New Dawn Treatment Centers

What New Dawn Treatment Centers does

New Dawn Treatment Centers is a family-owned behavioral healthcare provider founded in 1987 by the Morton family and headquartered in Sacramento, California, operating 12 treatment locations across Northern California (Auburn, Citrus Heights, Elk Grove, Fair Oaks, Granite Bay, Lathrop, Loomis, Orangevale, Redding, Sacramento) and Northern Nevada (Reno). The company delivers a full continuum of addiction and mental health care spanning medically supervised detox, Medication Assisted Treatment (MAT) with buprenorphine, methadone, and naltrexone, residential treatment (standard and luxury tiers), Partial Hospitalization Programs (PHP), Intensive Outpatient Programs (IOP), outpatient services, dual diagnosis treatment, aftercare, and lifetime alumni support. Programs are differentiated along multiple axes: gender-specific tracks for men and women, adolescent SUD and primary mental health, perinatal and postpartum treatment, veterans/first responders, and Indigenous populations. Clinical methodology combines evidence-based modalities (CBT, DBT, EMDR, Accelerated Resolution Therapy) with experiential offerings (equine therapy, alpaca-assisted therapy, float therapy, yoga, mindfulness, art therapy, massage).

Underlying clinical infrastructure is built around two proprietary frameworks — TJ Woodward's Conscious Recovery curriculum and Dr. Stephanie Covington's gender-responsive, trauma-informed programs — alongside operational pillars such as a One-Year Sober Guarantee for 90-day program completers, free lifetime weekly aftercare, and a maximum six-resident-per-house capacity model. Client-to-clinician ratios of 3:1 (luxury) and 4:1 (standard) are described as the lowest in the Sacramento area.

Revenue is generated through a hybrid payer model: New Dawn is an in-network preferred provider with major carriers including Anthem/Blue Cross/Blue Shield, Aetna, TRICARE, TRIWEST, Cigna, MHN, and Optum, complemented by private-pay (with discounts for Veterans, First Responders, former Union workers, and alumni) and a financing relationship with My Treatment Lender. GTM is sales-led via a 24/7 admissions line and free insurance verification, supplemented by SEO-driven local landing pages, organic social, blog content, alumni testimonials, and professional referrals. The organization reports helping more than 20,000 individuals since inception, holds CARF accreditation and California DHCS licensing, was named to Newsweek's 2022 'America's Best Addiction Treatment Centers,' and remains family-owned with no shareholders or external investors.

Name

New Dawn Treatment Centers

Legal name

New Dawn Treatment Centers

Website

https://newdawntreatmentcenters.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Short description

New Dawn Treatment Centers is a family-owned, Sacramento-based behavioral healthcare operator founded in 1987, delivering a full continuum of addiction and mental health treatment across 12 locations in Northern California and Nevada. Services span detox, residential (standard and luxury), PHP, IOP, dual diagnosis, adolescent, perinatal, and lifetime aftercare programs.

Ownership category

akta.pro rank

Product category

Addiction Treatment and Behavioral Health Services

NAICS

Residential Mental Health and Substance Abuse Facilities (623220), Outpatient Mental Health and Substance Abuse Centers (62142)

SIC

Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Residential Mental Health Treatment Centers (HLAFACAC)

akta.pro secondary industries

Outpatient Substance Use Disorder (SUD) Treatment Programs (HLAFABAD), Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA), Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL)

Keywords

• Addiction treatment services
• Substance use disorder care
• Mental health programs
• Residential rehabilitation services
• Intensive outpatient programs

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Healthcare Services - Insurance: Revenue generated from treating clients covered by health insurance plans. New Dawn is an in-network preferred provider with major insurance companies including Anthem/Blue Cross/Blue Shield, Aetna, TRICARE, TRIWEST, Cigna, MHN, Optum, and many others. Insurance verification is performed before admission to determine coverage.
2. Private Pay: Direct payment from clients without insurance coverage or those preferring to pay out-of-pocket. Special discounts offered to Veterans, First Responders, former Union workers, and alumni.
3. Financing Services: Partnership with My Treatment Lender provides flexible financing options with competitive rates for clients seeking to spread treatment costs over time.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

New Dawn Treatment Centers is a family-owned behavioral healthcare provider operating a full continuum of substance use disorder and mental health treatment across Northern California and Northern Nevada. The core offering spans medically supervised detox, medication-assisted treatment, residential programs (standard, luxury, gender-specific), partial hospitalization, intensive outpatient, and lifetime aftercare/alumni support, delivered through 12 treatment center locations serving more than 20,000 individuals since 1987.

Product overview

New Dawn Treatment Centers operates as a comprehensive substance use disorder and mental health treatment center offering a full continuum of care across Northern California and Nevada. The organization provides a modular service architecture spanning detox, residential treatment (standard and luxury), partial hospitalization, intensive outpatient, outpatient, and aftercare services. Treatment programs include gender-specific tracks for men and women, adolescent programs, and dual diagnosis care for co-occurring mental health conditions. The portfolio ranges from medically intensive services (medical detox, MAT) through residential programs with varying amenity levels, to flexible outpatient options, unified by a shared clinical approach incorporating evidence-based and experiential therapies.

Differentiator

Problem solved

Functional benefit

Products and services

• Medically Supervised Detox Medically supervised detoxification program that ensures safe cleansing of toxic chemicals from the body with minimal withdrawal symptoms, available for alcohol, opioids, and benzodiazepines.
• Medication Assisted Treatment (MAT) Treatment program using FDA-approved medications such as buprenorphine, methadone, and naltrexone to manage withdrawal symptoms and cravings during recovery, particularly for opioid use disorders.
• Residential Treatment Patient-centered residential treatment offering individual therapy, group counseling, and family therapy in homelike residential settings with a maximum of six residents per location.
• Partial Hospitalization Program (PHP) Daytime treatment program with the ability to return home or to sober housing at night, providing intensive structured care while allowing some independence.
• Intensive Outpatient Program (IOP) Flexible therapy sessions allowing clients to maintain personal responsibilities while receiving structured recovery support, with up to 6 hours per day of individual and group therapy.
• Outpatient Services Step-down treatment program supporting sober living and relapse prevention when re-entering school or workforce after detox and addiction treatment.
• Dual Diagnosis Treatment Integrated treatment program addressing both substance use disorders and co-occurring mental health conditions such as anxiety, depression, bipolar disorder, and PTSD simultaneously.
• Luxury Drug Rehab High-end residential treatment featuring private rooms with ensuite bathrooms, premium amenities, personal trainers, onsite gyms, massage therapy, and pool and spa facilities.
• Men's Drug Rehab Gender-specific residential treatment program for men with separate housing and curriculums addressing issues specific to male addiction and recovery patterns.
• Women's Drug Rehab Gender-specific residential treatment program for women with separate housing and curriculums addressing issues specific to female addiction and recovery patterns.
• Mental Health IOP/PHP Mental health intensive outpatient and partial hospitalization programs treating primary mental health conditions without substance use co-diagnosis.
• Adolescent SUD & Primary Mental Health Program Specialized substance use disorder and mental health treatment program designed specifically for adolescents.
• Intervention/Family Counseling Counseling services providing a safe and supportive environment where clients and family members can share honestly about relational experiences and challenges.
• Aftercare/Alumni Support Lifetime aftercare support program offering free weekly support group meetings for clients who complete residential and intensive outpatient programs, with alumni coordinator and mentorship.
• Perinatal & Post Partum Treatment Specialized treatment program for pregnant and postpartum women dealing with substance use disorders and mental health challenges.

Quantifiable outcome

• 95% client satisfaction rate
• +2 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Caron Treatment Centers: A nationally recognized, nonprofit residential addiction treatment organization with flagship Pennsylvania location but extended geographic reach. Operates gender-specific programs and a full continuum from detox to aftercare, directly comparable to New Dawn's gender-responsive and continuum-based model.
• Promises Behavioral Health: California-based luxury and standard residential SUD treatment provider serving multiple West Coast and out-of-state markets. Directly comparable luxury/premium tier positioning, multi-modality approach, and small residential home model similar to New Dawn's luxury programs.

Broad incumbents

• American Addiction Centers (AAC): Publicly-traded national network of residential and outpatient SUD treatment facilities across multiple states. Comparable as a multi-location, full-continuum SUD provider, though larger and more investor-driven than New Dawn's family-owned model.
• Discovery Behavioral Health: Large national operator of residential and outpatient SUD and mental health treatment facilities across multiple states. Comparable service mix (detox, residential, PHP, IOP, outpatient) but operates at much greater scale across broader geographies than New Dawn's California/Nevada footprint.
• Hazelden Betty Ford Foundation: One of the largest and most recognized nonprofit addiction treatment providers in the U.S., offering a full continuum of care (detox, residential, outpatient, aftercare) across multiple states. Highly comparable to New Dawn's residential-led, multi-modality SUD model and similarly focused on evidence-based, trauma-informed care.

Regional players

• Cumberland Heights: Nonprofit addiction treatment provider based in Tennessee offering residential, IOP, and recovery housing for adults with SUD. Comparable in mission and continuum-based approach, though it serves the Southeast rather than New Dawn's Northern California/Nevada territory.
• Azure Acres Recovery Center: Northern California residential SUD treatment facility in Sonoma County providing detox, residential, and outpatient services. Direct regional peer serving overlapping Northern California catchment area with comparable residential care model.

Emerging players

• Steps to Recovery: Northern California (Bay Area) residential and outpatient addiction treatment provider for men. Overlaps with New Dawn's residential SUD offering in shared California geography, though smaller scale and gender-specific like New Dawn's men's tracks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/newdawntreatmentcenters
• LinkedInlinkedin.com/company/new-dawn-treatment-centers
• Instagraminstagram.com/new_dawn_treatment_centers
• Xx.com/newdawnctr

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Dawn Treatment Centers