialist like Broadway Gaming.
- Playtech: Playtech is a leading iGaming software and platform provider with bingo, casino, and slots verticals. It is both a potential technology partner and a broader incumbent serving similar operators in the same regulatory environment.
- bet365: bet365 is one of the largest privately held online gambling operators globally, with deep slots, casino, and bingo product offerings. It sets the competitive ceiling on player acquisition cost and slot content deals.
- William Hill (online): William Hill operates a major online gambling platform spanning sports betting, casino, slots and bingo. It overlaps with Broadway Gaming on the slots and bingo side and competes for similar UK and European players.
Direct peers
- Gamesys Group: Gamesys was an established online bingo and casino operator with a portfolio of bingo-led brands. It is the closest direct comparable to Broadway Gaming in terms of vertical mix (bingo + slots), operator scale, and UK-facing licensing footprint.
- Mecca Bingo (Rank Group): Mecca Bingo, operated by Rank Group, is a leading UK bingo brand with both retail and online operations. It directly competes with Broadway Gaming in online bingo and offers a useful benchmark for omni-channel bingo economics.
- Tombola: Tombola is a UK-focused online bingo specialist, making it a closely comparable pure-play in the same niche Broadway Gaming operates in. It shares customer demographic, regulatory exposure, and product scope.
- Gala Bingo (Entain): Gala Bingo is one of the most recognized online bingo brands in the UK, now owned by Entain. It is a direct competitor in the same online bingo vertical that Broadway Gaming targets.
Others
- Pragmatic Play: Pragmatic Play is a major B2B slots and live casino game provider. It supplies the kind of slot content Broadway Gaming depends on, making it a relevant ecosystem peer on the supply side rather than a direct operator competitor.
Market position
Customer concentration
Broadway Gaming social profiles
Digital presenceBroadway Gaming financial estimates
Financial estimateRevenue estimate
Valuation estimate
Broadway Gaming leadership team
Management profileNumber of profiles
Profiles2 records
Broadway Gaming funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Broadway Gaming M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Broadway Gaming
What does Broadway Gaming do?
Broadway Gaming is an online gaming company that operates and delivers real-money bingo and slot casino games to consumers via its own branded gaming websites. The company runs a portfolio of consumer-facing online bingo and slot brands accessible through web browsers under regulated online gambling licenses.
When was Broadway Gaming founded?
Broadway Gaming was founded in 2010. It employs 251 to 500 people.
Where is Broadway Gaming based?
Broadway Gaming is headquartered in Dublin, Ireland, in the Europe region.
Who are Broadway Gaming's main competitors?
Broad incumbents on record are 888 Holdings, Entain plc, Playtech, bet365 and William Hill (online). Direct peers are Gamesys Group, Mecca Bingo (Rank Group), Tombola and Gala Bingo (Entain). Pragmatic Play is listed as an others.
Does Broadway Gaming have an API?
No public API is recorded for Broadway Gaming.
What industry is Broadway Gaming in?
Broadway Gaming's product category is Online Gambling / Real-Money Gaming. Its primary akta.pro industry code is MPAEABAF, Online Bingo Casinos, with a secondary code of MPAEAGAH, Bingo Promotions & Loyalty Programs (In-Hall). Its NAICS code is 713290 and its SIC code is 7900.