Ceetrus
- Company typePrivate
- Founded1976
- HeadquartersRozzano, Italy
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
Ceetrus firmographics
Firmographics- Name
- Ceetrus
- Legal name
- NEW IMMO HOLDING
- Website
- https://ceetrus.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Ceetrus industry classification
Industry- Product category
- Commercial Real Estate and Mixed-Use Property Development
- NAICS
- Corporate, Subsidiary, and Regional Managing Offices (551114), Management of Companies and Enterprises (55111)
- SIC
- Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Dealers (For Their Own Account) (6532), Operators Of Nonresidential Buildings (6512)
- akta.pro primary industry
- Retail & Mixed-Use Commercial Construction (IMAFACAB)
- akta.pro secondary industry
- Mixed-Use Property Management (BPAJAGAE)
Keywords
Where Ceetrus is headquartered
LocationHeadquarters
- HQ city
- Rozzano
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Ceetrus business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Supply Chain, Marketing or Sales
Revenue model
- Commercial Real Estate Ownership: Ownership and management of commercial real estate assets across retail, office, and mixed-use properties. Generates rental income from tenants across shopping centers and commercial portfolios.
- Property Development: Development and transformation of mixed-use urban projects including residential, commercial, office, and leisure components. Revenue from project development, asset appreciation, and co-development partnerships.
- Strategic Partnership with Nhood: Asset management, transformation, development and enhancement services provided through Nhood, the mixed-use real estate operator within the ecosystem. Nhood manages, operates, develops and enhances Ceetrus assets.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Ceetrus product offering
Product offeringCore offering
Ceetrus owns, manages, and develops commercial real estate assets (shopping centers, retail galleries) and mixed-use urban regeneration projects across 11 countries in Europe and Africa. The company operates two complementary businesses: a commercial real estate ownership (foncière commerciale) business generating rental income from tenants, and a property development (promoteur-développeur immobilier) business transforming obsolete commercial sites into mixed-use neighborhoods combining residential, office, retail, hospitality, and leisure components.
Product overview
Ceetrus is a real estate investment and asset management company, formerly Immochan (subsidiary of Groupe Auchan), rebranded in 2018. The company operates through two complementary businesses: commercial real estate ownership and mixed-use property development. Ceetrus manages 280 sites across 11 countries with €8 billion in real estate assets and nearly 1,500 hectares of development land. The portfolio spans commercial properties (shopping centers, retail galleries), residential developments, office spaces, and hospitality. Key flagship projects include Cartier Coresi (Romania), Merlata Bloom Milano (Italy), Wilanow Park (Poland), La Maillerie (France), and L'Allée Counord (France). The company operates in partnership with Nhood (its operational subsidiary managing assets) and through alliances with local developers, municipalities, and investors. Ceetrus positions itself as an 'impact-driven real estate company' focused on urban regeneration and sustainable development, with a commitment to the UN Global Compact and 17 SDGs.
Differentiator
Problem solved
Functional benefit
Products and services
- Cartier Coresi Largest mixed-use urban regeneration project in Romania located in Brasov, comprising 60,000 sqm retail, 60,000 sqm offices, 2,550 apartments, 133-room hotel, 1,300 sqm coworking, and 90,000 sqm green spaces across 120 hectares. Targets retail tenants, residents, office occupiers, and visitors.
- Galeria Comercial Auchan Alverca Mixed-use complex in Alverca, Portugal revitalizing unused real estate with 78,000 sqm retail, 9,000 sqm offices converted to 100+ housing units, and health/wellness facilities. Carbon impact 12x lower than greenfield projects. Targeting BREEAM and WELL certifications.
- L'Allée Counord Sustainable mixed-use development in Bordeaux, France, transforming a monofunctional commercial site. Features 5,986 sqm offices, 87 housing units (27 social), and tripled green spaces. €60M investment targeting BREEAM Very Good certification.
- La Maillerie Brownfield-to-mixed-use transformation in Villeneuve d'Ascq, France. Project converts former Les 3 Suisses logistics site into 903 housing units, 47,250 sqm of housing, 13,200 sqm offices, 8,500 sqm retail/commercial, schools, crèches, and a medical center across 10 hectares. €190M investment. Certified BREEAM In Use Very Good and BiodiverCity.
- Wilanow Park Mixed-use project in Warsaw's Wilanow district, Poland. Features 51,500 sqm retail, 4-star hotel, urban park with 14,000 sqm green roof, 2 ha biodiversity park, and 2,000 sqm community center. €220M investment targeting BREEAM New Construction and BREEAM Communities.
- Merlata Bloom Milano Transforms traditional shopping center into urban living space in Milan, Italy. Features 70,000 sqm retail, 210+ stores, cinema multiplex, restaurants, and Sky Garden. Achieves 24% less energy than net-zero standard. Generates 2,000 jobs. BREEAM Very Good (construction) and BREEAM Excellent (operations). €400M investment.
- BIOS (Aushopping Porte des Alpes) Converting 20,000 sqm 100% retail building into a mixed-use hub in Saint-Priest, France. Includes 7,200 sqm new retail, 10,000 sqm leisure spaces (third place, electric karting, incubator), and 6,600 sqm photovoltaic panels. Expected to attract 2 million additional visitors annually. Opening planned for Spring 2026.
- Attraction Former tramway depot transformed into urban center in Marcq-en-Baroeul, France. Features 17,500 sqm offices, 1,200 sqm retail, 147 housing units, and a biodiversity reserve. €130M investment targeting BREEAM Excellent and BiodiverCity certifications.
- Quai 22 Industrial brownfield (former Rhodia site) transformation in Saint-André-lez-Lille, France. Includes 700 housing units (30% social), 10,000 sqm offices, 15,000 sqm managed residences, 9,500 sqm retail, and 1 ha public park. BiodiverCity certified.
Quantifiable outcome
- 120 ha rehabilitated at Cartier Coresi, Brasov
- +4 more outcomes
Companies that use Ceetrus
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Ceetrus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Ceetrus partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core, key and supporting.
- NhoodcoreNhood is Ceetrus's privileged partner for managing, operating, developing, and regenerating existing sites. With over 1,000 collaborators across Europe, Nhood draws on complementary experiences in asset management, transformation, and development. They are described as having 'the energy of a start-up decided to do things differently' while leveraging Ceetrus's real estate expertise.
- Kasper DevelopmentkeyResidential development partner for the Cartier Coresi project in Brasov, Romania. Developing the Coresi Avantgarden residential component of the mixed-use neighborhood.
- LinkcitykeyCo-development partner for Quai 22 project in Saint-André-lez-Lille. Part of the private-public collective led by Ville Renouvelée and Nhood.
- Broadway MalyansupportingArchitecture firm associated with the Alverca project, providing design and planning services.
- COLDEFY & AssociéssupportingArchitect and urban planner for Attraction project (former tramway depot transformation).
- Nicolas Saugere / ANMA (Agence Nicolas Michelin & Associés)supportingArchitect and urbanist for La Maillerie project. ANMA designed the innovative mixed-use neighborhood transformation.
- ANMA / tandemsupportingArchitect/urban planner for Quai 22 project.
- A6AsupportingArchitect/urbanist firm for L'Allée Counord project in Bordeaux.
- Sogeprom ProjectimsupportingAssociated partner for Attraction project.
- ApsyssupportingAssociated partner for Wilanow Park development and project management.
- StereographsupportingTechnology partner for BIM (Building Information Modeling) platform development, integrated with Nhood for consolidated data management.
- RQR (Real Estate Quality Rating)supportingRating agency partner for MUQI (Mixed-Used Quality Index) development and ESG rating systems.
- IESEG School of ManagementkeyPartnership with Ceetrus Foundation for the Créenso Prize, a social innovation award. IESEG provides skill-based sponsorship of Master's students for social entrepreneurs.
- Fondation de FrancekeySupervising foundation for Ceetrus Foundation. France's leading philanthropic network under which Ceetrus Foundation operates.
- TILT MovementkeyCollective philanthropy initiative launched in 2022 to support organizations serving public interest in ecological transition. Ceetrus Foundation is a founding member.
- French Coalition of Foundations for the ClimatekeyCoalition launched in November 2021 during COP26 by the French Center of Funds and Foundations. Ceetrus Foundation is a signatory committed to climate action.
- PIXELISsupportingUX/UI design and website development partner for ceetrus.com.
- Horizon EuropekeyEuropean Union research and innovation funding program. Alverca project is part of Horizon Europe program bringing together 9 European cities to reimagine neighborhoods as sustainable centers.
- AuchankeyCo-owner of certain properties including Alverca shopping center. Primary anchor tenant and historical relationship as former parent company of Immochan/Ceetrus.
- ImmobiliarEuropeakeyCo-owner of Merlata Bloom Milano property alongside Ceetrus.
- SalServicekeyCo-owner of Merlata Bloom Milano property (also listed as owner in English version).
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
Ceetrus competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Ceetrus social profiles
Digital presenceCeetrus compliance and trust
Trust signalCompliance24 records
Ceetrus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ceetrus leadership team
Management profileNumber of profiles
Profiles8 records
Ceetrus subsidiaries and ownership
Company hierarchySubsidiaries1 record
Ceetrus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ceetrus M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ceetrus
What does Ceetrus do?
Ceetrus owns, manages, and develops commercial real estate assets (shopping centers, retail galleries) and mixed-use urban regeneration projects across 11 countries in Europe and Africa. The company operates two complementary businesses: a commercial real estate ownership (foncière commerciale) business generating rental income from tenants, and a property development (promoteur-développeur immobilier) business transforming obsolete commercial sites into mixed-use neighborhoods combining residential, office, retail, hospitality, and leisure components.
Is Ceetrus a public or private company?
Ceetrus is a private company. It is classified as corporate owned and is currently operating.
When was Ceetrus founded?
Ceetrus was founded in 1976. It employs 501 to 1,000 people.
Where is Ceetrus based?
Ceetrus is headquartered in Rozzano, Italy, in the Europe region.
How does Ceetrus make money?
Three revenue lines are on record. Commercial Real Estate Ownership is the primary driver. The others are property Development and strategic Partnership with Nhood.
Does Ceetrus have an API?
No public API is recorded for Ceetrus.
What industry is Ceetrus in?
Ceetrus's product category is Commercial Real Estate and Mixed-Use Property Development. Its primary akta.pro industry code is IMAFACAB, Retail & Mixed-Use Commercial Construction, with a secondary code of BPAJAGAE, Mixed-Use Property Management. Its NAICS code is 551114 and its SIC code is 6552.