IMG Worlds of Adventure

What IMG Worlds of Adventure does

IMG Worlds of Adventure is a privately held indoor theme park operator headquartered in Dubai, United Arab Emirates, operating as IMG Theme Park LLC under the Ilyas & Mustafa Galadari Group (IMG Group). Inaugurated in 2016 and celebrating a 10-year anniversary in 2026, the park occupies over 1.5 million square feet within the City of Arabia development on Sheikh Mohammed Bin Zayed Road (E311), with a designed daily capacity exceeding 20,000 guests across six themed zones: Marvel, Lost Valley – Dinosaur Adventure, Cartoon Network, IMG Boulevard, The Haunted Town, and IMG Kids Zone. The venue combines licensed intellectual property integrations (Marvel, Cartoon Network), 85 life-size animatronic dinosaurs, state-of-the-art stereoscopic cinema domes (Hulk Epsilon Base 3D), 4D/5D multi-sensory theaters (Ben10 5D Hero Time), signature rides (Velociraptor launch coaster, Predator beyond-vertical drop, Thor Thunder Spin), and a 17,172 sq ft inflatable Kids Zone. The technology layer is comparatively thin: a mobile-responsive Next.js e-commerce site, SSL-encrypted card processing, an integrated Annual Pass POS platform, and green-screen Digi-Photo services.

The company operates a multi-stream revenue model centered on General Park Admission at AED 365 per person, an Annual Pass at AED 765 (with 20% bundled discounts across F&B, retail, Fast Track, and arcade), a VIP Package at AED 7,725 (up to 5 guests), and in-park transaction revenue across 37 F&B outlets covering 13 cuisines, themed retail stores, a pay-to-play arcade, and ancillary services (lockers, strollers, valet). Complementary revenue streams include Private Parties (Princess, Dino, Explorer, Footballer, Pirates, Haunted themed birthday packages), Corporate Events / MICE, and School / Edutainment group bookings, distributed through dedicated inside-sales desks and a [email protected] channel. Year-round seasonal event programming (Winter World, Arabian Nights, Eid Al Fitr, Dino World, Eid Al Adha, Summer Adventure, Haunted Town, Celebrate UAE, Eid Al Etihad) drives repeat visitation. Customer segments are diversified: families with children (primary), regional and international tourists, school and university groups, corporate / MICE clients, private-party customers, and accessibility-tier segments (People of Determination, senior citizens 60+). Distribution is direct-to-consumer via the official website and on-site ticket counters, supplemented by tour-operator and travel-trade referrals.

Name

IMG Worlds of Adventure

Legal name

IMG Theme Park LLC

Website

https://imgworlds.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

IMG Worlds of Adventure is Dubai's largest indoor theme park, operating a 1.5M+ sq ft, 365-day venue with six themed zones (Marvel, Lost Valley, Cartoon Network, IMG Boulevard, Haunted Town, Kids Zone), 22 rides, and 20,000+ daily-guest capacity, serving families, tourists, schools, and corporate clients.

Ownership category

akta.pro rank

Product category

Indoor Theme Park

NAICS

Amusement and Theme Parks (713110)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Destination Theme Parks (Large-Scale, Multi-Attraction Parks) (THAJAEAA)

akta.pro secondary industry

Amusement Parks & Theme Parks (THAAAAAA)

Keywords

• Indoor theme park
• Family entertainment center
• Themed amusement rides
• Licensed IP attractions
• Theme park hospitality

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. General Park Admission: One-time day-ticket revenue from full-price General Admission at AED 365 per person (VAT inclusive). Free for children below 1.05m in height. Tickets are non-exchangeable and non-refundable. Sold online via imgworldsadventures.com and on-site at ticket counters.
2. Annual Pass: Recurring annual membership at AED 765 per person, valid for 12 months from date of issue. Bundles 20% discounts across Ultimate Fast Track, F&B, Retail, Digi-Photo, Arcade and Iron Man Experience. Photo-bearing, non-transferable, non-refundable.
3. VIP Package: Premium package priced AED 7,725 (max 5 guests) plus AED 1,545 per additional guest (max 2). Includes VIP lounge, Iron Man Experience, priority seating, 5-hour guided tour, immediate VIP ride access. VAT inclusive.
4. IMG Kids Zone Cover Charge: Cover-charge usage fee inside the park: AED 50 per hour or AED 100 for a full day, on top of a required General Park Ticket.
5. Games & Entertainment / Arcade: Pay-to-play Arcade featuring old-school video games, redemption and table games plus small rides. Generates per-play transaction revenue.
6. In-Park F&B (37 outlets): On-premise food and beverage across 37 outlets covering 13 cuisines (American, Middle Eastern, Pan-Asian, Indian, Italian, Chinese, Arabic, etc.). Operated via a mix of in-house kitchens and branded tenants (Wingstop, Tealive, Mr. Smoothy, The Coffee House, Popcorn Factory, Spice Valley, etc.).
7. In-Park Retail (Merchandise): On-site retail of branded merchandise across themed stores (Marvel Universe, Avengers Exchange, Daily Bugle, Marvel Vault, Cartoon Network Store, Lazy Store, IMG Emporium, Haunted Hotel Store, etc.).
8. Private Parties & Birthday Events: Booked private events including children's birthday parties across themed packages (Princess World, Dino World, Explorer World, Footballer's World, Pirates World, Haunted World Premium). Includes customized catering, cakes, and gifts.
9. Corporate Events / MICE: B2B revenue from corporate team-building, conferences and banqueting with purpose-built facility rooms, themed private dining and customized experiential packages.
10. School & Edutainment Visits: Group sales of school and university field-trip tickets for edutainment programming across elementary, junior, senior and university levels.
11. Ancillary On-Site Services: Lockers (AED 45–60/day), stroller rental (AED 42 single, AED 63 double), and valet parking (AED 100/day). Free standard parking.

Pricing tiers

Go-to-market motion5 records

Distribution channels8 records

Marketing channels8 records

Core offering

IMG Worlds of Adventure operates Dubai's largest indoor theme park, spanning more than 1.5 million square feet across six themed zones (Marvel, Lost Valley – Dinosaur Adventure, Cartoon Network, IMG Boulevard, The Haunted Town, IMG Kids Zone) with 22 rides and attractions. The core paid offering is a General Park Admission ticket (AED 365 per person) that grants full-day access to all six zones, supplemented by an Annual Pass (AED 765), a VIP Package (AED 7,725), themed dining across 37 F&B outlets, branded merchandise stores, and ancillary services such as lockers, strollers and valet parking.

Product overview

IMG Worlds of Adventure is Dubai's largest indoor immersive theme park, owned by IMG Group (Ilyas & Mustafa Galadari Group), operating as a single physical venue organized into a platform-plus-zones architecture. The core offering (General Park Admission Ticket at AED 365) provides full-day access to six themed zones — Marvel Zone, Lost Valley – Dinosaur Adventure, Cartoon Network Zone, IMG Boulevard, The Haunted Town, and IMG Kids Zone — which together form the central product portfolio. Layered on top are recurring membership and premium experiences (the IMG Annual Pass at AED 765 and the VIP Package at AED 7,725 for up to 5 guests), alongside event-hosting products (Private Parties & Events with six themed party packages, Corporate Events & MICE for team-building and conferences, and the Edutainment school-trip program). The park hosts year-round seasonal events (Winter World, Arabian Nights / Ramadan, Eid Al Fitr, Dino World, Eid Al Adha, Summer Adventure, 10 Years Anniversary, Haunted Town, Celebrate UAE, Eid Al Etihad) and provides branded retail, themed dining, and character experiences across all zones.

Differentiator

Problem solved

Functional benefit

Products and services

• General Park Admission Ticket Standard full-day admission ticket priced at AED 365 (inclusive of 5% VAT), granting access to all six park zones (Marvel, Lost Valley, Cartoon Network, IMG Boulevard, The Haunted Town, IMG Kids Zone). Free for children below 1.05m in height. Sold online and on-site; non-exchangeable and non-refundable.
• IMG Annual Pass Year-round admission pass priced at AED 765 per person (inclusive of VAT), offering 20% discounts on Ultimate Fast Track, F&B, Retail, Digi-Photo, Arcade and the Iron Man Experience. Valid for 12 months from date of issue; photo-bearing, non-transferable and non-refundable.
• VIP Package Premium guided experience priced at AED 7,725 (inclusive of VAT) for up to 5 guests, including VIP lounge with refreshments, Iron Man experience, priority show and attraction bookings, a 5-hour VIP guided tour, and immediate VIP access to all rides and attractions. Additional guests up to 2 at AED 1,545 each.
• Marvel Zone Themed zone featuring rides, attractions and character meet-and-greets based on iconic Marvel Super Heroes including Spider-Man, The Hulk, Iron Man, Thor and The Avengers. Includes adrenaline-pumping roller coasters, the Hulk Epsilon Base 3D stereoscopic cinema dome, Spider-Man Doc Ock's Revenge, Thor Thunder Spin, Avengers Battle of Ultron, Avengers Flight of the Quinjets, and themed dining and retail.
• Lost Valley – Dinosaur Adventure Prehistoric-themed zone featuring 85 life-size animatronic dinosaurs at the largest Dinosaur World in the Middle East. Includes signature rides such as The Velociraptor launch coaster, Predator beyond-vertical drop ride, The Forbidden Territory cruise, Dino Carousel, Adventure Fortress and Dinosaurium, plus F&B outlets including Wingstop and Tealive.
• Cartoon Network Zone Family-friendly zone based on Cartoon Network characters including The Powerpuff Girls, Ben 10, Adventure Time, The Amazing World of Gumball and LazyTown. Features themed rides (The Powerpuff Girls – Mojo Robot Rampage, Ben10 5D Hero Time, Adventure Time – The Ride of OOO, The Amazing Ride of Gumball), a LazyTown play area, themed F&B outlets and retail stores.
• IMG Boulevard Central hub of the park featuring interactive attractions, the Boulevard Express ride, an Arcade, Fun Zone carnival games, green-screen Adventure Photography (Digi-Photo), retail outlets, dining venues and character meet-and-greets with the park's proprietary Voyagers squad (Freddy, Flory, Leonny, Hogg).
• The Haunted Town Horror-themed zone for guests aged 15+ centered on The Haunted Hotel walk-through attraction with corridors featuring changing scenery, surprise encounters, artificial smoke, strobe lighting and theatrical latex makeup. Includes the Haunted Café and the Haunted Hotel Store.
• IMG Kids Zone 17,172 sq ft child-friendly inflatable adventure playground equipped with climbing walls, a football pitch, slides, a sweeper game and the Inflatable Coffee House for parents. Capacity 399 persons; maximum weight 50 KG; sensor and safety-rule based access control. Cover charge AED 50/hour or AED 100 for a full day, on top of a required General Park Ticket.
• Private Parties & Events Venue hire service offering six themed party packages (Princess World, Dino World, Explorer World, Footballer's World, Pirates World, Haunted World Premium) at park restaurants for birthdays and private celebrations. Includes customized catering, cakes, décor, and gift options; bookings handled via [email protected].
• Corporate Events & MICE Meetings, Incentives, Conferences and Exhibitions (MICE) service featuring purpose-built conference and banqueting facilities, themed private dining rooms, tailored menus and customized team-building experiential packages. Handled via a dedicated corporate-events enquiry form and full-service event planning.
• Edutainment / School Trips Experiential learning program for elementary, junior, senior school and university students, mixing education with rides and attractions to support field trips and graduation celebrations. Bookings handled via [email protected] and a dedicated phone line.

Quantifiable outcome

• Capacity to welcome more than 20,000 guests per day
• +4 more outcomes

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

• Ilyas & Mustafa Galadari Group (IMG Group)flagshipStrategic or Co-development PartnerIMG Worlds of Adventure is owned by IMG Group, one of Dubai's most influential diversified commercial entities with roots dating back to the 1940s. The Group's portfolio spans Construction, Real Estate Development, Leisure & Entertainment, Hospitality, Automobiles & Driving Institute, International Brand Representation & Franchising, Food Storage, Luxury Boat Distribution, Design, Manufacturing and Transport.
• Marvel (The Walt Disney Company)flagshipOEM/ Whitelabel/ Licensing PartnerLicensed IP partnership enabling an entire Marvel Zone at IMG Worlds featuring iconic characters (Spider-Man, Hulk, Iron Man, Thor, The Avengers) with branded rides such as Avengers Battle of Ultron, Hulk Epsilon Base 3D, Spider-Man Doc Ock's Revenge, Thor Thunder Spin, Avengers Flight of the Quinjets, plus themed dining (Chang's Golden Dragon, Mama Scano's, Downtown Shawarma) and merchandise stores (Marvel Universe, Avengers Exchange, Daily Bugle Company Store, Marvel Vault).
• Cartoon Network (Warner Bros. Discovery)flagshipOEM/ Whitelabel/ Licensing PartnerLicensed IP partnership enabling the Cartoon Network zone featuring The Amazing World of Gumball, Adventure Time, The Powerpuff Girls, Ben 10 and LazyTown. Rides include The Powerpuff Girls – Mojo Robot Rampage, Ben10 5D Hero Time, Adventure Time – The Ride of OOO, The Amazing Ride of Gumball and the LazyTown play area, plus themed F&B (CN Feast, Mr. Smoothy, Richard's Around the World Café, The Candy Palace, Crepe Construction Zone, Powerpuff Ice Cream Parlour, SportsCandy Station, Ben10 Universe) and retail stores (Cartoon Network Store, Gumball Store, Lazy Store).
• EDS FZEcoreTechnology or IntegrationWebsite footer credits 'EDS FZE' (https://www.eds.ae) as the technology / web services partner powering imgworlds.com.
• VIP Doctor 247 DMCCminorImplementation/ SI/ Consulting PartnerOperates the First Aid facility at IMG Worlds of Adventure, located in the Lost Valley world. Many IMG team members are also qualified First Aiders.
• Novo CinemaminorOthersAnnual Pass terms specify that the Annual Pass 'does not include access to the Novo Cinema', indicating a related-property access arrangement between IMG Worlds of Adventure and Novo Cinema within the IMG Group portfolio.
• Make-A-Wish UAE (مؤسسة تحقيق أمنية – الإمارات)minorGTM or Marketing PartnerCommunity-impact collaboration: IMG Worlds hosts children and families through Make-A-Wish UAE, welcoming wish recipients for in-park experiences. Featured on the park's Instagram as a community-impact initiative.
• WingstopcoreChannel Partner/ Reseller/ DistributorF&B brand tenant operating a Wingstop outlet in the Lost Valley zone offering buffalo wings from the world-famous American chain.
• TealivecoreChannel Partner/ Reseller/ DistributorF&B brand tenant running Dubai's first Tealive bubble-tea branch in the Lost Valley zone, originating from Malaysia.
• Mr. SmoothyminorChannel Partner/ Reseller/ DistributorF&B tenant in the Cartoon Network zone operating an American-style diner with smoothies and burgers.
• The Coffee HouseminorChannel Partner/ Reseller/ DistributorF&B tenant in the IMG Boulevard zone serving coffees, hearty soups, freshly baked breads and pastries.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Atlantis Aquaventure Waterpark: Large water-based attraction on the Palm Jumeirah in Dubai, operated by Kerzner. Competes for the same family tourist spending in Dubai but is waterpark-focused rather than IP-themed indoor rides.
• Global Village Dubai: Seasonal outdoor multicultural festival and entertainment park located adjacent to IMG Worlds. Operates seasonally (typically November–April) at a much lower price point, drawing value-seeking visitors from the same Dubai catchment.

Direct peers

• Yas Waterworld Abu Dhabi: Miral-operated water park on Yas Island, part of the same regional destination cluster as Ferrari World and Warner Bros. World. It competes for family tourism demand in the UAE and benefits from bundled multi-park tickets that IMG does not offer.
• Ferrari World Abu Dhabi: Yas Island-based indoor theme park licensed under the Ferrari brand, the closest direct competitor to IMG Worlds as a large-scale, fully indoor, branded regional theme park in the UAE. Miral-operated, it competes for the same Dubai/Abu Dhabi tourist wallet that IMG targets.
• LEGOLAND Dubai: Theme park and water park located at Dubai Parks and Resorts, operated by Merlin Entertainments. Targets a similar family-with-children segment in the UAE and competes directly with IMG's Cartoon Network and IMG Kids Zone offerings.
• Warner Bros. World Abu Dhabi: Yas Island indoor theme park themed around Warner Bros. IP (DC, Looney Tunes, Hanna-Barbera). Operated by Miral, it directly competes with IMG's Cartoon Network and superhero zones and shares one of IMG's key licensors (Warner Bros. Discovery).

Broad incumbents

• Merlin Entertainments: Global attractions operator (LEGOLAND, Madame Tussauds, Sea Life, Peppa Pig World). Comparable as a multi-brand, multi-site attractions operator with global reach; operates LEGOLAND Dubai as IMG's direct regional competitor.
• Universal Destinations & Experiences: Global theme park operator under Comcast/NBCUniversal, comparable as a large-scale IP-driven theme park operator with similar revenue mix of gate tickets, in-park spend, and licensed IP integrations. Represents the gold standard for IP monetization that IMG's Marvel/Cartoon Network strategy emulates regionally.
• The Walt Disney Company (Disney Parks): Global leader in theme parks and licensor of IMG's Marvel zone (Avengers, Spider-Man, Hulk, Thor, Iron Man). Comparable as the global benchmark for IP-driven immersive theme park experiences and the most significant counterparty in IMG's licensing relationships.

Emerging players

• Real Madrid World (Dubai Parks and Resorts): Newly opened football-themed indoor attraction at Dubai Parks and Resorts. Directly competes with IMG for the family tourist segment in Dubai and introduces new IP-driven competition in the indoor theme park category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/imgworlds
• Xx.com/imgworlds

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IMG Worlds of Adventure