What Norm does

Norm is the largest cement manufacturer in the South Caucasus, operating a single integrated dry-process plant in Baku's Garadagh district with annual capacity of 2.1 million tons of cement and 2 million tons of clinker (expanded 14% in January 2026 from 1.76 million tons). Founded in 2006 and converted to an Open Joint-Stock Company in 2019, Norm is wholly owned by NEQSOL Holding (Nasib Hasanov) and produces a full Portland cement range (NORM KLASS 1, A400, B, C500, D, S, KLASS EKO low-CO2 masonry cement), the country's only API Specification 10A-certified oil-well cement (NORM KLASS G HSR), 20+ specialty concrete compositions, and Storm-brand tile adhesives. Products are certified to DIN EN 197-1 (VDZ), GOST, AZS, ASTM, and EN 12004 standards.

The plant is built on European dry-process technology — Siemens Simatic PCS7 process control, Gebr. Pfeiffer vertical raw mill, Claudius Peters ETA cooler (5,500 t/day), Haver & Boecker rotary packers, HAZEMAG crushers, Beumer palletizing, and ThermoFisher online X-ray analyzers — with GPS-tracked bulk and bagged logistics and ~80% secondary raw material utilization. Revenue is generated through one-time product sales via a hybrid distribution model: a direct sales force organized by region (Baku/Absheron and other districts) supported by four authorized distributors (Supersement, Lidersement, Sema 555, Konstromat), targeting four customer segments — construction/infrastructure companies (primary), retail/small builders, oil & gas (SLB, bp, Halliburton), and specialty sulfate-resistant applications. Pricing is unit-based across bagged and bulk formats, adjusted up to 10% in January 2026, and products are exported to select Central Asian markets beyond Azerbaijan.

Name

Norm

Legal name

"Norm" ASC ("Norm" Açıq Səhmdar Cəmiyyəti)

Website

https://norm.az

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Norm is Azerbaijan's largest cement manufacturer, operating a 2.1 million-ton-per-year dry-process plant in Baku that produces Portland cement, specialty concrete, and the country's only API-certified oil-well cement for construction, infrastructure, and oil and gas customers.

Ownership category

akta.pro rank

Product category

Cement Manufacturing

NAICS

Cement Manufacturing (32731), Cement and Concrete Product Manufacturing (3273), Ready-Mix Concrete Manufacturing (32732)

SIC

Cement, Hydraulic (3241), Concrete, Gypsum & Plaster Products (3270)

akta.pro primary industry

Cement Manufacturing (Portland, Blended & Specialty) (IMADAAAG)

akta.pro secondary industry

Ready-Mix Concrete Production & Delivery (IMADAAAA)

Keywords

• Cement manufacturing
• Building materials
• Ready-mix concrete
• Oil-well cement
• Construction supplies

Headquarters

HQ city

Baku

HQ country

Azerbaijan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Cement product sales: Sales of cement products including Portland cement (various classes), sulfate-resistant cement, mineral-added cement, and well cement (oil-well cement) for construction, infrastructure, and energy sectors. Products sold in bagged and bulk form through direct sales teams and authorized distributor network across Azerbaijan.
2. Concrete product sales: Production and sales of all types of concrete including 20+ specialty concrete compositions for various applications (high-strength concrete, self-compacting concrete, watertight concrete, frost-resistant concrete, fiber concrete)
3. Cement-based dry mix products: Sales of cement-based dry mixes including ceramic tile adhesives (Storm brand) for interior and exterior applications

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Norm operates the largest cement manufacturing plant in the South Caucasus (located in Baku, Azerbaijan) with annual capacity of 2.1 million tons of cement and 6,500 tons/day of clinker. The company produces a full range of Portland cements (NORM KLASS 1, S, A400, B, C500, D, EKO), the only domestically manufactured API-certified oil-well cement (NORM KLASS G HSR) in Azerbaijan, cement-based dry mix products (Storm adhesives), and over 20 specialty concrete compositions. Products serve construction, infrastructure, and oil and gas sectors across Azerbaijan with exports to Central Asia.

Product overview

Norm offers a portfolio of cement, concrete, and construction chemical products. The core offering comprises Portland cement types across multiple strength and performance grades: NORM KLASS 1 (CEM I 52.5N) for high-strength applications; NORM KLASS S (sulfate-resistant) for coastal and aggressive environments; NORM KLASS A400, B, C500, and D covering various strength classes for general construction, plastering, and infrastructure; and KLASS EKO as a low-CO2 masonry cement. The company also produces NORM KLASS G (HSR), the only well-plugging/oil-well cement manufactured in Azerbaijan, certified to API standards. Adjacent product lines include Storm-brand ceramic tile and marble adhesives (C1TE and C2TE grades), and a full range of concrete products spanning commodity to 20+ specialized concrete types. All products are produced at the Norm Cement plant using modern dry-process technology, with the product range managed under the Norm Ustalar Klubu (Masters Club) loyalty platform and sold through direct sales and a distributor network.

Differentiator

Problem solved

Functional benefit

Brands

• Norm Ustalar Klubu: A platform for construction craftsmen that provides training, certification support, and social programs for members using Norm cement products.

Products and services

• NORM KLASS 1 Traditional Portland cement (CEM I 52.5N) used for high-strength and high-performance concrete, precast reinforced concrete elements, and general construction engineering works. Complies with AZS EN 197-1:2021. For construction firms and infrastructure projects.
• NORM KLASS S Sulfate-resistant Portland cement (CEM II/A-P 42.5N, SDPS 500 Ə20) with mineral additives, designed for concrete production in sulfate-prone soil and water environments. Certified to AZS EN 197-1:2021 and AZS 531:2011 (GOST 22266-94). For coastal, underground, and hydraulic engineering projects.
• NORM KLASS A400 Portland cement with limestone additive (CEM II/B-L 32.5R) for medium-strength concrete, waterproofing, floor sub-base layers, and high-durability external plastering.
• NORM KLASS B Portland cement (CEM II/C-M (P-L) 32.5R) for waterproofing, floor sub-base layers, and high-durability internal and external plastering. Complies with AZS EN 197-5:2021.
• NORM KLASS C500 Pozzolanic Portland cement (CEM II/A-P 42.5R) for construction requiring exceptional durability and strength, including skyscrapers, bridges, tunnels, hydraulic structures, and runway pavements.

Quantifiable outcome

• 98% customer satisfaction rate
• +5 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

24 partnerships are on record, tiered core, major and minor.

• NEQSOL HoldingcoreOthers · 8 January 2026Norm OJSC is a member of NEQSOL Holding, an international group of companies operating in more than 10 countries in energy, telecommunications, high technologies, and construction sectors. NEQSOL Holding operates across UK, USA, Turkey, Azerbaijan, Ukraine, Georgia, Kazakhstan, UAE, and other countries. The holding company pursues various investment projects to support sustainable economic development in Azerbaijan.
• BTIEC (China)majorTechnology or Integration · 8 January 2026BTIEC (China) was involved as one of the international partners in the successful capacity expansion project at Norm Cement plant, increasing kiln production capacity from 1.76 million to 2 million tons annually.
• Gebr. Pfeiffer (Germany)majorTechnology or Integration · 8 January 2026Gebr. Pfeiffer supplied the vertical raw mill (4500 kW capacity) for Norm Cement plant, known for reliability and long-term continuous operation. Also involved in capacity expansion project.
• Claudius Peters (Germany)majorTechnology or Integration · 8 January 2026Claudius Peters supplied the ETA cooler technology (5,500 t/day productivity) for the plant. Also involved in the capacity expansion project. The cooler ensures maximum heat recovery and stable clinker quality.
• Təhsildə Keyfiyyət Təminatı Agentliyi (TKTA) - Education Quality Assurance AgencymajorStrategic or Co-development Partner · 1 January 2024Partnership for recognition of non-formal and informal learning (QFITT). TKTA and Norm jointly certify construction craftsmen through the Norm Masters Club. The first project in 2024 certified 21 craftsmen; the second project launched in April 2026 involved 30 craftsmen for certification as 'Construction Master'.
• SLB (formerly Schlumberger)coreStrategic or Co-development PartnerSLB is a key international energy company collaborating with Norm in the supply of well cement for oil and gas well cementing operations. Norm is the only manufacturer of oil-well cement in Azerbaijan and holds API certification obtained in 2021, first in the South Caucasus.
• bpcoreStrategic or Co-development Partnerbp is a major international energy company partnering with Norm for well cement supply. The collaboration is expanding year by year, with bp being one of the key customers for oil-well cement products.
• HalliburtoncoreStrategic or Co-development PartnerHalliburton representatives visited Norm Cement plant to learn about production processes and well cement products, indicating active collaboration in the energy sector.
• Azeri M-IminorOthersAzeri M-I supplied approximately 1,000 tons of treated drill cuttings for Norm's successful industrial-scale trial to co-process treated drill cuttings in cement production, advancing Azerbaijan's circular economy.
• Deloitte & TouchéminorOthersDeloitte & Touche LLAC provides limited assurance on selected key performance indicators in Norm's sustainability reports, ensuring accuracy and reliability of reported sustainability data.
• ECRA (European Cement Research Academy)majorStrategic or Co-development PartnerECRA, established in 2003, is a prestigious research institution for cement and concrete technology. Norm is a member and collaborated with ECRA to develop the Net Zero Roadmap for Azerbaijan's cement and concrete industry, presented at COP29.
• VDZ (German Cement Research Institute)majorStrategic or Co-development PartnerVDZ (established 1877) provides technical inspection and has certified Norm's cement products as conforming to DIN EN 197-1:2011 standards. VDZ experts visit the plant regularly for technical review.
• GCCA (Global Cement and Concrete Association)majorStrategic or Co-development PartnerNorm is a member of GCCA, the global body representing cement and concrete producers. Norm's sustainability reports are prepared following GCCA guidelines.
• Azerbaijan Cement Manufacturers AssociationcoreStrategic or Co-development PartnerNorm is a member of the Azerbaijan Cement Manufacturers Association and joined the Net Zero Accelerator initiative. Norm supported the development of the Net Zero Roadmap for the cement and concrete industry in Azerbaijan, the first such roadmap in the CIS region.
• Beumer Group (Germany)majorTechnology or IntegrationBeumer Group supplied the palletizing system for cement bags, ensuring reliable and safe transportation. The new packaging line was commissioned remotely from 4,000 km distance - a first in Beumer's history, using Smart information glasses for remote collaboration.
• Haver & Boecker (Germany)majorTechnology or IntegrationHaver & Boecker (world leader in packaging equipment) supplied 4 rotary cement packaging machines (8-spout 8RS type, 120 t/hour capacity) with electronic scales ensuring accurate bag weights.
• Siemens (Germany)majorTechnology or IntegrationSiemens supplied the Simatic PCS7 automated management system for the plant, enabling technological process control, automatic parameter regulation, and remote mechanism management.
• ThermoFisher Scientific (USA)majorTechnology or IntegrationThermoFisher Scientific supplied 2 PGNRA online x-ray analyzers for raw material analysis, integrated with their licensed computer programs for automatic control of blended materials in the early stages of clinker production.
• HAZEMAG (Germany)majorTechnology or IntegrationHAZEMAG supplied crushing equipment including 2 units for limestone and clay crushing areas (1200 t/hour and 400 t/hour capacity respectively).
• WEIMAR Institute (Germany)minorStrategic or Co-development PartnerInter-laboratory cooperation started with WEIMAR Institute from Germany for quality assurance.
• BE-CERT (Belgium)minorOthersNorm participates in interlaboratory testing programs organized by BE-CERT from Belgium.
• Türkiye Sement Üreticileri Birliği (Turkish Cement Manufacturers Association)minorOthersNorm participates in interlaboratory testing programs organized by the Turkish Cement Manufacturers Association.
• Holtec Consulting (India)minorOthersHoltec Consulting Private Limited, one of the world's 10 most recognized consulting companies in cement production, was engaged as technical consultant for the project in 2007.
• PricewaterhouseCoopers (PwC)minorOthersPwC, one of the four largest independent auditors in the world, audited Norm's 2008-2010 financial statements in accordance with International Financial Reporting Standards for the first time and issued a positive opinion.

Scale indicators10 records

Recent moves12 records

Expansion highlights6 records

Broad incumbents

• CRH plc: Global building materials group with cement, aggregates, and ready-mix concrete operations. Compares to Norm in product mix and exposure to construction-cycle dynamics across multiple regions.
• Cemex: Global cement, ready-mix concrete, and aggregates producer with strong specialty cement and lower-carbon product initiatives. Comparable to Norm on product breadth and the strategic push toward sustainable cement.
• Titan Cement Group: International cement and building materials producer with significant presence in Southeastern Europe, the Eastern Mediterranean, and the US. Comparable vertically integrated model and specialty cement focus.
• Holcim: Global cement and aggregates major with extensive emerging-market footprint. Directly comparable product/market profile; Norm CEO Henning Sasse previously led Holcim's cement operations in India, indicating close technical and commercial overlap.
• Heidelberg Materials: One of the world's largest integrated cement and aggregates producers, with notable presence in the Caucasus and Central Asia. Comparable in scale of vertical integration, sustainability commitments, and product range to Norm.
• Vicat: French-headquartered international cement and concrete group with operations across Europe, Africa, the Middle East, and Central Asia. Comparable to Norm on integrated cement/concrete model and cross-border geographic profile.

Direct peers

• Çimsa: Turkey's largest cement manufacturer, owned by Sabancı Holding. Direct regional peer with multi-country operations, including white cement and specialty products. Norm's Board Chair Ülkü Özcan previously held senior positions at Çimsa, underlining the operational and strategic parallels.

Regional players

• Kars Çimento: Turkish cement producer focused on the eastern Black Sea and Caucasus border region. Regional peer with overlapping customer base in the South Caucasus construction market.
• Steppe Cement: Kazakhstan-based cement producer serving Central Asia — the same export market Norm targets with its well-cement products. Comparable in scale, single-country focus, and product mix.

Others

• GCCA (Global Cement and Concrete Association) member peers: Industry association of major global cement and concrete producers, of which Norm is a member; provides benchmarking, sustainability frameworks, and Net Zero roadmap reference relevant to Norm's strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@norm_sement
• Facebookfacebook.com/NORMLLC
• LinkedInlinkedin.com/company/normojsc
• Instagraminstagram.com/normsement

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Norm