The Aurum Group
The Aurum Group is a privately held dental laboratory founded in 1971, operating six labs across Canada and the USA to manufacture crowns, bridges, implants, dentures, and sleep appliances for dental practices via digital CAD/CAM workflows and intra-oral scanner integrations.
- Company typePrivate
- Founded1971
- HeadquartersCalgary, Canada
- Headcount251–500
- GTM typeB2B
- OfferingServices
What The Aurum Group does
The Aurum Group is a privately held, Canada-based dental laboratory founded in 1971, operating six physical lab locations — five across Canada (Calgary as headquarters, Kelowna, Moncton, Ottawa, Saskatoon) and one in Spokane, Washington — with a workforce in the 251–500 range. It serves dental practices as its sole primary customer segment, manufacturing custom restorative and prosthetic devices including crowns and bridges (IPS e.max, Proven Smile, Shadewave, Aurum Esthetic PFM, SmileFast), dental implants (AurumTek digital implant solutions, full-arch fixed restorations, stackable surgical guides, Easi-ACCES, Smileloc), 3D-printed dentures (Simplus+), digital occlusion tracking (ModJaw), removable orthodontic and sleep appliances (Somnodent, Panthera, Hypnos, Natural Fit NightGuard, Sportsflex, Lamberg SleepWell, Removable Orthotics), and practice-management tools (Cerum Ortho).
The underlying technology is a digital dental laboratory stack: CAD/CAM design, 3D printing, and pre-built integrations with every major intra-oral scanner platform (iTero, 3Shape TRIOS/Communicate, Dentsply Sirona Cerec/Primescan/DS Core, Carestream Connect, Medit, 3M Trudef, DDX, Shining 3D Dental Cloud, DiOS CS Connect), enabling dentists to submit cases digitally through their existing scanner workflow. Aurum also operates Aurum Academy, a continuing-education platform including events, webinars, workshops, live in-class masterclasses, the Hyo Maier Centre for Dental Excellence, and Innovation Tours.
The business model is B2B professional-services revenue: quote-based, project/case billing for custom-manufactured dental prosthetics, with no subscription component and no publicly disclosed pricing. Go-to-market is sales-led through direct relationships with dental practices, augmented by the online case submission portal, scanner-ecosystem channel partnerships, and the educational platform as a customer-acquisition and retention lever. The company is privately held with no disclosed investors, funding history, M&A activity, or executive team in the source data.
The Aurum Group firmographics
Firmographics- Name
- The Aurum Group
- Legal name
- The Aurum Group
- Website
- https://aurumgroup.com
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- The Aurum Group is a privately held dental laboratory founded in 1971, operating six labs across Canada and the USA to manufacture crowns, bridges, implants, dentures, and sleep appliances for dental practices via digital CAD/CAM workflows and intra-oral scanner integrations.
- Ownership category
- akta.pro rank
The Aurum Group industry classification
Industry- Product category
- Dental Laboratory Services
- NAICS
- Dental Laboratories (339116), Dental Equipment and Supplies Manufacturing (339114)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Orthodontic Appliances & Aligners Fabrication (HLABAJAD)
Keywords
Where The Aurum Group is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices6 records
Markets served
The Aurum Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Dental Laboratory Services: B2B laboratory services providing custom dental prosthetics, restorations, and appliances to dental practices. Services include crowns, bridges, dentures, implants, and orthodontic appliances manufactured to dentist specifications. Revenue generated through project/case-based billing with no subscription component.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
The Aurum Group product offering
Product offeringCore offering
The Aurum Group is a dental laboratory services provider that manufactures custom dental prosthetics, restorations, and appliances for dental practices across Canada and the USA. Its portfolio includes crowns and bridges, dentures, dental implants, orthodontic appliances, sleep apnea devices, and mouthguards produced via digital CAD/CAM and 3D printing workflows with integrations to major intra-oral scanners. The company operates six laboratory locations supported by an online case submission portal and an education program (Aurum Academy).
Product overview
The Aurum Group is a dental laboratory offering a comprehensive portfolio of dental prosthetic and restorative products across multiple categories: crowns and bridges (including IPS e.max, Proven Smile™, Shadewave™, PFM crowns, SmileFast, and diagnostic waxups), dental implants (AurumTek® digital implant solutions, full arch fixed restorations, surgical planning guides, Easi-ACCES®, Smileloc®), complete and partial dentures (Simplus+ 3D Dentures), digital occlusion tracking (ModJaw), removable orthodontics and sleep apnea appliances (Somnodent, Panthera, Hypnos, NightGuard, Sportsflex®, Removable Orthotics, Lamberg SleepWell), and practice management tools (Cerum Ortho). The company operates multiple laboratory locations across Canada and the USA, serving dental practices with digital workflow integration capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Proven Smile™: Smile transformation system for veneer and cosmetic dental procedures
- Shadewave™
- IPS e.max
- AurumTek®
- Easi-ACCES®
- Smileloc®
- Simplus+ 3D Dentures
- ModJaw
- Cerum Ortho
- Aurum Esthetic PFM Crowns
- SmileFast Powered by Aurum
- Hypnos
- Natural Fit NightGuard
- Somnodent
- Panthera
- Sportsflex®
- Lamberg™ SleepWell
Products and services
- Proven Smile™ A comprehensive smile design and transformation system that enables fully digital restorative workflows for veneer revisions and smile makeovers, sold to dental practices.
- AurumTek® Digital Implant Solutions Digital implant solutions including full arch fixed implant restorations and titanium surgical planning with stackable guide systems, provided to dental practices.
- ModJaw Digital Occlusion Movement Tracker Digital occlusion and jaw movement tracking technology for comprehensive dental analysis, offered to dental practices.
- IPS e.max Crowns and Bridges Lithium disilicate ceramic crown and bridge restorations known for strength and aesthetics, manufactured for dental practices.
- Simplus+ 3D Dentures 3D-printed or digitally manufactured complete and partial dentures with enhanced fit and aesthetics, produced for dental practices.
- Aurum Esthetic PFM Crowns Porcelain-fused-to-metal crowns combining metal strength with aesthetic porcelain layering, provided to dental practices.
- Shadewave™ Advanced shade matching technology and system for precise color matching of dental restorations, used by dental practices.
- Diagnostic Waxups Diagnostic wax models used for treatment planning and patient communication prior to definitive restorations, supplied to dental practices.
- SmileFast Powered by Aurum Accelerated smile design and restoration system for rapid treatment outcomes, available to dental practices.
- Somnodent Sleep Appliance Mandibular advancement device for treating obstructive sleep apnea and snoring, supplied to dental practices.
- Panthera for Sleep Apnea Custom sleep apnea oral appliance designed to maintain open airway during sleep, offered to dental practices.
- Hypnos Night Time Appliance Night time dental appliance for bruxism and TMJ treatment, provided to dental practices.
- Natural Fit NightGuard Custom-fitted night guard for teeth grinding and clenching protection, supplied to dental practices.
- Sportsflex® Mouthguards Custom-fitted sports mouthguards for athletic tooth protection, supplied to dental practices.
- Removable Orthotics Custom removable orthopedic appliances for jaw alignment and bite correction, provided to dental practices.
- Easi-ACCES® Technique Implant access technique solution for simplified implant restoration procedures, offered to dental practices.
- Smileloc® by Rodo Implant prosthetic connection system for secure abutment attachment, distributed to dental practices.
- Cerum Ortho Orthodontic organizer systems for efficient practice workflow management, offered to dental practices.
- Lamberg™ SleepWell Appliance Sleep apnea and snoring oral appliance with advanced design for patient comfort, provided to dental practices.
Companies that use The Aurum Group
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
The Aurum Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature6 records
The Aurum Group partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
The Aurum Group competitors and assessment
Company assessmentDirect peers
- Glidewell Laboratories: Largest privately held dental laboratory in the United States, offering crowns, bridges, implants, dentures, and digital restorative solutions to dental practices. Closest direct competitor to Aurum in full-service B2B dental lab services and digital workflow scale.
- National Dentex Labs (NDX): Network of more than 30 dental laboratories across the United States providing crowns, bridges, implants, and removable prosthetic services to dental practices. Direct competitor in multi-location dental lab services with comparable B2B model.
- Modern Dental Laboratory USA: Full-service dental laboratory serving US dentists with implants, cosmetic restorations, and digital dental workflows. Comparable product breadth including implants, aesthetic cases, and CAD/CAM-produced restorations.
- Dental Arts Laboratories: Full-service dental laboratory offering crowns, bridges, dentures, implants, and orthodontic appliances to dental practices. Direct peer in comprehensive prosthetic fabrication serving general and specialty dentists.
- MicroDental Laboratories: Digital dental laboratory specializing in high-quality aesthetic and implant restorations with advanced CAD/CAM workflows. Comparable digital lab capabilities and aesthetic-case focus.
- BonaDent Dental Laboratories: Full-service US dental lab providing crowns, bridges, implants, dentures, and orthodontic appliances to dental practices. Direct competitor in custom prosthetic fabrication with comparable product breadth.
Broad incumbents
- Dentsply Sirona: Global dental equipment and technology manufacturer whose CEREC/Primescan chairside CAD/CAM systems enable in-office restoration production, directly competing with external lab volumes. Also offers lab services and consumables, creating both partnership and competitive overlap with Aurum.
- Zimmer Biomet Dental: Major dental implant and oral rehabilitation manufacturer with branded implant systems and digital workflow tools. Competes with Aurum's AurumTek implant solutions and partners on implant prosthetic workflows.
- 3M Oral Care: Diversified manufacturer of dental products including impression materials, restoratives, and intra-oral scanner technology (3M TruDef). Strategic supplier and scanner partner to dental labs with overlapping customer base of dental practices.
Others
- Ivoclar Vivadent: Global dental materials manufacturer producing lithium disilicate ceramics (IPS e.max), composites, and prosthodontic materials. Key materials supplier to Aurum (which offers IPS e.max products) and partner in the broader dental lab ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
The Aurum Group social profiles
Digital presenceThe Aurum Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Aurum Group leadership team
Management profileNumber of profiles
The Aurum Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Aurum Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Aurum Group
What does The Aurum Group do?
The Aurum Group is a dental laboratory services provider that manufactures custom dental prosthetics, restorations, and appliances for dental practices across Canada and the USA. Its portfolio includes crowns and bridges, dentures, dental implants, orthodontic appliances, sleep apnea devices, and mouthguards produced via digital CAD/CAM and 3D printing workflows with integrations to major intra-oral scanners. The company operates six laboratory locations supported by an online case submission portal and an education program (Aurum Academy).
Is The Aurum Group a public or private company?
The Aurum Group is a private company. It is classified as unknown and is currently operating.
When was The Aurum Group founded?
The Aurum Group was founded in 1971. It employs 251 to 500 people.
Where is The Aurum Group based?
The Aurum Group is headquartered in Calgary, Canada, in the North America region.
How does The Aurum Group make money?
One revenue line is on record: dental Laboratory Services.
Who are The Aurum Group's main competitors?
Direct peers on record are Glidewell Laboratories, National Dentex Labs (NDX), Modern Dental Laboratory USA, Dental Arts Laboratories, MicroDental Laboratories and BonaDent Dental Laboratories. Broad incumbents are Dentsply Sirona, Zimmer Biomet Dental and 3M Oral Care. Ivoclar Vivadent is listed as an others.
Does The Aurum Group have an API?
No public API is recorded for The Aurum Group.
What industry is The Aurum Group in?
The Aurum Group's product category is Dental Laboratory Services. Its primary akta.pro industry code is HLABAJAD, Orthodontic Appliances & Aligners Fabrication. Its NAICS code is 339116 and its SIC code is 3842.