Zizzi

What Zizzi does

Zizzi is a UK and Ireland casual-dining Italian restaurant chain operating more than 130 sites under the legal entity Zizzi Restaurants Limited, a private limited company registered in England and Wales (Company No: 10404211) and a trading brand of parent group Azzurri Central Limited. Founded in 1999 in Chiswick, London, the business has scaled over 26 years into a national multi-site operator with a headcount in the 1,001-5,000 band and a headquarters at Capital House, London. Its core proposition centres on signature 18-inch hand-stretched Rustica pizzas and fresh Mafaldine pasta made with free-range eggs and British flour, augmented by dedicated vegan, non-gluten, high-protein, and Bambini (children's) menus.

Distribution is multi-channel: dine-in across 130+ restaurants in the UK and Republic of Ireland (including Dublin, Belfast, and other regional cities); takeaway and Click & Collect; third-party delivery via Deliveroo, Just Eat, and Uber Eats; physical and digital gift cards sold online; and a frozen pasta retail sub-brand, Zizzi Cook At Home, distributed through Tesco supermarkets. Operational technology includes the proprietary Speedy digital table-ordering platform (with allergen filtering), SpeedyPay mobile bill payment, and a native Zillionaires' Club loyalty application on iOS and Android that supports points accumulation ('Zs') and digital perk redemption. Marketing integrates paid social across Meta, Google, TikTok, Snapchat, LinkedIn, and Pinterest with referral partnerships through Tesco Clubcard (3x value), Blue Light Card (NHS/emergency services), UNiDAYS and Student Beans (students), and Tastecard (2-for-1).

The business model is predominantly transactional — food, beverage, and ancillary spend at restaurants and through delivery aggregators — supplemented by gift card sales, loyalty engagement, and an emerging retail-grocery revenue stream via the Tesco partnership. Customer segmentation spans general family/casual diners, students, NHS and emergency-services personnel, corporate and group event clients, and shoppers reached through the Tesco grocery crossover. Sustainability positioning (Sedex membership in 2025, Better Chicken Commitment, net-zero-by-2040 target, dairy carbon reduction with Zero Carbon Forum, and used-cooking-oil-to-biodiesel partnership with Olleco) is increasingly central to brand narrative, alongside a £1 million charitable partnership with the Mental Health Foundation entered in 2020.

Name

Zizzi

Legal name

Zizzi Restaurants Limited

Website

https://zizzi.co.uk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Zizzi is a UK and Ireland Italian casual-dining chain operating more than 130 restaurants, serving families, students, NHS and emergency-services staff, and corporate groups through dine-in, takeaway, third-party delivery, a Tesco-distributed frozen pasta retail range, and a mobile loyalty programme.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Pizza Fast Casual (THAFABAB)

Keywords

• Italian casual dining
• Restaurant chain UK
• Pizza and pasta
• Food and beverage service
• Takeaway and delivery

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain

Revenue model

1. Restaurant Dine-In: Revenue from customers dining in at one of 130+ UK and Ireland locations. Includes food, beverages, cocktails, and desserts.
2. Takeaway and Delivery: Click & Collect and delivery orders through Deliveroo, Just Eat, and Uber Eats partnerships.
3. Gift Cards and eGifts: Physical gift cards and digital eGift cards sold online, redeemable at any UK Zizzi restaurant. Valid for 12 months from purchase.
4. Loyalty Program (Zillionaires' Club): Points-based loyalty scheme where members earn 'Zs' on visits, with perks including free birthday treats, surprise rewards every 4th visit, and exclusive discounts.
5. Retail/Grocery (Zizzi at Home): Frozen pasta dishes sold through Tesco supermarkets including Chorizo Spaghetti Carbonara, Spicy Chicken Rigatoni, Beef Brisket Ragu, Spaghetti Meatball Arrabbiata, and Lentil & Sundried Tomato Ragu.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels13 records

Core offering

Zizzi operates a casual Italian dining restaurant chain with 130+ locations across the UK and Ireland, serving stone-baked Rustica pizzas, fresh pasta, starters, salads, signature dishes, cocktails, and desserts. The offering extends beyond dine-in to include Click & Collect takeaway, delivery via third-party aggregators, a loyalty programme (Zillionaires' Club), gift cards and eGifts, private dining and venue hire, and a frozen pasta retail line sold through Tesco.

Product overview

Zizzi is a UK & Ireland Italian restaurant chain operating 130+ casual-dining locations. The core offering comprises stone-baked Rustica pizzas (signature extra-long, hand-stretched style), fresh Mafaldine pasta made with free-range eggs and British flour, starters, salads, signature dishes, cocktails, and desserts. The product portfolio extends across dine-in (full-service restaurants), takeaway and delivery (via Deliveroo, Just Eat, and Uber Eats), a loyalty programme (Zillionaires' Club, accessible via iOS/Android app or website), gift cards and eGifts, a frozen pasta retail line (Zizzi Cook At Home, sold exclusively at Tesco), and group/ private dining and venue hire services. Dietary accommodations include dedicated vegan and non-gluten menus, alongside a Bambini children's menu.

Differentiator

Problem solved

Functional benefit

Brands

• Zillionaires' Club: Zizzi's loyalty rewards programme where members earn points (Zs) on visits and can redeem perks for free food and drinks.
• Viaggio
• Planet Zizzi

Products and services

• Zizzi Italian Restaurants (Dine-In) Italian casual-dining restaurant chain offering stone-baked Rustica pizzas, fresh Mafaldine pasta, starters, salads, signature dishes, cocktails, and desserts across 130+ UK and Ireland locations. Includes outdoor dining and dedicated vegan, non-gluten, allergy-friendly, and Bambini (children's) menus.
• Zizzi Takeaway & Delivery

Quantifiable outcome

• 97% of Azzurri premises hold the highest Food Hygiene Rating
• +5 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

25 partnerships are on record, tiered core and minor.

• SedexcoreStrategic or Co-development Partner · 1 January 2025Joined Sedex in 2025 as a global leader in supply chain sustainability. Supports understanding and addressing supply chain risks, driving meaningful sustainability and fair labour practices, and transparent responsible sourcing.
• OllecocoreStrategic or Co-development PartnerPartnership to turn used cooking oil into biodiesel, saving 537t of CO2e.
• Compassion in World FarmingcoreStrategic or Co-development PartnerPartnership with NGO to create a full transition roadmap for the supply chain in support of Better Chicken Commitment.
• Zero Carbon ForumminorStrategic or Co-development PartnerCo-created the industry's first-ever Dairy Industry Standard Interventions resource.
• Mental Health FoundationcoreStrategic or Co-development PartnerCharitable partnership since 2020 to help raise £1 million. Mental Health Foundation helps people understand, protect and sustain their mental health.
• PenniesminorStrategic or Co-development PartnerCharity donations collected at point of sale, reaching £1.5m since 2011.
• Natasha Allergy Research FoundationcoreStrategic or Co-development PartnerFour-year partnership to help #MakeAllergyHistory, supporting allergy research and awareness. Includes stepped-up allergen processes with Allergen Management audits.
• FourthminorImplementation/ SI/ Consulting PartnerExternal recruitment partner for hiring staff. Uses Fourth ATS platform for careers and recruitment management.
• DeliveroocoreChannel Partner/ Reseller/ DistributorDelivery partner for takeaway and delivery orders. Uses cookies for tracking usage and storing basic information.
• Just EatcoreChannel Partner/ Reseller/ DistributorDelivery partner for takeaway orders where available.
• Uber EatscoreChannel Partner/ Reseller/ DistributorDelivery partner for takeaway and delivery orders.
• Facebook (Meta)minorGTM or Marketing PartnerFacebook Customer Audiences for targeted advertising and Facebook federated log-in as authentication option.
• GoogleminorGTM or Marketing PartnerGoogle Customer Match and Google Similar Audiences for advertising. Google federated log-in and analytics.
• TikTokminorGTM or Marketing PartnerSocial media advertising partner for online advertising.
• SnapchatminorGTM or Marketing PartnerSocial media advertising partner for online advertising.
• LinkedInminorGTM or Marketing PartnerSocial media advertising partner for online advertising.
• PinterestminorGTM or Marketing PartnerSocial media advertising partner for online advertising.
• Tesco ClubcardcoreGTM or Marketing PartnerReward Partner - customers can 3x the value of Tesco Clubcard vouchers at Zizzi. £10 of Tesco points gets £30 Zizzi reward voucher.
• Blue Light CardcoreGTM or Marketing PartnerDiscount partner for NHS staff and emergency services (army, police, fire). NHS discounts only available through Blue Light Card.
• TastecardcoreGTM or Marketing Partner2-for-1 dining offer available Sunday to Thursday on main meals including pizzas, pasta, salads, and more.
• Student BeanscoreGTM or Marketing PartnerStudent discount partner for Student Beans members at 130+ UK restaurants.
• UNiDAYScoreGTM or Marketing PartnerStudent discount partner for UNiDAYS members at 130+ UK restaurants.
• BuyagiftminorGTM or Marketing PartnerVoucher partner - Buyagift vouchers can be activated online and redeemed at Zizzi restaurants.
• Dairy Action GroupminorStrategic or Co-development PartnerIndustry group working with dairy farmers and producers to reduce greenhouse gas emissions for lower carbon cheese.
• Better Chicken Business Network (BCBN)coreStrategic or Co-development PartnerNetwork supporting Better Chicken Commitment implementation for improved chicken welfare standards.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bella Italia: UK-wide Italian casual dining operator with pizza, pasta, and grill-focused menus under The Restaurant Group. Competes head-to-head with Zizzi on Italian family dining occasions and value-led promotions.
• ASK Italian: UK Italian casual dining chain owned by The Restaurant Group, serving pizza, pasta, and Italian mains in a comparable dine-in model with similar student/family value positioning.
• Prezzo: UK Italian casual dining chain offering pizza, pasta, and grilled dishes. Closely comparable on menu structure, mid-market positioning, and UK high-street/site economics.
• Pizza Express: Long-established UK Italian casual dining chain focused on pizza and pasta with comparable dine-in, takeaway, and loyalty mechanics. Most directly comparable competitor by cuisine, service model, and UK footprint.
• Franco Manca: UK sourdough pizza-focused casual dining chain under Fulham Shore. Competes with Zizzi's Rustica pizza positioning in the Italian dining occasion, particularly in London and the South East.

Broad incumbents

• Nando's: UK high-street casual dining incumbent with a comparable scale of sites and quick-casual / casual dining service model. Competes for mid-market dine-in occasions, family meals, and student/family value occasions.
• Wagamama: UK casual dining chain under The Restaurant Group serving Asian-inspired noodle and rice dishes. Competes with Zizzi on the casual dining occasion (mid-market, group bookings, loyalty) rather than cuisine.
• Pizza Hut UK: Large UK pizza QSR/dine-in incumbent offering dine-in restaurants plus delivery. Overlaps with Zizzi on pizza dine-in occasions and delivery, but operates at lower price points and a more standardised menu.
• Domino's Pizza UK: UK's leading pizza delivery operator. Overlaps with Zizzi primarily on delivery and takeaway occasions rather than dine-in, but competes for the same at-home pizza occasions.

Others

• Tesco (Grocery Retail Channel): Distribution and channel partner for the Zizzi Cook At Home frozen pasta range. Relevant as the retail grocery partner enabling Zizzi's at-home brand extension and as a reference point for own-label Italian competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/wearezizzi
• YouTubeyoutube.com/@WeAreZizziRestaurants
• Facebookfacebook.com/wearezizzi
• LinkedInuk.linkedin.com/company/zizzi-restaurants
• Instagraminstagram.com/wearezizzi
• TikToktiktok.com/@wearezizzi

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zizzi