Immodvisor
Immodvisor is a French online review platform dedicated to real estate and housing. It connects consumers with verified reviews of 30,000+ professionals across 25 specializations. Founded in 2014 in Nantes, it operates a freemium and subscription model.
- Company typePrivate
- Founded2014
- HeadquartersNantes, France
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Immodvisor does
Immodvisor, founded in 2014 by Jean-Philippe Emeriau and headquartered in Nantes, operates the first customer review platform in France dedicated exclusively to real estate and housing. The platform indexes more than 30,000 real estate professionals across 25 specialties — including agencies, brokers, house builders, property developers, notaries, diagnosticians, and home stagers — and has accumulated 890,000 customer reviews. It targets two customer segments: French consumers seeking trusted professionals for buying, selling, renting, building, or investing in property, and real estate professionals seeking online visibility and reputation management.
The product surface consists of three interconnected properties: the main immodvisor.com consumer portal for professional search and review reading, the Evaluate (évaluate.immodvisor.com) review submission portal requiring proof of client experience, and the business-immodvisor.com dashboard for professional profile and review management. A sub-brand, ViziLocal, extends the offering into local internet visibility services. Core technology is a review moderation platform combining human and automated checks under an AFNOR NF Service-certified charter compliant with the NF ISO 20488 standard, with a five-year data retention policy and GDPR compliance registered with the CNIL since 2014. Reviews are syndicated to partner sites and to subscribed professionals' own websites.
The business model is freemium for professionals — basic listings are free — supplemented by a nondisclosed subscription for review collection services and partner-site syndication. Distribution is primarily direct via the web platform, augmented by a partnership with PagesJaunes and organic content marketing through a library of 250+ guides. The company is structured as IMMODVISOR SAS with €16,756 in share capital, founder-controlled, with no disclosed external funding rounds.
Immodvisor firmographics
Firmographics- Name
- Immodvisor
- Legal name
- IMMODVISOR SAS
- Website
- https://immodvisor.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Immodvisor is a French online review platform dedicated to real estate and housing. It connects consumers with verified reviews of 30,000+ professionals across 25 specializations. Founded in 2014 in Nantes, it operates a freemium and subscription model.
- Ownership category
- akta.pro rank
Immodvisor industry classification
Industry- Product category
- Real Estate Review Platform
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Appraisal Review & Quality Assurance Services (BPAJAKAN)
Keywords
Where Immodvisor is headquartered
LocationHeadquarters
- HQ city
- Nantes
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Immodvisor business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Free basic listing for professionals: Real estate professionals can be listed for free on the platform with a basic profile displaying their services and published reviews
- Professional review collection services: Some professionals subscribe to Immodvisor's review collection solution to help gather customer feedback (both positive and negative) for publishing on the site
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free listing for real estate professionals |
| Subscription | Others | Review collection service for professionals |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Immodvisor product offering
Product offeringCore offering
Immodvisor operates a verified customer review platform dedicated to the French real estate sector, allowing consumers to search and review 30,000+ professionals across 25 specialties. Real estate professionals can list for free or subscribe to a review collection service, while reviews are moderated under the AFNOR NF ISO 20488 standard requiring proof of client experience before publication.
Product overview
Immodvisor operates as a unified review platform for the French real estate market, consisting of the main Immodvisor.com consumer-facing portal (where users search professionals and read verified reviews), the Evaluate review-submission site, and a professional business dashboard. The ecosystem also includes ViziLocal, a local reputation enhancement tool for professionals. The platform indexes over 30,000 real estate professionals across 25 specialties, supported by a library of 250+ guides and the NF Service-certified review moderation system.
Differentiator
Problem solved
Functional benefit
Brands
- ViziLocal: Solution pour être plus visible localement sur Internet, destinée aux professionnels de l'immobilier. Lidée par Anaïg Nouvel, directrice générale.
Products and services
- Immodvisor Platform The main consumer-facing review platform connecting property buyers, sellers, and renters with verified real estate professionals across 25 specialties through authentic client reviews and ratings.
- Evaluate (D\u00e9p\u00f4t d'avis) A standalone review deposit portal where clients of real estate professionals submit and verify experiences, with moderation requiring proof of service before publication under the NF ISO 20488 charter.
- ViziLocal A local online visibility solution for real estate professionals to improve discoverability on search engines and mapping services, helping professionals be more visible locally on the internet.
- Professional Subscription Review Collection Service Subscription-based service for real estate professionals that helps them actively collect authentic verified client reviews (both positive and negative) for publication on the Immodvisor platform, complementing free basic listing.
Quantifiable outcome
- 76% of French people find real estate stressful, creating demand for trusted professional recommendations
Companies that use Immodvisor
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Immodvisor technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Immodvisor partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PagesJaunesminorImmodvisor signed a partnership with PagesJaunes to distribute its customer review solution and increase visibility for real estate professionals on the PagesJaunes platform.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Immodvisor competitors and assessment
Company assessmentBroad incumbents
- Trustpilot: Global consumer review platform used across many categories including home services. Comparable to Immodvisor as a review-driven trust platform, but operates as a broad generalist rather than a vertical specialist in real estate.
- Google Business Profile: Google's free business listing and review product used by virtually all French real estate professionals. Comparable as the default consumer review surface, but offers no moderation or verification — Immodvisor differentiates on authenticity rather than competing on distribution.
- Zillow Agent Reviews: US real estate marketplace with agent directory and consumer reviews. Comparable in combining a professional directory with reviews in real estate, but operates within a much larger transactional marketplace that Immodvisor does not.
Direct peers
- PagesJaunes: France's leading local business directory and Immodvisor's GTM/marketing partner. Comparable as a French professional directory monetizing visibility for local businesses, with overlapping customer base of real estate professionals.
- Houzz: Home renovation and design platform with professional directories, reviews, and project marketplaces. Comparable as a vertical-specialist review platform serving home/habitat professionals and consumers, similar to Immodvisor's 25-specialty coverage in France.
- Avvo: US-based lawyer directory and review platform with a similar vertical-specialist model (professional ratings + verified reviews + directory). Comparable to Immodvisor's category-defining approach in a different professional vertical.
- AlloAvis: French consumer review platform listing local professionals with verified reviews across multiple categories. Comparable to Immodvisor as a French-language, review-driven professional directory, though less specialized in real estate.
Emerging players
- BirdEye: Multi-location review management and customer experience platform serving SMBs across industries including real estate. Comparable to Immodvisor in providing review collection and reputation management tools to professionals.
Regional players
- Rated People: UK-based home services marketplace where tradespeople are rated by customers. Comparable to Immodvisor in vertical focus on home/habitat services and review-driven discovery, but UK-focused rather than French.
Others
- SeLoger: Major French property portal where listings dominate but agent profiles and reviews are increasingly present. Comparable as a French real estate consumer touchpoint, though not a direct review platform — potential distribution partner or competitive adjacency for Immodvisor.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Immodvisor social profiles
Digital presenceImmodvisor compliance and trust
Trust signalCompliance3 records
Immodvisor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Immodvisor leadership team
Management profileNumber of profiles
Profiles2 records
Immodvisor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Immodvisor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Immodvisor
What does Immodvisor do?
Immodvisor operates a verified customer review platform dedicated to the French real estate sector, allowing consumers to search and review 30,000+ professionals across 25 specialties. Real estate professionals can list for free or subscribe to a review collection service, while reviews are moderated under the AFNOR NF ISO 20488 standard requiring proof of client experience before publication.
Is Immodvisor a public or private company?
Immodvisor is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Immodvisor founded?
Immodvisor was founded in 2014. It employs 1 to 10 people.
Where is Immodvisor based?
Immodvisor is headquartered in Nantes, France, in the Europe region.
How does Immodvisor make money?
Two revenue lines are on record. Free basic listing for professionals are the primary driver. The others are professional review collection services.
Who are Immodvisor's main competitors?
Broad incumbents on record are Trustpilot, Google Business Profile and Zillow Agent Reviews. Direct peers are PagesJaunes, Houzz, Avvo and AlloAvis. BirdEye is listed as an emerging player. Rated People is listed as a regional player. SeLoger is listed as an others.
Does Immodvisor have an API?
No public API is recorded for Immodvisor.
What industry is Immodvisor in?
Immodvisor's product category is Real Estate Review Platform. Its primary akta.pro industry code is BPAJAKAN, Appraisal Review & Quality Assurance Services. Its SIC code is 6531.