Safie
Safie Inc. is a Japan-based cloud video recording platform provider that enables camera-to-cloud recording without on-premise DVR/NVR hardware, serving SMBs, enterprises, and government across retail, construction, healthcare, and public safety through subscription plans, hardware sales, and OEM/whitelabel partnerships.
- Company typePublic
- Founded2014
- HeadquartersNishi-shinagawa, Japan
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Safie does
Safie Inc. is a Japan-headquartered cloud video recording platform provider founded in October 2014 and listed on the Tokyo Stock Exchange since 2021. The company's core product replaces traditional on-premise DVR/NVR infrastructure with a camera-to-cloud recording architecture, supporting fixed, PTZ, wearable (Safie Pocket/Pocket2 Plus), edge AI (Safie One), outdoor (Safie GO/GO 360/GO PTZ Plus), and LTE-connected cameras from approximately 200 compatible models including Axis ACAP-enabled devices. The platform exposes a REST API (Safie API) with OAuth 2.0 and API key authentication, an enterprise management application (Safie Manager) integrated with Azure Active Directory via SCIM, and supporting products including Safie Connect (HDMI streaming router) and Safie Entrance2 (cloud-based facial recognition access control with anti-spoofing). Safie holds ISO/IEC 27001 and ISO/IEC 27701 certifications, has products registered in Japan's NETIS public construction technology system, and operates subsidiaries in Vietnam and Thailand alongside an APAC partnership with Singapore-based Ailytics.
The company monetizes through three primary streams: (1) cloud recording subscriptions priced per camera across multiple retention tiers (7 to 365 days), (2) hardware sales of proprietary cameras and accessories plus rental plans for wearable units, and (3) OEM/whitelabel licensing — most notably through NTT East's Gigarakucamera Cloud Plan and Secom's Image Cloud Service. Go-to-market combines direct self-serve SMB sales through safie.jp, enterprise field sales for multi-location deployments, a broad channel network including Canon Marketing Japan, NEC, USEN-NEXT/CANSYSTEM, Kyocera CS, and NTT DOCOMO, and vertical co-development with construction firms (Kajima, Daiwa House, Shimizu), restaurant chains (Arcs Mile), retailers (Belc, Ministop, Haruyama, Sofmap), utilities (Tohoku Electric Power), and government entities (Yachiyo City Fire Department, Murakami City, Chiba City, Shibuya City).
As of March 2026, Safie reports 370,000 paying camera units, 616 employees, a Tokyo headquarters at A-PLACE Gotanda Ekimae in Shinagawa-ku, and a Kansai regional office in Osaka, with a market-leading 54.3% share of Japan's cloud recording service market per Techno System Research — a position held for 9 consecutive years. The company has raised over 13.5 billion JPY in cumulative funding through 2017 (including a 9.7 billion JPY round in September 2017) and continues to expand its AI analytics layer through in-house edge AI on Safie One and integrations with third-party AI partners including Asilla, icetana, Ridge-i, EAGLYS, OPTiM, and VAAK.
Safie firmographics
Firmographics- Name
- Safie
- Legal name
- セーフィー株式会社
- Website
- https://safie.co.jp
- Company type
- Public
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Safie Inc. is a Japan-based cloud video recording platform provider that enables camera-to-cloud recording without on-premise DVR/NVR hardware, serving SMBs, enterprises, and government across retail, construction, healthcare, and public safety through subscription plans, hardware sales, and OEM/whitelabel partnerships.
- Ownership category
- akta.pro rank
Safie industry classification
Industry- Product category
- Cloud Video Recording & Surveillance Platform
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Cloud Video Surveillance (VSaaS) Setup & Management (HSAHACAE)
Keywords
Where Safie is headquartered
LocationHeadquarters
- HQ city
- Nishi-shinagawa
- HQ country
- Japan
- HQ region
- Asia
Offices2 records
Markets served
Safie business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations, Supply Chain
Revenue model
- Cloud Recording Subscription Plans: Monthly/annual subscription fees for cloud video recording storage. Plans range from 7-day to 365-day recording retention, with per-camera pricing. Core recurring revenue stream.
- Camera Hardware Sales: Sale of proprietary and third-party compatible cameras including Safie Pocket series, Safie GO outdoor cameras, Safie One edge AI camera, and accessories.
- Safie Entrance2 (Facial Recognition Access Control): Monthly subscription for facial recognition access management, priced per number of registered faces with cloud storage of entry logs.
- Safie Pocket2 Rental Plans: Monthly rental of wearable cloud cameras including hardware, LTE data, cloud recording, and accessories. Offered in standard and warranty plan variants.
- OEM / White-label (e.g., Secom, NTT East Gigarakucamera): White-label of Safie's cloud recording platform to partners like Secom (Secom Image Cloud Service) and NTT East (Gigarakucamera Cloud Plan) who resell under their own brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Safie GO cloud recording - 7-day plan |
| Subscription | Monthly | Safie GO cloud recording - 30-day plan |
| Unit Pricing | Monthly | Safie One camera body |
| Subscription | Monthly | Safie Entrance2 |
| Subscription | Monthly | Safie Pocket2 rental |
| Subscription | Monthly | NTT East Gigarakucamera Cloud Plan (Safie OEM) |
| Freemium | Pay-as-you-go | Safie API / Safie Developers trial |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels7 records
Safie product offering
Product offeringCore offering
Safie develops and operates a cloud-based video recording platform that enables cameras to record directly to the cloud without local DVR/NVR hardware, offered alongside a proprietary camera lineup (Safie Pocket2 wearable, Safie GO outdoor, Safie One edge AI, Safie Entrance2 facial recognition). Customers subscribe to per-camera cloud recording plans (7 to 365-day retention) and use the Safie REST API to integrate video with analytics, POS, BI, GIS, BIM, and access control systems for retail, construction, healthcare, government, and infrastructure use cases.
Differentiator
Problem solved
Functional benefit
Brands
- Safie Pocket: ウェアラブルクラウドカメラ。トランシーバー感覚で使用できるクラウド録画型のウェアラブルカメラ。
- Safie GO
- Safie One
- Safie Entrance2
- Safie Pocket2
- Safie Manager
- Safie API
- Safie Developers
Products and services
- Safie Cloud Recording Service Safie's flagship offering: a cloud video recording subscription service that allows cameras to record directly to the cloud without local DVR/NVR hardware. Plans range from 7-day to 365-day retention per camera, with HD recording at up to 30fps, remote live viewing and playback from any device, motion/audio/network disconnection detection, PTZ control, and clip sharing. Sold to SMBs via self-serve web, to enterprises through field sales, and to end customers via OEM/whitelabel partners.
- Safie Pocket2 / Safie Pocket2 Plus / Safie Pocket2 Wide Wearable Cloud Cameras Wearable cloud camera lineup for field workers in construction, emergency services, logistics, healthcare, and field operations. Models include transponder-feel Safie Pocket, Safie Pocket2 with GPS and history playback, Safie Pocket2 Plus upgraded model, and NETIS-registered Safie Pocket2 Wide. Features built-in LTE SIM, battery, dual-way communication, GPS, and cloud recording. Available via monthly rental plans (standard and warranty variants) or paired with monthly cloud recording subscriptions.
- Safie GO Outdoor Cloud Cameras (including Safie GO 360 and Safie GO PTZ Plus) Outdoor cloud camera lineup for construction sites, civil engineering, infrastructure, and field monitoring. Registered with Japan's NETIS (Ministry of Land, Infrastructure, Transport and Tourism new technology information system) for public works projects. Models include Safie GO base, Safie GO 360 with 360-degree panoramic coverage, Safie GO PTZ Plus with PTZ and GPS functionality, and solar panel support for off-grid deployments.
- Safie One Edge AI Camera Edge AI camera with on-device people detection (helmet/hat-inclusive), enhanced night vision, QR code setup, LTE dock option, and an AI-App ecosystem for retail analytics including dwell time, foot traffic, and zone detection. Body sold one-time (41,800 JPY) with separate monthly usage fees from 1,320 JPY depending on recording duration. LTE dock sold separately.
- Safie Entrance2 Cloud Facial Recognition Access Control Cloud-based facial recognition access control system with walk-through authentication, temperature sensing, and cloud management of access permissions. Uses Face FC terminal from Data Scope with dual-lens anti-spoofing, 99%+ accuracy, and 200ms recognition speed. Pricing starts at 16,500 JPY/month for 100 registered faces with cloud storage of entry logs (up to 90 days). Integrates with King of Time attendance management.
- Safie Connect HDMI Streaming Router HDMI-output router that enables live streaming and cloud recording from any HDMI camera source, with group calling functionality. Allows existing HDMI-output cameras and devices (including laptops) to be added to the Safie cloud recording platform with plug-and-play setup.
- Safie API and Safie Developers Portal REST API enabling third-party applications, software, and BI/analytics tools to access live video streams, recorded footage, and event data from Safie cloud cameras for integration with operations, analytics, POS, BIM/GIS, access control, and AI solutions. Available through the Safie Developers portal with documentation, sample code, OAuth2.0 and API key authentication, and a freemium trial plan.
- Safie Manager Enterprise Camera Management Application Enterprise camera management application with Azure Active Directory and SCIM integration enabling automated user and team provisioning, directory synchronization, and centralized management of large camera fleets for enterprise customers.
- Safie Visitors Facial Recognition Service Cloud-based facial recognition visitor management and access control service (predecessor to Safie Entrance2), enabling organizations to authenticate and track visitors at entry points using facial recognition tied to the Safie cloud platform.
- NTT East Gigarakucamera Cloud Plan (Safie-powered OEM) OEM/whitelabel of Safie's cloud recording platform offered by NTT East under the 'Gigarakucamera Cloud Plan' brand, primarily targeting SMB customers in eastern Japan. NTT East handles sales, installation, on-site setup, and customer support while Safie provides the cloud recording backend technology.
- Secom Image Cloud Service (Safie-powered OEM) OEM/whitelabel of Safie's cloud recording platform offered by Secom as 'Secom Image Cloud Service,' integrated with Secom's AZ enterprise security system to deliver combined physical video and access control security to enterprise customers.
- Real-time AI Anomaly Detection Service AI-powered video analytics service that detects suspicious and abnormal behavior patterns in live camera streams in real time for security operations, building on Safie's existing cloud camera platform and integrating with video analytics providers.
- 現場ライブビュー powered by Safie (Live Field View for Window Service) Industry-specific live field viewing functionality for window replacement service providers, allowing remote viewing of field sites through Safie cloud cameras as part of the '窓' (Window) service offering.
Quantifiable outcome
- 99.5% user retention rate for cloud recording paid plan subscribers
- +5 more outcomes
Companies that use Safie
Customer profileNamed customers16 records
Segments7 records
Ideal customer profiles8 records
Safie technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
AI capability18 records
Feature8 records
Safie partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered minor, major and core.
- Shimizu Corporation (清水建設株式会社)minorJoint verification of 'AI Construction Management System' combining video, AI, and construction management data with Shimizu Corporation and two other unnamed partners.
- Ailytics (Singapore)minorStrategic business partnership with Singapore-based video AI analytics company Ailytics for advanced video intelligence capabilities in the Asia-Pacific market.
- Murakami City, Niigata (新潟県村上市)minorMurakami City signed a disaster response agreement with Safie for video equipment supply support during emergencies, following recognition of Safie's use in the 2022 Niigata heavy rain disaster response.
- Osaka Expo 2025 / Team EXPO 2025minorSafie Pocket2 cameras adopted in the 'Onokawa Green Road Future Project' registered with Team EXPO 2025 for Osaka-Kansai Expo, recording construction and maintenance of public infrastructure.
- Hakuhodo Products (博報堂プロダクツ)minorHakuhodo Products' 'Ivesco' event measurement solution uses Safie cameras with AI analytics to measure event attendance, dwell time, and visitor demographics for event effectiveness analysis.
- Construction DX Research Institute (建設DX研究所)minorSafie is a founding member of the Construction DX Research Institute, a consortium of 6 construction tech companies (ANDPAD, Kogakuin, Polyuse, Liberaware, Locus Blue) promoting digital transformation in Japan's construction industry.
- Yachiyo City Fire Department (八千代市消防本部)minorYachiyo City Fire Department conducted 1.5-year pilot using Safie Pocket2, then fully deployed wearable cameras for disaster response operations including fire, rescue, and emergency medical services.
- Shibuya City (渋谷区)minorSafie selected for Shibuya City's 'Data Utilization Promotion' smart city program, deploying cameras at Miyashita Park to analyze public space utilization patterns and visitor demographics.
- EAGLYS (イーグリス株式会社)minorEAGLYS and Safie co-develop AI image analysis services for manufacturing production line defect detection. Demonstrated 91% accuracy detecting foreign objects at 24m distance in factory environments.
- Chiba City (千葉市)minorChiba City partnered with Safie for disaster response and public safety applications, deploying cameras for evacuation center monitoring and disaster site assessment during typhoon seasons.
- Nishio Rent All (西尾レントオール株式会社)minorNishio Rent All rents the Safie + Zakti crane camera system (Doboreco JK) to civil engineering and construction companies for safety monitoring and operational documentation.
- Chiba City (千葉市)minorChiba City partnered with Canon MJ, CDS, and Safie for pilot deployment of Safie Pocket2 cameras in disaster response and public facility monitoring.
- NTT Com (NTTコミュニケーションズ株式会社)minorNTT Com's 'coomonita' workspace management service incorporates Safie cameras for remote workplace monitoring and facility management.
- NTT DOCOMO (株式会社NTT DOCOMO)minorNTT DOCOMO distributes Safie cameras through its retail and enterprise channels, including the 'NEW POINT×THE-ST' RaaS project with Mitsui Fudosan.
- Kansai Electric Power (関西電力株式会社)majorKansai Electric Power partnered with Safie for infrastructure monitoring applications using their power grid assets and fiber optic networks. Co-developing new services combining Safie's video platform with Kansai Electric's infrastructure and communications capabilities.
- Canon Marketing Japan (キヤノンマーケティングジャパン株式会社)coreCanon MJ sells and supports Safie cloud recording services using Axis Communications and Canon network cameras through its nationwide sales network. Combines Safie platform with Canon's imaging technology and nationwide support capabilities.
- T-Gaia (株式会社ティーガイア)minorT-Gaia deploys Safie in its mobile retail stores and develops store solutions combining Safie cameras with mobile network and WiFi infrastructure for retail customers.
- Secom (セコム株式会社)coreSecom adopted Safie cloud platform for its 'Secom Image Cloud Service.' In 2021, this service was integrated with Secom's AZ enterprise security system for comprehensive physical security combining video and access control.
- Trino Garden (トリノ・ガーデン株式会社)minorTrino Garden provides Safie-based 'Operation Improvement Service' combining cloud camera footage with human factors analysis (ergonomics, psychology) to optimize retail and restaurant staff productivity.
- USEN-NEXT GROUP (株式会社 USEN)majorUSEN resells Safie platform as 'NEXT Cloud View.' CANSYSTEM provides nationwide on-site installation and support including 200+ service stations with 'dispatch to site' (駆けつけサービス) capability.
- NTT East (東日本電信電話株式会社)coreNTT East resells Safie's cloud platform as 'Gigarakucamera Cloud Plan.' NTT East handles sales, installation, setup, and ongoing customer support. Safie provides the cloud recording technology and backend infrastructure.
- Daiwa House Industry (大和ハウス工業株式会社)majorDaiwa House deployed Safie cameras across ~200 construction sites via Smart Control Center (SCC) for remote construction site management, safety monitoring, worker skills documentation, and operational efficiency improvement.
- Daiichi Real Estate / Daikyo Astage (大京アステージ)minorDaikyo Astage became the first real estate management company to propose Safie cloud security cameras to its managed property owner associations across 426,260 managed units.
- Axis Communications (アクシスコミュニケーションズ株式会社)coreSafie supports Axis Communications' ACAP (Axis Camera Application Platform), enabling Safie apps to run directly on Axis network cameras (~200 models). Partnership expanded Safie's compatible hardware ecosystem significantly beyond Elmo Digital's 2 camera models.
Scale indicators10 records
Recent moves7 records
Expansion highlights5 records
Safie competitors and assessment
Company assessmentBroad incumbents
- Genetec: Canadian unified physical security (VMS, access control, ALPR) software vendor. Comparable to Safie Manager + Safie API as an enterprise-grade video management and integration platform, though positioned more as on-prem/hybrid than pure cloud.
- Axis Communications: Swedish IP camera manufacturer whose ACAP-compatible cameras (~200 models) form the backbone of Safie's hardware ecosystem. A partner but also a potential competitor given its ARTPEC chip and growing cloud ambitions.
- Secom: Japan's largest security services company and a strategic Safie partner (Secom Image Cloud Service). Comparable as an enterprise security incumbent with overlapping video, access control, and monitoring capabilities.
- Dahua Technology: Global video surveillance vendor competing across hardware, AI analytics, and cloud platforms. Relevant as a global incumbent whose pricing pressure and product breadth could squeeze Safie's enterprise and SMB opportunities.
- ALSOK (Sohgo Security Services): Major Japanese security services conglomerate offering guarding, alarms, and increasingly cloud-based video monitoring. Comparable to Safie as a Japan-centric incumbent with overlapping enterprise customer base in retail, finance, and government.
- Hikvision: World's largest video surveillance equipment manufacturer. Comparable as a broad incumbent whose cameras, AI, and increasingly cloud-based offerings overlap with Safie's product surface, particularly in enterprise and public-sector deployments.
- Motorola Solutions (Avigilon): Enterprise video surveillance and access control business (formerly Avigilon) inside Motorola Solutions. Comparable to Safie's enterprise/AI security direction with a much larger installed base in public safety and large enterprises globally.
Others
- VIVOTEK: Taiwan-based IP camera manufacturer now part of Delta Group. Relevant as an adjacent ecosystem participant supplying compatible cameras for cloud recording platforms including Safie's, but not a direct competitor in cloud services.
Direct peers
- Verkada: US-based cloud-native VSaaS leader offering camera-to-cloud recording, edge AI, and integrated access control — directly comparable to Safie's core business model, just at global scale and with a US/enterprise focus.
- Eagle Eye Networks: US-based VSaaS provider focused on cloud video management with broad camera compatibility and a strong channel/integrator model — most directly comparable to Safie's camera-agnostic subscription platform approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Safie social profiles
Digital presenceSafie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Safie leadership team
Management profileNumber of profiles
Profiles2 records
Safie subsidiaries and ownership
Company hierarchySubsidiaries2 records
Safie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Safie M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Safie
What does Safie do?
Safie develops and operates a cloud-based video recording platform that enables cameras to record directly to the cloud without local DVR/NVR hardware, offered alongside a proprietary camera lineup (Safie Pocket2 wearable, Safie GO outdoor, Safie One edge AI, Safie Entrance2 facial recognition). Customers subscribe to per-camera cloud recording plans (7 to 365-day retention) and use the Safie REST API to integrate video with analytics, POS, BI, GIS, BIM, and access control systems for retail, construction, healthcare, government, and infrastructure use cases.
Is Safie a public or private company?
Safie is a public company. It is classified as public and is currently operating.
When was Safie founded?
Safie was founded in 2014. It employs 501 to 1,000 people.
Where is Safie based?
Safie is headquartered in Nishi-shinagawa, Japan, in the Asia region.
How does Safie make money?
Five revenue lines are on record. Cloud Recording Subscription Plans are the primary driver. The others are camera Hardware Sales, safie Entrance2 (Facial Recognition Access Control), safie Pocket2 Rental Plans and OEM / White-label (e.g., Secom, NTT East Gigarakucamera).
Who are Safie's main competitors?
Broad incumbents on record are Genetec, Axis Communications, Secom, Dahua Technology, ALSOK (Sohgo Security Services), Hikvision and Motorola Solutions (Avigilon). VIVOTEK is listed as an others. Direct peers are Verkada and Eagle Eye Networks.
Does Safie have an API?
Yes. Safie API provides external applications and software access to Safie video data for integration purposes. The API is available publicly through Safie Developers portal (https://developers.safie.link/), supports OAuth2.0 authentication and API key authentication. Trial plans are available. Beta version support ended December 31, 2023, and full version is now available. Developer documentation is at developers.safie.link.
What industry is Safie in?
Safie's product category is Cloud Video Recording & Surveillance Platform. Its primary akta.pro industry code is HSAHACAE, Cloud Video Surveillance (VSaaS) Setup & Management. Its NAICS code is 513210 and its SIC code is 7372.