Brandzstorm
Brandzstorm India is a Mumbai-based premium fashion brand distribution company that licenses and distributes international brands including Giordano, Superdry, Swiss Eagle, Kenneth Cole, and Lee Cooper across 500+ Indian retail points of sale and major ecommerce platforms.
- Company typePrivate
- Founded2010
- HeadquartersMumbai, India
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Brandzstorm does
Brandzstorm India Marketing Pvt. Ltd. is a privately held premium fashion brand distribution company headquartered in Mumbai, India, founded in 2010. The company specializes in manufacturing, sourcing, designing, distributing, marketing, and selling premium watch brands, private-label handbags, sunglasses, and related accessories on behalf of international licensors. Its portfolio includes Giordano, Superdry, Swiss Eagle, Daniel Hechter, Kenneth Cole, London Fog, Ed Hardy, and Lee Cooper, spanning watches, eyewear, apparel, footwear, handbags, luggage, and accessories categories.
The business operates as an end-to-end India market-entry partner for global fashion brands, providing licensing management, product development, sourcing, manufacturing coordination, marketing, retail expansion, and ecommerce operations. Distribution is omnichannel: 125+ premium retail partners (including Lifestyle, Shoppers Stop, Reliance Retail's Centro/Trends/Fashion Factory banners, and Lulu Retail), 500+ points of sale across India, and listings on every major Indian ecommerce platform (Flipkart, Myntra, Amazon India, Ajio, Tata Cliq Fashion, Nykaa, Paytm Mall) as well as global platforms serving the Indian diaspora (Asos, Amazon Global, Namshi, Noon, Tesco, ASDA, Primark). Celebrity endorsements (Sylvester Stallone for Swiss Eagle; Lara Dutta, Sonu Sood, and Richa Panai for Giordano) support brand-building.
Revenue is generated through two streams: brand licensing and distribution royalties from international licensors, and direct transaction-based sales through retail and ecommerce channels. The company employs 250+ people and is led by co-founder Ujjval Saraf (Director, 20+ years supply chain experience), senior leader Vinod Saraf (40+ years business experience), and Global Advisor Scott Mendelson. Funding history consists of a single disclosed round from Brand Capital in October 2013; no acquisitions, regulatory actions, or leadership changes beyond the core team are on record.
Brandzstorm firmographics
Firmographics- Name
- Brandzstorm
- Legal name
- Brandzstorm India Marketing Pvt. Ltd.
- Website
- https://brandzstorm.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Brandzstorm India is a Mumbai-based premium fashion brand distribution company that licenses and distributes international brands including Giordano, Superdry, Swiss Eagle, Kenneth Cole, and Lee Cooper across 500+ Indian retail points of sale and major ecommerce platforms.
- Ownership category
- akta.pro rank
Brandzstorm industry classification
Industry- Product category
- Premium Fashion Brand Distribution and Licensing
- NAICS
- Clothing and Clothing Accessories Merchant Wholesalers (42435), Apparel, Piece Goods, and Notions Merchant Wholesalers (4243), Clothing and Clothing Accessories Retailers (4581), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Wholesale-Apparel, Piece Goods & Notions (5130), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)
- akta.pro primary industry
- Premium & Contemporary Apparel Brands (CRAAAAAB)
- akta.pro secondary industries
- Luxury Handbags & Leather Goods (CRAAAFAD), Luxury Accessories Retail (Leather Goods, Sunglasses, SLG) (CRAKAGAE), Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI), Handbags & Fashion Bags Manufacturing (IMAOAHAA)
Keywords
Where Brandzstorm is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Brandzstorm business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Others
Revenue model
- Brand Licensing & Distribution: Revenue generated through licensing partnerships with global fashion brands for manufacturing, distribution, and sales of premium watches, apparel, handbags, sunglasses, and accessories in the Indian market through retail and ecommerce channels.
- Retail & Ecommerce Sales: Direct sales through owned retail network and marketplace partnerships across India and global ecommerce platforms.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Brandzstorm product offering
Product offeringCore offering
Brandzstorm licenses, manufactures/sources, designs, markets and distributes premium international fashion and lifestyle brands in India, encompassing watches, apparel, handbags, sunglasses, footwear, luggage and accessories. It operates as an omnichannel distribution partner for brands such as Giordano, Superdry, Swiss Eagle, Daniel Hechter, Kenneth Cole, London Fog, Ed Hardy and Lee Cooper, selling through 125+ retail partners, 500+ points of sale and major Indian and global ecommerce marketplaces.
Product overview
Brandzstorm India Marketing Pvt. Ltd. is a premium fashion brand distribution company headquartered in Mumbai, India. The company specializes in manufacturing, sourcing, designing, distributing, marketing and selling of premium watch brands, private label handbags and sunglasses along with other accessories through a network of retail chain partners, departmental stores, and direct-to-consumer ecommerce platforms. Brandzstorm represents a portfolio of international fashion brands including Giordano, Superdry, Swiss Eagle, Daniel Hechter, Kenneth Cole, London Fog, and Ed Hardy, covering categories such as watches, eyewear, apparel, handbags, accessories, luggage, and footwear. The company provides end-to-end services including product development, sourcing, manufacturing, marketing, retail expansion, and ecommerce operations, serving over 500+ points of sale with 250+ employees across India's retail landscape.
Differentiator
Problem solved
Functional benefit
Products and services
- Kenneth Cole Distributed American fashion house (founded 1982) offering luxury footwear, apparel, bags and accessories to Indian consumers through Brandzstorm's retail and ecommerce channels.
- Daniel Hechter Distributed French fashion brand with 50+ years of heritage offering sophisticated, contemporary timepieces to India's premium retail market.
- Ed Hardy Distributed American lifestyle brand inspired by tattoo artistry of Don Ed Hardy, offering bold, expressive watches and eyewear to Indian consumers.
- Giordano Distributed Hong Kong-based international apparel and accessories brand (30+ markets) offering smart casual lifestyle clothing, watches, eyewear and luggage to Indian consumers as Brandzstorm's flagship portfolio brand.
- Lee Cooper Distributed British heritage denim brand (founded 1908, 100+ years of expertise) offering signature eyewear to Indian fashion-forward consumers.
- London Fog Distributed American brand (founded 1923) offering classic-inspired watch collection with British-inspired style to India's premium accessory market.
- Superdry Distributed British fashion brand combining vintage Americana and Japanese-inspired graphics in contemporary casual apparel for Indian consumers.
- Swiss Eagle Distributed premium Swiss watch brand offering quality timepieces to Indian consumers, associated with celebrity ambassadors including Sylvester Stallone.
Quantifiable outcome
- Democratizing affordable luxury for aspirational Indian consumers
- +1 more outcomes
Companies that use Brandzstorm
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Brandzstorm technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Brandzstorm partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- GiordanocoreGiordano is a Hong Kong based international retailer of apparel and accessories with presence in over 30 markets globally. Brandzstorm distributes Giordano's apparel, watches, eyewear and luggage across India as one of their flagship portfolio brands.
- SuperdrycoreSuperdry is a British fashion brand known for its fusion of vintage Americana and Japanese-inspired graphics. Brandzstorm manages distribution and brand building for Superdry in India.
- Swiss EaglecoreSwiss Eagle is a premium Swiss watch brand. Brandzstorm distributes Swiss Eagle watches in India, with celebrity endorsements from Sylvester Stallone.
- Daniel HechtercoreDaniel Hechter is a French fashion brand with over five decades of heritage rooted in Parisian style. Brandzstorm distributes Daniel Hechter's elegant timepieces across India's premium retail landscape.
- Kenneth ColecoreKenneth Cole Productions is an American fashion house founded in 1982, known for luxury footwear, apparel and accessories. Brandzstorm brings Kenneth Cole's premium footwear, bags and apparel to Indian customers through retail and ecommerce channels.
- London FogcoreLondon Fog is an iconic American brand founded in 1923, known for classic outerwear, luggage and accessories with British-inspired style. Brandzstorm introduces London Fog's classic-inspired watch collection to India's premium accessory market.
- Ed HardycoreEd Hardy is an iconic American lifestyle brand inspired by tattoo artistry of Don Ed Hardy, known for bold and expressive designs. Brandzstorm distributes Ed Hardy's distinctive watches and eyewear across India's leading stores.
- Lee CoopercoreLee Cooper is a British heritage brand with over 100 years of denim expertise, offering premium footwear and apparel since 1908. Brandzstorm brings Lee Cooper's signature eyewear collection to fashion-forward consumers across India.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Brandzstorm competitors and assessment
Company assessmentDirect peers
- Reliance Brands: Reliance Brands is the direct competitor of Brandzstorm, distributing a portfolio of international luxury and premium fashion brands in India including Armani, Burberry, and many others. Both companies operate the same business model of licensing international fashion brands for distribution through retail and ecommerce channels in India, making them the most direct comparable peer.
- Aditya Birla Fashion and Retail: Aditya Birla Fashion and Retail (ABFRL) operates a multi-brand portfolio including international brands like Louis Philippe, Van Heusen, Allen Solly, and Forever 21 in India. As one of India's largest fashion conglomerates with both owned and licensed brands, ABFRL competes with Brandzstorm for premium shelf space and international brand licensing deals.
Peers
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Brandzstorm social profiles
Digital presenceBrandzstorm financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brandzstorm leadership team
Management profileNumber of profiles
Profiles3 records
Brandzstorm funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brandzstorm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brandzstorm
What does Brandzstorm do?
Brandzstorm licenses, manufactures/sources, designs, markets and distributes premium international fashion and lifestyle brands in India, encompassing watches, apparel, handbags, sunglasses, footwear, luggage and accessories. It operates as an omnichannel distribution partner for brands such as Giordano, Superdry, Swiss Eagle, Daniel Hechter, Kenneth Cole, London Fog, Ed Hardy and Lee Cooper, selling through 125+ retail partners, 500+ points of sale and major Indian and global ecommerce marketplaces.
Is Brandzstorm a public or private company?
Brandzstorm is a private company. It is classified as venture growth investor backed and is currently operating.
When was Brandzstorm founded?
Brandzstorm was founded in 2010. It employs 51 to 100 people.
Where is Brandzstorm based?
Brandzstorm is headquartered in Mumbai, India, in the Asia region.
How does Brandzstorm make money?
Two revenue lines are on record. Brand Licensing & Distribution is the primary driver. The others are retail & Ecommerce Sales.
Who are Brandzstorm's main competitors?
Direct peers on record are Reliance Brands and Aditya Birla Fashion and Retail. Titan Company is listed as a peer.
Does Brandzstorm have an API?
No public API is recorded for Brandzstorm.
What industry is Brandzstorm in?
Brandzstorm's product category is Premium Fashion Brand Distribution and Licensing. Its primary akta.pro industry code is CRAAAAAB, Premium & Contemporary Apparel Brands, with a secondary code of CRAAAFAD, Luxury Handbags & Leather Goods. Its NAICS code is 42435 and its SIC code is 5130.