Wave Tribe

Name

Wave Tribe

Website

https://wavetribe.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Surf gear and apparel (eco-friendly surf equipment)

NAICS

Sporting Goods Retailers (45911), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI)

akta.pro secondary industries

Marine Apparel & Footwear Retail (Wetsuits, Rash Guards, Deck Shoes) (CRAMAIAJ), Swim & Surf Performance Wear (CRAAAEAG)

Keywords

• Eco-friendly surf gear
• Sustainable surf apparel
• Surf accessories
• Surf travel bags
• Surf leashes and socks

Headquarters

HQ city

Ojai

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations

Distribution channels1 record

Marketing channels1 record

Core offering

Wave Tribe designs, brands, and sells eco-friendly surf gear and apparel through its Amazon Storefront. The catalog spans travel bags, day bags, surf socks, surf leashes, surf gear accessories, surf t-shirts, surf sweatshirts, and surf long sleeve shirts, all marketed under the sustainability positioning "Share the stoke while reducing your ecological footprint." The brand sells directly to individual surfers and beach-lifestyle consumers via Amazon's marketplace rather than through its own dedicated website.

Product overview

Wave Tribe is an eco-friendly surf gear company offering a unified collection of surf products and apparel. The product portfolio includes Travel Bags, Day Bags, Socks, Leash, and general Surf Gear accessories, along with a Surf Apparel line featuring Surf Ts, Surf Sweatshirts, and Surf Long Sleeves. All products are marketed under the eco-friendly sustainability positioning, with the tagline 'Share the stoke while reducing your ecological footprint.'

Differentiator

Problem solved

Functional benefit

Products and services

• Travel Bags Travel bags designed for surfers, offered as part of Wave Tribe's eco-friendly surf gear collection and sold via the Amazon Storefront.
• Day Bags Day bags for surfers, offered as part of Wave Tribe's eco-friendly surf gear collection and sold via the Amazon Storefront.
• Surf Socks Surf socks offered as part of Wave Tribe's eco-friendly surf gear collection, sold via the Amazon Storefront to surfers and water-sports participants.
• Surf Leash Surf leashes for surfboard attachment, offered as part of Wave Tribe's eco-friendly surf gear collection and sold via the Amazon Storefront.
• Surf Gear Accessories General surf gear accessories offered as part of Wave Tribe's eco-friendly surf gear collection and sold via the Amazon Storefront.
• Surf T-Shirts Surf t-shirts offered as part of Wave Tribe's eco-friendly apparel line and sold via the Amazon Storefront.
• Surf Sweatshirts Surf sweatshirts for warmth, offered as part of Wave Tribe's eco-friendly apparel line and sold via the Amazon Storefront.
• Surf Long Sleeves Long sleeve surf shirts for sun protection, offered as part of Wave Tribe's eco-friendly apparel line and sold via the Amazon Storefront.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Broad incumbents

• Billabong: Billabong is a major surf apparel and accessories brand with global distribution and surf-lifestyle positioning that competes for the same surf enthusiast customer Wave Tribe targets.
• Rip Curl: Rip Curl is one of the largest global surf brands with extensive apparel, leash, and accessories lines that directly overlap Wave Tribe's product categories, though without an exclusive sustainability focus.
• prAna: prAna is a sustainable apparel brand owned by Columbia Sportswear that operates across surf, yoga, and lifestyle categories, offering overlapping apparel and accessories to eco-conscious consumers similar to Wave Tribe.
• Patagonia: Patagonia is the dominant incumbent in sustainable outdoor and surf apparel, with surf-specific product lines and well-established sustainability credentials that dwarf Wave Tribe's reach and credibility.
• Reef: Reef is a surf lifestyle brand selling sandals, apparel, and accessories to surfers, with overlapping customer demographics and accessory categories (bags, apparel) to Wave Tribe's range.

Direct peers

• Outerknown: Outerknown is a sustainable apparel brand founded by surfer Kelly Slater that directly competes in the eco-friendly surf apparel and lifestyle category with a similar sustainability-first positioning to Wave Tribe.
• Seea: Seea is a women's surf-wear brand built around sustainability, craftsmanship, and surf culture, offering a directly comparable product category (surf apparel) and value proposition (eco-conscious surf lifestyle) to Wave Tribe.
• Salt Gypsy: Salt Gypsy is a sustainable women's surf and beachwear brand from Australia that targets the same eco-conscious female surfer persona with apparel and accessories overlapping Wave Tribe's range.
• Vissla: Vissla is a surf apparel and accessories brand that emphasizes creativity, sustainability, and surf culture, competing in the same eco-conscious surf apparel and accessories space as Wave Tribe.

Emerging players

• Fair Harbor Clothing: Fair Harbor makes sustainable beachwear and surf-adjacent apparel from recycled plastics, targeting a similar eco-conscious surf and beach lifestyle consumer as Wave Tribe with a broader DTC and marketplace presence.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/wavetribe

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wave Tribe