What Ecra does

Ecra is the commercial brand of Turkish software company Netuce, which was founded circa 2004 and publicly launched the Ecra platform in 2018. The company positions itself as an "Environment of Connected Reusable Apps" — a modular, cloud-based (Google Cloud) business software suite targeting primarily small and medium-sized businesses, mid-market firms, agencies, and project-based teams in Turkey, with a secondary footprint in the public sector through municipality customers including Beylikdüzü, Bağcılar, and Fatih.

The platform's core offering is a CRM system, extended through more than a dozen interconnected modules covering task tracking, project management (with Gantt charts), mobile field team management with GPS, sales/field force management with on-site ordering and invoicing, personnel tracking with attendance and shifts, proposal and contract management, reporting, calendar, activities, file management, G Suite/mail integration, and supplier management. An AI- and machine-learning-supported Flow Management module overlays the suite for systematic workflow creation. Capability types marketed include recommendation engines, predictive analytics, process automation, knowledge retrieval (corporate memory), and strategic optimization. Distribution is via web and Android applications with a Turkish-language interface.

The business model is subscription-based annual billing, with quote-driven pricing determined by user count, license duration, modules selected, and storage requirements. Free demo/trial versions feed a direct-sales motion executed through ecra.io, demo request forms, and the company's presence on Facebook, Instagram, Twitter, and LinkedIn. Named reference customers span enterprise (ENKA, Eczacıbaşı, Cinnagen İlaç, Gillette, ICA, Mealis), mid-market IT services (idata), SMB retail (Dilek Pastanesi), and municipalities. The company claims 13,000+ users and 14+ years of operating experience, operates with 11-50 employees from Esentepe, Istanbul, and discloses no external funding, indicating a bootstrapped, founder/independently owned structure.

Name

Ecra

Legal name

Netuce

Website

https://ecra.io

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Ecra, the commercial brand of Turkish software firm Netuce, provides a modular, cloud-based CRM and business management platform with AI/ML features for Turkish SMBs, mid-market firms, agencies, project teams, field sales operations, and municipalities.

Ownership category

akta.pro rank

Product category

CRM Software

NAICS

Software Publishers (51321), Software Publishers (5132)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Sales Force Automation (SFA) CRM (HDAEAFAA)

akta.pro secondary industries

Field Service CRM (Dispatch, Scheduling & Mobile Service) (HDAEAFAL), Marketing Automation & Campaign Management CRM (HDAEAFAB), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• CRM software
• Business management platform
• Field sales software
• Task tracking software
• Customer relationship management

Headquarters

HQ city

Istanbul

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. CRM Software Subscription: Subscription-based pricing model for CRM software. Pricing is determined by number of users, usage duration, features selected, and storage space required. The company offers modular/customizable CRM solutions where customers pay for the applications they need.
2. Custom Module/Feature Licensing: Customers can select specific applications/modules based on their needs. Pricing varies based on which applications are included in their package.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Ecra sells a modular, AI- and machine-learning-powered CRM and business management software platform to Turkish businesses and government entities. Customers subscribe to a core CRM system and selectively combine modular applications (job/task tracking, field sales, personnel tracking, project management, proposal/contract management, reporting, etc.) priced by user count, duration, features, and storage, delivered via web and Android apps on Google Cloud.

Product overview

Ecra is an Environment of Connected Reusable Apps - a flexible, modular business software platform developed with machine learning. The platform offers a core CRM system as its primary product, supplemented by multiple interconnected modules including job/task tracking, mobile field management, team management, customer tracking, field sales, personnel tracking, proposal management, contract management, project management, reporting, calendar, activities, contact management, customer management, product/service catalog, file management, mail integration, supplier management, and AI-supported workflow automation. The modular architecture allows businesses to select and combine modules based on their specific needs, with AI capabilities embedded throughout for predictive analytics, recommendations, and process automation.

Differentiator

Problem solved

Functional benefit

Products and services

• CRM (Customer Relationship Management) Online CRM software providing customer relationship management with contact management, customer tracking, activity logging, and sales automation features for SMBs, enterprises, and municipalities.
• İş Takip Programı (Job Tracking Program) Task and job tracking software enabling task distribution, assignment monitoring, project management, and team performance measurement for project management teams and operations managers.
• Mobil Görev Yönetimi (Mobile Task Management) Mobile field team management solution with GPS tracking, real-time communication, and on-site sales and order processing capabilities for field sales teams and field service organizations.
• Ekip Yönetim Programı (Team Management Program) Team coordination and management tool for assigning tasks, tracking performance, and facilitating internal communication for managers and project leads.
• Görev Takip Programı (Task Tracking Program) Online task management system with real-time tracking, file sharing, team collaboration, and scheduling features for project teams and operations.
• Müşteri Takip Programı (Customer Tracking Program) Customer tracking system for managing customer relationships, monitoring satisfaction, and managing potential customer outreach for sales and account management teams.
• Saha Satış Programı (Field Sales Program) Field sales solution enabling mobile sales, order taking, invoicing, route management, and field team tracking for outside sales organizations.
• Personel Takip Programı (Personnel Tracking Program) Staff tracking system for real-time monitoring of employee performance, attendance, working hours, shifts, certifications, and productivity analysis for HR and operations managers.

Quantifiable outcome

• Understand customers better (specific percentage mentioned but appears in promotional graphics)
• +2 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• Google CloudcoreTechnology or IntegrationGoogle Cloud is used as the cloud storage and infrastructure provider for Ecra's software platform. All data and files are backed up on Google Cloud, providing secure and reliable data storage for customers.
• NetucecoreOthersNetuce appears to be the parent/hosting company for Ecra, providing infrastructure and corporate services. The office address is listed as 'Netuce' at Esentepe Mah. Yazarlar Sk. No:5 in Istanbul.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HubSpot: Global CRM and inbound marketing platform focused on SMBs and mid-market. Comparable to Ecra in target segment (SMB CRM, sales/marketing automation, modular hubs) but vastly larger in scale and geographic reach.
• Bitrix24: Modular CRM + collaboration + project management suite targeting SMBs with a free-tier model. Closely comparable to Ecra's bundled CRM/task/project offering and competes on similar buyers in Turkey.
• Zoho: Modular, broad business software suite (CRM, project, HR, finance) sold by subscription to SMBs and mid-market globally. Closely comparable to Ecra's 'Environment of Connected Reusable Apps' modular architecture and AI-enhanced offerings.
• Vtiger: CRM platform for SMBs with sales automation, help desk, and project modules. Comparable modular CRM/SaaS structure and customer segment to Ecra.
• Pipedrive: SMB-focused sales CRM with pipeline management and workflow automation. Comparable in customer segment and GTM, and actively markets to Turkish SMBs where Ecra competes.

Broad incumbents

• Salesforce: Global CRM leader with deep enterprise penetration. Overlaps Ecra on SFA, customer management, and AI-driven sales/CRM use cases, but operates at a vastly larger scale and price point.
• SAP: Global enterprise software incumbent covering CRM, ERP, HR, and analytics. Overlaps Ecra at the enterprise/upper-mid end of its customer base (e.g., ENKA) on CRM and operational workflows.
• Microsoft Dynamics 365: Enterprise CRM and ERP suite with deep Microsoft 365 integration. Overlaps Ecra on SFA, customer service, and field service use cases for mid-market and enterprise buyers.

Regional players

• Paraşüt: Turkish SaaS for SMB invoicing, expenses, and basic CRM. Targets the same Turkish SMB buyer as Ecra with localized UX and language, providing direct local-market competition.
• Logo Yazılım: Leading Turkish enterprise software (ERP/CRM) provider. Competes with Ecra in mid-market and large enterprise CRM/workflow automation in Turkey with broader portfolio scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ecra_io
• Facebookfacebook.com/ecra.io
• LinkedInlinkedin.com/company/ecra
• Instagraminstagram.com/ecra.io

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ecra