What Epic Resort Destinations does

Epic Resort Destinations is a privately held, for-profit company headquartered in Glendale, Arizona, that designs, develops, and operates IP-driven destination entertainment experiences. Its flagship project is Mattel Adventure Park, a themed destination resort located at 9601 Cardinals Way in Glendale, AZ, which combines 'wind in your face' themed rides, immersive theatrical experiences, and original media content built around globally iconic Mattel brands including Barbie, Hot Wheels, UNO, Thomas & Friends, and Masters of the Universe. The company's product portfolio encompasses individual branded attractions such as Barbie Beach House, UNO Climb (newly announced), Hot Wheels, World of Sodor, and Masters of the Universe themed experiences.

The business operates on a direct-to-consumer revenue model, generating income through ticket sales, admission fees, and visitor experiences at its physical themed destination venues. Its customer base consists of families and multigenerational groups seeking immersive, family-friendly entertainment. The company maintains a flagship strategic partnership with Mattel, functioning as the designer, developer, and operator of Mattel-branded destination experiences. With 501-1000 employees, Epic has built a substantial operational and creative organization centered on location-based entertainment design and development. The company's core technology is its proprietary IP-driven destination design methodology, integrating themed ride engineering with theatrical production and original media content creation. No AI/ML capabilities, funding rounds, M&A activity, or revenue figures are disclosed in available data.

Name

Epic Resort Destinations

Legal name

Epic Resort Destinations

Website

https://epicresortdestinations.com

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Epic Resort Destinations is a private destination entertainment company that designs, develops, and operates IP-driven themed resorts, with Mattel Adventure Park in Glendale, Arizona as its flagship venue, serving families and multigenerational visitors with rides, theatrical experiences, and branded attractions.

Ownership category

akta.pro rank

Product category

Themed Resort Destinations

NAICS

Amusement and Theme Parks (713110)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Destination Theme Parks (Large-Scale, Multi-Attraction Parks) (THAJAEAA)

Keywords

• Themed resort development
• Location-based entertainment
• IP-driven attractions
• Themed amusement parks
• Destination entertainment

Headquarters

HQ city

Glendale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Theme Park and Resort Operations: Revenue generated from operating themed resort destinations and attractions, including ticket sales, admission fees, and visitor experiences at IP-driven entertainment venues such as Mattel Adventure Park.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Epic Resort Destinations designs, develops, and operates Intellectual Property-driven themed resort destinations and location-based entertainment venues. Its core offering is Mattel Adventure Park in Glendale, Arizona, a flagship destination that combines "wind in your face" themed rides, immersive theatrical experiences featuring original media content, and attractions built around globally iconic Mattel brands including Barbie, Hot Wheels, UNO, Thomas & Friends, and Masters of the Universe. The company sells admission and visitor experiences to families and multigenerational groups at these physical venues.

Product overview

Epic Resort Destinations operates as an Intellectual Property-driven destination and location-based entertainment company that designs, develops, and operates world-class resorts and attractions. The company's core offering is built around Mattel Adventure Park in Glendale, Arizona, which serves as the flagship destination combining 'wind in your face' themed rides, immersive theatrical experiences featuring original media content, and globally iconic brands. The product portfolio centers on licensed Mattel brands including Barbie Beach House, UNO Climb (newly announced), Hot Wheels, World of Sodor (Thomas & Friends), and Masters of the Universe. These branded attractions are designed as family-friendly, multigenerational entertainment experiences where epic memories are created and shared.

Differentiator

Problem solved

Functional benefit

Brands

• Mattel Adventure Park: A themed destination featuring Mattel's iconic brands such as Barbie, Hot Wheels, UNO, Thomas & Friends, and Masters of the Universe. Located in Glendale, Arizona.

Products and services

• Mattel Adventure Park A world-class themed destination and location-based entertainment park in Glendale, Arizona, featuring immersive themed experiences built around iconic Mattel brands. Combines themed rides, theatrical experiences, and original media content for families and multigenerational visitors.
• Barbie Beach House A themed beach house attraction featuring Barbie's iconic brand, part of the portfolio of globally iconic brands with multigenerational emotional resonance offered at Epic Resort destinations.
• UNO Climb A newly announced climbing attraction featuring the UNO brand, bringing the classic card game to life as an interactive physical experience at Epic Resort destinations.
• Hot Wheels A themed attraction featuring the Hot Wheels brand, part of the portfolio of globally iconic brands with multigenerational emotional resonance at Epic Resort destinations.
• World of Sodor (Thomas & Friends) A themed area featuring the Thomas & Friends brand, bringing the World of Sodor to life as an immersive experience at Epic Resort destinations.
• Masters of the Universe A themed attraction featuring the Masters of the Universe brand, including characters like He-Man and Skeletor, as part of Epic Resort destinations' portfolio of iconic IP-driven experiences.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• MattelflagshipStrategic or Co-development PartnerEpic Resort Destinations is the designer and developer of Mattel Adventure Park in Glendale, Arizona. The partnership involves creating IP-driven destinations featuring Mattel's iconic brands including Barbie, Hot Wheels, UNO, Thomas & Friends, and Masters of the Universe. Epic is responsible for developing and operating world-class themed attractions leveraging Mattel's globally recognized brand portfolio.

Recent moves4 records

Expansion highlights4 records

Direct peers

• Merlin Entertainments: Global operator of IP-driven and branded theme parks including LEGOLAND, Madame Tussauds, and SEA LIFE. Highly comparable to Epic Resort Destinations because both build location-based entertainment around licensed third-party brands and target families/multigenerational visitors with themed rides and immersive experiences.
• Six Flags Entertainment: One of North America's largest regional theme park operators with a multi-park portfolio focused on thrill rides and family attractions. Comparable to Epic as a direct competitor for destination theme park guest visits, ticket revenue, and seasonal pass economics in the U.S. market.
• Cedar Fair Entertainment: Operator of a portfolio of regional and destination theme parks across North America. Comparable to Epic on operating model (multi-attraction parks, seasonal admission, family/multigenerational audience) and on the capital-intensive build/refresh cycle for branded rides.
• SeaWorld Entertainment: Owner and operator of branded theme parks including SeaWorld, Busch Gardens, and Sesame Place. Comparable to Epic as a destination theme park operator leveraging strong IP/brands (animal themes, Sesame Street), targeting families with multi-attraction parks and seasonal pass programs.
• Herschend Family Entertainment: Largest family-owned themed attractions operator in the U.S., running Dollywood, Silver Dollar City, and properties co-developed with the Harlem Globetrotters and PEANUTS. Comparable to Epic as a privately held operator of branded, family-focused destination parks combining rides with theatrical and storytelling experiences.
• IMG Worlds of Adventure: Large indoor themed entertainment destination in Dubai featuring branded IP zones (Marvel, Cartoon Network, Nickelodeon, dinosaurs). Comparable to Epic as an operator of IP-licensed destination parks with multiple branded zones and rides, targeting families and tourists in a single flagship venue.
• Parques Reunidos: European operator of a diversified portfolio of regional theme parks, family entertainment centers, and animal parks. Comparable to Epic as a multi-park themed entertainment operator with family/multigenerational audiences, similar business model of admission-based attractions and ride refresh investment.

Broad incumbents

• Walt Disney Parks and Experiences: The dominant global operator of destination theme parks (Disneyland, Walt Disney World, Tokyo, Paris, Hong Kong, Shanghai). Comparable to Epic as the industry benchmark for IP-driven destination parks, but operates at vastly greater scale and competes for the same family vacation and multigenerational guest spend.
• Universal Destinations & Experiences: Operator of Universal Studios parks globally, built around major film and entertainment IP (Harry Potter, Jurassic Park, Marvel). Comparable to Epic as an IP-driven destination park competitor, though Universal operates at significantly larger scale and capital base.

Others

• Mattel: Global toy company and Epic Resort Destinations' flagship IP licensor for Mattel Adventure Park. Included as an ecosystem peer because Mattel's brand strategy, licensing terms, and consumer product performance directly determine Epic's addressable attractions pipeline and guest demand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/epic-resort-destinations

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Epic Resort Destinations