4Pack

What 4Pack does

4Pack is a UK-headquartered SaaS provider that delivers product, packaging, and artwork management software to consumer packaged goods (CPG) companies. Its platform centralises product specifications, manages the full artwork lifecycle from briefing through print-ready delivery, and maintains packaging data for regulatory compliance with EU and UK sustainability mandates including EPR (Extended Producer Responsibility), PPWR (Packaging and Packaging Waste Regulation), Plastic Packaging Tax, and the forthcoming Green Claims Directive. The company's modular product suite comprises four offerings: Enterprise (a comprehensive unified platform), Specifications+ (product SKU and specification management), Artwork+ (full-featured artwork lifecycle management), and Artwork Lite (a simplified entry-level option for organisations with less complex requirements).

The platform is delivered as cloud-based software with integration capabilities to existing ERP, PLM, and labelling systems via APIs, though no public developer documentation or SDK is provided. Core technical components include a centralised digital library for artwork assets, real-time dashboards for project visibility, complete version control and audit trails with timestamps, automated workflow routing and notifications, and a collaboration proofing suite enabling real-time feedback across stakeholders. Technology differentiators emphasise domain specialisation for CPG packaging, integration interoperability, and accuracy in compliance checking.

4Pack generates revenue through subscription-based SaaS contracts sold via an enterprise field sales motion with consultative selling and demo-request funnels, and does not publicly disclose pricing. Its customer base includes Noble Foods, itsu, A.G. Barr, Vicenzi Spa, and Despar Italia across food, beverage, bakery, and retail verticals. The company operates through a dual-entity structure—4Flying Ltd in England (UK, company number 12039262) and 4 flying s.r.l. in Italy—with headquarters in London and an additional office in the Verona area (Campagnola di Zevio), serving markets in the UK, Italy, and Spain. It has been recognised in Gartner's Market Guide for Labelling and Artwork Management (2023) and Packaging and Product Specification Management (2024).

Name

4Pack

Legal name

4 flying s.r.l. and 4 flying ltd

Website

https://4-pack.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

4Pack is a UK-headquartered SaaS provider of product, packaging, and artwork management software for consumer packaged goods companies. Its modular platform helps CPG manufacturers and retailers centralise specifications, automate artwork workflows, and comply with EU and UK packaging regulations.

Ownership category

akta.pro rank

Product category

Packaging & Product Specification Management Software

NAICS

Software Publishers (5132), Software Publishers (51321)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Secondary & Multipack Packaging (IMALAHAB)

akta.pro secondary industry

Paper-Based Packaging & Single-Use Paper Products (Paper Bags, Wraps, Cartons) (CRADALAL)

Keywords

• Packaging data management
• Artwork management software
• Specification management software
• Packaging compliance software
• CPG packaging software

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Enterprise Software Licenses/Subscriptions: SaaS-based software providing product SKU management, artwork management, and packaging data management. Sold as tiered products including Enterprise, Specifications+, Artwork+, and Artwork Lite to meet varying business needs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

4Pack provides a cloud-based SaaS platform that enables consumer packaged goods (CPG) companies to centralise and manage product specifications, packaging artwork lifecycles, and packaging compliance data in a single source of truth. The platform automates artwork briefing, approval and print-ready delivery, manages product and packaging specifications with traceability, and supports regulatory reporting for EPR, PPWR, Plastic Packaging Tax and Green Claims. It is sold as a modular suite of four products (Enterprise, Specifications+, Artwork+ and Artwork Lite) to enterprise brands, manufacturers and retailers.

Product overview

4Pack provides a modular platform-plus-products architecture comprising four distinct offerings. Enterprise serves as the comprehensive core product unifying all packaging management capabilities. Specifications+ handles product SKU and specification data management as a dedicated module. Artwork+ provides full-featured artwork lifecycle management, while Artwork Lite offers a simplified entry-level option for label and artwork management. The platform harmonises packaging data, artwork workflows, and compliance processes within a single centralised solution, enabling consumer goods companies to manage product specifications, packaging artwork, labelling, and regulatory compliance from one source of truth.

Differentiator

Problem solved

Functional benefit

Products and services

• 4Pack Enterprise

Quantifiable outcome

• Up to 90% cost reduction through streamlined operations
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature9 records

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Trace One: Trace One provides product information management, regulatory compliance, and packaging artwork solutions for consumer goods companies, with strong European CPG penetration. Directly competes with 4Pack across specification management and compliance workflows.
• Specright: Specright offers specification and packaging data management software for CPG brands, including artwork and sustainability data management. It is a direct competitor in the packaging specification management category where 4Pack is recognized by Gartner.
• Kallik: Kallik is an artwork and labelling management platform purpose-built for regulated industries including food, beverage, personal care, and medical devices. It directly competes with 4Pack's Artwork+ and label management modules in highly regulated CPG verticals.
• Esko (Danaher): Esko, owned by Danaher, provides packaging prepress, artwork management, and specification management software for CPG brands. It is the most direct competitor in CPG packaging and artwork lifecycle management, with comparable target customers and overlapping functionality.
• BlueCielo (Accruent): BlueCielo, now part of Accruent, provides engineering information management and packaging artwork management solutions for asset-intensive and consumer goods companies. It is a direct competitor in the artwork lifecycle and packaging specification management space.
• Loftware: Loftware provides enterprise labelling and artwork management solutions for regulated industries, with strong presence in life sciences and CPG. Its labelling and artwork lifecycle management capabilities directly overlap with 4Pack's core offerings.

Broad incumbents

• SAP (Product Lifecycle Management / PIM): SAP offers product master data, PIM, and packaging-relevant modules within its broader ERP and S/4HANA suite. As the dominant enterprise system of record for CPGs, SAP competes indirectly by enabling customers to manage packaging data within their existing platform investments.
• Dassault Systèmes (ENOVIA): Dassault's 3DEXPERIENCE platform with ENOVIA provides PLM, specification, and packaging collaboration capabilities for CPG and industrial customers. As a broad incumbent, it competes for enterprise platform spend that could otherwise fund specialized tools like 4Pack.
• PTC (Windchill): PTC Windchill is a broad PLM platform used by large CPG and manufacturing companies. While not specialized in CPG packaging artwork, it competes for enterprise IT budget allocated to product/packaging data management and can displace point solutions like 4Pack in platform consolidation cycles.
• Infor (PIM / Optiva): Infor provides product information management and supply chain solutions with CPG industry specialization. As a broader incumbent with deeper enterprise sales coverage, it represents an alternative to specialized point solutions like 4Pack for specification and product data management.

Market position

Strengths2 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/4pack-uk
• Xx.com/4packUk
• YouTubeyoutube.com/channel/4Pack

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 4Pack