Relais Vert

What Relais Vert does

Relais Vert is a French family-owned B2B wholesale distributor specializing in organic products, founded in 1986 by Jean-Louis and Renée Ginart and headquartered in Carpentras, Vaucluse. The company operates a 15,000 m² warehouse and logistics facility at the foot of Mont Ventoux, distributing over 8,000 certified organic SKUs across fresh produce, frozen goods, wine and spirits, and packaged grocery to 1,400+ professional clients across mainland France. Customers consist of four distinct segments: specialized organic retailers (magasins spécialisés), bulk/zero-waste stores (magasins vrac), restaurants and foodservice, and food processors (transformateurs). Delivery runs 6 days a week with a 24-hour supply commitment, supported by logistics operations open 7 days a week, a dedicated sales service (télévendeuses), and a professional client portal (Espace Pro & Catalogue en ligne).

The group has built a vertically integrated ecosystem of six entities. Beyond the core Relais Vert wholesale platform, Kilimandjabio handles frozen organic logistics, Millésime 86 wholesales organic wines, beers, and spirits, Bionana operates a banana ripening facility, TG DOC processes organic legumes and cereals, VG BIO produces organic eggs, and BILODEV runs an in-house food packaging workshop. The group also owns 10 proprietary brands (Natur'Avenir, Natur'Amie, Philia, Maison Pinson, Bonescient, Kilimandjabio, Le Bourgeon, Mona Lisette, Bio & Bien Élevés, Joayo) and supports 630 French organic producers plus 850 partner businesses. Revenue is generated through B2B wholesale product margins on a transaction-fee basis, with account-based pricing administered through the commercial team and online client portal. Leadership passed to the second generation (Frédéric and Jérémie Ginart) in 2012.

Name

Relais Vert

Legal name

Groupe Relais Vert

Website

https://relais-vert.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

251–500 employees

Short description

Relais Vert is a French family-owned B2B wholesale distributor of certified organic products, supplying 1,400+ professional clients (specialized bio retailers, bulk stores, restaurants, and food processors) with 8,000+ SKUs from a 15,000 m² Carpentras warehouse, delivered within 24 hours six days a week.

Ownership category

akta.pro rank

Product category

Organic Food Wholesale Distribution

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (424480)

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Natural, Organic & Health Foods Wholesale Distribution (CRAOAAAK)

akta.pro secondary industries

Natural & Organic Foods Distribution (CRAOABAH), Organic & Natural Foodservice & Restaurant Supply Wholesale (AFAIAJAJ)

Keywords

• Organic wholesale distribution
• Specialty food distribution
• Cold-chain logistics
• Private label brands
• Bio product distribution

Headquarters

HQ city

Carpentras

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Wholesale distribution of organic products: Wholesale distribution of biological/organic products (fresh produce, frozen goods, wine, spirits, and packaged grocery) to specialized retailers, restaurants, processors, and bulk stores. Revenue generated through product margin on a wide range of 8000+ SKUs. B2B relationship with professional clients (magasins spécialisés, transformateurs, restaurants, vrac retailers).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Relais Vert is a B2B wholesale distributor of certified organic (bio) food products, aggregating 8,000+ SKUs from 630 French organic producers and supplying 1,400+ professional clients — specialized organic retailers, bulk/vrac stores, restaurants and food processors — across mainland France. Distribution is run from a 15,000 m² warehouse in Carpentras with 24-hour delivery capability, 6 days per week, supported by an Espace Pro online client portal and dedicated sales staff. The group operates three specialized logistics entities (Relais Vert for general bio, Kilimandjabio for frozen bio, and Millésime 86 for organic wines, beers and spirits) and owns 10 proprietary organic brands.

Product overview

Relais Vert operates as a multi-brand, multi-entity organic wholesale and logistics platform. The core offering is the Relais Vert wholesale platform — distributing over 8,000 organic product references to professional clients (specialized retailers, processors, vrac shops, and restaurants) with 24-hour delivery 6 days a week from a 15,000 m² warehouse at the foot of Mont Ventoux. Around this core platform, the group has built vertical integrations: Kilimandjabio handles frozen organic logistics; Millésime 86 supplies organic wines, beers, and spirits; Bionana ripens organic bananas on-site; TG DOC processes organic legumes and cereals; and BILODEV provides in-house food conditioning and packaging. The group also owns 10 proprietary brands (Natur'Avenir, Natur'Amie, Philia, Maison Pinson, Bonescient, Kilimandjabio, Le Bourgeon, Mona Lisette, Bio & Bien Élevés, JOAYO) and operates across 4 product sectors: eggs, cereals & legumes, sheep/goat milk, and honey.

Differentiator

Problem solved

Functional benefit

Brands

• Natur'Avenir: Own brand of organic products created by JLRG in 1996.
• Natur'Amie
• Philia
• Maison Pinson
• Bonescient
• Le Bourgeon
• Mona Lisette
• Bio & Bien Élevés
• JOAYO

Products and services

• Relais Vert B2B organic wholesale platform The main wholesale logistics platform of Groupe Relais Vert, distributing 8,000+ certified organic product references (fresh produce, packaged grocery) to professional clients across mainland France, with 24-hour delivery 6 days a week from the Carpentras warehouse.
• Kilimandjabio (frozen organic logistics) Frozen organic products logistics platform providing cold-chain distribution for frozen bio goods as part of the Relais Vert group's multi-temperature offering.
• Millésime 86 (organic wine, beer, spirits wholesale) Wholesale distribution of certified organic wines, beers and spirits to professional clients, part of the Relais Vert group's beverage diversification.
• Bionana (organic banana ripening) In-house organic banana ripening facility supplying the Relais Vert group's fresh produce distribution.
• BILODEV (organic food conditioning and packaging) In-house 100% food-dedicated packaging and conditioning workshop in Carpentras, providing packaging services for the group's organic food products.
• VG BIO (organic eggs) Organic egg brand sourced from the group's farm investment in the Gers region, distributed via Relais Vert's B2B organic wholesale network.
• Natur'Avenir One of Groupe Relais Vert's own organic product brands, created through JLRG and carrying the pioneering values of organic agriculture.
• Natur'Amie One of Groupe Relais Vert's own organic product brands, developed by JLRG and embodying organic agriculture ethics.
• Philia One of Groupe Relais Vert's own organic product brands, developed through JLRG.
• Maison Pinson Company-owned organic product brand in the Relais Vert group portfolio of 10 proprietary brands.
• Bonescient Company-owned organic product brand in the Relais Vert group portfolio of 10 proprietary brands.
• Le Bourgeon Company-owned organic product brand in the Relais Vert group portfolio of 10 proprietary brands.
• Mona Lisette Company-owned organic product brand in the Relais Vert group portfolio of 10 proprietary brands.
• Bio & Bien Élevés Company-owned organic product brand in the Relais Vert group portfolio of 10 proprietary brands.
• JOAYO Company-owned organic product brand in the Relais Vert group portfolio of 10 proprietary brands.
• Espace Pro online client portal and catalog Online self-service catalog and ordering portal for professional B2B clients to browse the 8,000+ product references and place orders with their account terms.

Quantifiable outcome

• Deliveries in 24 hours on a single pallet
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and major.

• 630 French organic producerscoreOthers630 French organic farming producers supply the Relais Vert group, forming the primary production base of its supply chain. These producers grow and raise organic products (vegetables, eggs, sheep/goat dairy, cereals, legumes, honey) that Relais Vert aggregates and distributes to professional clients. The company financially supports these agricultural and poultry sectors.
• 850 partner businessesmajorOthers850 partner businesses collaborate with the group across the organic ecosystem — including producers, suppliers, and other organic sector stakeholders — forming a broad network that supports the group's distribution and sourcing activities.

Scale indicators8 records

Recent moves12 records

Expansion highlights5 records

Others

• Naturalia: Naturalia is a French organic retail chain owned by the Casino Group, with over 200 stores. It is a downstream customer of Relais Vert's wholesale platform and a competing distribution channel for organic products in France.
• Biocoop: Biocoop is France's largest network of independent organic retailers, organized as a cooperative. It is a downstream customer of Relais Vert (magasins spécialisés) but also a competitor for end-consumer spend, and its scale makes it a strategic counterpart in the French organic ecosystem.
• La Vie Claire: La Vie Claire is a major French organic retail chain with hundreds of stores. It is a downstream customer of Relais Vert for store supply but also a competing distribution channel, with its own central sourcing capacity.

Direct peers

• Distriborg: Distriborg is a French wholesale distributor of organic products to specialty retailers, supermarkets, and food service operators. It directly mirrors Relais Vert's B2B organic wholesale model in France, with a comparable brand portfolio and category coverage.
• Pronatura: Pronatura is a long-established French organic and natural products wholesaler serving independent organic retailers. It is a direct wholesale peer to Relais Vert, competing for the same magasins spécialisés and vrac customers across France.
• Distriborg Primeurs: Distriborg's fresh produce arm is a French organic fresh fruits and vegetables distributor serving specialist retailers and food service. It overlaps directly with Relais Vert's fresh produce wholesale activity and competes for the same downstream client base.

Broad incumbents

• Léa Nature: Léa Nature is a major French organic food group producing and distributing organic branded products across multiple categories. Like Relais Vert, it operates in the organic value chain with proprietary brands, but at a larger scale and broader category footprint.
• Ekibio: Ekibio is a French organic food group with multiple owned brands in grocery, beverages, and cereals. It competes broadly with Relais Vert's own-brand portfolio and supplies many of the same retailers and B2B channels.
• Bjorg (Brioche Pasquier): Bjorg is a French organic grocery brand now owned by Brioche Pasquier, distributing organic and plant-based products across multiple categories. It competes with Relais Vert's private-label brands on French retail shelves.

Regional players

• Alnatura: Alnatura is a leading German organic producer-wholesaler-retailer with its own store chain and broad organic assortment. It is a comparable multi-vertical organic specialist, but its primary footprint is DACH rather than France, making it a regional peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Relais Vert