Principal Asset Management
Principal Asset Management is the investment management arm of Principal Financial Group, providing integrated retirement, asset management, and benefits solutions to institutional employers and investors globally through ETFs, mutual funds, CITs, OCIO, and private markets products.
- Company typePrivate
- Founded1879
- HeadquartersDes Moines, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Principal Asset Management does
Principal Asset Management operates the investment management business of Principal Financial Group (NASDAQ: PFG) through its Principal Global Investors brand, headquartered in Des Moines, Iowa. The firm serves institutional employers and retirement plan sponsors, institutional and high-net-worth investors, and individual investors via financial advisors across North America, Europe, Asia Pacific, Latin America, and the Middle East, supported by regulated subsidiaries in Ireland, the United Kingdom, Australia, and Switzerland.
The platform is structured as a full-stack integrated offering combining recordkeeping technology, investment manufacturing, digital advice tools, and workplace financial wellness into a single product ecosystem. The product surface spans Collective Investment Trusts, a 16-fund ETF platform (including the June 2026-launched Principal Fit fixed income suite with tickers RIZE, WDE, DWWN, UUPP, and IG), interval funds, separately managed accounts, U.S. mutual funds, LDI solutions, model portfolios, OCIO solutions, the Scholar's Edge 529 Plan, and real estate/private markets capabilities. Approximately $10.4 billion is managed across the ETF platform.
Revenue is generated primarily through asset-based management fees, platform services fees, and direct commercial real estate lending and equity activity (e.g., the Stream Data Centers minority stake with Apollo, the Rosamond Town Center development financing, the Market Meadows loan to Barings, and a Poland industrial acquisition via the LOG IN fund). Distribution operates through Cboe BZX-listed ETFs, a direct institutional sales force, a financial professional web portal, and wholesale fund distribution. The firm was recognized by Pensions & Investments as a Best Place to Work in Money Management for 14 consecutive years (2025).
Principal Asset Management firmographics
Firmographics- Name
- Principal Asset Management
- Legal name
- Principal Global Investors, LLC
- Website
- https://principalam.com
- Company type
- Private
- Founded year
- 1879
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Principal Asset Management is the investment management arm of Principal Financial Group, providing integrated retirement, asset management, and benefits solutions to institutional employers and investors globally through ETFs, mutual funds, CITs, OCIO, and private markets products.
- Ownership category
- akta.pro rank
Principal Asset Management industry classification
Industry- Product category
- Asset Management
- NAICS
- Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), Other Financial Investment Activities (5239)
- SIC
- Investment Advice (6282), Real Estate Dealers (For Their Own Account) (6532), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Multi-Asset Solutions for Institutional (Pensions/Endowments/Sovereigns) (FSAAAJAJ)
- akta.pro secondary industries
- Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions) (FSAAACAG), Sector & Industry Equity ETFs (FSAAAFAC), Real Estate Portfolio & Fund Management (Institutional/REIT/PE) (BPAJAMAJ)
Keywords
Where Principal Asset Management is headquartered
LocationHeadquarters
- HQ city
- Des Moines
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Principal Asset Management business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- ETF Management Fees: Management fees on approximately $10.4 billion in ETF assets under management across 16 ETF offerings, including the Principal Fit fixed income suite and other investment products.
- Projected Revenue Growth: Company projected revenue of $19.3 billion and earnings of $2.3 billion by 2029, reflecting growth trajectory and fee opportunities from expanded product suite.
- Platform Services: Recordkeeping technology and platform services to employers for retirement plans, group benefits, and non-qualified deferred compensation, creating recurring revenue from enterprise clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Investment products available for institutional and retail investors |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Principal Asset Management product offering
Product offeringCore offering
Principal Asset Management is the investment management arm of Principal Financial Group, manufacturing and distributing a diversified suite of investment vehicles—including ETFs, U.S. Mutual Funds, Collective Investment Trusts, Interval Funds, Separately Managed Accounts, LDI Solutions, OCIO Solutions, Model Portfolios, and the Scholar's Edge 529 Plan—to institutional employers, retirement plan sponsors, and investors worldwide. The firm pairs investment manufacturing with proprietary recordkeeping technology and digital advice tools, delivering integrated retirement, asset management, and benefits solutions through direct institutional sales, exchange listings, and financial advisor channels.
Product overview
Principal Asset Management is a subsidiary of Principal Financial Group offering a diversified platform of investment products including Collective Investment Trusts (CITs), Exchange-Traded Funds (ETFs), Interval Funds, Separately Managed Accounts (SMAs), and U.S. Mutual Funds. The platform is structured as a unified investment management ecosystem with specialized solutions including LDI Solutions, Model Portfolios, OCIO Solutions, and the Scholar's Edge 529 Plan. The recent Principal Fit ETF Suite (launched June 2026) represents a fixed income-focused addition with five ETFs (RIZE, WDE, DWWN, UUPP, IG) targeting inflation protection, securitized credit, long duration, and collateralized loan obligations. The firm manages approximately $10.4 billion in ETF assets under management across 16 total ETF offerings, positioning the platform for direct competition with Fidelity, Vanguard, and BlackRock in the defined contribution market.
Differentiator
Problem solved
Functional benefit
Brands
- Principal Fit: Fixed income ETF suite comprising four newly launched ETFs focused on inflation protection, securitized credit, long duration, and collateralized loan obligations, plus an existing investment grade corporate ETF.
- Principal Fit ETF Suite (RIZE, WDE, DWWN, UUPP, IG)
Products and services
- Principal Fit ETF Suite A fixed income exchange-traded fund suite comprising five ETFs (RIZE, WDE, DWWN, UUPP, and IG) offering targeted exposure to inflation protection, securitized credit, long duration, and collateralized loan obligations. Designed to help investors navigate evolving interest rate, credit, and inflation dynamics with more targeted portfolio positioning tools.
- Exchange-Traded Funds (ETFs) A total of 16 ETF offerings spanning various asset classes, including the newly launched Principal Fit fixed income suite.
- Collective Investment Trusts (CIT) Collective investment trusts (CITs) offered as investment vehicles for retirement plans and institutional investors.
- Interval Funds Interval funds offered as alternative investment vehicles with periodic redemption opportunities.
- Separately Managed Accounts (SMA) Separately managed accounts offering customized portfolio management for individual investors.
- U.S. Mutual Funds U.S. mutual funds offered as traditional investment vehicles for retail and institutional investors.
- LDI Solutions Liability-driven investment solutions designed for pension plans and institutional investors to match assets against future liabilities.
- OCIO Solutions Outsourced chief investment officer solutions providing institutional investors with comprehensive investment management services.
- Scholar's Edge 529 Plan Education savings plan offering tax-advantaged investment options for future education expenses.
- Real Estate & Private Markets Real estate and private markets investment capabilities including direct property investments, REITs, and private equity exposure.
Quantifiable outcome
- Q1 2026 adjusted EPS up 13% year over year
- +2 more outcomes
Companies that use Principal Asset Management
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Principal Asset Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Principal Asset Management partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Big V Property GroupcoreBig V Property Group and The Seitz Group partnered with Principal Asset Management for development financing of Rosamond Town Center, a 355,826-square-foot open-air retail center in Anna, Texas. Principal provided financing as part of a 750,000-square-foot complex development in Collin County.
- The Seitz GroupcoreThe Seitz Group partnered with Big V Property Group and Principal Asset Management as development partners for Rosamond Town Center retail development in Anna, Texas.
- TheoreimminorPrincipal Asset Management acquired a 16,281 sqm industrial property in Kraków, Poland through a sale-and-leaseback transaction on behalf of the LOG IN fund, which is managed by Theoreim.
- ApollocoreApollo-managed funds acquired a majority interest in Stream Data Centers, with Principal Asset Management acquiring a minority stake. SDC serves as a developer and operator of hyperscale data center campuses across the United States, positioning SDC within Apollo's digital infrastructure ecosystem.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Principal Asset Management competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Principal Asset Management social profiles
Digital presencePrincipal Asset Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
Principal Asset Management leadership team
Management profileNumber of profiles
Profiles2 records
Principal Asset Management subsidiaries and ownership
Company hierarchySubsidiaries6 records
Principal Asset Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Principal Asset Management M&A and investment
M&A and investmentM&A
Investments4 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Principal Asset Management
What does Principal Asset Management do?
Principal Asset Management is the investment management arm of Principal Financial Group, manufacturing and distributing a diversified suite of investment vehicles—including ETFs, U.S. Mutual Funds, Collective Investment Trusts, Interval Funds, Separately Managed Accounts, LDI Solutions, OCIO Solutions, Model Portfolios, and the Scholar's Edge 529 Plan—to institutional employers, retirement plan sponsors, and investors worldwide. The firm pairs investment manufacturing with proprietary recordkeeping technology and digital advice tools, delivering integrated retirement, asset management, and benefits solutions through direct institutional sales, exchange listings, and financial advisor channels.
Is Principal Asset Management a public or private company?
Principal Asset Management is a private company. It is classified as corporate owned and is currently operating.
When was Principal Asset Management founded?
Principal Asset Management was founded in 1879. It employs 1,001 to 5,000 people.
Where is Principal Asset Management based?
Principal Asset Management is headquartered in Des Moines, United States, in the North America region.
How does Principal Asset Management make money?
Three revenue lines are on record. ETF Management Fees are the primary driver. The others are projected Revenue Growth and platform Services.
Does Principal Asset Management have an API?
No public API is recorded for Principal Asset Management.
What industry is Principal Asset Management in?
Principal Asset Management's product category is Asset Management. Its primary akta.pro industry code is FSAAAJAJ, Multi-Asset Solutions for Institutional (Pensions/Endowments/Sovereigns), with a secondary code of FSAAACAG, Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions). Its NAICS code is 523940 and its SIC code is 6282.