Basecrete Technologies

What Basecrete Technologies does

Basecrete Technologies LLC is a Sarasota, Florida-based specialty manufacturer of concrete waterproofing products, founded in 2013 and operating as a privately held LLC with 11-50 employees. The company develops and sells a family of bondcoat and densifier systems targeting four primary use cases: concrete swimming pools, concrete flatwork, structural concrete, and insulated concrete form (ICF) construction. Its core technology is proprietary cementitious chemistry applied as a kit system, with Basecrete Original functioning as the foundational waterproof bondcoat (one bucket plus three bags), Basecrete Intercept acting as a penetrating densifier that chemically bonds with free calcium and lime in concrete to form a dense waterproof barrier, Basecrete Xtreme providing an ICF/EPS and CMU block formulation that eliminates the need for reinforcing mesh, and a complementary 4.5 oz fiberglass mesh for crack repair and structural reinforcement. The company claims 100,000+ completed projects worldwide and emphasizes independent third-party testing as a differentiator from competitors relying on internal claims.

The business model is one-time product sales of kit-based waterproofing systems distributed exclusively through a global network of third-party distributors; the company does not sell direct-to-consumer, does not publish pricing, and does not offer subscription, licensing, or recurring service components. Go-to-market combines a content-rich website, industry-specific SEO application pages, organic social presence on Instagram, Facebook, LinkedIn, and YouTube, named artisan endorsements (e.g., Danilo Bonazza, Ray Corral in custom mosaic pool art), and an active 'Become A Distributor' recruitment funnel. The end-customer base is fragmented across individual contractors, pool builders, and ICF installers, with pool construction as the primary vertical and the pool-artisan subsegment as the highest-leverage niche. No management team bios, institutional investors, patents, certifications, partnerships, M&A, or funding events are disclosed in the source material, indicating a bootstrapped specialty manufacturer with limited external capital signaling.

Name

Basecrete Technologies

Legal name

Basecrete Technologies LLC

Website

https://basecreteusa.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Basecrete Technologies LLC manufactures proprietary concrete waterproofing bondcoat and densifier systems (Original, Intercept, Xtreme) sold through a global distributor network to pool builders, concrete contractors, and ICF construction professionals.

Ownership category

akta.pro rank

Product category

Concrete Waterproofing Materials

NAICS

Other Concrete Product Manufacturing (32739)

SIC

Adhesives & Sealants (2891)

akta.pro primary industry

Concrete Repair, Sealing & Waterproofing (Coatings/Membranes) (IMAIAKAK)

akta.pro secondary industries

Concrete Repair, Crack Injection & Grouts (IMADAOAD), Primers, Sealers & Undercoats (IMADAKAJ)

Keywords

• Concrete waterproofing products
• Bondcoat systems
• Pool waterproofing solutions
• Concrete densifiers
• ICF waterproofing materials

Headquarters

HQ city

Sarasota

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Waterproofing Product Sales: Basecrete generates revenue through the sale of its concrete waterproofing product family. Products are sold as kits (bucket + bags format) and individual components including fiberglass mesh. The company distributes through a network of distributors to reach contractors, builders, and pool artisans.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Basecrete Technologies develops and manufactures a family of concrete waterproofing and bondcoat products sold as multi-component kits. The portfolio includes Basecrete Original (waterproof bondcoat), Basecrete Intercept (penetrating concrete densifier that bonds with free Calcium and Lime), and Basecrete Xtreme (high-performance bondcoat for ICF/EPS and CMU block applications). A complementary fiberglass mesh accessory is offered for crack repair and reinforcement. Products are distributed to contractors, pool builders, and construction professionals through a global distributor network.

Product overview

Basecrete Technologies offers a family of concrete waterproofing products centered on its proprietary bondcoat technology. The core portfolio consists of Basecrete Original (the foundational waterproof bondcoat system), Basecrete Intercept (a penetrating concrete densifier for pool and shell waterproofing), and Basecrete Xtreme (an enhanced bondcoat system optimized for ICF/EPS and CMU block applications that eliminates the need for mesh). These three products form the main waterproofing solutions, with Basecrete Fiberglass Mesh serving as a complementary reinforcing accessory for crack repairs and structural strengthening. All products are supplied as kit systems and are supported by independent third-party testing.

Differentiator

Problem solved

Functional benefit

Brands

• Basecrete Original: Waterproof bondcoat system for applications requiring a solid and durable waterproof barrier. Supplied as a kit consisting of one bucket and 3 bags.
• Basecrete Intercept
• Basecrete Xtreme
• Basecrete Fiberglass Mesh

Products and services

• Basecrete Original Waterproof bondcoat system for all applications requiring a solid and durable waterproof barrier. Supplied as a kit consisting of one bucket and 3 bags, applied to concrete surfaces for pool, flatwork, structural, and other concrete waterproofing uses.
• Basecrete Intercept Highly penetrating, highly viscous concrete densifier used as pool, shell, and primary waterproofing. Bonds chemically with free Calcium and Lime within concrete, transforming into a dense waterproof barrier.
• Basecrete Xtreme High-performance waterproof bondcoat system designed for ICF/EPS and CMU block applications. Forms a durable barrier against water intrusion and eliminates the need for mesh. Supplied as a kit (one bucket of Basecrete Original and 3 Xtreme bags), delivering a crack-resistant finish.
• Basecrete Fiberglass Mesh 4.5 oz standard reinforcing fiberglass mesh made of multi-strand interwoven glass fibers, used in combination with Basecrete products to repair cracks, solidify corners, and strengthen areas.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Xypex Chemical Corporation: Xypex is a direct competitor that manufactures crystalline waterproofing admixtures and coatings for concrete pools, tanks, and structural applications—the same core use case Basecrete targets with its Original and Intercept lines.
• Kryton International: Kryton produces concrete waterproofing admixtures and surface-applied systems for pools, foundations, and infrastructure, competing head-to-head with Basecrete on chemistry-driven waterproofing performance claims.
• Penetron International: Penetron manufactures crystalline concrete waterproofing products used in pools, tunnels, and foundations. Its integrally waterproofed concrete systems overlap materially with Basecrete's pool and structural waterproofing product family.
• Euclid Chemical: Euclid Chemical is a concrete-admixture and surface-treatment manufacturer whose waterproofing and concrete repair lines address the same pool, flatwork, and structural use cases served by Basecrete Original, Intercept, and Xtreme.
• Carmel Chemical / Carmel Building Solutions: Carmel manufactures surface-applied concrete waterproofing and sealing products marketed to pool and deck contractors, overlapping directly with Basecrete's distributor-led go-to-market in the pool vertical.

Broad incumbents

• Sika AG: Sika is a global specialty chemicals incumbent offering concrete admixtures, waterproofing membranes, sealants, and coatings. While not exclusively focused on residential pool waterproofing like Basecrete, Sika competes across every segment Basecrete serves.
• MAPEI Corporation: MAPEI produces a broad portfolio of concrete repair mortars, waterproofing products, and surface treatment systems used in pools and concrete structures, making it a comparable incumbent competing across Basecrete's verticals.
• Quikrete (waterproofing line): Quikrete's specialty products division markets concrete waterproofing and repair solutions through mass retail and contractor channels, offering a lower-priced alternative to Basecrete's premium pool waterproofing systems.
• Laticrete International: Laticrete produces waterproofing membranes and shower/pool installation systems for tile and masonry applications; its Hydro Ban and related products compete with Basecrete in the mosaic tile and decorative pool waterproofing segment.
• Tremco (Tremco CPG Inc.): Tremco manufactures below-grade and structural waterproofing systems including coatings and membranes used in pools, foundations, and parking structures—adjacent competitors in the building envelope waterproofing category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC2mdPpIBd1rDBjRmvEbUfsw/videos
• Facebookfacebook.com/basecrete
• LinkedInlinkedin.com/company/basecrete-technologies-llc
• Instagraminstagram.com/basecrete
• Xx.com/basecretetech

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Basecrete Technologies