The Aurum Group

What The Aurum Group does

The Aurum Group is a privately held, Canada-based dental laboratory founded in 1971, operating six physical lab locations — five across Canada (Calgary as headquarters, Kelowna, Moncton, Ottawa, Saskatoon) and one in Spokane, Washington — with a workforce in the 251–500 range. It serves dental practices as its sole primary customer segment, manufacturing custom restorative and prosthetic devices including crowns and bridges (IPS e.max, Proven Smile, Shadewave, Aurum Esthetic PFM, SmileFast), dental implants (AurumTek digital implant solutions, full-arch fixed restorations, stackable surgical guides, Easi-ACCES, Smileloc), 3D-printed dentures (Simplus+), digital occlusion tracking (ModJaw), removable orthodontic and sleep appliances (Somnodent, Panthera, Hypnos, Natural Fit NightGuard, Sportsflex, Lamberg SleepWell, Removable Orthotics), and practice-management tools (Cerum Ortho).

The underlying technology is a digital dental laboratory stack: CAD/CAM design, 3D printing, and pre-built integrations with every major intra-oral scanner platform (iTero, 3Shape TRIOS/Communicate, Dentsply Sirona Cerec/Primescan/DS Core, Carestream Connect, Medit, 3M Trudef, DDX, Shining 3D Dental Cloud, DiOS CS Connect), enabling dentists to submit cases digitally through their existing scanner workflow. Aurum also operates Aurum Academy, a continuing-education platform including events, webinars, workshops, live in-class masterclasses, the Hyo Maier Centre for Dental Excellence, and Innovation Tours.

The business model is B2B professional-services revenue: quote-based, project/case billing for custom-manufactured dental prosthetics, with no subscription component and no publicly disclosed pricing. Go-to-market is sales-led through direct relationships with dental practices, augmented by the online case submission portal, scanner-ecosystem channel partnerships, and the educational platform as a customer-acquisition and retention lever. The company is privately held with no disclosed investors, funding history, M&A activity, or executive team in the source data.

Name

The Aurum Group

Legal name

The Aurum Group

Website

https://aurumgroup.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

251–500 employees

Short description

The Aurum Group is a privately held dental laboratory founded in 1971, operating six labs across Canada and the USA to manufacture crowns, bridges, implants, dentures, and sleep appliances for dental practices via digital CAD/CAM workflows and intra-oral scanner integrations.

Ownership category

akta.pro rank

Product category

Dental Laboratory Services

NAICS

Dental Laboratories (339116), Dental Equipment and Supplies Manufacturing (339114)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Orthodontic Appliances & Aligners Fabrication (HLABAJAD)

Keywords

• Dental laboratory services
• Dental prosthetics manufacturing
• Implant dentistry solutions
• Digital dental workflows
• Dental restoration services

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Dental Laboratory Services: B2B laboratory services providing custom dental prosthetics, restorations, and appliances to dental practices. Services include crowns, bridges, dentures, implants, and orthodontic appliances manufactured to dentist specifications. Revenue generated through project/case-based billing with no subscription component.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Aurum Group is a dental laboratory services provider that manufactures custom dental prosthetics, restorations, and appliances for dental practices across Canada and the USA. Its portfolio includes crowns and bridges, dentures, dental implants, orthodontic appliances, sleep apnea devices, and mouthguards produced via digital CAD/CAM and 3D printing workflows with integrations to major intra-oral scanners. The company operates six laboratory locations supported by an online case submission portal and an education program (Aurum Academy).

Product overview

The Aurum Group is a dental laboratory offering a comprehensive portfolio of dental prosthetic and restorative products across multiple categories: crowns and bridges (including IPS e.max, Proven Smile™, Shadewave™, PFM crowns, SmileFast, and diagnostic waxups), dental implants (AurumTek® digital implant solutions, full arch fixed restorations, surgical planning guides, Easi-ACCES®, Smileloc®), complete and partial dentures (Simplus+ 3D Dentures), digital occlusion tracking (ModJaw), removable orthodontics and sleep apnea appliances (Somnodent, Panthera, Hypnos, NightGuard, Sportsflex®, Removable Orthotics, Lamberg SleepWell), and practice management tools (Cerum Ortho). The company operates multiple laboratory locations across Canada and the USA, serving dental practices with digital workflow integration capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Proven Smile™: Smile transformation system for veneer and cosmetic dental procedures
• Shadewave™
• IPS e.max
• AurumTek®
• Easi-ACCES®
• Smileloc®
• Simplus+ 3D Dentures
• ModJaw
• Cerum Ortho
• Aurum Esthetic PFM Crowns
• SmileFast Powered by Aurum
• Hypnos
• Natural Fit NightGuard
• Somnodent
• Panthera
• Sportsflex®
• Lamberg™ SleepWell

Products and services

• Proven Smile™ A comprehensive smile design and transformation system that enables fully digital restorative workflows for veneer revisions and smile makeovers, sold to dental practices.
• AurumTek® Digital Implant Solutions Digital implant solutions including full arch fixed implant restorations and titanium surgical planning with stackable guide systems, provided to dental practices.
• ModJaw Digital Occlusion Movement Tracker Digital occlusion and jaw movement tracking technology for comprehensive dental analysis, offered to dental practices.
• IPS e.max Crowns and Bridges Lithium disilicate ceramic crown and bridge restorations known for strength and aesthetics, manufactured for dental practices.
• Simplus+ 3D Dentures 3D-printed or digitally manufactured complete and partial dentures with enhanced fit and aesthetics, produced for dental practices.
• Aurum Esthetic PFM Crowns Porcelain-fused-to-metal crowns combining metal strength with aesthetic porcelain layering, provided to dental practices.
• Shadewave™ Advanced shade matching technology and system for precise color matching of dental restorations, used by dental practices.
• Diagnostic Waxups Diagnostic wax models used for treatment planning and patient communication prior to definitive restorations, supplied to dental practices.
• SmileFast Powered by Aurum Accelerated smile design and restoration system for rapid treatment outcomes, available to dental practices.
• Somnodent Sleep Appliance Mandibular advancement device for treating obstructive sleep apnea and snoring, supplied to dental practices.
• Panthera for Sleep Apnea Custom sleep apnea oral appliance designed to maintain open airway during sleep, offered to dental practices.
• Hypnos Night Time Appliance Night time dental appliance for bruxism and TMJ treatment, provided to dental practices.
• Natural Fit NightGuard Custom-fitted night guard for teeth grinding and clenching protection, supplied to dental practices.
• Sportsflex® Mouthguards Custom-fitted sports mouthguards for athletic tooth protection, supplied to dental practices.
• Removable Orthotics Custom removable orthopedic appliances for jaw alignment and bite correction, provided to dental practices.
• Easi-ACCES® Technique Implant access technique solution for simplified implant restoration procedures, offered to dental practices.
• Smileloc® by Rodo Implant prosthetic connection system for secure abutment attachment, distributed to dental practices.
• Cerum Ortho Orthodontic organizer systems for efficient practice workflow management, offered to dental practices.
• Lamberg™ SleepWell Appliance Sleep apnea and snoring oral appliance with advanced design for patient comfort, provided to dental practices.

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature6 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Glidewell Laboratories: Largest privately held dental laboratory in the United States, offering crowns, bridges, implants, dentures, and digital restorative solutions to dental practices. Closest direct competitor to Aurum in full-service B2B dental lab services and digital workflow scale.
• National Dentex Labs (NDX): Network of more than 30 dental laboratories across the United States providing crowns, bridges, implants, and removable prosthetic services to dental practices. Direct competitor in multi-location dental lab services with comparable B2B model.
• Modern Dental Laboratory USA: Full-service dental laboratory serving US dentists with implants, cosmetic restorations, and digital dental workflows. Comparable product breadth including implants, aesthetic cases, and CAD/CAM-produced restorations.
• Dental Arts Laboratories: Full-service dental laboratory offering crowns, bridges, dentures, implants, and orthodontic appliances to dental practices. Direct peer in comprehensive prosthetic fabrication serving general and specialty dentists.
• MicroDental Laboratories: Digital dental laboratory specializing in high-quality aesthetic and implant restorations with advanced CAD/CAM workflows. Comparable digital lab capabilities and aesthetic-case focus.
• BonaDent Dental Laboratories: Full-service US dental lab providing crowns, bridges, implants, dentures, and orthodontic appliances to dental practices. Direct competitor in custom prosthetic fabrication with comparable product breadth.

Broad incumbents

• Dentsply Sirona: Global dental equipment and technology manufacturer whose CEREC/Primescan chairside CAD/CAM systems enable in-office restoration production, directly competing with external lab volumes. Also offers lab services and consumables, creating both partnership and competitive overlap with Aurum.
• Zimmer Biomet Dental: Major dental implant and oral rehabilitation manufacturer with branded implant systems and digital workflow tools. Competes with Aurum's AurumTek implant solutions and partners on implant prosthetic workflows.
• 3M Oral Care: Diversified manufacturer of dental products including impression materials, restoratives, and intra-oral scanner technology (3M TruDef). Strategic supplier and scanner partner to dental labs with overlapping customer base of dental practices.

Others

• Ivoclar Vivadent: Global dental materials manufacturer producing lithium disilicate ceramics (IPS e.max), composites, and prosthodontic materials. Key materials supplier to Aurum (which offers IPS e.max products) and partner in the broader dental lab ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/aurumgroup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Aurum Group