Exhibitions & Events Australia

What Exhibitions & Events Australia does

Exhibitions & Events Australia (EEA) is a privately owned consumer exhibition company headquartered in Hawthorn, Melbourne, founded in 2005 by Managing Director Jane Ford. The company organizes more than 16 consumer exhibitions annually across three core event brands: Home Show (Australia's largest home improvement expo, held across Sydney, Melbourne, Brisbane, and Perth, reaching 165,000+ homeowners annually), MindBodySpirit Festival (Australia's largest holistic wellbeing exhibition, held 5x annually), and CollectFest (Australia's first dedicated collectables festival, held 4x annually in Australia and 1x in New Zealand). EEA's portfolio collectively attracts 280,000+ visitors and 2,500+ exhibitors each year.

EEA operates a B2B2C platform model, monetizing through exhibition space rentals charged to exhibitors (primarily SMBs) who use the events as face-to-face sales, lead generation, and brand awareness channels with motivated in-market consumers. Pricing is quote-based and varies by event, city, and booth configuration, with multi-year contract cadences available. The company distributes via direct sales teams organized by event vertical, supported by a proprietary consumer database, newsletter subscriber base, and multi-million annual advertising impressions across portfolio channels. EEA is supported by 40+ staff across offices in Melbourne, Brisbane, Auckland, and Christchurch, including its wholly-owned New Zealand subsidiary Exhibitions & Events New Zealand (EENZ), established in 2010. No proprietary software platform, AI/ML capabilities, or technology stack beyond standard event operations tooling are disclosed.

Name

Exhibitions & Events Australia

Legal name

Exhibitions & Events Australia

Website

https://eea.net.au

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Consumer Exhibitions and Event Management

NAICS

Other Amusement and Recreation Industries (7139)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYTHAHABAJ

Retail, Consumer Goods & Lifestyle Shows Organizers

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Exhibition & Trade Show Organizers

SECONDARYMPAGAFAB

Lifestyle, Home & Garden Shows

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Exhibitions, Fairs & Expos (Consumer/Public)

SECONDARYMPAGAFAN

Collectibles & Hobby Shows

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Exhibitions, Fairs & Expos (Consumer/Public)

SECONDARYMPAGAFAA

General Consumer Expos & Trade Shows

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Exhibitions, Fairs & Expos (Consumer/Public)

Keywords

• Consumer exhibitions
• Event management
• Exhibitor booth rentals
• Trade show organiser
• Exhibition marketing

Headquarters

HQ city

Hawthorn

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Exhibition and Event Fees: EEA generates revenue by organizing consumer exhibitions and charging businesses to exhibit at these events. Exhibitors pay for booth space and participation at Home Shows, MindBodySpirit Festivals, and CollectFest events to connect with engaged consumers and drive sales, leads, and brand awareness.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Exhibitions & Events Australia organizes and runs a portfolio of large-scale consumer exhibitions across Australia and New Zealand, selling booth space and exhibitor participation packages to businesses in the home improvement, health and wellbeing, and collectables sectors. EEA delivers more than 16 events per year, including Home Shows, MindBodySpirit Festivals, and CollectFest, connecting paying exhibitors with motivated consumer audiences across major Australian cities and New Zealand.

Product overview

EEA operates a platform of consumer exhibition events, delivering more than 16 events annually across three core product lines: Home Shows (7x in Australia, 3x in New Zealand) as Australia's largest home improvement expo reaching 165,000+ homeowners; MindBodySpirit Festivals (5x annually) as Australia's largest health and lifestyle event; and CollectFest (4x in Australia, 1x in New Zealand) as Australia's first dedicated collectables festival. The portfolio targets motivated in-market consumers across home renovation, wellbeing, and collectables sectors, offering exhibitors face-to-face sales, lead generation, and brand visibility opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Show Australia's largest home improvement expo, held in Sydney, Melbourne, Brisbane and Perth, reaching over 165,000 engaged homeowners annually with 150+ exhibitors per show; designed for businesses across home renovation, design, kitchens, bathrooms, outdoor living, interiors and adjacent lifestyle sectors to showcase products, generate leads and drive face-to-face sales.
• MindBodySpirit Festival Australia's largest health and lifestyle event, held five times a year across Melbourne, Sydney and Brisbane, featuring transformative experiences and thoughtfully selected products for health-conscious and spiritually aware audiences; positioned for health, wellbeing, holistic and spirituality-focused businesses to connect with target consumers.
• CollectFest Australia's first dedicated collectables festival, uniting passionate hobbyists nationwide and offering exhibitors a premium marketplace to connect with engaged collector audiences; targeted at niche traders, well-known brands, and specialist service providers in toys, memorabilia, pop culture and rare finds.

Quantifiable outcome

• Over 280,000 visitors attend EEA events each year
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Informa Markets: Global B2B exhibitions organizer and division of Informa plc, running hundreds of trade shows and consumer events worldwide. Comparable as a scaled exhibition organizer, though its portfolio is far broader and more B2B-skewed than EEA's consumer focus.
• Reed Exhibitions: Part of RELX, one of the world's largest exhibition organizers running events across multiple industries and geographies. Comparable as a competing exhibition organizer with global scale, but with a much wider vertical mix than EEA.

Direct peers

• Melbourne Royal (Royal Melbourne Show): Operates the Royal Melbourne Show and related consumer exhibitions including lifestyle, home, and agricultural events. Directly comparable as an Australian consumer exhibition organizer running large-scale annual shows across similar vertical categories.
• Royal Agricultural Society of NSW (Sydney Royal Easter Show): Runs the Sydney Royal Easter Show and associated consumer exhibitions including the Sydney Royal Easter Show. Comparable as an Australian large-scale consumer exhibition operator with multi-decade brand heritage and venue infrastructure.
• Supanova Pop Culture Expo: Australia's largest pop culture and fan convention touring Sydney, Melbourne, Brisbane, Perth, and Adelaide. Directly comparable to EEA's CollectFest as a collectibles/pop culture consumer exhibition targeting hobbyist and collector audiences.
• Oz Comic-Con: Australian pop culture convention series touring major capitals, focused on comics, gaming, and collectibles. Comparable as a consumer-facing collectibles/pop culture exhibition brand competing for the same exhibitor and attendee audiences as CollectFest.

Emerging players

• Diversified Communications Australia: Australian arm of Diversified Communications running trade and consumer exhibitions across lifestyle, food, and technology verticals. Comparable as a mid-sized exhibition organizer with overlapping event formats and SMB exhibitor focus.
• Sydney Build Expo: Annual construction and design trade show held at ICC Sydney, targeting builders, designers, and home renovation professionals. Comparable to EEA's Home Show in audience overlap (Sydney renovation market) but operates as a single-event B2B-focused model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/eea-australia

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exhibitions & Events Australia