Discounted Labs
Direct-to-consumer online platform offering discounted FDA-approved lab tests without a doctor visit across 46 U.S. states, serving health-conscious individuals, hormone therapy patients, athletes, and self-pay consumers through 2,200+ Quest Diagnostics and LabCorp locations.
- Company typePrivate
- Founded2015
- HeadquartersHouston, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Discounted Labs does
Discounted Labs operates a direct-to-consumer online platform that lets U.S. consumers order FDA-approved blood and lab tests without visiting a physician. An in-house physician issues the requisition, after which the customer visits one of more than 2,200 Quest Diagnostics or LabCorp patient service centers for specimen collection. The platform offers 40+ common lab tests, with LC/MS methodology used for hormone panels to deliver higher analytical accuracy than standard immunoassay alternatives. Service is available in 46 states; New York, New Jersey, and Rhode Island are excluded due to state-level direct-access testing regulations.
The business targets several distinct consumer segments: health-conscious individuals seeking routine preventive screening, hormone therapy and TRT-adjacent patients requiring frequent monitoring, athletes and bodybuilders running specialized performance panels, and uninsured or high-deductible self-pay patients priced out of traditional outpatient lab channels. Pricing is positioned at up to 80% off typical retail lab costs by eliminating the physician office visit and negotiating self-pay rates with national lab networks.
Revenue mechanics combine transactional one-time test purchases, a Subscribe & Save subscription model for recurring chronic-care testing, a Loyalty Points Program for retention, and Coaching & Consultations as an add-on advisory service. The company is bootstrapped and founder-owned, with no disclosed funding rounds, and has cumulatively served more than 24,000 customers over 9+ years of operation.
Discounted Labs firmographics
Firmographics- Name
- Discounted Labs
- Legal name
- DiscountedLabs
- Website
- https://discountedlabs.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Direct-to-consumer online platform offering discounted FDA-approved lab tests without a doctor visit across 46 U.S. states, serving health-conscious individuals, hormone therapy patients, athletes, and self-pay consumers through 2,200+ Quest Diagnostics and LabCorp locations.
- Ownership category
- akta.pro rank
Discounted Labs industry classification
Industry- Product category
- Direct-to-Consumer Lab Testing Services
- NAICS
- Medical Laboratories (621511)
- SIC
- Services-Medical Laboratories (8071)
- akta.pro primary industry
- Central Laboratory Services (Core Lab Operations) (HLAGAEAA)
Keywords
Where Discounted Labs is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Markets served
Discounted Labs business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- One-Time Lab Test Sales: Customers purchase individual tests or bundled panels at discounted rates (up to 80% off retail). Prices include the doctor's fee; only additional cost is a $10 lab draw fee. Tests range from basic panels ($110) to specialized tests ($192+).
- Subscribe & Save Subscription Service: Recurring subscription option allowing customers to schedule tests on a 1, 3, 6, or 12-month basis at a discount. Enables regular health monitoring with predictable revenue.
- Loyalty Points Program: Customers earn points on purchases that can be redeemed for discounts on future orders. Points expire after one year. Drives customer retention and repeat purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Lab Test Panels (basic bundles) |
| Unit Pricing | Pay-as-you-go | Individual Tests |
| Subscription | Monthly | Subscribe & Save (Recurring) |
| Hybrid | One time/ perpetual license | First-Time Customer Promotion |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Discounted Labs product offering
Product offeringCore offering
Discounted Labs operates a direct-to-consumer online platform that enables customers to order FDA-approved blood tests and lab panels without visiting a doctor. An in-house physician issues the lab requisition at no extra cost, and customers visit one of 2,200+ partner lab locations (Quest Diagnostics, LabCorp) for specimen collection, with results delivered digitally in 2-10 business days.
Product overview
Discounted Labs operates as a direct-to-consumer online laboratory testing platform offering FDA-approved blood tests without requiring a doctor's visit. The core platform provides access to over 1,900 lab locations nationwide, with in-house physician prescriptions included at no additional cost. The product portfolio centers on the main testing platform with various specialized panels including hormone testing (Testosterone, Estradiol, Women's/Men's Hormone Panels), preventive health panels (CBC, CMP, Lipid Panels, Annual Physical), specialty panels (Cardio IQ, Bodybuilder, TB, Allergy Mold, Anemia, Arthritis, Amenorrhea), and subscription/rewards programs. Testing uses LC/MS assays for hormone analysis. Results are delivered digitally with turnaround times of 2-7 business days for standard tests and 5-10 days for sensitive hormone tests.
Differentiator
Problem solved
Functional benefit
Products and services
- Discounted Labs Online Lab Testing Platform Direct-to-consumer e-commerce platform that lets individual customers order FDA-approved blood tests and panels online 24/7 without a doctor visit; in-house physician issues lab requisition and results are delivered digitally.
- Testosterone Testing (Total MS & Free Dialysis) Hormone test using sensitive LC/MS assays for accurate measurement of total and free testosterone levels in men, often used by TRT patients.
- Estradiol Ultrasensitive Test (LC-MS/MS) Ultra-sensitive estradiol hormone testing using liquid chromatography/mass spectrometry for precise measurement, particularly useful for men on TRT and women on hormone therapy.
- Pre-TRT Male Hormone/Wellness Panel Bundled panel for men considering testosterone replacement therapy, including baseline hormone and wellness markers.
- TRT Hormone/Wellness Follow-Up Panel Monitoring panel for men already on testosterone replacement therapy to track hormone levels and related wellness markers.
- Women's Hormone Panel Hormone testing panel for women's health monitoring, including multiple female hormone markers.
- CBC + CMP + Lipids Panel Comprehensive panel combining complete blood count, comprehensive metabolic panel, and lipid profile for general preventive health.
- Cardio IQ Advanced Lipid Panel Advanced cardiovascular lipid panel providing more comprehensive lipid analysis than standard cholesterol testing.
- Bodybuilder Blood Test Panels Specialized bloodwork packages designed for bodybuilders and athletes to monitor training impact, hormones, and overall health.
- PSA (Prostate-Specific Antigen) Test Prostate health screening blood test for men.
- Hemoglobin A1C Test Blood test measuring average glucose levels over 2-3 months for diabetes screening and monitoring.
- Quantiferon Gold Plus TB Test Tuberculosis screening test available without a doctor's appointment.
- Subscribe & Save Program Subscription service letting customers schedule recurring lab tests on a 1, 3, 6, or 12-month basis at a discount.
- Home Blood Testing Kits At-home specimen collection kits for selected tests, with refunds offered for defective or incorrect items.
- Coaching & Consultations Health consultation services offered as an add-on to lab testing services.
Quantifiable outcome
- Up to 80% savings on lab tests
- +2 more outcomes
Companies that use Discounted Labs
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Discounted Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Discounted Labs partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Quest DiagnosticscorePrimary laboratory partner providing specimen processing services. Quest Diagnostics is one of the largest laboratory networks in the U.S., offering Discounted Labs customers access to thousands of draw locations nationwide. Customers can visit any Quest location with their Discounted Labs requisition.
- LabCorpcoreSecondary laboratory partner providing specimen processing services. LabCorp is one of the largest clinical laboratory networks in the U.S., complementing Quest Diagnostics locations to ensure broad geographic coverage for Discounted Labs customers.
- Health ConsultantsminorHealthcare professionals who may recommend or refer patients to Discounted Labs services for affordable lab testing.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Discounted Labs competitors and assessment
Company assessmentDirect peers
- Ulta Lab Tests: Direct-to-consumer online lab testing marketplace offering discounted blood tests with partner-lab draw locations, closely matching Discounted Labs' core model and customer base.
- Walk-In Lab: DTC online lab test ordering platform providing discounted tests with physician authorization and partner lab draw, targeting the same self-pay consumer and TRT customer segment as Discounted Labs.
- PrivateMDLabs: Online DTC lab testing service offering thousands of tests with physician orders, directly competing for the same self-pay, insurance-avoiding consumer as Discounted Labs.
- HealthLabs.com: DTC lab testing marketplace with nationwide partner lab locations and discounted panels, competing head-to-head for health-conscious, TRT, and preventive-care customers.
- DirectLabs: Long-standing online direct-access lab testing service offering discounted panels through partner labs, comparable in model, target buyer, and geographic US coverage.
- Request A Test: DTC online lab testing marketplace with physician orders and partner draw locations, targeting the same self-pay consumer demographic and competing on price and test menu.
Broad incumbents
- Quest Diagnostics (Direct-to-Consumer): Discounted Labs' primary lab partner and a major incumbent that has launched its own DTC testing site, posing both a partnership dependency and a direct competitive threat.
- Labcorp (Direct-to-Consumer): Secondary lab partner and large incumbent with its own consumer testing offering; relevant both as a fulfillment dependency and as a potential competitor in DTC lab testing.
Emerging players
- MyLabBox: Direct-to-consumer testing brand with at-home and partner-collected options, overlapping with Discounted Labs on the self-pay consumer and hormone/wellness test categories.
- Thorne: Wellness and longevity brand that has expanded into at-home biomarker and hormone testing, adjacent to Discounted Labs' hormone and preventive-care focus and increasingly competing for the same health-conscious consumer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Discounted Labs social profiles
Digital presenceDiscounted Labs compliance and trust
Trust signalCompliance2 records
Discounted Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Discounted Labs leadership team
Management profileNumber of profiles
Profiles1 record
Discounted Labs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Discounted Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Discounted Labs
What does Discounted Labs do?
Discounted Labs operates a direct-to-consumer online platform that enables customers to order FDA-approved blood tests and lab panels without visiting a doctor. An in-house physician issues the lab requisition at no extra cost, and customers visit one of 2,200+ partner lab locations (Quest Diagnostics, LabCorp) for specimen collection, with results delivered digitally in 2-10 business days.
Is Discounted Labs a public or private company?
Discounted Labs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Discounted Labs founded?
Discounted Labs was founded in 2015. It employs 11 to 50 people.
Where is Discounted Labs based?
Discounted Labs is headquartered in Houston, United States, in the North America region.
How does Discounted Labs make money?
Three revenue lines are on record. One-Time Lab Test Sales are the primary driver. The others are subscribe & Save Subscription Service and loyalty Points Program.
Who are Discounted Labs's main competitors?
Direct peers on record are Ulta Lab Tests, Walk-In Lab, PrivateMDLabs, HealthLabs.com, DirectLabs and Request A Test. Broad incumbents are Quest Diagnostics (Direct-to-Consumer) and Labcorp (Direct-to-Consumer). Emerging players are MyLabBox and Thorne.
Does Discounted Labs have an API?
No public API is recorded for Discounted Labs.
What industry is Discounted Labs in?
Discounted Labs's product category is Direct-to-Consumer Lab Testing Services. Its primary akta.pro industry code is HLAGAEAA, Central Laboratory Services (Core Lab Operations). Its NAICS code is 621511 and its SIC code is 8071.