Loftware
Loftware is a PE-backed enterprise SaaS company providing cloud-based labeling, packaging artwork management, and supply chain product identification software to over 16,000 customers across 100+ countries, primarily in regulated industries including life sciences, consumer products, and chemicals.
- Company typePrivate
- Founded2014
- HeadquartersPortsmouth, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Loftware does
Loftware is a private, PE-backed enterprise software company that provides cloud-based labeling, packaging artwork management, and product identification solutions to more than 16,000 customers across over 100 countries, printing over 75 billion labels annually. Founded in 1986 and headquartered in Portsmouth, New Hampshire, the company is owned by RS2 Healthcare Partners (formerly Riverside Partners), which acquired it in 2014 and recently closed a single-asset continuation vehicle with AKKR Strategic Capital in May 2026 to fund further growth. Loftware's revenue stands at approximately $125 million. The company's product portfolio is anchored by Loftware Cloud, a centralized labeling platform that integrates with major ERP, WMS, MES, and PLM systems (SAP, Oracle, Microsoft Dynamics, plus 50+ others), and is augmented by Smartflow for packaging artwork management, Connected Packaging (powered by BL.INK) for GS1 Digital Link QR code management, Loftware Cloud Clinical Trials serving life sciences, and the newly launched Loftware Connect for collaborative supply chain product identity management.
The business model is enterprise SaaS subscription-based with quote-based pricing reflecting complex deployments, complemented by professional services, training via Loftware Academy, and channel revenue through a Channel Partner Program, Alliance Partner Program, and strategic SI relationships (notably BearingPoint for SAP transformation). Loftware sells primarily through direct enterprise field sales targeting regulated industries — life sciences (pharmaceutical, medical device, clinical trials), consumer products, chemicals, automotive, electronics, and manufacturing — with named enterprise customers including AstraZeneca, GSK, Siemens Healthineers, B. Braun, McCormick, PPG, Givaudan, and W.L. Gore. The company holds category-defining ecosystem positions, including being the only labeling solution in the SAP Store with SAP Endorsed App and Spotlight+ Partner status, and is a certified GS1 partner leading the transition to GS1 Sunrise 2027.
Recent strategic activity has been aggressive and expansionary: three acquisitions in five years (NiceLabel 2021, PRISYM ID 2022, BL.INK 2025), the April 2026 launch of Loftware Connect as the company's most significant technology launch, and a June 2026 global partnership with BearingPoint. The workforce is reported to be in the 501–1000 range, with offices across the United States, United Kingdom, Slovenia, and Singapore. Loftware is a recognized category leader in enterprise labeling, awarded SupplyTech Breakthrough's Overall Company of the Year in 2026 and named to Healthcare Technology Report's Top 50 Healthcare Technology Companies of 2025.
Loftware firmographics
Firmographics- Name
- Loftware
- Legal name
- Loftware Inc.
- Website
- https://loftware.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Loftware is a PE-backed enterprise SaaS company providing cloud-based labeling, packaging artwork management, and supply chain product identification software to over 16,000 customers across 100+ countries, primarily in regulated industries including life sciences, consumer products, and chemicals.
- Ownership category
- akta.pro rank
Loftware industry classification
Industry- Product category
- Enterprise Labeling Software
- NAICS
- Packaging and Labeling Services (561910)
- SIC
- Printing Trades Machinery & Equipment (3555)
- akta.pro primary industry
- Label Application Systems & Print-and-Apply (Equipment) (IMALAKAO)
Keywords
Where Loftware is headquartered
LocationHeadquarters
- HQ city
- Portsmouth
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Loftware business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Enterprise Software Licenses and Subscriptions: Loftware's primary revenue stream comes from enterprise labeling software sold as cloud-based subscriptions. The company offers Loftware Cloud (SaaS labeling platform), Loftware Smartflow (artwork management), BL.INK (connected packaging), Loftware Connect (supply chain collaboration network), and Loftware Cloud Clinical Trials. Pricing is quote-based, reflecting enterprise sales motion.
- Professional Services: Implementation, integration, and consulting services for enterprise deployments. The company offers Loftware Academy for training, professional services, and technical support. Partners include BearingPoint for SAP transformation consulting engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise pricing — custom quote-based plans |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels10 records
Loftware product offering
Product offeringCore offering
Loftware provides cloud-based enterprise labeling and product identification software that centralizes label design, management, and printing across global operations, integrated with ERP, WMS, MES, and PLM systems. Its portfolio includes Loftware Cloud (labeling), Smartflow (packaging artwork management), Connected Packaging (BL.INK-driven QR codes and GS1 Digital Link), Loftware Cloud Clinical Trials (GxP-compliant clinical labeling), and Loftware Connect (collaborative supply chain network for product identity). The offering targets large enterprises in regulated industries such as life sciences, consumer products, chemicals, automotive, electronics, manufacturing, and transportation & logistics.
Product overview
Loftware offers a unified enterprise labeling and artwork management platform with cloud-based solutions designed for product identification and supply chain collaboration. The core platform, Loftware Cloud, provides centralized labeling capabilities with modular components including Design, Validate & Comply, Print, Integrate & Manage, and Scale & Extend modules. This platform integrates with major ERP systems including SAP (certified ABAP and BTP integrations), Oracle (OVI-certified), and Microsoft Dynamics, as well as specialized WMS, MES, and supply chain solutions. Supporting products include Smartflow for packaging artwork management, Connected Packaging (powered by BL.INK) for QR code and digital engagement, Loftware Cloud Clinical Trials (formerly Prisym 360) for clinical labeling compliance, and the newly launched Loftware Connect for collaborative supplier network management. The portfolio serves regulated industries including life sciences (medical device, pharmaceutical, clinical trials), consumer products, chemicals, and industrial manufacturing.
Differentiator
Problem solved
Functional benefit
Brands
- Loftware Cloud: Cloud-based labeling management system for enterprise labeling and product identification
- Smartflow
- Connected Packaging (BL.INK)
- Loftware Cloud Clinical Trials
- Loftware Connect
Products and services
- Loftware Cloud Cloud-based enterprise labeling platform that centralizes and standardizes labeling processes across global operations, enabling businesses to design, manage, and print labels with greater control and consistency while integrating seamlessly with ERP, WMS, MES, and PLM systems.
- Smartflow Packaging artwork management software that transforms the concept-to-shelf process by implementing accountability and structure, streamlining workflows, enabling real-time collaboration, and centralizing content management for accuracy and consistency.
- Connected Packaging Platform that turns every product into a digital engagement channel with instantly updateable QR-code content compliant with GS1 Digital Link standards, enabling personalized consumer experiences, real-time content management, and QR code management without costly reprints.
- Loftware Cloud Clinical Trials Cloud-based solution for clinical labeling and content management designed to meet strict regulatory requirements and adapt to complex clinical supply chains, ensuring GxP-compliant labeling with consistency, accuracy, and speed.
- Loftware Connect Collaborative network platform that unifies product identity across the supply chain by creating secure digital connections between sites, suppliers, partners, customers, and product identification processes, enabling real-time collaboration and standardized labeling.
Quantifiable outcome
- 98% reduction in SAP label print times
- +12 more outcomes
Companies that use Loftware
Customer profileNamed customers20 records
Segments7 records
Ideal customer profiles3 records
Loftware technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration47 records
AI capability2 records
Feature8 records
Loftware partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and major.
- BearingPointcoreLoftware and BearingPoint announced a global strategic partnership to help enterprises accelerate SAP-aligned digital transformation initiatives. The collaboration combines Loftware's product identification and compliance capabilities with BearingPoint's SAP transformation expertise and management consulting capabilities. The partnership enables enhanced transparency, traceability, and operational connectivity across supply chains, helping businesses establish digital foundations for long-term supply chain resilience and growth.
- SAPcoreLoftware Cloud was recognized as an SAP Endorsed App following rigorous validation by SAP. Loftware is the only labeling solution in the SAP Store and holds Spotlight+ Partner designation and SAP PartnerEdge-Build partner status. Loftware has ABAP and BTP certified integrations with SAP ECC, SAP S/4HANA, SAP Global Label Management (GLM+), SAP Digital Manufacturing, SAP Extended Warehouse Management, SAP Product Compliance, and SAP Intelligent Clinical Supply Management. Loftware and SAP co-innovate aligned with SAP's Clean Core initiative.
- GMP Labeling Inc.majorGMP Labeling partnered with Loftware to expand digital labeling solutions for medical device, pharmaceutical, and biotechnology manufacturers. The collaboration integrates GMP Labeling's compliance-focused labels and hardware with Loftware's cloud-based label management and print automation software, enabling customers to transition from paper-based processes to digital operations.
- BL.INK (Acquired)coreLoftware acquired BL.INK, a platform specializing in enterprise link management and digital engagement solutions. The acquisition expands Loftware's product identification capabilities with link management and connected packaging, supporting digital product passports and supply chain transparency for global brands, enabling transition to GS1 Sunrise 2027 standards.
- SATO CorporationmajorLoftware and SATO unveiled a cloud-connected label printing solution for supply chain operations, and later launched the world's first cloud-based RFID encoding and logging solution with NiceLabel Cloud. The partnership enables automated, cloud-connected label printing for SATO's printer ecosystem.
- Epson (Seiko Epson Corporation)majorLoftware and Epson announced a strategic partnership to revolutionize labeling workflows. The collaboration enables Loftware's cloud-based Enterprise Labeling to integrate with Epson's color label printers, delivering scalable, cloud-connected labeling solutions.
- PRISYM ID (Acquired)coreLoftware acquired PRISYM ID, a provider of regulated content and label management solutions, to expand its medical device and pharmaceutical industry offerings. The acquisition enhanced Loftware's cloud-based labeling platform by adding clinical trial labeling and content management capabilities, supporting regulatory compliance and supply chain challenges. PRISYM ID was rebranded as Loftware Cloud Clinical Trials (formerly Loftware Prisym 360).
- Zebra TechnologiesmajorLoftware achieved Zebra Technologies' Enterprise Testing Program validation, confirming interoperability with Zebra's printer ecosystem for enterprise label printing operations.
- GS1coreLoftware is a certified GS1 partner, leading the transition to GS1 Sunrise 2027. Loftware helps brands replace traditional UPC barcodes with GS1 Digital Link-enabled 2D QR codes that enable rich consumer experiences and real-time data sharing across the supply chain.
Scale indicators7 records
Recent moves6 records
Expansion highlights8 records
Loftware competitors and assessment
Company assessmentDirect peers
- TEKLYNX: TEKLYNX is a direct competitor offering enterprise barcode labeling software (LABELVIEW, CODESOFT, SENTINEL) with ERP integration and regulated-industry focus. It competes head-to-head with Loftware Cloud across mid-market and enterprise accounts in life sciences, manufacturing, and CPG.
- Seagull Scientific (BarTender): Seagull Scientific's BarTender is one of the most widely deployed enterprise labeling platforms globally, offering centralized label design and printing across regulated industries. It is a primary direct competitor to Loftware Cloud, particularly in mid-market and global manufacturing deployments.
- NiceLabel (Loftware-owned): NiceLabel, acquired by Loftware in 2021, offers cloud-based label design and printing (NiceLabel Cloud) and competes with Loftware's own Loftware Cloud in mid-market and global manufacturing accounts. It is the most comparable legacy product inside the Loftware portfolio.
Broad incumbents
- Zebra Technologies: Zebra is the dominant enterprise printer OEM and offers its own cloud-based labeling, asset intelligence, and Print DNA software suite. As both a current Loftware partner (validated for printer integration) and a broad incumbent in label printing, Zebra represents the most strategically important adjacent competitor.
- SATO Corporation: SATO is a global printer OEM and Loftware partner with its own cloud-based labeling and RFID offerings. It competes with Loftware in the cloud-connected labeling and auto-ID space, particularly across APAC and EMEA retail, logistics, and manufacturing accounts.
- Brady Corporation: Brady is a diversified industrial identification company combining label materials, printers, and software (including Brady Workstation). It overlaps with Loftware in regulated-industry labeling, particularly for laboratory, electrical, and safety identification use cases.
- Avery Dennison: Avery Dennison is the world's largest label materials producer and has expanded into RFID, digital identification, and atma.io connected-product cloud software. It overlaps with Loftware's connected packaging and GS1 Digital Link ambitions via a different go-to-market (materials-led) approach.
- Honeywell Productivity Solutions: Honeywell's Safety and Productivity Solutions division provides enterprise rugged printers, mobile computers, and workflow software including label-printing solutions. It competes with Loftware as a broad incumbent in supply chain execution, particularly in warehousing and logistics.
- CCL Industries: CCL Industries is the world's largest specialty label converter, providing label manufacturing services and increasingly digital/connected packaging capabilities. It serves many of the same regulated-industry customers as Loftware and competes in adjacent parts of the labeling value chain.
Emerging players
- Epson (ColorWorks): Epson partners with Loftware for color label printing and is expanding cloud-connected on-demand color labeling capabilities. As an emerging player in cloud-native label printing for CPG and retail, it is both a current channel partner and a potential competitor in color-labeling use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Loftware social profiles
Digital presenceLoftware compliance and trust
Trust signalCompliance8 records
Loftware financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loftware leadership team
Management profileNumber of profiles
Profiles3 records
Loftware subsidiaries and ownership
Company hierarchySubsidiaries2 records
Loftware funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loftware M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loftware
What does Loftware do?
Loftware provides cloud-based enterprise labeling and product identification software that centralizes label design, management, and printing across global operations, integrated with ERP, WMS, MES, and PLM systems. Its portfolio includes Loftware Cloud (labeling), Smartflow (packaging artwork management), Connected Packaging (BL.INK-driven QR codes and GS1 Digital Link), Loftware Cloud Clinical Trials (GxP-compliant clinical labeling), and Loftware Connect (collaborative supply chain network for product identity). The offering targets large enterprises in regulated industries such as life sciences, consumer products, chemicals, automotive, electronics, manufacturing, and transportation & logistics.
Is Loftware a public or private company?
Loftware is a private company. It is classified as private equity controlled and is currently operating.
When was Loftware founded?
Loftware was founded in 2014. It employs 501 to 1,000 people.
Where is Loftware based?
Loftware is headquartered in Portsmouth, United States, in the North America region.
How does Loftware make money?
Two revenue lines are on record. Enterprise Software Licenses and Subscriptions are the primary driver. The others are professional Services.
Who are Loftware's main competitors?
Direct peers on record are TEKLYNX, Seagull Scientific (BarTender) and NiceLabel (Loftware-owned). Broad incumbents are Zebra Technologies, SATO Corporation, Brady Corporation, Avery Dennison, Honeywell Productivity Solutions and CCL Industries. Epson (ColorWorks) is listed as an emerging player.
Does Loftware have an API?
Yes. Loftware offers API and system integrations for its Connected Packaging platform. The platform enables scalable, cross-team management of packaging intelligence through direct connections with existing workflows and enterprise systems. APIs are used to integrate QR code management and digital engagement capabilities with supply chain and packaging workflows.
What industry is Loftware in?
Loftware's product category is Enterprise Labeling Software. Its primary akta.pro industry code is IMALAKAO, Label Application Systems & Print-and-Apply (Equipment). Its NAICS code is 561910 and its SIC code is 3555.