London Fog
London Fog is a heritage American lifestyle brand (founded 1923) under Iconix International Inc., producing men's, women's, and kids' outerwear alongside luggage, footwear, and home goods, sold through its own site, Amazon, and Macy's.
- Company typePrivate
- Founded1923
- HeadquartersMedford, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What London Fog does
London Fog is a heritage American lifestyle and fashion brand founded in 1923, with operations owned and managed by Iconix International Inc., a brand-management company headquartered at 1450 Broadway, 22nd Floor, New York, NY 10018. The brand's core competency centers on outerwear — coats and jackets for men, women, and children — historically anchored in weather-protection and trench coat design, with an expanded portfolio extending into luggage, footwear, and home goods.
The product range is distributed through a multi-channel mix: a direct-to-consumer brand website, Amazon storefronts covering luggage, kids' outerwear, footwear, and home categories, and Macy's department stores and online for men's and women's coats. Customer segments are horizontal across men's, women's, and kids' apparel, with secondary use-case segments in luggage, footwear, and home textiles.
The operating model is consistent with an asset-light brand-licensing structure: the brand is owned and managed at the Iconix level, no proprietary technology stack is disclosed, no pricing is published on the brand's own website (pricing is set by third-party retailers), and no management team, leadership hires, M&A actions, funding rounds, or restructuring events are referenced in the source data. The company has 51-100 employees and is privately held, with no public listing or disclosed venture capital history.
London Fog firmographics
Firmographics- Name
- London Fog
- Legal name
- Iconix International Inc.
- Website
- https://londonfog.com
- Company type
- Private
- Founded year
- 1923
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- London Fog is a heritage American lifestyle brand (founded 1923) under Iconix International Inc., producing men's, women's, and kids' outerwear alongside luggage, footwear, and home goods, sold through its own site, Amazon, and Macy's.
- Ownership category
- akta.pro rank
London Fog industry classification
Industry- Product category
- Outerwear and Lifestyle Apparel
- NAICS
- Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Women's, Misses', And Juniors Outerwear (2330), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)
- akta.pro secondary industries
- Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI), Outerwear & Snowsuits (Children) (CRAAAHAF)
Keywords
Where London Fog is headquartered
LocationHeadquarters
- HQ city
- Medford
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
London Fog business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Distribution channels3 records
Marketing channels5 records
London Fog product offering
Product offeringCore offering
London Fog is a heritage fashion and lifestyle brand that designs and sells coats and outerwear for men, women, and children, along with related lifestyle products including luggage, footwear, and home goods. The brand is owned and operated by Iconix International Inc. and distributes products through its own website and major retail partners such as Amazon and Macy's.
Product overview
London Fog is a fashion and lifestyle brand offering a portfolio of apparel and accessories across multiple categories. The product line includes coats and outerwear for men, women, and children, as well as luggage, footwear, and home products. These products are sold through third-party retail partners including Amazon and Macy's. The brand is owned and operated by Iconix International Inc., a New York-based brand management company.
Differentiator
Problem solved
Functional benefit
Products and services
- Luggage
Companies that use London Fog
Customer profileSegments6 records
Ideal customer profiles3 records
London Fog technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
London Fog partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Iconix International Inc.coreLondon Fog is owned and operated by Iconix International Inc., a brand management company headquartered in New York. Iconix operates the London Fog website and manages the brand's operations, licensing, and business activities.
- AmazoncoreAmazon serves as a primary distribution channel for London Fog products including luggage, kids' coats, footwear, and home goods through dedicated brand storefronts.
- Macy'scoreMacy's serves as a retail distribution partner for London Fog products, featuring men's and women's coats in stores and online.
Recent moves4 records
Expansion highlights3 records
London Fog competitors and assessment
Company assessmentDirect peers
- Weatherproof: Heritage American outerwear brand specializing in raincoats, trenches, and weather-protection garments sold through department stores and online. Most directly comparable to London Fog in heritage positioning, price tier, and product focus.
- Tommy Hilfiger: Mass-premium lifestyle apparel and outerwear brand also owned by Iconix International. Shares the same parent, multi-category lifestyle positioning, and broad department store and online distribution model.
- Nautica: Iconix-owned lifestyle and outerwear brand selling men's, women's, and kids' apparel through Macy's and Amazon. Directly comparable as a sister brand sharing distribution channels and Iconix operating model.
- Cole Haan: Lifestyle brand with overlapping outerwear, footwear, and travel goods categories sold through department stores and direct e-commerce. Comparable multi-category positioning and channel mix.
- Eddie Bauer: Heritage American outdoor and outerwear brand with comparable age, brand-equity narrative, and broad multi-channel distribution including department stores and e-commerce.
Broad incumbents
- Calvin Klein: Broad lifestyle apparel and outerwear brand with extensive department store, Macy's, and online distribution. Comparable as a mass-premium lifestyle brand competing for similar outerwear shelf space, though at meaningfully larger scale under PVH.
- Burberry: British heritage outerwear and trench coat brand that essentially defined the raincoat category London Fog competes in. Comparable heritage positioning and trench/raincoat anchor, though at a much higher price tier and global scale.
- Lands' End: Multi-channel outerwear and lifestyle apparel brand sold through own e-commerce and department stores including Macy's. Comparable mass-market outerwear positioning with overlapping customer base.
- Columbia Sportswear: Major outerwear and weather-protection brand with broad department store, specialty retail, and e-commerce presence. Comparable weather-focused product positioning at larger scale.
- The North Face: Iconic outerwear and weather-protection brand competing for the same consumer occasions (rain, cold, casual outerwear) through department stores and direct channels. Comparable functional outerwear positioning at premium scale under VF Corporation.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks4 records
Key highlights5 records
Customer concentration
London Fog social profiles
Digital presenceLondon Fog financial estimates
Financial estimateRevenue estimate
Valuation estimate
London Fog leadership team
Management profileNumber of profiles
London Fog funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
London Fog M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about London Fog
What does London Fog do?
London Fog is a heritage fashion and lifestyle brand that designs and sells coats and outerwear for men, women, and children, along with related lifestyle products including luggage, footwear, and home goods. The brand is owned and operated by Iconix International Inc. and distributes products through its own website and major retail partners such as Amazon and Macy's.
Is London Fog a public or private company?
London Fog is a private company. It is classified as corporate owned and is currently operating.
When was London Fog founded?
London Fog was founded in 1923. It employs 51 to 100 people.
Where is London Fog based?
London Fog is headquartered in Medford, United States, in the North America region.
Who are London Fog's main competitors?
Direct peers on record are Weatherproof, Tommy Hilfiger, Nautica, Cole Haan and Eddie Bauer. Broad incumbents are Calvin Klein, Burberry, Lands' End, Columbia Sportswear and The North Face.
Does London Fog have an API?
No public API is recorded for London Fog.
What industry is London Fog in?
London Fog's product category is Outerwear and Lifestyle Apparel. Its primary akta.pro industry code is CRAAAAAI, Outerwear & Cold-Weather Apparel Manufacturers, with a secondary code of CRAMAAAI, Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail. Its NAICS code is 315 and its SIC code is 2330.