Cherubini

What Cherubini does

Cherubini G.U.P. srl, doing business as Cherubini GUP, is a privately held Italian catering and event equipment rental company headquartered at Via Lariana, 13 in Rome. Founded in 1983 and operating as an srl (private limited company), the firm rents a catalog of 147 products across 13+ categories to professional caterers and individual consumers in the Rome metropolitan area. The catalog spans tables, chairs, cutlery (including premium lines such as 499 Silver and Sabaudo Oro), glassware, plates, underplates, trays, tablecloths, kitchen equipment (gas burners, electric ovens, grills), buffet equipment, table-service accessories, and outdoor furniture. Cherubini also offers event setup consulting (Allestimenti) alongside pure rental, positioning itself as a one-stop supplier for ceremonies and corporate functions.

The business is built around a physical-asset rental model rather than a technology platform: core operations consist of a showroom at the Rome headquarters and a separate warehouse facility for equipment storage and logistics. Distribution is local and direct-to-customer, combining an online catalog (a WordPress-based e-commerce site with per-item reservation forms) with in-person showroom visits and a dedicated Facebook page for marketing. Pricing is quote-based and not publicly disclosed; customers submit reservation requests with start and end dates via the website or the showroom. The firm employs between 11 and 50 people across its two Rome sites, with named operational leads for sales (Francesca Di Nuzzo) and warehouse (David Scanni).

Cherubini generates revenue through transaction-based rental fees on individual items or sets, billed pay-as-you-go based on rental duration and quantity. There is no disclosed SaaS, subscription, or franchise revenue stream, no venture capital or institutional investor involvement, no parent company, and no international or multi-city operations. The company relies on a long-tail of catering professionals and private ceremony clients in Rome, with no named anchor customers or enterprise contracts in the source data. Operational evidence - functional e-commerce site, populated catalog, active contact channels, and maintained facilities - indicates active operating status.

Name

Cherubini

Legal name

Cherubini G.U.P. srl

Website

https://cherubinigup.it

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Cherubini GUP is a Rome-based equipment rental company founded in 1983, renting catering and ceremony supplies (tables, chairs, tableware, kitchen and buffet equipment) to professional caterers and private clients across 147 SKUs, with on-site showroom and warehouse operations.

Ownership category

akta.pro rank

Product category

Catering Equipment Rental

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Catering Equipment, Rentals & Setup (Non-decor) (HSACAGAL)

Keywords

• Catering equipment rental
• Event furniture rental
• Tableware rental
• Banquet equipment hire
• Event setup services

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Rental Services: Rental of catering and event equipment including tables, chairs, cutlery, glasses, plates, linens, kitchen equipment, and buffet supplies. Revenue is generated through rental fees based on duration and quantity of items rented.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Cherubini G.U.P. srl rents catering and event equipment — tables, chairs, cutlery, glassware, plates, underplates, trays, tablecloths, kitchen equipment, buffet equipment, table service items, and outdoor items — and provides event setup and consulting services to professional caterers and private individuals in Rome.

Product overview

Cherubini Gup is a catering equipment rental company based in Rome, Italy, offering a comprehensive catalog of 147 rental products for events and ceremonies. The portfolio includes tables (Tavoli) in various styles (round, square, Spanish, half-moon, plank designs), chairs (Sedie) including the Campanina series with multiple color options, folding and transparent chairs, cutlery (Posate) in silver and steel, glassware (Bicchieri), plates (Piatti), underplates (Sottopiatti), trays (Vassoi), tablecloths (Tovaglie), kitchen equipment (Attrezzatura da Cucina), buffet equipment (Attrezzatura da Buffet), and table service items (Attrezzatura da Tavola). The company also provides outdoor equipment (Varie Esterno) and event setup consulting services (Allestimenti).

Differentiator

Problem solved

Functional benefit

Products and services

• Tavoli (Tables) Rental tables including round, square, Spanish-style, half-moon, plank, and quarter-moon designs in various dimensions for banqueting and event layouts.
• Sedie (Chairs)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Classic Party Rentals: One of the largest event equipment rental companies in the US, offering tents, tables, chairs, linens and tabletop goods. It is comparable as a broad incumbent in the same rental category, though operating at far greater geographic and SKU scale than Cherubini.
• Bright Event Rentals: Large US-based event rental company providing tables, chairs, linens, tabletop and kitchen equipment to caterers and event planners. Comparable as a broad incumbent serving the same equipment-rental demand pool, but with national scale and a much broader catalog than Cherubini's Rome-focused operation.
• Peak Event Services: US event rental company supplying tables, chairs, linens, dinnerware and staging to corporate and social events. Directly comparable category overlap (event tabletop and equipment rental), positioned as a broader multi-market incumbent relative to Cherubini's single-city footprint.
• Taylor Made Event Rental: Event rental company offering tableware, furniture, linens and tents for weddings and corporate events. Closely comparable product mix to Cherubini — including premium tabletop and full table settings — though serving US markets rather than Rome.
• Europalco: Italian provider of event infrastructure including staging, seating, structures and event equipment. Comparable as a domestic Italian peer serving the same MICE and ceremonial event customers, but operating at significantly larger scale and a broader infrastructure scope than Cherubini's tabletop-rental niche.

Direct peers

• Galateo Ricevimenti: Italian event planning and banqueting service provider supplying equipment, table settings and ceremony coordination. Comparable as a direct peer in the Italian wedding and social-event space, combining equipment supply with event-setup services similar to Cherubini's offering.
• Noleggio Cerimonie Italia: Italian operator specializing in rental of chairs, tables, tableware and accessories for ceremonies and banquets. Directly comparable in product scope (chairs, tables, accessories) and customer base (ceremonies, weddings, banquets) to Cherubini, though serving multiple Italian regions rather than Rome alone.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cherubinigup

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cherubini