Myfeel
MyFeel is a Taiwan-based crowdfunding and e-commerce marketplace enabling brands and creators to launch funding campaigns and sell products to Asian consumers. It combines a crowdfunding portal, product gallery, and lifestyle content channel serving both enterprise brands and individual creators.
- Company typePrivate
- Founded2017
- HeadquartersTaipei, Taiwan
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Myfeel does
MyFeel (legally registered as 麥菲爾股份有限公司 / Myfeel Inc., unified business number 83610942) is a Taiwan-incorporated, privately held crowdfunding and e-commerce marketplace operating under the brand MYFEEL. The platform is self-described as an "Asia cross-border crowdfunding platform" (亞洲跨國群眾集資平台) and consists of three interconnected components: a crowdfunding section (群眾集資) where brands and creators launch funding campaigns, a product gallery (產品館) marketplace that continues selling successfully funded products, and a lifestyle content channel (品味誌) that publishes editorial content around featured products. Its core product surface is a website (myfeel-tw.com) with no disclosed mobile app, no proprietary technology stack, and no disclosed AI/ML capabilities.
The platform serves two primary customer segments: brand-side creators (ranging from multinationals such as Philips, SHARP, LG, Roborock, NWT, and OASIS to startups such as Byee, Cheerble, MATELASER, and DEAR.min) seeking consumer market access, pre-launch validation, and marketing exposure in the Taiwanese market; and consumer-side backers seeking innovative products at early-bird pricing. Notable campaign outcomes include Byee's kitchen waste composter at NT$40.5M raised (8,094% of goal, 3,107 backers), Philips AC3681/80 pet air purifier at NT$30.8M (30,834% of goal), and Roborock H1/M1 at NT$20.2M, with multiple campaigns exceeding 10,000% of their funding targets.
MyFeel's revenue model is marketplace commission, taking a percentage cut on successfully funded crowdfunding campaigns plus ongoing sales through the product gallery. The platform is go-to-market product-led, driving traffic through its website, LINE official account, email newsletter, and social media presence on Instagram, Facebook, and YouTube. No funding rounds, parent company, management team, or financials are disclosed. The platform's "Asia cross-border" positioning is rhetorical rather than operationally evidenced; the operating geography is concentrated in Taiwan (TWN), with international brand participation flowing through to Taiwanese consumers rather than distributed cross-border operations.
Myfeel firmographics
Firmographics- Name
- Myfeel
- Legal name
- 麥菲爾股份有限公司
- Website
- https://myfeel-tw.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MyFeel is a Taiwan-based crowdfunding and e-commerce marketplace enabling brands and creators to launch funding campaigns and sell products to Asian consumers. It combines a crowdfunding portal, product gallery, and lifestyle content channel serving both enterprise brands and individual creators.
- Ownership category
- akta.pro rank
Myfeel industry classification
Industry- Product category
- Crowdfunding Marketplace
- akta.pro primary industry
- Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based) (MPACAFAJ)
- akta.pro secondary industries
- Cross-border Marketplaces (Multi-seller) (CRAFAJAA), Mass-Market Multi-category (1P/3P) Marketplaces (CRAFAAAA)
Keywords
Where Myfeel is headquartered
LocationHeadquarters
- HQ city
- Taipei
- HQ country
- Taiwan
- HQ region
- Asia
Offices1 record
Markets served
Myfeel business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations
Revenue model
- Crowdfunding platform commission: MyFeel operates a crowdfunding marketplace, earning revenue by facilitating campaign fundraising for product creators and brands. The platform takes a commission on successfully funded projects, with visible funding milestones and supporter counts indicating active campaigns. Additional revenue is generated through the product marketplace (產品館) where successfully funded products are sold to consumers.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Myfeel product offering
Product offeringCore offering
Myfeel operates a Taiwan-based Asia cross-border crowdfunding and e-commerce marketplace where third-party brands and product creators launch campaigns to raise funds from backers across the region. The platform bundles three connected offerings: a crowdfunding portal (群眾集資) for active and upcoming campaigns, a curated product gallery (產品館) where successfully funded products continue to be sold, and an in-house lifestyle magazine (品味誌) that drives product discovery through editorial content. Revenue is generated primarily through commissions on successfully funded campaigns and ongoing product sales via the marketplace.
Product overview
Myfeel operates as a cross-border crowdfunding and e-commerce platform based in Taiwan. The platform consists of three interconnected core offerings: the 群眾集資 (Crowdfunding) platform where brands and creators launch campaigns to raise funding; the 產品館 (Product Gallery) marketplace featuring curated consumer products; and the 品味誌 (Lifestyle Magazine) content channel. The platform showcases products across categories including electronics (microphones, air purifiers, vacuum cleaners), home appliances (coffee machines, washing machines, water dispensers), wellness devices (red light therapy, massage), and smart home solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- 群眾集資 (Crowdfunding Platform) A crowdfunding portal where brands and product creators launch campaigns to raise funds from backers across Asia, featuring funding milestones, supporter counts, stretch-goal unlocks (人數達標解鎖更多獎勵), and active campaign browsing.
- 產品館 (Product Gallery) A curated e-commerce marketplace showcasing consumer electronics, home appliances, lifestyle, and wellness products that have emerged from successful crowdfunding campaigns, available for direct purchase through shopping cart and member-area checkout.
- 品味誌 (Lifestyle Magazine) An in-house editorial media channel publishing product reviews, recommendations, and lifestyle articles for the Myfeel community, functioning as a content marketing and discovery vehicle for the crowdfunding and product gallery offerings.
Companies that use Myfeel
Customer profileNamed customers12 records
Segments2 records
Ideal customer profiles2 records
Myfeel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Myfeel partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Myfeel competitors and assessment
Company assessmentDirect peers
- flyingV: One of Taiwan's earliest and longest-running crowdfunding platforms, operating a similar commission-based model across consumer product, design, and creative campaigns. Directly comparable in geography, model, and target creator/brand base to MyFeel.
- zeczec: Taiwan-based crowdfunding platform with a similar product/marketplace positioning to MyFeel, focused on consumer product launches and serving both creators and backers. Operates as the most direct domestic competitor with overlapping brand and backer pools in Taiwan.
Broad incumbents
- PChome Online: Taiwan's leading generalist e-commerce marketplace, offering the same multi-category product discovery and purchase experience that MyFeel's product gallery (產品館) aims to provide. Broadly comparable as a Taiwan incumbent competing for the same shopper wallet share.
- Shopee Taiwan: A leading Southeast Asian and Taiwan e-commerce platform owned by Sea Group, operating a marketplace model that competes for the same cross-border consumer electronics and lifestyle shoppers MyFeel targets with its product gallery.
- Kickstarter: The global leader in reward-based crowdfunding, with established brand and creator relationships worldwide and a much larger scale than MyFeel. Serves as the broad incumbent benchmark for the category MyFeel operates in, and a potential channel for the same international brands (Philips, SHARP, LG) MyFeel works with.
- Indiegogo: Global crowdfunding platform offering both fixed and flexible funding models, with strong traction in consumer electronics and Asian brand campaigns. Comparable as a broad incumbent serving the same creator/brand and backer segments MyFeel targets.
Regional players
- Makuake: Japan's largest crowdfunding platform, operated by Recruit, with a comparable consumer product launch focus and brand-creator monetization model. Regionally adjacent to MyFeel's Asia cross-border positioning and competing for the same Japanese and pan-Asian brand campaigns.
- Campfire (CAMPFIRE): Major Japanese crowdfunding platform operating a similar reward-based crowdfunding model for consumer products, creative works, and social projects. Comparable as an Asian regional peer competing for cross-border creator interest.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Myfeel social profiles
Digital presenceMyfeel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Myfeel leadership team
Management profileNumber of profiles
Myfeel funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Myfeel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Myfeel
What does Myfeel do?
Myfeel operates a Taiwan-based Asia cross-border crowdfunding and e-commerce marketplace where third-party brands and product creators launch campaigns to raise funds from backers across the region. The platform bundles three connected offerings: a crowdfunding portal (群眾集資) for active and upcoming campaigns, a curated product gallery (產品館) where successfully funded products continue to be sold, and an in-house lifestyle magazine (品味誌) that drives product discovery through editorial content. Revenue is generated primarily through commissions on successfully funded campaigns and ongoing product sales via the marketplace.
Is Myfeel a public or private company?
Myfeel is a private company. It is classified as unknown and is currently operating.
When was Myfeel founded?
Myfeel was founded in 2017. It employs 11 to 50 people.
Where is Myfeel based?
Myfeel is headquartered in Taipei, Taiwan, in the Asia region.
How does Myfeel make money?
One revenue line is on record: crowdfunding platform commission.
Who are Myfeel's main competitors?
Direct peers on record are flyingV and zeczec. Broad incumbents are PChome Online, Shopee Taiwan, Kickstarter and Indiegogo. Regional players are Makuake and Campfire (CAMPFIRE).
Does Myfeel have an API?
No public API is recorded for Myfeel.
What industry is Myfeel in?
Myfeel's product category is Crowdfunding Marketplace. Its primary akta.pro industry code is MPACAFAJ, Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based), with a secondary code of CRAFAJAA, Cross-border Marketplaces (Multi-seller).